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題名 影響新產品發展成敗因素之研究 : 台灣食品業.藥品業.清潔化妝用品業之實證
作者 鄒柏林
貢獻者 張重昭
鄒柏林
日期 1991
1990
上傳時間 2-May-2016 16:59:09 (UTC+8)
參考文獻 一、中文部份
1. 何雍慶，周逸衡，行銷管理一分析、規劃與控制(第五版) ，台北：華泰書局，民國七十五年三月
2. 伍家德，「企業技術政策與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十九年七月
3. 周文賢，葉佐端，多變量統計分析一SAS/STATISICS使用方法，民國七十八年十一月
4. 周德光，「新產品開發專案成敗因素之探討」，(文化大學企業管理研究所未出版之碩士論文) ，民國八十年五月
5. 倪安煩， SAS 與統計分析(初版)，台北：格致圖書公司，民國七十八年九月
6. 張重昭，「產業環境、技術特性、經營策略、管理制度與績效關係之研究」，(政治大學企業管理研究所未出版博士論文) ，民國七十四年六月
7. 李克華，「新產品發展成敗關鍵之研究一台灣高科技產業之實證」，(台灣大學商學研究所未出版碩士論文)，民國七十四年七月
8. 許士軍，新產品發展研討課堂講義，民國八十年二月
9. 黃俊英，行銷研究一管理與技術(第三版) ，台北：華泰書局，民國七十六年一月
10. 黃俊英，多變量分析(第三版) ，台北：華泰書局，民國七十七年三月
11.彭昭英， SAS與統計分析(初版) ，台北：格致圖書公司，民國七十八年九月
12. 劉熙玲，「行銷資訊可信度與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十八年六月

二、英文部份：
1. Ames, Charles B., and Hlavacek, James D., Managerial Marketing for Industrial Firms, Random House, Business Division, New York, 1984.
2. Baker, Michael J., Market Development: A Comprehensive Survey, Penguin Books, England, 1983.
3. Booz, Allen, and Hamilton, Management of New Products, New York: Booz, Allen and Hamilton, 1981.
4. Booz, Allen and Hamilton, New Products Management for the 1980:Phase I, Chicago, 1981.
5. Ca1antone, Roger J. and Benedetto, C. Anthony, "An Integrative Model of the New Product Development Process -An Empirical Validation", J. of Prod. Innov. Manag.5: 201-215, 1988.
6. ChakrabartiA10k L. "Innovation and Productivity" An Analysis of the Chemical, Textiles and Machine Tool Industries in the U. S. ",Research Policy 19,257-269 1990.
7. Cooper, R. G., "Why New Industrial Products Fail", Industrial Marketing Management, Vol.4, pp.315-326, 1975.
8. ----"Introducing Successful New Products", European J. of Marketing, MCB Monographs, Bradford, England, 1976.
9. ----, "Identifying Industrial New Product Success: Project New Prod, ",Industrial Marketing Management, Vol.8.pp.124-135. 1979.
10. ----, "The Dimensions of Industrial New Product Success and Failure", J. of Marketing, Vol. 43, No.3, 1979.
11. ---- ,"Project New Prod.: Factors in New Product Success", European J. of Marketing, Vol.14 No.5/6, 1980.
12.----, "An Empirically Derived New Product Project Selection Model", IEEE Trans. Eng, Management,Vol.EM-28,NO.3,1981.
13. ----,"Overall Corporate Strategies for New Product Programs’, Industrial Marketing Management,14,179-193(1985)
14. ----and E.J.Kleinschmidt: New Products: What Separates Winners From Losers?, J of Prod, Innov, Manag.,4,169-184,(1987)
15. ----,"What Makes a New Product a Winner: Success Factors at the Project level", R&D Management,17,3,175-189,1987.
16. ----,"Predevelopment Activities Determine New Product Success", Industrial Marketing Manag., 17,237-247(1988)
17. ----,"Resource Allocation in the New Product Process", Industrial Marketing Manag. 17,249-262(1988)
18. ----,"New Products: What Distinguishes the Winners? ",Research & Techenology Manag.,1-5,1990.
19. ----,"Stage-Gate Systems: Anew Tool for Managing New Products", Business Horizons,44-54,1990.
20. Crawford C. Merle, "New Product Failure Rates-Facts and Facts and Fallacies", Research Management,9-12,September 1979.
21. ----,"New Product Failure Rates: A Reprise", Research& Technology Manag, 20-24, 1987.
22. David S. Hopkins, "New Product Winners and Losers", Research Manag. pp.12-17, May 1981.
23 . Dwyer Larry, and Me 11 or Robert, "New Product Process Activities and Project Outcomes", R&D Management 21,31-40, 1991.
24. Frumerman, Robert, "Ten Commandments for Successful Development" Research and Technology Management, 10-11, July-August, 1990.
25. Gerstenfeld, A., "A Study of Successful Projects, Unsuccessful Projects, and Projects in Process in West Germany", IEEE Trans . Eng, Manag., Vol. EM-23, pp.1l6-123, Aug, 1976.
26. Ginn, Martin E. and Rubenstein Albert H., "The R&D/ Production Interface: A Case Study of New Product Commercialization", J. of Prod. Innov. Manag. 3:158-170, 1986.
27. Globe. S., Levy G. W. and Schwartz C. M., "Key Factors and Events in the Innovation Process", Research Manag.,pp.8-15, July, 1973.
28. Gronhang, K., "Product Development in Small Firms: Some Findings and Practical Implications", Manag. Decision, pp.67-77, Spring 1973.
29. Hise, R.T. et al. "Marketing/R&D Interaction", J. of Prod. Innov. Manag., 7:142-155, 1990.
30. Hopkins D.S. and Bailey, E.L., "New Product Pressures", Conference Board Record, pp.16-24, 1971.
31. John Stephen Davis, n New Product Success & Failure: Three Case Studies", Industrial Marketing Management, 17, 103-109 (1988)
32. Johne, F. Axel and Snelson, Patricia A., "Success Factors in Product Innovation: A Selective Review of the Literature",J. of Prod. Innov. Manag., pp.114-128, 1988.
33. Kuczmarski, "New Product Development Steps and Processes",J. of Prod. Innov. Manag., 17-29, 1988.
34. Sands, S. and Warwick, L. M. "Successful Business Innovation: A Survey of Current Professional Views",Californian Management Review,vol.20.No.2, 1977,pp.5-16.
35. Sharad Sarin, Gour M. Kapur, "Lessons From New Product Failuree: Five Case Studies", Industrial Marketing Management 19, 301-313, (1990)
36. Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh, Essentials of New Product Management, Prentice-Hall,Englewood Cliffs, NJ,1987.
37. Utterback, Allen, Holloman, and Sirbu, "The Process of Innovation in Five Industries in Europ and Japan",IEEE Trans Eng. Manag. Vol. Em-23 No.1,pp.3-9,Feb. 1976.
38. Utterback, James M. "Innovation and Corporate strategy’, Int. J. of Technology Management,Vol.1, Nos1/2,pp.119-132,1988.
39. White, R., Consumer Product Development, Penguin Books, 1976.
40. Wind, Yoram and Mahajan, Vijay, "New Product Development Process: A Perspective for Reexamination", J. of Prod. Innov. Manag., 5: 304-310, 1988.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004840
資料類型 thesis
dc.contributor.advisor 張重昭zh_TW
dc.contributor.author (Authors) 鄒柏林zh_TW
dc.creator (作者) 鄒柏林zh_TW
dc.date (日期) 1991en_US
dc.date (日期) 1990en_US
dc.date.accessioned 2-May-2016 16:59:09 (UTC+8)-
dc.date.available 2-May-2016 16:59:09 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 16:59:09 (UTC+8)-
dc.identifier (Other Identifiers) B2002004840en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89547-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 第一章 緒論....................1
第一節 前言....................1
第二節 研究問題及目的.................... 3
第三節 研究範圍及限制.................... 4
第四節 本論文結構.................... 6
第二章 相關文獻探討及本研究觀念架構....................9
第一節 前言....................9
第二節 新產品定義相關文獻.................... 9
第三節 新產品發展過程活動相關文獻.................... 12
第四節 新產品發展成敗區別因素相關文獻.................... 18
第五節 研究架構.................... 46
第六節 研究假設........................................47
第三章 研究設計.................... 54
第一節 前言....................54
第三節 變項之操作性定義.................... 54
第三節 抽樣設計與資料收集.................... 56
第四節 信度與效度之檢定.................... 57
第五節 資料分析方法.................... 58
第四章 個案分析....................60
第一節 前言....................60
第二節 光泉牧場股份飲料公司一花茶飲料系列.................... 61
第三節 毛寶股份有限公司一毛寶泠洗精.................... 65
第四節 台灣氰胺股份有限公司一加福飼料添加物....................68
第五節 研究假設之驗證.................... 73
第五章 問卷結果分析.................... 75
第一節 樣本回收情形及描述.................... 75
第二節 變項檢定與研究假設驗證.................... 77
第三節 新產品發展過程部份之分析.................... 82
第四節 重視因素與同意因素間之比較.................... 83
第六章 結論與建議.................... 87
第一節 結論.................... 87
第二節 管理上的涵義....................89
第三節 後續研究方向建議.................... 90
參考文獻....................92
附錄 本研究問卷....................97		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004840en_US
dc.title (題名) 影響新產品發展成敗因素之研究 : 台灣食品業.藥品業.清潔化妝用品業之實證zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
1. 何雍慶，周逸衡，行銷管理一分析、規劃與控制(第五版) ，台北：華泰書局，民國七十五年三月
2. 伍家德，「企業技術政策與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十九年七月
3. 周文賢，葉佐端，多變量統計分析一SAS/STATISICS使用方法，民國七十八年十一月
4. 周德光，「新產品開發專案成敗因素之探討」，(文化大學企業管理研究所未出版之碩士論文) ，民國八十年五月
5. 倪安煩， SAS 與統計分析(初版)，台北：格致圖書公司，民國七十八年九月
6. 張重昭，「產業環境、技術特性、經營策略、管理制度與績效關係之研究」，(政治大學企業管理研究所未出版博士論文) ，民國七十四年六月
7. 李克華，「新產品發展成敗關鍵之研究一台灣高科技產業之實證」，(台灣大學商學研究所未出版碩士論文)，民國七十四年七月
8. 許士軍，新產品發展研討課堂講義，民國八十年二月
9. 黃俊英，行銷研究一管理與技術(第三版) ，台北：華泰書局，民國七十六年一月
10. 黃俊英，多變量分析(第三版) ，台北：華泰書局，民國七十七年三月
11.彭昭英， SAS與統計分析(初版) ，台北：格致圖書公司，民國七十八年九月
12. 劉熙玲，「行銷資訊可信度與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十八年六月

二、英文部份：
1. Ames, Charles B., and Hlavacek, James D., Managerial Marketing for Industrial Firms, Random House, Business Division, New York, 1984.
2. Baker, Michael J., Market Development: A Comprehensive Survey, Penguin Books, England, 1983.
3. Booz, Allen, and Hamilton, Management of New Products, New York: Booz, Allen and Hamilton, 1981.
4. Booz, Allen and Hamilton, New Products Management for the 1980:Phase I, Chicago, 1981.
5. Ca1antone, Roger J. and Benedetto, C. Anthony, "An Integrative Model of the New Product Development Process -An Empirical Validation", J. of Prod. Innov. Manag.5: 201-215, 1988.
6. ChakrabartiA10k L. "Innovation and Productivity" An Analysis of the Chemical, Textiles and Machine Tool Industries in the U. S. ",Research Policy 19,257-269 1990.
7. Cooper, R. G., "Why New Industrial Products Fail", Industrial Marketing Management, Vol.4, pp.315-326, 1975.
8. ----"Introducing Successful New Products", European J. of Marketing, MCB Monographs, Bradford, England, 1976.
9. ----, "Identifying Industrial New Product Success: Project New Prod, ",Industrial Marketing Management, Vol.8.pp.124-135. 1979.
10. ----, "The Dimensions of Industrial New Product Success and Failure", J. of Marketing, Vol. 43, No.3, 1979.
11. ---- ,"Project New Prod.: Factors in New Product Success", European J. of Marketing, Vol.14 No.5/6, 1980.
12.----, "An Empirically Derived New Product Project Selection Model", IEEE Trans. Eng, Management,Vol.EM-28,NO.3,1981.
13. ----,"Overall Corporate Strategies for New Product Programs’, Industrial Marketing Management,14,179-193(1985)
14. ----and E.J.Kleinschmidt: New Products: What Separates Winners From Losers?, J of Prod, Innov, Manag.,4,169-184,(1987)
15. ----,"What Makes a New Product a Winner: Success Factors at the Project level", R&D Management,17,3,175-189,1987.
16. ----,"Predevelopment Activities Determine New Product Success", Industrial Marketing Manag., 17,237-247(1988)
17. ----,"Resource Allocation in the New Product Process", Industrial Marketing Manag. 17,249-262(1988)
18. ----,"New Products: What Distinguishes the Winners? ",Research & Techenology Manag.,1-5,1990.
19. ----,"Stage-Gate Systems: Anew Tool for Managing New Products", Business Horizons,44-54,1990.
20. Crawford C. Merle, "New Product Failure Rates-Facts and Facts and Fallacies", Research Management,9-12,September 1979.
21. ----,"New Product Failure Rates: A Reprise", Research& Technology Manag, 20-24, 1987.
22. David S. Hopkins, "New Product Winners and Losers", Research Manag. pp.12-17, May 1981.
23 . Dwyer Larry, and Me 11 or Robert, "New Product Process Activities and Project Outcomes", R&D Management 21,31-40, 1991.
24. Frumerman, Robert, "Ten Commandments for Successful Development" Research and Technology Management, 10-11, July-August, 1990.
25. Gerstenfeld, A., "A Study of Successful Projects, Unsuccessful Projects, and Projects in Process in West Germany", IEEE Trans . Eng, Manag., Vol. EM-23, pp.1l6-123, Aug, 1976.
26. Ginn, Martin E. and Rubenstein Albert H., "The R&D/ Production Interface: A Case Study of New Product Commercialization", J. of Prod. Innov. Manag. 3:158-170, 1986.
27. Globe. S., Levy G. W. and Schwartz C. M., "Key Factors and Events in the Innovation Process", Research Manag.,pp.8-15, July, 1973.
28. Gronhang, K., "Product Development in Small Firms: Some Findings and Practical Implications", Manag. Decision, pp.67-77, Spring 1973.
29. Hise, R.T. et al. "Marketing/R&D Interaction", J. of Prod. Innov. Manag., 7:142-155, 1990.
30. Hopkins D.S. and Bailey, E.L., "New Product Pressures", Conference Board Record, pp.16-24, 1971.
31. John Stephen Davis, n New Product Success & Failure: Three Case Studies", Industrial Marketing Management, 17, 103-109 (1988)
32. Johne, F. Axel and Snelson, Patricia A., "Success Factors in Product Innovation: A Selective Review of the Literature",J. of Prod. Innov. Manag., pp.114-128, 1988.
33. Kuczmarski, "New Product Development Steps and Processes",J. of Prod. Innov. Manag., 17-29, 1988.
34. Sands, S. and Warwick, L. M. "Successful Business Innovation: A Survey of Current Professional Views",Californian Management Review,vol.20.No.2, 1977,pp.5-16.
35. Sharad Sarin, Gour M. Kapur, "Lessons From New Product Failuree: Five Case Studies", Industrial Marketing Management 19, 301-313, (1990)
36. Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh, Essentials of New Product Management, Prentice-Hall,Englewood Cliffs, NJ,1987.
37. Utterback, Allen, Holloman, and Sirbu, "The Process of Innovation in Five Industries in Europ and Japan",IEEE Trans Eng. Manag. Vol. Em-23 No.1,pp.3-9,Feb. 1976.
38. Utterback, James M. "Innovation and Corporate strategy’, Int. J. of Technology Management,Vol.1, Nos1/2,pp.119-132,1988.
39. White, R., Consumer Product Development, Penguin Books, 1976.
40. Wind, Yoram and Mahajan, Vijay, "New Product Development Process: A Perspective for Reexamination", J. of Prod. Innov. Manag., 5: 304-310, 1988.		zh_TW