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題名 SWOT分析與策略行銷核心之整合理論及實務運用
作者 æ™åœ‹ç¥¥
YANG, GUO-XIANG
貢獻者 å‘¨æ–‡è³¢
晏國祥
YANG, GUO-XIANG
日期 1992
1991
上傳時間 2-May-2016 15:14:23 (UTC+8)
參考文獻 ä¸€ã€ä¸­æ–‡éƒ¨ä»½\r\n(1) 王敏齡(1990) ，「策略性競爭結構之研究?以台北市超市業為實證」，中興企研未出版碩士論文。\r\n(2) 王體信(1987) ， 「策略型態與競爭武器之關係研究」，中山企研未出版碩士論文。\r\n(3) 司徒達賢譯(1989) ，企業政策自策略規劃，台北:東華。\r\n(4) 余朝權(1991)， 「 產業分析的構面」 ，台北市銀月刊八月份。\r\n(5) 吳思華(1988) ，產業改策與企業策略，台北:中國經濟研究所。\r\n(6) 周文賢與陳錦滄(1991) ，商情預測?理論架構與實務運作，台北:華泰。\r\n(7) 周文賢(1990) ， 「 資料處理與分析-SAS/BASICS使用方法」 ,台北:教育部電算中心。\r\n(8) 周文賢(1990) ， 「 多變量統計分析?SAS/STAT使用方法」 ，台北:教育部電算中心。\r\n(9) 孟德芸(1988) ， 「 企業關鍵成功要素之研究?以個人電腦產業為實證」 ，中興企研未出版碩士論文。\r\n(10) 唐富藏(1988) ，企業政策與策略.台北:大行。\r\n(11) 許士祥譯(1990) ，企業策略管理，台北:中華企業管理發展中心。\r\n(12) 郭崑謨(1991) ，行銷管理，台北:三民。\r\n(13) 黃宏義譯(1989) ，策略家的智慧，台北:長河。\r\n(14) 黃俊英(1991) ，多變多量分析，台北:華泰。\r\n(15) 黃俊英(1992) ，行銷研究?管理與技術，台北:華泰。\r\n(16) 資策會市場情報中心(各月份)， 「 資訊工業透析」。\r\n(17) 資策會市場情報中心剪報資料。\r\n(18) 趙郁文(1988) ， 「 產業環境與企業競爭策略之關條研究?以我國個人電腦與電視機產業為例」 ，政大企研未出版碩士論文。\r\n(19) 蔡介士(1990) ，我國產業進行國際化策略之研究?以我國資訊硬體為例」 ，政大企研未出版碩士論文。\r\n(20) 蔡正雄譯(1985) ，競爭策略，台北:華泰。\r\n(21) 蔡敦浩(1988) ，策略型熊與競爭武器關係之研究，管理科學學報pp.85-101。\r\n(22) 賴清山譯( 991) ，策略市場管理，台北:華泰。\r\n(23) 魏啟林編譯(1988) ，行銷學精論.台北:華泰。\r\n(24) 羅庚辛(1980) ，「企業策略之應用與選擇」 ，政大企研未出版碩士論文。\r\n(25) 蘇拾忠(1991) ，如伺策略規劃，台北:遠流。\r\n\r\n二、英文部份\r\n(1) D.Aaker(1984) , Strategic Market Management , John Wiley & Sons , New York\r\n(2) Andrews(1971) , The Concept of Corporate Strategy, Homewood , Irwin\r\n(3) Ansoff(1965) , Corporate Strategy , McGraw-Hill , New York \r\n(4) Brown、Shivashankar and Brucker(1989) , \"Requirements Driven Market Segmentation\" , Industrial Marketing_Managernent, pp.105-112\r\n(5) Christopher (1983) , \"Creating Effective Policies for Customer Service\" , International Journal of Physical Distribution & Materials Managernent, Vol.13 No.2 , pp.3-24\r\n(6) Cool and Schendel(1987) , \"Strategic group formulation and performance:the case of the U.S. pharmaceutical industry , 1963-1982.\"Management Science , No.9 , Setember, pp.1102-1124\r\n(7) Ehrlich (1991), \"Segmentatation: Five Steps to more Effective Business-to-Business Marketing\" , Sales & Marketing Management , pp.59-63\r\n(8) Fiegenbaum and Thomas (1990) , \"Strategic Groupings as Competitive Benchmarks for Formulating Future Competitive Strategy :a Modelling Approach\" , Managerial and Decision Economics ? 99-109\r\n(9) Fiegenbaum and Thomas(1990) , \"Strategic Group and Performance: The U.S. lnsurance lndustry\" , Strategic Management Journal 197-215\r\n(10) Freund(1988) , \"Planner`s Guide: Critical Success Factors\" Planning Review , pp.20-23\r\n(11) Hatten (1987) , \"Strategic groups , asymmetrical mobility barriers and contestability\" , Strategic Management Journal ,PP.329-342\r\n(12) Hitt & Ireland(1983) , \"Corporate Distinctive Competence ,Strategy , lndustry and Performance\" , Strategic Management Journal , Vol.6 , pp.273-93\r\n(13) Joel K. Leidecker and Bruno(1984) , \"Identifying and using Critical Success Factors\" , Long Range Planning , Vo l. 17 , pp.25\r\n(14) John and David(1990) , \"Profitability and Sales Growth in Industrialized versus Newly Industrializing countries\" , Management International Review , pp.87-100\r\n(15) Jorge (1988) , \"The Impact of Key Success Factors on Company Performance\" , Long Range Planing, pp.56-64\r\n(16) Jorge(1989) , \"Key Success Factor: Test of General Theory in the Mature Industrial Product Sector\" , Strategic Management Journal, pp.367-382\r\n(17) Keron (1990) , \"A Management Accountant`s Role in SWOT Analysis\" ,Management Accounting, PP.34-38\r\n(18) Kolter (1988) , Marketing Management: Analysis. Planning and Control , 6th ed , Prentice-Hall , New York\r\n(19) Leidecker and Albert(1984) , \"Identifying and using Critical Success Factors\" , Long Range Plan , pp.25\r\n(20) Mascarenhas and Aaker(1989) , \"Mobility Barriers and Strategic Groups\" , Strategic Management Journal 475-485\r\n(21) Mascarenhas(1989) , \"Strategic Group Dynamics\" , Academy of Management Journal pp. 333-352\r\n(22) McGee & Thomas (1986) , \"Strategic Groups: Theory , Research and Taxonomy\", Strategic Management Journal. pp.141-160\r\n(23) Oster(1982) , \"Intraindustry structure and the ease of Strategic change\" , The Review of Economics and Statistics , No.3 , August , pp.417-427\r\n(24) Pegels and Sekar (1989) , \"Determining Strategic Groups Using Multidimensional Scaling\" , Interfaces , pp.47-57\r\n(25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York\r\n(26) Piercy and Gile (1989) , \"Making SWOT Analysis Work\" , Marketing Intelligence & Planning(UK) , pp.5-7\r\n(27) Porter(1979) , \"The structure within industries and company performance\" , The Review of Economics and Statistics , May pp.214-227\r\n(28) Porter(1980) , Competitive Strategy, New York: Free Press\r\n(29) Porter(1985) , Competitive Advantage, New York: Free Press\r\n(30) Robert C.Blattberg & Subrate K. Sen(1974) , \"Market Segmentation Using Models of Multidimensional Purchasing Behavior\", Journal of Marketing, Vol.38 , pp.17-28\r\n(31) Rocrart and Davis(1979) , \"Chief executives define their data needs\" , Harvard Business Review , pp.23-44\r\n(32) Schettino(1991) , \"Segmentation Helps Banker Stand Out from the Crowd\" , Bankers Magazine, pp.75-77.\r\n(33) Schloemer and Jenkins(1987) , \"Market Segmentation-The Quantum Leap to Success\" , Mortgage Banking, pp.75-80\r\n(34) Selznick (1957) , Leadership in Administration, N.Y.Harper & Row\r\n(35) Sharma(1990) , \"Segmentation of Markets Based on Customer Service\" , International Jrnl of Physical Distribution & Logistics Mgmt (UK) pp.19-27\r\n(36) Snow & Hrebinik(1980) , \"Distinctive Competence , and Organizational Performance\" , Administrative Science Quarterly , pp.317-337\r\n(37) Sterling and Lambert (1987) , \"Establishing Customer Service Strategies within the Marketing Mix\" , Journal of Business Logistics, Vol.8 No.1 , pp.1-30\r\n(38) Stevenson(1976) , \"Toward a Model of Business Unit Performance: An Intergrated Approach\" , Academy of Management Review , pp.213-223\r\n(39) Stumpf(1976) , \"The Market Structure of the Major Tourist Attractions in Southern California\" , Sperrv Business Conference , pp.101-106\r\n(40) Wind(1982) , Product Policy: Concept , Method , and Strategy Reading , Mass: Addison-Wesley , pp.79-81
描述 ç¢©å£«
國立政治大學
國際經營與貿易學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004608
資料類型 thesis
dc.contributor.advisor 周文賢zh_TW
dc.contributor.author (Authors) 晏國祥zh_TW
dc.contributor.author (Authors) YANG, GUO-XIANGen_US
dc.creator (作者) 晏國祥zh_TW
dc.creator (作者) YANG, GUO-XIANGen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-May-2016 15:14:23 (UTC+8)-
dc.date.available 2-May-2016 15:14:23 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:14:23 (UTC+8)-
dc.identifier (Other Identifiers) B2002004608en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=101079-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description.tableofcontents 1、前言----------------------------1\r\n2、文獻探討----------------------------3\r\n2.1 市場區隔----------------------------3\r\n2.2 產業分析理論之發展----------------------------11\r\n2.3 SWOT分析之運用----------------------------36\r\n2.4 多變量統計的理論基礎----------------------------43\r\n3、理論架構----------------------------49\r\n3.1 研究架構----------------------------49 \r\n3.2 顧客行為及競爭分析----------------------------56\r\n3.3 產業分析----------------------------74\r\n3.4 總體分析----------------------------85\r\n3.5 內部能力評估、目標區隔與定位-----------------------------94\r\n4、個案分析----------------------------106\r\n4.1 顧客分析----------------------------106\r\n4.2 競爭分析----------------------------116\r\n4.3 產業分析----------------------------127\r\n4.4 總體分析----------------------------144\r\n4.5 內部能力評估、目標區隔與定位----------------------------152\r\n5 、結論----------------------------174\r\n參考文獻----------------------------176\r\n附錄A----------------------------181\r\n附錄B ----------------------------183\r\n資料來源----------------------------185zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004608en_US
dc.title (題名) SWOT分析與策略行銷核心之整合理論及實務運用zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份\r\n(1) 王敏齡(1990) ，「策略性競爭結構之研究?以台北市超市業為實證」，中興企研未出版碩士論文。\r\n(2) 王體信(1987) ， 「策略型態與競爭武器之關係研究」，中山企研未出版碩士論文。\r\n(3) 司徒達賢譯(1989) ，企業政策自策略規劃，台北:東華。\r\n(4) 余朝權(1991)， 「 產業分析的構面」 ，台北市銀月刊八月份。\r\n(5) 吳思華(1988) ，產業改策與企業策略，台北:中國經濟研究所。\r\n(6) 周文賢與陳錦滄(1991) ，商情預測?理論架構與實務運作，台北:華泰。\r\n(7) 周文賢(1990) ， 「 資料處理與分析-SAS/BASICS使用方法」 ,台北:教育部電算中心。\r\n(8) 周文賢(1990) ， 「 多變量統計分析?SAS/STAT使用方法」 ，台北:教育部電算中心。\r\n(9) 孟德芸(1988) ， 「 企業關鍵成功要素之研究?以個人電腦產業為實證」 ，中興企研未出版碩士論文。\r\n(10) 唐富藏(1988) ，企業政策與策略.台北:大行。\r\n(11) 許士祥譯(1990) ，企業策略管理，台北:中華企業管理發展中心。\r\n(12) 郭崑謨(1991) ，行銷管理，台北:三民。\r\n(13) 黃宏義譯(1989) ，策略家的智慧，台北:長河。\r\n(14) 黃俊英(1991) ，多變多量分析，台北:華泰。\r\n(15) 黃俊英(1992) ，行銷研究?管理與技術，台北:華泰。\r\n(16) 資策會市場情報中心(各月份)， 「 資訊工業透析」。\r\n(17) 資策會市場情報中心剪報資料。\r\n(18) 趙郁文(1988) ， 「 產業環境與企業競爭策略之關條研究?以我國個人電腦與電視機產業為例」 ，政大企研未出版碩士論文。\r\n(19) 蔡介士(1990) ，我國產業進行國際化策略之研究?以我國資訊硬體為例」 ，政大企研未出版碩士論文。\r\n(20) 蔡正雄譯(1985) ，競爭策略，台北:華泰。\r\n(21) 蔡敦浩(1988) ，策略型熊與競爭武器關係之研究，管理科學學報pp.85-101。\r\n(22) 賴清山譯( 991) ，策略市場管理，台北:華泰。\r\n(23) 魏啟林編譯(1988) ，行銷學精論.台北:華泰。\r\n(24) 羅庚辛(1980) ，「企業策略之應用與選擇」 ，政大企研未出版碩士論文。\r\n(25) 蘇拾忠(1991) ，如伺策略規劃，台北:遠流。\r\n\r\n二、英文部份\r\n(1) D.Aaker(1984) , Strategic Market Management , John Wiley & Sons , New York\r\n(2) Andrews(1971) , The Concept of Corporate Strategy, Homewood , Irwin\r\n(3) Ansoff(1965) , Corporate Strategy , McGraw-Hill , New York \r\n(4) Brown、Shivashankar and Brucker(1989) , \"Requirements Driven Market Segmentation\" , Industrial Marketing_Managernent, pp.105-112\r\n(5) Christopher (1983) , \"Creating Effective Policies for Customer Service\" , International Journal of Physical Distribution & Materials Managernent, Vol.13 No.2 , pp.3-24\r\n(6) Cool and Schendel(1987) , \"Strategic group formulation and performance:the case of the U.S. pharmaceutical industry , 1963-1982.\"Management Science , No.9 , Setember, pp.1102-1124\r\n(7) Ehrlich (1991), \"Segmentatation: Five Steps to more Effective Business-to-Business Marketing\" , Sales & Marketing Management , pp.59-63\r\n(8) Fiegenbaum and Thomas (1990) , \"Strategic Groupings as Competitive Benchmarks for Formulating Future Competitive Strategy :a Modelling Approach\" , Managerial and Decision Economics ? 99-109\r\n(9) Fiegenbaum and Thomas(1990) , \"Strategic Group and Performance: The U.S. lnsurance lndustry\" , Strategic Management Journal 197-215\r\n(10) Freund(1988) , \"Planner`s Guide: Critical Success Factors\" Planning Review , pp.20-23\r\n(11) Hatten (1987) , \"Strategic groups , asymmetrical mobility barriers and contestability\" , Strategic Management Journal ,PP.329-342\r\n(12) Hitt & Ireland(1983) , \"Corporate Distinctive Competence ,Strategy , lndustry and Performance\" , Strategic Management Journal , Vol.6 , pp.273-93\r\n(13) Joel K. Leidecker and Bruno(1984) , \"Identifying and using Critical Success Factors\" , Long Range Planning , Vo l. 17 , pp.25\r\n(14) John and David(1990) , \"Profitability and Sales Growth in Industrialized versus Newly Industrializing countries\" , Management International Review , pp.87-100\r\n(15) Jorge (1988) , \"The Impact of Key Success Factors on Company Performance\" , Long Range Planing, pp.56-64\r\n(16) Jorge(1989) , \"Key Success Factor: Test of General Theory in the Mature Industrial Product Sector\" , Strategic Management Journal, pp.367-382\r\n(17) Keron (1990) , \"A Management Accountant`s Role in SWOT Analysis\" ,Management Accounting, PP.34-38\r\n(18) Kolter (1988) , Marketing Management: Analysis. Planning and Control , 6th ed , Prentice-Hall , New York\r\n(19) Leidecker and Albert(1984) , \"Identifying and using Critical Success Factors\" , Long Range Plan , pp.25\r\n(20) Mascarenhas and Aaker(1989) , \"Mobility Barriers and Strategic Groups\" , Strategic Management Journal 475-485\r\n(21) Mascarenhas(1989) , \"Strategic Group Dynamics\" , Academy of Management Journal pp. 333-352\r\n(22) McGee & Thomas (1986) , \"Strategic Groups: Theory , Research and Taxonomy\", Strategic Management Journal. pp.141-160\r\n(23) Oster(1982) , \"Intraindustry structure and the ease of Strategic change\" , The Review of Economics and Statistics , No.3 , August , pp.417-427\r\n(24) Pegels and Sekar (1989) , \"Determining Strategic Groups Using Multidimensional Scaling\" , Interfaces , pp.47-57\r\n(25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York\r\n(26) Piercy and Gile (1989) , \"Making SWOT Analysis Work\" , Marketing Intelligence & Planning(UK) , pp.5-7\r\n(27) Porter(1979) , \"The structure within industries and company performance\" , The Review of Economics and Statistics , May pp.214-227\r\n(28) Porter(1980) , Competitive Strategy, New York: Free Press\r\n(29) Porter(1985) , Competitive Advantage, New York: Free Press\r\n(30) Robert C.Blattberg & Subrate K. Sen(1974) , \"Market Segmentation Using Models of Multidimensional Purchasing Behavior\", Journal of Marketing, Vol.38 , pp.17-28\r\n(31) Rocrart and Davis(1979) , \"Chief executives define their data needs\" , Harvard Business Review , pp.23-44\r\n(32) Schettino(1991) , \"Segmentation Helps Banker Stand Out from the Crowd\" , Bankers Magazine, pp.75-77.\r\n(33) Schloemer and Jenkins(1987) , \"Market Segmentation-The Quantum Leap to Success\" , Mortgage Banking, pp.75-80\r\n(34) Selznick (1957) , Leadership in Administration, N.Y.Harper & Row\r\n(35) Sharma(1990) , \"Segmentation of Markets Based on Customer Service\" , International Jrnl of Physical Distribution & Logistics Mgmt (UK) pp.19-27\r\n(36) Snow & Hrebinik(1980) , \"Distinctive Competence , and Organizational Performance\" , Administrative Science Quarterly , pp.317-337\r\n(37) Sterling and Lambert (1987) , \"Establishing Customer Service Strategies within the Marketing Mix\" , Journal of Business Logistics, Vol.8 No.1 , pp.1-30\r\n(38) Stevenson(1976) , \"Toward a Model of Business Unit Performance: An Intergrated Approach\" , Academy of Management Review , pp.213-223\r\n(39) Stumpf(1976) , \"The Market Structure of the Major Tourist Attractions in Southern California\" , Sperrv Business Conference , pp.101-106\r\n(40) Wind(1982) , Product Policy: Concept , Method , and Strategy Reading , Mass: Addison-Wesley , pp.79-81zh_TW