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題名 態度形成方式､突顯態度成份與說服訊息類型之說服效果
作者 王志全
WANG, ZHI-QUAN
貢獻者 顏乃欣
YAN, NAI-XIN
王志全
WANG, ZHI-QUAN
關鍵詞 說服效果
說服訊息
突顯態度
說服
情緒
PRESUADE
MOTION
日期 1992
1991
上傳時間 2-May-2016 15:21:19 (UTC+8)
摘要 說服的形式，主要是由說服訊息引起態度評價的改變而造成說服效果。近來，由於受
參考文獻 一.中文部分:
     吳正桓。 (民78 年) 。態度形成方式與論點數量對說服的影響。「中華心理學刊」
     ，卷3 1， 7-18 。
     張滿吟。(民79年) 。立論基礎、傳播者身份與內容呈現方式之說服效果。國立政
     治大學心理研究所未發表之碩士論文。
     彭榮仁。(民80年)。直接經驗對態度的認知及情感的影響。私立中原大學心理研
     究所未發表之碩士論文。
     按驗委員會。(民77年) 。洋芋片的食鹽及油脂含量。「消費者報導」, 88 , 34-41 。
     
     二.英文部分:
     Abelson.R.P. ,Kinder,D.R .. Peter.H.D .. and Fiske.S.T. (1982). Affective and
     semantic componentsin political person perception. Journal of Personality
     and Social Psycbology.1Z.619-630.
     Ajzen.I.(1974). Attitudes. R.J.Corsini(Ed.),In Wiley Encyclopedia of Psvchology(
     1:99-100).New York:Wiley.
     Ajzen. I .. & Fishbein.H. (1977). Attitude-behavior relations:A theoretical
     analysis and reviewof empirical reserch. Psychological Bulletin.&1.888-918.
     Anderson.N.H. (1965). Averaging versus adding as a stimulus-combination rule
     in impress ionformation.Journal of Experimental Psychology.1Q.394-400.
     Anderson.N.H. (1974). The problem of change-of-meaning(Tech.Rep. No. 42) .San
     Diege: Universityof California,Center for Human Information Precessing.
     Asch.S. (1946). Forming impressions of personality. Journal of Abnormal and
     Social Psychology.4.258-290.
     Bagozzi,R.P.,& Burnkrant,R.E. (1979). Attitude organization and the attitudebehavior
     relationship.Journal of Personality and Social Psychology,37,913-927.
     Bagozzi,R.P.,& Burnkrant,R.E. (1985). Attitude organization and the attitudebehavior
     relation:A reply to Dillon and Kumar.Journal of Personality and
     Social Psychology,49,47-57.
     Batra,R. ,& Ray,M.L. (1985). How adverstising works at contact. In L.F.Alwitt &
     A.A.Mitchell(Eds.),Psycbological processes and advertising effects (pp. 13-
     43).Hillsdale,NY:Erlbaum.
     Bem.D.J. (1972). Self-perception theory. In L.Berkowitz(Eds.) ,Advances in
     experimental social psycholoKY.Vol.6,l-62.N.Y:Academic Press.
     Bentler,P.H. ,& Speckart,G. (1979). Models of attitude-behavior relations.
     Psychological Review,86.452-464.
     Bleckler,S.J. (1984). Empirical validation of affect,behavior,and cognition as
     distinctcomponents of attitude. JQurnal of Personality and Social Psvcho-logy,
     47,1191-1205.
     Breckler.S.J .. & Wiggins,E.C. (1984). Cognitive response in pcrsuasion:Affective
     and evaluative determinants. Journal of Experimental Social Psychology,27
     ,180-200.
     Breckler,s.J.,& Wiggins,E.C. (1989). Affect versus evaluation in the structure
     of attitudes. Journal of Experimental Social Psycbology,25,253-271.
     Brock,T.C. (1965). Communicator-recipient similarity and decision change.
     Journal of Personality and Social Psvchology,1,650-654.
     Chaiken,S .. & Baldwin.M.W. (1981). Affective-cognitive consistency and the
     effects of salient behavioral information in the self perception of
     attitude.Journal of Personality andSocial Psychology,il,1-12.
     Chaiken,S .. & Eagly,A.H. (1973). Communication modal iity as a determinant of
     message persuasiveness and message comprehensibility.Journal of Personality
     and Social Psvchology.14.605-614.
     Dillon,W.R. ,Kumar,A. (1985). Attitude organization and the attitude-behavior
     relation: Acritique of bagozzi and Burnkrant`s reanalysis of Fishbein and
     Ajzen.Journal of Personality and Socjal Psychology,4a,33-46.
     Doob. I.W. (1947). The behaviors of attitudes. Psychological Review,54,135-156.
     Eagly,A.H.,& Chaiken,S. (1984).Cognitive theories of persuasion. In L.Berkowitz
     (Ed.),Adyances in Experimental Social PsYchology(Vol.17,pp.267-359).
     New York:AcademicPress.
     Eagly,A.H. ,& Warren,R. (1976). Intelligence,comprehension,and opinion change,
     Journal of Persooality,44,226-242.
     Edwards,K. (1990). The interplay of affection and cognition in attitude
     formation and change.Journal of Personality and Social PsychologY,59.202-
     216.
     razio,R.H. ,Chen.J. ,HcDonnel.E. ,& Sherman,S.J. (1982). Attitude accessibility,
     attitude-behavior consistency, and the strength of the object-evaluation
     association.Journal of Experimental Social Psychology,la,339-357.
     Fazio,R.H.,& Zanna,H.P. (1978 a). Attitudinal qualities relating to the
     strength of the attitude-behavior relationship. Journal of Experimental
     Social PsychologY,11.398-408.
     Fazio,R.H .. & Zanna,H.P. (1978 b). On the predictive validity of attitudes:The
     roles .of direct experience and confidencn.Journal of Personality,46,228-
     243.
     Fazio,R.H.,& Zanna,H.P. (1981). Direct experience and attitude-behavior
     consistency. In L.Berkowitz(Ed.),Adyances in Experimental Social Psychology
     (Vol.14,pp.161-202).New York:Academic Press.
     Fazio,R.H. ,Zanna,H.P. ,& Cooper,J. (1978).Direct experience and attitudebehavior
     consistency:An informaton processing analysis. Personality and
     Social Psychology Bulletin,1,48-52.
     Fishbein,H. ,& Ajzen,I, (1975). Belief.attitude, Intention and Behavior: An
     Inroduction toTheory and Research. Reading,HA: Addison-Wesley.pp.578.
     Fiske,S.T.,& Pavelchake.M.A. (1986). Category-based vs. piecemeal-based
     affective responses:Developments in schema-triggered affect.
     In R.M.Sorrentino &E.T.Higgins(Eds.) ,Handbook of motivation and cognitjon.
     HY:Guiford Press.
     Fleming,D. (1967). Attitude: The history of a concept. Perspectjves in American
     History,l,287-365.
     Fredricks,A.J.,& Dossett,D.j. (1983). Attitude-behavior relations:A comparison
     of therishbein-Ajzen and the Bentler-Speckart models.Journal of Personality
     and Social Psycbology,45,501-512.
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描述 碩士
國立政治大學
心理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004509
資料類型 thesis
dc.contributor.advisor 顏乃欣zh_TW
dc.contributor.advisor YAN, NAI-XINen_US
dc.contributor.author (Authors) 王志全zh_TW
dc.contributor.author (Authors) WANG, ZHI-QUANen_US
dc.creator (作者) 王志全zh_TW
dc.creator (作者) WANG, ZHI-QUANen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-May-2016 15:21:19 (UTC+8)-
dc.date.available 2-May-2016 15:21:19 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:21:19 (UTC+8)-
dc.identifier (Other Identifiers) B2002004509en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89340-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 心理學系zh_TW
dc.description.abstract (摘要) 說服的形式，主要是由說服訊息引起態度評價的改變而造成說服效果。近來，由於受zh_TW
dc.description.tableofcontents 第一章緒論----------1
     第一節文獻探討----------1
     第二節研究假設----------26
     第二章研究方法----------31
     第一節研究對象----------31
     第二節實驗設計----------32
     第三節實驗工具----------35
     第四節實施程序----------38
     第三章研究結果----------42
     第一節操弄檢驗----------42
     第二節依變項分析----------44
     第三節相關分析----------65
     第四章討論與結論----------68
     第一節討論與結論----------68
     第二節實驗檢討與未來研究建議----------80
     參考文獻----------82
     附錄----------89		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004509en_US
dc.subject (關鍵詞) 說服效果zh_TW
dc.subject (關鍵詞) 說服訊息zh_TW
dc.subject (關鍵詞) 突顯態度zh_TW
dc.subject (關鍵詞) 說服zh_TW
dc.subject (關鍵詞) 情緒zh_TW
dc.subject (關鍵詞) PRESUADEen_US
dc.subject (關鍵詞) MOTIONen_US
dc.title (題名) 態度形成方式､突顯態度成份與說服訊息類型之說服效果zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一.中文部分:
     吳正桓。 (民78 年) 。態度形成方式與論點數量對說服的影響。「中華心理學刊」
     ，卷3 1， 7-18 。
     張滿吟。(民79年) 。立論基礎、傳播者身份與內容呈現方式之說服效果。國立政
     治大學心理研究所未發表之碩士論文。
     彭榮仁。(民80年)。直接經驗對態度的認知及情感的影響。私立中原大學心理研
     究所未發表之碩士論文。
     按驗委員會。(民77年) 。洋芋片的食鹽及油脂含量。「消費者報導」, 88 , 34-41 。
     
     二.英文部分:
     Abelson.R.P. ,Kinder,D.R .. Peter.H.D .. and Fiske.S.T. (1982). Affective and
     semantic componentsin political person perception. Journal of Personality
     and Social Psycbology.1Z.619-630.
     Ajzen.I.(1974). Attitudes. R.J.Corsini(Ed.),In Wiley Encyclopedia of Psvchology(
     1:99-100).New York:Wiley.
     Ajzen. I .. & Fishbein.H. (1977). Attitude-behavior relations:A theoretical
     analysis and reviewof empirical reserch. Psychological Bulletin.&1.888-918.
     Anderson.N.H. (1965). Averaging versus adding as a stimulus-combination rule
     in impress ionformation.Journal of Experimental Psychology.1Q.394-400.
     Anderson.N.H. (1974). The problem of change-of-meaning(Tech.Rep. No. 42) .San
     Diege: Universityof California,Center for Human Information Precessing.
     Asch.S. (1946). Forming impressions of personality. Journal of Abnormal and
     Social Psychology.4.258-290.
     Bagozzi,R.P.,& Burnkrant,R.E. (1979). Attitude organization and the attitudebehavior
     relationship.Journal of Personality and Social Psychology,37,913-927.
     Bagozzi,R.P.,& Burnkrant,R.E. (1985). Attitude organization and the attitudebehavior
     relation:A reply to Dillon and Kumar.Journal of Personality and
     Social Psychology,49,47-57.
     Batra,R. ,& Ray,M.L. (1985). How adverstising works at contact. In L.F.Alwitt &
     A.A.Mitchell(Eds.),Psycbological processes and advertising effects (pp. 13-
     43).Hillsdale,NY:Erlbaum.
     Bem.D.J. (1972). Self-perception theory. In L.Berkowitz(Eds.) ,Advances in
     experimental social psycholoKY.Vol.6,l-62.N.Y:Academic Press.
     Bentler,P.H. ,& Speckart,G. (1979). Models of attitude-behavior relations.
     Psychological Review,86.452-464.
     Bleckler,S.J. (1984). Empirical validation of affect,behavior,and cognition as
     distinctcomponents of attitude. JQurnal of Personality and Social Psvcho-logy,
     47,1191-1205.
     Breckler.S.J .. & Wiggins,E.C. (1984). Cognitive response in pcrsuasion:Affective
     and evaluative determinants. Journal of Experimental Social Psychology,27
     ,180-200.
     Breckler,s.J.,& Wiggins,E.C. (1989). Affect versus evaluation in the structure
     of attitudes. Journal of Experimental Social Psycbology,25,253-271.
     Brock,T.C. (1965). Communicator-recipient similarity and decision change.
     Journal of Personality and Social Psvchology,1,650-654.
     Chaiken,S .. & Baldwin.M.W. (1981). Affective-cognitive consistency and the
     effects of salient behavioral information in the self perception of
     attitude.Journal of Personality andSocial Psychology,il,1-12.
     Chaiken,S .. & Eagly,A.H. (1973). Communication modal iity as a determinant of
     message persuasiveness and message comprehensibility.Journal of Personality
     and Social Psvchology.14.605-614.
     Dillon,W.R. ,Kumar,A. (1985). Attitude organization and the attitude-behavior
     relation: Acritique of bagozzi and Burnkrant`s reanalysis of Fishbein and
     Ajzen.Journal of Personality and Socjal Psychology,4a,33-46.
     Doob. I.W. (1947). The behaviors of attitudes. Psychological Review,54,135-156.
     Eagly,A.H.,& Chaiken,S. (1984).Cognitive theories of persuasion. In L.Berkowitz
     (Ed.),Adyances in Experimental Social PsYchology(Vol.17,pp.267-359).
     New York:AcademicPress.
     Eagly,A.H. ,& Warren,R. (1976). Intelligence,comprehension,and opinion change,
     Journal of Persooality,44,226-242.
     Edwards,K. (1990). The interplay of affection and cognition in attitude
     formation and change.Journal of Personality and Social PsychologY,59.202-
     216.
     razio,R.H. ,Chen.J. ,HcDonnel.E. ,& Sherman,S.J. (1982). Attitude accessibility,
     attitude-behavior consistency, and the strength of the object-evaluation
     association.Journal of Experimental Social Psychology,la,339-357.
     Fazio,R.H.,& Zanna,H.P. (1978 a). Attitudinal qualities relating to the
     strength of the attitude-behavior relationship. Journal of Experimental
     Social PsychologY,11.398-408.
     Fazio,R.H .. & Zanna,H.P. (1978 b). On the predictive validity of attitudes:The
     roles .of direct experience and confidencn.Journal of Personality,46,228-
     243.
     Fazio,R.H.,& Zanna,H.P. (1981). Direct experience and attitude-behavior
     consistency. In L.Berkowitz(Ed.),Adyances in Experimental Social Psychology
     (Vol.14,pp.161-202).New York:Academic Press.
     Fazio,R.H. ,Zanna,H.P. ,& Cooper,J. (1978).Direct experience and attitudebehavior
     consistency:An informaton processing analysis. Personality and
     Social Psychology Bulletin,1,48-52.
     Fishbein,H. ,& Ajzen,I, (1975). Belief.attitude, Intention and Behavior: An
     Inroduction toTheory and Research. Reading,HA: Addison-Wesley.pp.578.
     Fiske,S.T.,& Pavelchake.M.A. (1986). Category-based vs. piecemeal-based
     affective responses:Developments in schema-triggered affect.
     In R.M.Sorrentino &E.T.Higgins(Eds.) ,Handbook of motivation and cognitjon.
     HY:Guiford Press.
     Fleming,D. (1967). Attitude: The history of a concept. Perspectjves in American
     History,l,287-365.
     Fredricks,A.J.,& Dossett,D.j. (1983). Attitude-behavior relations:A comparison
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