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題名 解讀電視廣告中的女性意涵
作者 顧玉珍
貢獻者 張錦華
顧玉珍
日期 1991
1990
上傳時間 2-May-2016 16:58:38 (UTC+8)
參考文獻 參考資料
     一、中文書目
     尹大貽 民78 當代法國思想。原著:庫茲韋爾。台北:雅典出版社。
     杜章智 民79 阿突塞的馬克思主義。原著:柯林尼可斯。台北:遠流出版社。
     杜聲鋒 民77 拉康結構主義精神分析學。台北:遠流出版社。
     李幼蒸 民75 結構的時代──結構主義論析。新店:谷風出版社。
     李幼蒸編選　民79 結構主義和符號學。台北:久大桂冠聯合出版。
     李天鐸 謝錦芳 譯 民78 ”英美「女性主義批評」由電影到電視的發展”。電影欣賞，第四十期。
     林寶元 民78 “高達:女人的影像/性的影像”。電影欣賞，第四十期。
     南方朔 民76 "從「第二性」到「性的結束」──「後女性主義」思想論。選錄自《文星》第一O 五期, 頁96-103 。
     洪顯勝　民77 符號學要義。原著:羅蘭.巴特。台北:南方叢書出版社。
     徐崇溫　民77 結構主義與後結構主義。 台北:谷風出版社。
     黃 正　民77 符號社會的消費。台北:遠流出版社。
     梁濃剛　民78 回歸佛洛依德－拉康的精神分析學。台北:遠流出版社。
     張錦華 民76”批判理論──賀爾的文化研究簡介”。新聞學研究，頁91-111 (民76年5 月)。
     張秀麗 民76 結構主羲與大眾媒介分析──理論與實例之探討。中國文化大學碩士論文。
     項退結 民65西洋哲學辭典。原著:布魯格。台北:先知出版社。
     廖立文 民75 當代社會學理論。原著:伊安.克萊伯。台北:桂冠圖書股分有限公司。
     蘇玲霞 民78 從記號學觀點分析和解釋洋菸廣告的內容。中國文化大學碩士論文。
     
     
     
     二、英文書目
     Althusser, L. (1971). Ideology and ideological state apparatuses. In B. Brewster (Trnas.) Lenin and Philosopyh and other essays (pp.127-186). N. Y : Monthly Review Press.
     Althusser,L. (1970).Reading Capital. London: The Thetford Press limited Thetford, Norfolk.
     Althusser,L. (1969) .For Marx. London: Norfolk.
     Barthes, R. (1968).EIemwnt of semiology. New York: Hill and Wang.
     Barthes, R. (1985).The Responsibility of Forms: Critical Essays on Music, Art, and Representtion. New York: Hill and Wang.
     Becker, S. L. (1984).”Marxist Approaches to Media Studies: The British Experience “. Critical Studies in Mass Communication, 1:66-80.
     Benhabib. S. & Corneil. D. (1987) .Feminism as Critique-Essays on Politics of Gerder In lateCapitalist Societies. U.K.: Basil Blackwell.
     Berelson. B. (1952) .Content Analysis in Communication Research. N. Y.: Free Press.
     Berg. H.V . & Veer C.G.V. (1989)." Ideologies In the news: On the measurement of ideological char- acteristics of news reports”. Gazette 14:159- 194.
     Berger. A.A. (1982).Media Analysis Techniques. Beverly Hills, CA: Sage.
     Berger. A.A. (1982)." Semiotics and Television “. In Understanding Television. Berly Hill. CA: Sage.
     Boskin.J. (1980).” Denials: The Media View of Dark Skins and the City “.Bernard Rubin ed., Small Voices and Great Trumpets :Minorities and the Media. N.Y.: Pracger.pp.141-42.
     Bottomore, T. (1983).A Dictionary of Marxist Thought. Cambridge: Harvard University Press.
     Boulding,K.E. (1956).The Image. An Arbor: The University of Michigan Press.
     Courtney.A.E.,& Lockeretz.S.W. (1971)." A Woman`s
     Place: An Analysis of the Roles Portrayed by Women in Magazine JAdvertisements “. Journal of Marketing Research.8:92-95.
     Coward. R. (1984).Female Desire: Women`s sexuality today. London: Paladin Books.
     De Fleur,M.L. (1975) .Theory of Mass Communication. (3nd ed.) N.Y.: Longman Inc.
     De Lauretis.T. (1989)." The Technology of Gender”. The Technology of Gender. Indiana U. P.
     Dyer. Gillian. (1982).Advertising as Communication. London: Methuen & Co. Ltd.
     Eco. U. (1972) .Toward a Semiotic inquiry into the Television Message.Bloomington: Indian University Press.
     Ewen. S. (1976).Captains of Consciousness; Advertising and the Social Roots of the Consumer Culture. N.Y.: McGraw-Hill.
     Fiske. J. (1983) ." PopuLarIty and Ideology: A Struc- turalist Reading of Dr. Who”. In W.D. Rowland and B. Watkins(eds.), Interperting Television: Current Research Perspectives. Beverly Hills. CA: Sage.
     Fiske. J. (1988) ." British Cultural Studies and Television”. Ed. by Allen. R.C ., Channels of Discourse. U.S.A.: The University of North Carolina Press.
     Fiske. J. and J.Hartley. (1978) .Reading Television. London: Methuen.
     Furnham. A ., & Schofield. S. (1986)." Sex role stereotyping in British Radio advertisements “.
     British Journal of Social Psychology. 25(2): 165-171.
     Goffman,E. (1979).Gender Advertisements. N. Y. Harper and Row.
     Hall.S. (1985)." Signification. Representation. Ideology: Althusser and the Post-Structuralist Debates”.Critical Studies in Mass Communication.
     vol.2. no.2.
     Hawkes. T. (1977).Structuralism and Semiotics. London; Mehtuen.
     Irigarary. L. (1985). This Sex Wich Is Not One. Trans. Catherine Porter.Carolyn Burke. Ithaca : Cornell University Press.
     Kaplan, A.E.(1987).”Feminist Criticism and Television”. In Channils of Discourse. Ed. by
     Allen, R.C. U.S.A.: The Univeristy of North Carolina Press.
     Kindem. G.A. (1979)." Peirce`s Demiotic PhenomenalIsm and Film N. Quarterly Review of Film Studies. 4. No.1. PP.61-69.
     Lacan.J. (1978).The Four Fundamental Concepts of Psycho-Analysis. N.Y. :W. W. Norton & Company.
     Lacan.J. (1977). `ECRITS: A Selection. N.Y. :W.W. Norton & Company.
     Leymore. V. L. (1975) .Hidden Myth:structure & Symbolism in Advertising. N. Y.: Basic Book.
     Leiss. W. ;Kline. S.; and Jhally. S. (1986) .Social Communication in Advertising. N. Y.: Methuen.
     Levi-Strauss. C. (1966) .The Savage Mind. Weiden-feld and Nicolson.
     McArthur,L.Z . & Resko,B.G. (1975).”The portrayal of men and women in American tiltvision commerecials. Journal of Social Psychology,97:
     Macdonell,D. (1987).Theories of Discourse. U.K.: BasiI BIackwell.
     Metz. C. (1974).Film Language: A Semiotics of the Cinema. New York: Oxford University press.
     Monaco. J. (1977).How to Read a Film: the Art. Technology. Language. History and Theory of Film and Media. New York: Oxford University Press.
     Propp. V. (1973).Morphology of the Folktale. Unisversity of Texsa Press.
     Saussure. F. de. (1959).Course in General Linguistics. N.Y.: McGraw-Hill.
     Saussure, F. de.(1959). Course in General Linguis-Tics. N.Y.:McGraw-Hill.
     Seiter, E.(1987).”Semiotics and Television”. In Channels of Discourse. Ed. by Allen. R.C.
     U.S.A.: The University of North Carolina Press.
     Silverman. K. (1983) .The Subject of Semiotics. N.Y. : Oxford University press.
     Smith, L.L. (1989).”Advertising: Women`s place and Image H. Ed. by Pamela J. Creedon. Women in Mass Communication -Challenging Gender Values.
     Newbury Park: CA. Sage.
     Thompson,J.B. (1984).Studies in the Theory of Ideology. U.K. :Polity Press.
     Tong, R. (1989).Feminist Thought: A Comprehensive Introduction. U.S.A.: Westview Press.
     Weedon,C. (1987).Feminist Theories and Poststructuralist Theory. N.Y. :Basil Blackwell Inc.
     Williams, R.(1977). Marxism and Literature. N. Y.: Oxford University Press.
     Williamson. J. (1978) . Decoding Advertisements. London: Marian Buyers.
     Winsor, P.R. (1989). “Structuralist Analysis 2: Gender in Film Directing “. Ed. by Michael R. Real. Super Media.Newbury Park: CA. Sage.
     Wright. W. (1975).Sixs Guns and Society. Berkeley. CA. :University of California Press.
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005047
資料類型 thesis
dc.contributor.advisor 張錦華zh_TW
dc.contributor.author (Authors) 顧玉珍zh_TW
dc.creator (作者) 顧玉珍zh_TW
dc.date (日期) 1991en_US
dc.date (日期) 1990en_US
dc.date.accessioned 2-May-2016 16:58:38 (UTC+8)-
dc.date.available 2-May-2016 16:58:38 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 16:58:38 (UTC+8)-
dc.identifier (Other Identifiers) B2002005047en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89533-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.tableofcontents 目次
     第一章 緒論……………………1
     
     第二章 理論背景與研究問題………………………..7
     第一節 拉康的主體形成理論…………………………….10
     (一)對性別主體的假設………………10
     (二) 主體形成過程
     鏡像階段…………………………….11
     象徵的語言秩序…………………………….13
     第二節 阿突塞的意識形態理論…………………………….17
     (一)意識型態表徵個人同其真實存在情況的想像關係……………………………. 18
     (二)意識型態具有物質存在…………………………….25
     第三節 廣告/意識型態/女人…………………………….33
     (一)廣告本質與意識型態運作邏輯…………………………….34
     (二)男性宰制下的女性特質…………………………….39
     (三)被商品物化的女人…………………………….41
     第四節 研究問題…………………………….42
     l
     第三章 研究方法…………………………….50
     第一節 內容分析和符號學之比較…………………………….51
     第二節 符號學概論…………………………….59
     第一節 研究架構…………………………….69
     第四節 研究樣本…………………………….78
     
     第四章 文本分析…………………………….82
     (一)家庭關係…………………………….82
     (二)職業角色…………………………….98
     (一)人際關係…………………………….112
     (四)女體展示…………………………….129
     (五)綜合類…………………………….138
     
     第五章 總結…………………………….154
     第一節 結論…………………………….154
     第二節 研究檢討與限制…………………………….170
     第三節 建議…………………………….172
     
     參考資料…………………………….175		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005047en_US
dc.title (題名) 解讀電視廣告中的女性意涵zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考資料
     一、中文書目
     尹大貽 民78 當代法國思想。原著:庫茲韋爾。台北:雅典出版社。
     杜章智 民79 阿突塞的馬克思主義。原著:柯林尼可斯。台北:遠流出版社。
     杜聲鋒 民77 拉康結構主義精神分析學。台北:遠流出版社。
     李幼蒸 民75 結構的時代──結構主義論析。新店:谷風出版社。
     李幼蒸編選　民79 結構主義和符號學。台北:久大桂冠聯合出版。
     李天鐸 謝錦芳 譯 民78 ”英美「女性主義批評」由電影到電視的發展”。電影欣賞，第四十期。
     林寶元 民78 “高達:女人的影像/性的影像”。電影欣賞，第四十期。
     南方朔 民76 "從「第二性」到「性的結束」──「後女性主義」思想論。選錄自《文星》第一O 五期, 頁96-103 。
     洪顯勝　民77 符號學要義。原著:羅蘭.巴特。台北:南方叢書出版社。
     徐崇溫　民77 結構主義與後結構主義。 台北:谷風出版社。
     黃 正　民77 符號社會的消費。台北:遠流出版社。
     梁濃剛　民78 回歸佛洛依德－拉康的精神分析學。台北:遠流出版社。
     張錦華 民76”批判理論──賀爾的文化研究簡介”。新聞學研究，頁91-111 (民76年5 月)。
     張秀麗 民76 結構主羲與大眾媒介分析──理論與實例之探討。中國文化大學碩士論文。
     項退結 民65西洋哲學辭典。原著:布魯格。台北:先知出版社。
     廖立文 民75 當代社會學理論。原著:伊安.克萊伯。台北:桂冠圖書股分有限公司。
     蘇玲霞 民78 從記號學觀點分析和解釋洋菸廣告的內容。中國文化大學碩士論文。
     
     
     
     二、英文書目
     Althusser, L. (1971). Ideology and ideological state apparatuses. In B. Brewster (Trnas.) Lenin and Philosopyh and other essays (pp.127-186). N. Y : Monthly Review Press.
     Althusser,L. (1970).Reading Capital. London: The Thetford Press limited Thetford, Norfolk.
     Althusser,L. (1969) .For Marx. London: Norfolk.
     Barthes, R. (1968).EIemwnt of semiology. New York: Hill and Wang.
     Barthes, R. (1985).The Responsibility of Forms: Critical Essays on Music, Art, and Representtion. New York: Hill and Wang.
     Becker, S. L. (1984).”Marxist Approaches to Media Studies: The British Experience “. Critical Studies in Mass Communication, 1:66-80.
     Benhabib. S. & Corneil. D. (1987) .Feminism as Critique-Essays on Politics of Gerder In lateCapitalist Societies. U.K.: Basil Blackwell.
     Berelson. B. (1952) .Content Analysis in Communication Research. N. Y.: Free Press.
     Berg. H.V . & Veer C.G.V. (1989)." Ideologies In the news: On the measurement of ideological char- acteristics of news reports”. Gazette 14:159- 194.
     Berger. A.A. (1982).Media Analysis Techniques. Beverly Hills, CA: Sage.
     Berger. A.A. (1982)." Semiotics and Television “. In Understanding Television. Berly Hill. CA: Sage.
     Boskin.J. (1980).” Denials: The Media View of Dark Skins and the City “.Bernard Rubin ed., Small Voices and Great Trumpets :Minorities and the Media. N.Y.: Pracger.pp.141-42.
     Bottomore, T. (1983).A Dictionary of Marxist Thought. Cambridge: Harvard University Press.
     Boulding,K.E. (1956).The Image. An Arbor: The University of Michigan Press.
     Courtney.A.E.,& Lockeretz.S.W. (1971)." A Woman`s
     Place: An Analysis of the Roles Portrayed by Women in Magazine JAdvertisements “. Journal of Marketing Research.8:92-95.
     Coward. R. (1984).Female Desire: Women`s sexuality today. London: Paladin Books.
     De Fleur,M.L. (1975) .Theory of Mass Communication. (3nd ed.) N.Y.: Longman Inc.
     De Lauretis.T. (1989)." The Technology of Gender”. The Technology of Gender. Indiana U. P.
     Dyer. Gillian. (1982).Advertising as Communication. London: Methuen & Co. Ltd.
     Eco. U. (1972) .Toward a Semiotic inquiry into the Television Message.Bloomington: Indian University Press.
     Ewen. S. (1976).Captains of Consciousness; Advertising and the Social Roots of the Consumer Culture. N.Y.: McGraw-Hill.
     Fiske. J. (1983) ." PopuLarIty and Ideology: A Struc- turalist Reading of Dr. Who”. In W.D. Rowland and B. Watkins(eds.), Interperting Television: Current Research Perspectives. Beverly Hills. CA: Sage.
     Fiske. J. (1988) ." British Cultural Studies and Television”. Ed. by Allen. R.C ., Channels of Discourse. U.S.A.: The University of North Carolina Press.
     Fiske. J. and J.Hartley. (1978) .Reading Television. London: Methuen.
     Furnham. A ., & Schofield. S. (1986)." Sex role stereotyping in British Radio advertisements “.
     British Journal of Social Psychology. 25(2): 165-171.
     Goffman,E. (1979).Gender Advertisements. N. Y. Harper and Row.
     Hall.S. (1985)." Signification. Representation. Ideology: Althusser and the Post-Structuralist Debates”.Critical Studies in Mass Communication.
     vol.2. no.2.
     Hawkes. T. (1977).Structuralism and Semiotics. London; Mehtuen.
     Irigarary. L. (1985). This Sex Wich Is Not One. Trans. Catherine Porter.Carolyn Burke. Ithaca : Cornell University Press.
     Kaplan, A.E.(1987).”Feminist Criticism and Television”. In Channils of Discourse. Ed. by
     Allen, R.C. U.S.A.: The Univeristy of North Carolina Press.
     Kindem. G.A. (1979)." Peirce`s Demiotic PhenomenalIsm and Film N. Quarterly Review of Film Studies. 4. No.1. PP.61-69.
     Lacan.J. (1978).The Four Fundamental Concepts of Psycho-Analysis. N.Y. :W. W. Norton & Company.
     Lacan.J. (1977). `ECRITS: A Selection. N.Y. :W.W. Norton & Company.
     Leymore. V. L. (1975) .Hidden Myth:structure & Symbolism in Advertising. N. Y.: Basic Book.
     Leiss. W. ;Kline. S.; and Jhally. S. (1986) .Social Communication in Advertising. N. Y.: Methuen.
     Levi-Strauss. C. (1966) .The Savage Mind. Weiden-feld and Nicolson.
     McArthur,L.Z . & Resko,B.G. (1975).”The portrayal of men and women in American tiltvision commerecials. Journal of Social Psychology,97:
     Macdonell,D. (1987).Theories of Discourse. U.K.: BasiI BIackwell.
     Metz. C. (1974).Film Language: A Semiotics of the Cinema. New York: Oxford University press.
     Monaco. J. (1977).How to Read a Film: the Art. Technology. Language. History and Theory of Film and Media. New York: Oxford University Press.
     Propp. V. (1973).Morphology of the Folktale. Unisversity of Texsa Press.
     Saussure. F. de. (1959).Course in General Linguistics. N.Y.: McGraw-Hill.
     Saussure, F. de.(1959). Course in General Linguis-Tics. N.Y.:McGraw-Hill.
     Seiter, E.(1987).”Semiotics and Television”. In Channels of Discourse. Ed. by Allen. R.C.
     U.S.A.: The University of North Carolina Press.
     Silverman. K. (1983) .The Subject of Semiotics. N.Y. : Oxford University press.
     Smith, L.L. (1989).”Advertising: Women`s place and Image H. Ed. by Pamela J. Creedon. Women in Mass Communication -Challenging Gender Values.
     Newbury Park: CA. Sage.
     Thompson,J.B. (1984).Studies in the Theory of Ideology. U.K. :Polity Press.
     Tong, R. (1989).Feminist Thought: A Comprehensive Introduction. U.S.A.: Westview Press.
     Weedon,C. (1987).Feminist Theories and Poststructuralist Theory. N.Y. :Basil Blackwell Inc.
     Williams, R.(1977). Marxism and Literature. N. Y.: Oxford University Press.
     Williamson. J. (1978) . Decoding Advertisements. London: Marian Buyers.
     Winsor, P.R. (1989). “Structuralist Analysis 2: Gender in Film Directing “. Ed. by Michael R. Real. Super Media.Newbury Park: CA. Sage.
     Wright. W. (1975).Sixs Guns and Society. Berkeley. CA. :University of California Press.		zh_TW