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題名 SWOT分析與策略行銷核心之整合理論及實務運用
作者 æ™åœ‹ç¥¥
YANG, GUO-XIANG
貢獻者 å‘¨æ–‡è³¢
晏國祥
YANG, GUO-XIANG
日期 1992
1991
上傳時間 2-五月-2016 15:14:23 (UTC+8)
參考文獻 ä¸€ã€ä¸­æ–‡éƒ¨ä»½
     (1) 王敏齡(1990) ，「策略性競爭結構之研究?以台北市超市業為實證」，中興企研未出版碩士論文。
     (2) 王體信(1987) ， 「策略型態與競爭武器之關係研究」，中山企研未出版碩士論文。
     (3) 司徒達賢譯(1989) ，企業政策自策略規劃，台北:東華。
     (4) 余朝權(1991)， 「 產業分析的構面」 ，台北市銀月刊八月份。
     (5) 吳思華(1988) ，產業改策與企業策略，台北:中國經濟研究所。
     (6) 周文賢與陳錦滄(1991) ，商情預測?理論架構與實務運作，台北:華泰。
     (7) 周文賢(1990) ， 「 資料處理與分析-SAS/BASICS使用方法」 ,台北:教育部電算中心。
     (8) 周文賢(1990) ， 「 多變量統計分析?SAS/STAT使用方法」 ，台北:教育部電算中心。
     (9) 孟德芸(1988) ， 「 企業關鍵成功要素之研究?以個人電腦產業為實證」 ，中興企研未出版碩士論文。
     (10) 唐富藏(1988) ，企業政策與策略.台北:大行。
     (11) 許士祥譯(1990) ，企業策略管理，台北:中華企業管理發展中心。
     (12) 郭崑謨(1991) ，行銷管理，台北:三民。
     (13) 黃宏義譯(1989) ，策略家的智慧，台北:長河。
     (14) 黃俊英(1991) ，多變多量分析，台北:華泰。
     (15) 黃俊英(1992) ，行銷研究?管理與技術，台北:華泰。
     (16) 資策會市場情報中心(各月份)， 「 資訊工業透析」。
     (17) 資策會市場情報中心剪報資料。
     (18) 趙郁文(1988) ， 「 產業環境與企業競爭策略之關條研究?以我國個人電腦與電視機產業為例」 ，政大企研未出版碩士論文。
     (19) 蔡介士(1990) ，我國產業進行國際化策略之研究?以我國資訊硬體為例」 ，政大企研未出版碩士論文。
     (20) 蔡正雄譯(1985) ，競爭策略，台北:華泰。
     (21) 蔡敦浩(1988) ，策略型熊與競爭武器關係之研究，管理科學學報pp.85-101。
     (22) 賴清山譯( 991) ，策略市場管理，台北:華泰。
     (23) 魏啟林編譯(1988) ，行銷學精論.台北:華泰。
     (24) 羅庚辛(1980) ，「企業策略之應用與選擇」 ，政大企研未出版碩士論文。
     (25) 蘇拾忠(1991) ，如伺策略規劃，台北:遠流。
     
     äºŒã€è‹±æ–‡éƒ¨ä»½
     (1) D.Aaker(1984) , Strategic Market Management , John Wiley & Sons , New York
     (2) Andrews(1971) , The Concept of Corporate Strategy, Homewood , Irwin
     (3) Ansoff(1965) , Corporate Strategy , McGraw-Hill , New York
     (4) Brown、Shivashankar and Brucker(1989) , "Requirements Driven Market Segmentation" , Industrial Marketing_Managernent, pp.105-112
     (5) Christopher (1983) , "Creating Effective Policies for Customer Service" , International Journal of Physical Distribution & Materials Managernent, Vol.13 No.2 , pp.3-24
     (6) Cool and Schendel(1987) , "Strategic group formulation and performance:the case of the U.S. pharmaceutical industry , 1963-1982."Management Science , No.9 , Setember, pp.1102-1124
     (7) Ehrlich (1991), "Segmentatation: Five Steps to more Effective Business-to-Business Marketing" , Sales & Marketing Management , pp.59-63
     (8) Fiegenbaum and Thomas (1990) , "Strategic Groupings as Competitive Benchmarks for Formulating Future Competitive Strategy :a Modelling Approach" , Managerial and Decision Economics ? 99-109
     (9) Fiegenbaum and Thomas(1990) , "Strategic Group and Performance: The U.S. lnsurance lndustry" , Strategic Management Journal 197-215
     (10) Freund(1988) , "Planner`s Guide: Critical Success Factors" Planning Review , pp.20-23
     (11) Hatten (1987) , "Strategic groups , asymmetrical mobility barriers and contestability" , Strategic Management Journal ,PP.329-342
     (12) Hitt & Ireland(1983) , "Corporate Distinctive Competence ,Strategy , lndustry and Performance" , Strategic Management Journal , Vol.6 , pp.273-93
     (13) Joel K. Leidecker and Bruno(1984) , "Identifying and using Critical Success Factors" , Long Range Planning , Vo l. 17 , pp.25
     (14) John and David(1990) , "Profitability and Sales Growth in Industrialized versus Newly Industrializing countries" , Management International Review , pp.87-100
     (15) Jorge (1988) , "The Impact of Key Success Factors on Company Performance" , Long Range Planing, pp.56-64
     (16) Jorge(1989) , "Key Success Factor: Test of General Theory in the Mature Industrial Product Sector" , Strategic Management Journal, pp.367-382
     (17) Keron (1990) , "A Management Accountant`s Role in SWOT Analysis" ,Management Accounting, PP.34-38
     (18) Kolter (1988) , Marketing Management: Analysis. Planning and Control , 6th ed , Prentice-Hall , New York
     (19) Leidecker and Albert(1984) , "Identifying and using Critical Success Factors" , Long Range Plan , pp.25
     (20) Mascarenhas and Aaker(1989) , "Mobility Barriers and Strategic Groups" , Strategic Management Journal 475-485
     (21) Mascarenhas(1989) , "Strategic Group Dynamics" , Academy of Management Journal pp. 333-352
     (22) McGee & Thomas (1986) , "Strategic Groups: Theory , Research and Taxonomy", Strategic Management Journal. pp.141-160
     (23) Oster(1982) , "Intraindustry structure and the ease of Strategic change" , The Review of Economics and Statistics , No.3 , August , pp.417-427
     (24) Pegels and Sekar (1989) , "Determining Strategic Groups Using Multidimensional Scaling" , Interfaces , pp.47-57
     (25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York
     (26) Piercy and Gile (1989) , "Making SWOT Analysis Work" , Marketing Intelligence & Planning(UK) , pp.5-7
     (27) Porter(1979) , "The structure within industries and company performance" , The Review of Economics and Statistics , May pp.214-227
     (28) Porter(1980) , Competitive Strategy, New York: Free Press
     (29) Porter(1985) , Competitive Advantage, New York: Free Press
     (30) Robert C.Blattberg & Subrate K. Sen(1974) , "Market Segmentation Using Models of Multidimensional Purchasing Behavior", Journal of Marketing, Vol.38 , pp.17-28
     (31) Rocrart and Davis(1979) , "Chief executives define their data needs" , Harvard Business Review , pp.23-44
     (32) Schettino(1991) , "Segmentation Helps Banker Stand Out from the Crowd" , Bankers Magazine, pp.75-77.
     (33) Schloemer and Jenkins(1987) , "Market Segmentation-The Quantum Leap to Success" , Mortgage Banking, pp.75-80
     (34) Selznick (1957) , Leadership in Administration, N.Y.Harper & Row
     (35) Sharma(1990) , "Segmentation of Markets Based on Customer Service" , International Jrnl of Physical Distribution & Logistics Mgmt (UK) pp.19-27
     (36) Snow & Hrebinik(1980) , "Distinctive Competence , and Organizational Performance" , Administrative Science Quarterly , pp.317-337
     (37) Sterling and Lambert (1987) , "Establishing Customer Service Strategies within the Marketing Mix" , Journal of Business Logistics, Vol.8 No.1 , pp.1-30
     (38) Stevenson(1976) , "Toward a Model of Business Unit Performance: An Intergrated Approach" , Academy of Management Review , pp.213-223
     (39) Stumpf(1976) , "The Market Structure of the Major Tourist Attractions in Southern California" , Sperrv Business Conference , pp.101-106
     (40) Wind(1982) , Product Policy: Concept , Method , and Strategy Reading , Mass: Addison-Wesley , pp.79-81
描述 ç¢©å£«
國立政治大學
國際經營與貿易學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004608
資料類型 thesis
dc.contributor.advisor 周文賢zh_TW
dc.contributor.author (作者) 晏國祥zh_TW
dc.contributor.author (作者) YANG, GUO-XIANGen_US
dc.creator (作者) 晏國祥zh_TW
dc.creator (作者) YANG, GUO-XIANGen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-五月-2016 15:14:23 (UTC+8)-
dc.date.available 2-五月-2016 15:14:23 (UTC+8)-
dc.date.issued (上傳時間) 2-五月-2016 15:14:23 (UTC+8)-
dc.identifier (其他 識別碼) B2002004608en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89162-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description.tableofcontents 1、前言----------------------------1
     2、文獻探討----------------------------3
     2.1 市場區隔----------------------------3
     2.2 產業分析理論之發展----------------------------11
     2.3 SWOT分析之運用----------------------------36
     2.4 多變量統計的理論基礎----------------------------43
     3、理論架構----------------------------49
     3.1 研究架構----------------------------49
     3.2 顧客行為及競爭分析----------------------------56
     3.3 產業分析----------------------------74
     3.4 總體分析----------------------------85
     3.5 內部能力評估、目標區隔與定位-----------------------------94
     4、個案分析----------------------------106
     4.1 顧客分析----------------------------106
     4.2 競爭分析----------------------------116
     4.3 產業分析----------------------------127
     4.4 總體分析----------------------------144
     4.5 內部能力評估、目標區隔與定位----------------------------152
     5 、結論----------------------------174
     åƒè€ƒæ–‡ç»----------------------------176
     é™„錄A----------------------------181
     é™„錄B ----------------------------183
     è³‡æ–™ä¾†æº----------------------------185		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004608en_US
dc.title (題名) SWOT分析與策略行銷核心之整合理論及實務運用zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
     (1) 王敏齡(1990) ，「策略性競爭結構之研究?以台北市超市業為實證」，中興企研未出版碩士論文。
     (2) 王體信(1987) ， 「策略型態與競爭武器之關係研究」，中山企研未出版碩士論文。
     (3) 司徒達賢譯(1989) ，企業政策自策略規劃，台北:東華。
     (4) 余朝權(1991)， 「 產業分析的構面」 ，台北市銀月刊八月份。
     (5) 吳思華(1988) ，產業改策與企業策略，台北:中國經濟研究所。
     (6) 周文賢與陳錦滄(1991) ，商情預測?理論架構與實務運作，台北:華泰。
     (7) 周文賢(1990) ， 「 資料處理與分析-SAS/BASICS使用方法」 ,台北:教育部電算中心。
     (8) 周文賢(1990) ， 「 多變量統計分析?SAS/STAT使用方法」 ，台北:教育部電算中心。
     (9) 孟德芸(1988) ， 「 企業關鍵成功要素之研究?以個人電腦產業為實證」 ，中興企研未出版碩士論文。
     (10) 唐富藏(1988) ，企業政策與策略.台北:大行。
     (11) 許士祥譯(1990) ，企業策略管理，台北:中華企業管理發展中心。
     (12) 郭崑謨(1991) ，行銷管理，台北:三民。
     (13) 黃宏義譯(1989) ，策略家的智慧，台北:長河。
     (14) 黃俊英(1991) ，多變多量分析，台北:華泰。
     (15) 黃俊英(1992) ，行銷研究?管理與技術，台北:華泰。
     (16) 資策會市場情報中心(各月份)， 「 資訊工業透析」。
     (17) 資策會市場情報中心剪報資料。
     (18) 趙郁文(1988) ， 「 產業環境與企業競爭策略之關條研究?以我國個人電腦與電視機產業為例」 ，政大企研未出版碩士論文。
     (19) 蔡介士(1990) ，我國產業進行國際化策略之研究?以我國資訊硬體為例」 ，政大企研未出版碩士論文。
     (20) 蔡正雄譯(1985) ，競爭策略，台北:華泰。
     (21) 蔡敦浩(1988) ，策略型熊與競爭武器關係之研究，管理科學學報pp.85-101。
     (22) 賴清山譯( 991) ，策略市場管理，台北:華泰。
     (23) 魏啟林編譯(1988) ，行銷學精論.台北:華泰。
     (24) 羅庚辛(1980) ，「企業策略之應用與選擇」 ，政大企研未出版碩士論文。
     (25) 蘇拾忠(1991) ，如伺策略規劃，台北:遠流。
     
     äºŒã€è‹±æ–‡éƒ¨ä»½
     (1) D.Aaker(1984) , Strategic Market Management , John Wiley & Sons , New York
     (2) Andrews(1971) , The Concept of Corporate Strategy, Homewood , Irwin
     (3) Ansoff(1965) , Corporate Strategy , McGraw-Hill , New York
     (4) Brown、Shivashankar and Brucker(1989) , "Requirements Driven Market Segmentation" , Industrial Marketing_Managernent, pp.105-112
     (5) Christopher (1983) , "Creating Effective Policies for Customer Service" , International Journal of Physical Distribution & Materials Managernent, Vol.13 No.2 , pp.3-24
     (6) Cool and Schendel(1987) , "Strategic group formulation and performance:the case of the U.S. pharmaceutical industry , 1963-1982."Management Science , No.9 , Setember, pp.1102-1124
     (7) Ehrlich (1991), "Segmentatation: Five Steps to more Effective Business-to-Business Marketing" , Sales & Marketing Management , pp.59-63
     (8) Fiegenbaum and Thomas (1990) , "Strategic Groupings as Competitive Benchmarks for Formulating Future Competitive Strategy :a Modelling Approach" , Managerial and Decision Economics ? 99-109
     (9) Fiegenbaum and Thomas(1990) , "Strategic Group and Performance: The U.S. lnsurance lndustry" , Strategic Management Journal 197-215
     (10) Freund(1988) , "Planner`s Guide: Critical Success Factors" Planning Review , pp.20-23
     (11) Hatten (1987) , "Strategic groups , asymmetrical mobility barriers and contestability" , Strategic Management Journal ,PP.329-342
     (12) Hitt & Ireland(1983) , "Corporate Distinctive Competence ,Strategy , lndustry and Performance" , Strategic Management Journal , Vol.6 , pp.273-93
     (13) Joel K. Leidecker and Bruno(1984) , "Identifying and using Critical Success Factors" , Long Range Planning , Vo l. 17 , pp.25
     (14) John and David(1990) , "Profitability and Sales Growth in Industrialized versus Newly Industrializing countries" , Management International Review , pp.87-100
     (15) Jorge (1988) , "The Impact of Key Success Factors on Company Performance" , Long Range Planing, pp.56-64
     (16) Jorge(1989) , "Key Success Factor: Test of General Theory in the Mature Industrial Product Sector" , Strategic Management Journal, pp.367-382
     (17) Keron (1990) , "A Management Accountant`s Role in SWOT Analysis" ,Management Accounting, PP.34-38
     (18) Kolter (1988) , Marketing Management: Analysis. Planning and Control , 6th ed , Prentice-Hall , New York
     (19) Leidecker and Albert(1984) , "Identifying and using Critical Success Factors" , Long Range Plan , pp.25
     (20) Mascarenhas and Aaker(1989) , "Mobility Barriers and Strategic Groups" , Strategic Management Journal 475-485
     (21) Mascarenhas(1989) , "Strategic Group Dynamics" , Academy of Management Journal pp. 333-352
     (22) McGee & Thomas (1986) , "Strategic Groups: Theory , Research and Taxonomy", Strategic Management Journal. pp.141-160
     (23) Oster(1982) , "Intraindustry structure and the ease of Strategic change" , The Review of Economics and Statistics , No.3 , August , pp.417-427
     (24) Pegels and Sekar (1989) , "Determining Strategic Groups Using Multidimensional Scaling" , Interfaces , pp.47-57
     (25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York
     (26) Piercy and Gile (1989) , "Making SWOT Analysis Work" , Marketing Intelligence & Planning(UK) , pp.5-7
     (27) Porter(1979) , "The structure within industries and company performance" , The Review of Economics and Statistics , May pp.214-227
     (28) Porter(1980) , Competitive Strategy, New York: Free Press
     (29) Porter(1985) , Competitive Advantage, New York: Free Press
     (30) Robert C.Blattberg & Subrate K. Sen(1974) , "Market Segmentation Using Models of Multidimensional Purchasing Behavior", Journal of Marketing, Vol.38 , pp.17-28
     (31) Rocrart and Davis(1979) , "Chief executives define their data needs" , Harvard Business Review , pp.23-44
     (32) Schettino(1991) , "Segmentation Helps Banker Stand Out from the Crowd" , Bankers Magazine, pp.75-77.
     (33) Schloemer and Jenkins(1987) , "Market Segmentation-The Quantum Leap to Success" , Mortgage Banking, pp.75-80
     (34) Selznick (1957) , Leadership in Administration, N.Y.Harper & Row
     (35) Sharma(1990) , "Segmentation of Markets Based on Customer Service" , International Jrnl of Physical Distribution & Logistics Mgmt (UK) pp.19-27
     (36) Snow & Hrebinik(1980) , "Distinctive Competence , and Organizational Performance" , Administrative Science Quarterly , pp.317-337
     (37) Sterling and Lambert (1987) , "Establishing Customer Service Strategies within the Marketing Mix" , Journal of Business Logistics, Vol.8 No.1 , pp.1-30
     (38) Stevenson(1976) , "Toward a Model of Business Unit Performance: An Intergrated Approach" , Academy of Management Review , pp.213-223
     (39) Stumpf(1976) , "The Market Structure of the Major Tourist Attractions in Southern California" , Sperrv Business Conference , pp.101-106
     (40) Wind(1982) , Product Policy: Concept , Method , and Strategy Reading , Mass: Addison-Wesley , pp.79-81		zh_TW