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題名 台灣地區民眾之意見察覺與表達意願研究 : 沈默螺旋模式在變遷社會適應性初探
作者 左龍娣
貢獻者 翁秀琪
左龍娣
日期 1991
1990
上傳時間 2-May-2016 16:58:19 (UTC+8)
參考文獻 參考書目
     一、中文部分
     王婷玉(民77 ) 諾爾紐曼的沈默螺旋論初探。政治大學新聞研究所碩士論文。
     李金銓(民72 ) 大眾傳播理論。台北:三民書局。
     吳統雄(民76 ) 電話調查:理論與方法。台北:聯經出版公司。
     李美枝(民76 ) 社會心理，學一理論研究與應用。大洋出版社，頁426 。
     林文政(民75 ) 大台北地區選民傳播行為與投票決定之研究。政治大學新聞研究所碩士論文。
     胡愛玲(民79 ) 報紙報導街頭運動新聞之分析。政治大學新聞所碩士論文。
     蕭新煌(民76)「台灣向前看－當前國家情勢的檢討與展望:民意」。中國論壇， 293 期，頁19。
     翁秀琪(民77 年6 月20 日) 「檢討傳播政策合理分配頻道」。聯合報。
     
     
     二、外文部分
     Asch, Solomon E. (1963). "Effects of Group Pressure upon the Modification and Distortion of Judgements", in Harold Guetzkow (ed.) (1963) : Group, Leadership and Men. New York: Russell & Russell Inc.
     Bernays, E.L. (1923) Crystallizing Public Opinion. New York: Knopf.
     DeFleur, M.L. & Westie, F.R. (1985). " Verbal attitudes and overt acts." American sociological Review, 23, pp. 667-673.
     Delia, J (1989). "Communication Research: A History. " in C. Berger and S. Chaffee (eds.) Handbook of Communication Science. Sage Publication, London.
     Donsbach, W. and Stevenson, R.L. (1984, May). "Challenges problems and empirical evidence of the theory of the spiral of silence." Paper presented to the International Communication Association convention, San Francisco, CA.
     Donsbach, W. (1987). " Die Theorie der Schweigespirale. " in M. Schenk (1987): Medienwirkungsforschung. Tubingen : I. C.B. Mohr, pp.324-343.
     Field, J.M. and H. Schuman (1976). " Public beliefs about the beliefs of the public. " Public Opinion Quarterly, 40 pp. 427-448.
     Glynn, C.J. and McLeod, 1.M. (1982). " Public OpInIOn, communication
     processes and voting decisions. " In M. Burgoon (ed.) Communication Yearbook 6 pp. 759 -774. Beverly Hills: Sage.
     Glynn, C.J. and McLeod, J.M. (1982). " Public opmlon du jour: An
     examination of the spiral of silence. " PubIic Opinion Quarterly, 48, pp. 731-740.
     Glynn, C.J. and McLeod, J.M. (1984). " Implications for the spiral of silence theory for communication and public opinion research. " In K.R. Sanders, L.L. Kaid & D. Nimmo (eds.) Political Communication Yearbook 1984, pp. 43-65. Carbondale, IL: Southern Illinois University Press.
     Glynn, C (1987). “The Communication of public Opinion " Journal isam Quarterly, pp.688-698.
     Hart, Harm`t & Klem B. (1986)." Interviewee`s Report of Looking Glass Perception and the Spiral of Silence. " Paper for Presentation at World Association for Public Opinion Research Annual Meeting.
     Hiroshi Tokinoya (1989). " Testing the Spiral of Slience Theory in East Asia. " KEIO Communication Review No. 10 pp. 35-49.
     Katz, D.(1981). " Publicity and Pluralistic Pluralistic Ignorance: Notes on the Spiral of Silence. " in M. Baier and M. Kepplinger(eds.) Public Opinion and Social Change. Opladen: Westdeucher Verlag.
     Ken`ichi Ikeda (1989). " , Spiral of Silence ` Hypothesis and Voting Intention: A Test in the 1986 Japanese National Election. " KEIO Communication Review No. 10, pp.51-62.
     Lasswell, H.D. (1927). Propaganda technigue in the world war. New York: Knopf.
     Lazarsfeld, D, Bernard Berelson, and H. Goudet (1948). " The People`s Choice. " New- York : Columbia University Press.
     Lippmann W. (1922). Public Opinion. New York: Harcourt Brace Jovanovich.
     Merten, C. (1985). "Some Silence m the Spiral of Silence." pp.31-42,
     in K. Sanders, L. Kaid & D. Nimmo (eds.), Political Communication Yearbook 4. Carbondale: South Illinois University Press.
     Milgram, S. (1961). " Nationality and Conformity. " Scientific American 205, pp. 45-51.
     Neuwirth, K.I. (1988). " Noelle-Neumann and Spirals of Affect and Behavioral Intention. " Paper presented at the 1988 meeting of Midwest Association of Public Opinion Research, Chicago, IL.
     Noelle-Neumann, E. (1973) "Return to the concept of powerful mass media." Studies in Broadcasting, 9, pp. 69-105.
     Noelle-Neumann, E. (1974). " The Spiral of Silence: A Theory of Public Opinion. " Journal of Communication, 24(2), pp.43-51.
     Noelle-Neumann, E. (1977). " Turbulence in the Climate of Opinion : Methodological Applications of the Spiral of Silence Theory. " Public Opinion Quarterly, 41, pp. 143-158.
     Noelle-Neumann, E. (1979). " Public Opinion and the Classical Tradition: A Reevaluation. " Public Opinion Quarterly, 43, pp. 143-156.
     Noelle-Neumann, E. (1980). " Mass Media and Social Chang in Developed Societies, " pp. 657-678, in G.C. Wihoit & H. deBock (eds.), Mass Communication Yearboook I. Beverly Hills: Sage.
     Noelle-Neumann, E. (1984). The Spiral of Silence: Public Opinion—Our Social Skin. Chicago: University of Chicago Press.
     Noelle-Neumann, E. (1985). " The spiral of silence--a response. " In K. Sanders, L.L. Kaid & D. Nimmo (eds.) Political Communication Yearbook, 1984, pp. 66-94. Carbondale, IL: Southern Illinois University Press.
     Noelle-Neumann, E. (1989). " Advances in Spiral of Silence Research. " in KEIO Communication Review. No. 10, 頁碼不詳
     Q`Gorman, H.J. (1975). " Pluralistic ignorance and white estimates of racial segregation.”Public Opinion Quarterly, 39, pp. 313-330.
     Q `Gorman, Hubert, and Stephen Garry (1976). " Pluralistic ignorance:
     a replication and extension. " Public Opinion Quarterly ". 40, pp. 449-458.
     Rogers, E.M. and Shoemaker, F.F. (1971), Communication of Innovations. New York: The Free Dress.
     Salmon, C.T. and Kline, F.G. (1984). " The Spiral of silence ten years later: An examination and evaluation " In K. Sanders, I.L. Haid & D.Nimmo (eds.) Political Communication Yearbook, 1984, pp. 3-30. Carbondale, IL: Southern Illinois University
     Press.
     Salmon, C.T. and Neuwirth, K.J. (1987, August). “ A multivariate test of the spiral of silence. " Paper presented to the Association for Education in Journalism and Mass Communication convention, San Antonio, TX.
     Salmon, C.T. and K. Neuwirth (in press). " Perceptions of Opinion `Climates` and Willingness to Discuss the Issue of Abortion," Journalism Quarterly. An earlier version of this paper was presented at the 1987 meeting of the Association for Education
     in Journalism and Mass Communication, San Antonio, Texas.
     Salmon, C.T. and Rucinski, D.M (1988, May). " Fear of isolation from whom: Environmental cues and willingness to express opinions on controverial issues. " Paper presented to the International Association Convention, New Orleans, LA.
     Schuman, H. and Johnson, M.P. (1976)." Attitudes and behaviors. " In A. Inkeles(eds.), Annual review of psychology, vol. 2, Palo Alto: Annual Review Inc.
     Sherif, M. (1935). A study of some social factors in perception. Archives of Psychology.
     Sun, Schirley Hsiu-hui, Salmon, C.T. and Rucinski, D.M.(1989). " Hardcores and Other Opinion Publics. " Paper presented at the 1989 meeting of Midwest Assocition of Public Opiion Research, Chicago, IL.
     Taylor, D.G. (1982). " Pluralistic ignorance and the spiral of Silence: A formal analysis. " Public Opinion Quarterly, 46, pp. 311-335.
     Tichenor, PJ., Donohue, G.A. and Olien C.N. (1970) " Mass Media Flow and Differentical Growth in Knowledge. " Public Opinion Quarterly, 34, pp. 159-170.
     Wimmer, R.D . and Dominick J.R. (1987). Mass Media Research: an introduction. 12nd ed. Belmont, Calif: Wadsworth Pub. Co.
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005037
資料類型 thesis
dc.contributor.advisor 翁秀琪zh_TW
dc.contributor.author (Authors) 左龍娣zh_TW
dc.creator (作者) 左龍娣zh_TW
dc.date (日期) 1991en_US
dc.date (日期) 1990en_US
dc.date.accessioned 2-May-2016 16:58:19 (UTC+8)-
dc.date.available 2-May-2016 16:58:19 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 16:58:19 (UTC+8)-
dc.identifier (Other Identifiers) B2002005037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89524-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.tableofcontents 目錄
     第一章 緒論. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 1
     第一節 動機與背景. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
     第二節 研究目的. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
     第二章 理論基礎、文獻探討與研究問題. . . . . . . . . . . . . 6
     第一節 理論基礎──沈默螺旋理論. . . . . . . . . . . . . . . 6
     第二節 文獻探討. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 12
     第三節 研究問題. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
     第三章 研究方法. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
     第一節 研究論題. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
     第二節 研究方法與步驟. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
     第三節 問卷設計. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
     第四節 抽樣. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
     第五節 訪問. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
     第六節 統計方法. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
     
     第四章 資料分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
     第一節 個人基本資料. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
     第二節 察覺民意及表達意見之基本資料分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
     第三節 本人意見與察覺民意. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63
     第四節 人口變項與察覺意見氣候. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
     第五節 人口變項與表達意願. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
     
     第五章 討論、研究限制、與建議. . . . . . . . . . . . . . . . .. 88
     第一節 討論. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88
     第二節 研究限制. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100
     第三節 建議. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
     參考書目. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
     附錄一 電話訪問問卷. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
     附錄二 歷次民意調查結果. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005037en_US
dc.title (題名) 台灣地區民眾之意見察覺與表達意願研究 : 沈默螺旋模式在變遷社會適應性初探zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
     一、中文部分
     王婷玉(民77 ) 諾爾紐曼的沈默螺旋論初探。政治大學新聞研究所碩士論文。
     李金銓(民72 ) 大眾傳播理論。台北:三民書局。
     吳統雄(民76 ) 電話調查:理論與方法。台北:聯經出版公司。
     李美枝(民76 ) 社會心理，學一理論研究與應用。大洋出版社，頁426 。
     林文政(民75 ) 大台北地區選民傳播行為與投票決定之研究。政治大學新聞研究所碩士論文。
     胡愛玲(民79 ) 報紙報導街頭運動新聞之分析。政治大學新聞所碩士論文。
     蕭新煌(民76)「台灣向前看－當前國家情勢的檢討與展望:民意」。中國論壇， 293 期，頁19。
     翁秀琪(民77 年6 月20 日) 「檢討傳播政策合理分配頻道」。聯合報。
     
     
     二、外文部分
     Asch, Solomon E. (1963). "Effects of Group Pressure upon the Modification and Distortion of Judgements", in Harold Guetzkow (ed.) (1963) : Group, Leadership and Men. New York: Russell & Russell Inc.
     Bernays, E.L. (1923) Crystallizing Public Opinion. New York: Knopf.
     DeFleur, M.L. & Westie, F.R. (1985). " Verbal attitudes and overt acts." American sociological Review, 23, pp. 667-673.
     Delia, J (1989). "Communication Research: A History. " in C. Berger and S. Chaffee (eds.) Handbook of Communication Science. Sage Publication, London.
     Donsbach, W. and Stevenson, R.L. (1984, May). "Challenges problems and empirical evidence of the theory of the spiral of silence." Paper presented to the International Communication Association convention, San Francisco, CA.
     Donsbach, W. (1987). " Die Theorie der Schweigespirale. " in M. Schenk (1987): Medienwirkungsforschung. Tubingen : I. C.B. Mohr, pp.324-343.
     Field, J.M. and H. Schuman (1976). " Public beliefs about the beliefs of the public. " Public Opinion Quarterly, 40 pp. 427-448.
     Glynn, C.J. and McLeod, 1.M. (1982). " Public OpInIOn, communication
     processes and voting decisions. " In M. Burgoon (ed.) Communication Yearbook 6 pp. 759 -774. Beverly Hills: Sage.
     Glynn, C.J. and McLeod, J.M. (1982). " Public opmlon du jour: An
     examination of the spiral of silence. " PubIic Opinion Quarterly, 48, pp. 731-740.
     Glynn, C.J. and McLeod, J.M. (1984). " Implications for the spiral of silence theory for communication and public opinion research. " In K.R. Sanders, L.L. Kaid & D. Nimmo (eds.) Political Communication Yearbook 1984, pp. 43-65. Carbondale, IL: Southern Illinois University Press.
     Glynn, C (1987). “The Communication of public Opinion " Journal isam Quarterly, pp.688-698.
     Hart, Harm`t & Klem B. (1986)." Interviewee`s Report of Looking Glass Perception and the Spiral of Silence. " Paper for Presentation at World Association for Public Opinion Research Annual Meeting.
     Hiroshi Tokinoya (1989). " Testing the Spiral of Slience Theory in East Asia. " KEIO Communication Review No. 10 pp. 35-49.
     Katz, D.(1981). " Publicity and Pluralistic Pluralistic Ignorance: Notes on the Spiral of Silence. " in M. Baier and M. Kepplinger(eds.) Public Opinion and Social Change. Opladen: Westdeucher Verlag.
     Ken`ichi Ikeda (1989). " , Spiral of Silence ` Hypothesis and Voting Intention: A Test in the 1986 Japanese National Election. " KEIO Communication Review No. 10, pp.51-62.
     Lasswell, H.D. (1927). Propaganda technigue in the world war. New York: Knopf.
     Lazarsfeld, D, Bernard Berelson, and H. Goudet (1948). " The People`s Choice. " New- York : Columbia University Press.
     Lippmann W. (1922). Public Opinion. New York: Harcourt Brace Jovanovich.
     Merten, C. (1985). "Some Silence m the Spiral of Silence." pp.31-42,
     in K. Sanders, L. Kaid & D. Nimmo (eds.), Political Communication Yearbook 4. Carbondale: South Illinois University Press.
     Milgram, S. (1961). " Nationality and Conformity. " Scientific American 205, pp. 45-51.
     Neuwirth, K.I. (1988). " Noelle-Neumann and Spirals of Affect and Behavioral Intention. " Paper presented at the 1988 meeting of Midwest Association of Public Opinion Research, Chicago, IL.
     Noelle-Neumann, E. (1973) "Return to the concept of powerful mass media." Studies in Broadcasting, 9, pp. 69-105.
     Noelle-Neumann, E. (1974). " The Spiral of Silence: A Theory of Public Opinion. " Journal of Communication, 24(2), pp.43-51.
     Noelle-Neumann, E. (1977). " Turbulence in the Climate of Opinion : Methodological Applications of the Spiral of Silence Theory. " Public Opinion Quarterly, 41, pp. 143-158.
     Noelle-Neumann, E. (1979). " Public Opinion and the Classical Tradition: A Reevaluation. " Public Opinion Quarterly, 43, pp. 143-156.
     Noelle-Neumann, E. (1980). " Mass Media and Social Chang in Developed Societies, " pp. 657-678, in G.C. Wihoit & H. deBock (eds.), Mass Communication Yearboook I. Beverly Hills: Sage.
     Noelle-Neumann, E. (1984). The Spiral of Silence: Public Opinion—Our Social Skin. Chicago: University of Chicago Press.
     Noelle-Neumann, E. (1985). " The spiral of silence--a response. " In K. Sanders, L.L. Kaid & D. Nimmo (eds.) Political Communication Yearbook, 1984, pp. 66-94. Carbondale, IL: Southern Illinois University Press.
     Noelle-Neumann, E. (1989). " Advances in Spiral of Silence Research. " in KEIO Communication Review. No. 10, 頁碼不詳
     Q`Gorman, H.J. (1975). " Pluralistic ignorance and white estimates of racial segregation.”Public Opinion Quarterly, 39, pp. 313-330.
     Q `Gorman, Hubert, and Stephen Garry (1976). " Pluralistic ignorance:
     a replication and extension. " Public Opinion Quarterly ". 40, pp. 449-458.
     Rogers, E.M. and Shoemaker, F.F. (1971), Communication of Innovations. New York: The Free Dress.
     Salmon, C.T. and Kline, F.G. (1984). " The Spiral of silence ten years later: An examination and evaluation " In K. Sanders, I.L. Haid & D.Nimmo (eds.) Political Communication Yearbook, 1984, pp. 3-30. Carbondale, IL: Southern Illinois University
     Press.
     Salmon, C.T. and Neuwirth, K.J. (1987, August). “ A multivariate test of the spiral of silence. " Paper presented to the Association for Education in Journalism and Mass Communication convention, San Antonio, TX.
     Salmon, C.T. and K. Neuwirth (in press). " Perceptions of Opinion `Climates` and Willingness to Discuss the Issue of Abortion," Journalism Quarterly. An earlier version of this paper was presented at the 1987 meeting of the Association for Education
     in Journalism and Mass Communication, San Antonio, Texas.
     Salmon, C.T. and Rucinski, D.M (1988, May). " Fear of isolation from whom: Environmental cues and willingness to express opinions on controverial issues. " Paper presented to the International Association Convention, New Orleans, LA.
     Schuman, H. and Johnson, M.P. (1976)." Attitudes and behaviors. " In A. Inkeles(eds.), Annual review of psychology, vol. 2, Palo Alto: Annual Review Inc.
     Sherif, M. (1935). A study of some social factors in perception. Archives of Psychology.
     Sun, Schirley Hsiu-hui, Salmon, C.T. and Rucinski, D.M.(1989). " Hardcores and Other Opinion Publics. " Paper presented at the 1989 meeting of Midwest Assocition of Public Opiion Research, Chicago, IL.
     Taylor, D.G. (1982). " Pluralistic ignorance and the spiral of Silence: A formal analysis. " Public Opinion Quarterly, 46, pp. 311-335.
     Tichenor, PJ., Donohue, G.A. and Olien C.N. (1970) " Mass Media Flow and Differentical Growth in Knowledge. " Public Opinion Quarterly, 34, pp. 159-170.
     Wimmer, R.D . and Dominick J.R. (1987). Mass Media Research: an introduction. 12nd ed. Belmont, Calif: Wadsworth Pub. Co.		zh_TW