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題名 訊息接收者的涉入程度.訊息來源人數.及專家身分對說服效果之影響
作者 簡如君
貢獻者 陳皎眉
簡如君
日期 1990
1989
上傳時間 2-May-2016 17:06:53 (UTC+8)
摘要 有關態度改變文獻的回顧，社心學者提出了「推敲可能性模式」，認為即使有很多不同的說服理論，使用互異的專有名詞，基本上大致可致可區分成兩種不同的態度改變過程:其一是中樞途徑，另一為周邊途徑，二者同時運作。而決定採用何種說服途徑的重要因素之一，是訊息收者的涉入程度，當涉入程度愈高，愈可能採行中樞途徑。不可諱言，訊息接收者是否接受說服訊息而改變態度，傳遞訊息的人扮演相當重要的角色。本研究即著重於傳播來源者之人數與是否具有專家
參考文獻 中文部分\r\n李美枝社會心理學，大洋出版社，民74。\r\n\r\n英文部分\r\nAsch, S. E. ( 1951 ). Effects of group pressure upon the modification and distortion of judgment. In H. Gcutzkow (Ed.), Groups, leadership and men. Pittsburgh, Pa.: Carnegie.\r\nAxsom, D., Yates, S., & Chaiken, S. ( 1987 ). Audience response as a heuristic cue in Persuasion. Journal of personality and Social Psychology, 53, 30 - 40.\r\nBerscheid, E., & W alster, E. (1974). Physical attractiveness. In L. Berkowitz (Ed.), Advances in experimental Social psychology (Vo1.7). New York: Academic Press.\r\nBrock, T. C. ( 1967 ). Communication discrepancy and intent to persuade as determinants of counterargument production. Journal of Experimental Social Psychology, 3, 269-309.\r\nByrne, D. (1971) The attaction paradigm. Ne\\v York: Academic Press.\r\nCacioppo, J. T., & Petty, R. E. ( 1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology,37, 97 -109.\r\nCacioppo, J. T., & Petty, R. E. (1980). Sex differences in influenceability: Toward specifying the underlying processes. Personality and Social Psychology Bulletin, 6,651- 656.\r\nCacioppo, J. T., Petty, R. E., Kao, C. F., & Redriguez, R.(1986 ). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032 - 1043.\r\nCalder, B. J., Insko, C. A., & Yandell, B.(1974). The relation of cognitive and memorial processes to persuasion in a simulated jury trial. Journal of Applied Social Psychology,4, 62 - 93.\r\nChaiken, S. ( 1980 ). Heuristic versus systen1atic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology,39, 752 - 766.\r\nCialdini. R. B., Levy, A., Herman, P., Kozlowski, L., & Petty, R. ( 1976 ). Elastic shifts of opinion: Determinants of direction and durability. Journal of Personality and Social Psychology, 34, 663 - 672.\r\nCialdini, R. B., Petty, R. E., & Cacioppo, J. T.(1981). Attitude and attitude change. Annual Review of Psychology,32, 357 - 404.\r\nCook, T. D. ( 1969 ). Competence, counterarguing, and attitude change. Journal of Pernonality, 37, 342 - 358.\r\nEagly, A. H., & Warren, R. ( 1976). Intelligence, comprehension,and opinion change. Journal of personality, 44, 226- 242.\r\nGinter, G., & Lindskold, S. ( 1975 ). Rate of participation and expertise as factors influencing leader choice. Journal of Personality and Social Psychology, 32, 1085 - 1089.\r\nHarkins, S., & Petty, R. ( 1981 a ). The effects of source magnification of cognitive effort on attitudes: An information-processing view. Journal of Personality and Social Psychology, 40, 401 - 413.\r\nHarkins, S., & Petty, R. ( 1981b ). The multiple source effect in persuasion: The e`ffects of distraction. : .Personality and Social Psychology Bulletin, 7, 627 - 635.\r\nHarkins, S. G., & petty, R. E. ( 1987 ). Information utility and the multiple source effect. Journal of Personality and Social Psychology, 52, 260 - 268.\r\nHorai, J., Naccari, N., & Fatoullah, E. ( 1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 37, 601 - 606.\r\nHovland, c. 1., Janis, 1. L., & Kelley, J. J. (1953). Communication and persuasion. New Haven: Yale University Press.\r\nInsko, C. A., Lind, E. A., & LaTour, S. ( 1976 ). Persuasion,recall, and thoughts. Representative Research in Social Psychology, 7, 66 -78.\r\nInsko, C., Turnbull, W., & Yandell, B. (1974). Facilitating and inhibiting effects of distraction on attitude change,Sociometry, 37, 508 - 528.\r\nJanis, 1. L., Kaye, D., & Kirschner, P. ( 1965). Facilitating effects of \"eating while reading\" on responsiveness to persuasive communications. Journal of Personality and Social Psychology, 1, 181 - 186.\r\nJohnson, H. H., & Scileppi, J. A. ( 1969 ). Effects of ego-involvement conditions on attitude change to high and low credibility comrnunicators. Journal of Personality and Social Psychology, 13, 31 - 36.\r\nKrech. D., Crutchfield, R., & Ballachcy, E. ( 1962 ). Individual in society. New York: McGraw - Hill.\r\nLeippe, M. R., & Elkin, R. A. ( 1987 ). When motives clash .Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269 - 278.\r\nMaddux, J. E., & Rogers, R. W. ( 1980) . Effects of source expertness, physical attractiveness, and supporting arguments on persuasion. A case of brains over beauty. Journal of Personality and Social Psychology, 38, 235 - 244.\r\nMiller, N. ( 1965 ). Involvement and dogmatism as inhibitors of attitude change. Journal of Experimental Social Psychology,1, 121 - 132.\r\nNorman, R. ( 1976 ). When what is said is important: A comparison of expert and attractive sources. Journal of Experimental Social Psychology, 12, 294 - 300.\r\nPentony, J. F. ( 1986 ). Relation between involvement In an issue and quality of the argun1ent. Psychological Reports,59, 191 - 198.\r\nPetty, R. E., & Cacioppo, J. T. ( 1979 a ). Effects of forewarning of persuasive intent and involvement on cognitive responses and persuasion. Personality and Social Psychology Bulletin, 5, 173 - 176.\r\nPetty, R. E., Cacioppo, J. T. ( 1979 b ). Issue-involvement can increase or decrease persuasion by enhancing messagerelevant cognitive responses. Journal of Personality and Social Psychology, 37, 1915 - 1926.\r\nPetty, R. E., & Cacioppo, J. T. ( 1980 ). Effects of issue involvement on attitudes in advertising context. In G. Gorn & M. Goldberg ( EdsJ, Proceedings of the Division 23 Program ( pp.75 - 79 ). Montreal, Canada : American Psychological Association.\r\nPetty, R. E., & Cacioppo, J. T. ( 1981 ). Attitudes and persuasion:Classic and contemporary approaches. Dubuque,IA: W m. C. Brown.\r\nPetty, R., & Cacioppo, J. ( 1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuaasion. Journal , of Personality and Social Psychology , 46, 69 - 81.\r\nPetty, R. E., Cacioppo, J. T., & Goldman, R. ( 1981 ). Personal involvement as a determinant of argument-based persuasion. Journal of personality and Social psychology,41, 847 - 855.\r\nPetty, R. E., Cacioppo, J. T., & Schumann, D.C 1983). Central and peripheral routes to advertising effectiveness:The moderating role of involvement. Journal of Consumer Research, 10, 134-148.\r\nPetty, R., Harkins, S., & Williams, K. ( 1980). The effects of group diffusion of cognitive effort on attitudes: An information-processing view . Journal of Personality and Social Psychology, 38, 81 - 92.\r\nPetty, R., Wells, G., & Brock, T.(1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. Journal of Personality and Social Psychology, 34, 874 - 884.\r\nRhine, R. J., & Severance, L. J. ( 1970 ). Ego-involvement,discrepency, source credibility, and attitude change. Journal of Personality and Social Psychology, 16, 175 - 190.\r\nRokeach, M. (1968). Beliefs, attitudes, and Values. San Francisco: Jossey -Bass.\r\nSherif, M., & Hovland, C. 1. ( 1961 ). Social judgment: Assimilation and contrast effects in communication and attitude change. Nevv Haven, CT : Yale University Press.\r\nSistrunk, F., & McDavid, J.W. (1971). Sex variable in conforming behavior. Journal of Personality and Social Psychology,17, 200 - 207.\r\nSivacek, J., & Crano, W. D.(1982). Vested interest as a moderator of attitude-behavior consistency. Journal of Personality and Social Psychology, 43, 210 - 221.\r\nTesser, A. ( 1978 ). Self - generated attitude change. In L.Berkowitz ( Ed.), Advances in experimental social psychology (vol. 11) . New York . Academic Press.\r\nWhite, D. ( 1975 ). Contextual determinants of opinion judgment:Field experimental probes of iudgmental relativity boundary conditions. Journal of Personality and Social Psychology, 32, 1047 - 1054.\r\nWu, C., & Shaffer, D. R. ( 1987 ). Susceptibility to persuasive appeals as a Function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677 - 688.\r\nYalch, R. F., & Elmore-Yalch, R.C 1984). The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522 - 527.\r\nZajonc, R. B. C 1968 ). Attitudinal effects of mere exposure.Jounal of Personality and Social Psychology Monograph Supplement, 9, 1 - 27.\r\nZanna, M. P., Kiesler, C. A., & Pilkonis, P. A. (1970), Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology,14, 321-328.
描述 碩士
國立政治大學
心理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005185
資料類型 thesis
dc.contributor.advisor 陳皎眉zh_TW
dc.contributor.author (Authors) 簡如君zh_TW
dc.creator (作者) 簡如君zh_TW
dc.date (日期) 1990en_US
dc.date (日期) 1989en_US
dc.date.accessioned 2-May-2016 17:06:53 (UTC+8)-
dc.date.available 2-May-2016 17:06:53 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 17:06:53 (UTC+8)-
dc.identifier (Other Identifiers) B2002005185en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=101665-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 心理學系zh_TW
dc.description.abstract (摘要) 有關態度改變文獻的回顧，社心學者提出了「推敲可能性模式」，認為即使有很多不同的說服理論，使用互異的專有名詞，基本上大致可致可區分成兩種不同的態度改變過程:其一是中樞途徑，另一為周邊途徑，二者同時運作。而決定採用何種說服途徑的重要因素之一，是訊息收者的涉入程度，當涉入程度愈高，愈可能採行中樞途徑。不可諱言，訊息接收者是否接受說服訊息而改變態度，傳遞訊息的人扮演相當重要的角色。本研究即著重於傳播來源者之人數與是否具有專家zh_TW
dc.description.tableofcontents 第一章 緒論...........................1 \r\n第二章 文獻探討...........................10\r\n第一節 訊息接收者涉入程度的研究...........................11\r\n第二節 推敲可能性模式及其相關的研究...........................17\r\n第三節 多重訊息來源及其相關的研究...........................34\r\n第四節 研究假設...........................52\r\n第三章 研究方法...........................53\r\n第一節 預試...........................53\r\n第二節 正式研究...........................63\r\n第四章 研究結果...........................76\r\n第一節 態度測量分析...........................77\r\n第二節 態度的輔助測量分析...........................83\r\n第三節 認知反應測量分析...........................91\r\n第五章 討論與建議. ............................101\r\n第一節 討論...........................101\r\n第二節 建議...........................112\r\n參考書目...........................117\r\n附錄A 預試問卷...........................127\r\n附錄B 正式研究的實驗材料...........................129zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005185en_US
dc.title (題名) 訊息接收者的涉入程度.訊息來源人數.及專家身分對說服效果之影響zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分\r\n李美枝社會心理學，大洋出版社，民74。\r\n\r\n英文部分\r\nAsch, S. E. ( 1951 ). Effects of group pressure upon the modification and distortion of judgment. In H. Gcutzkow (Ed.), Groups, leadership and men. Pittsburgh, Pa.: Carnegie.\r\nAxsom, D., Yates, S., & Chaiken, S. ( 1987 ). Audience response as a heuristic cue in Persuasion. Journal of personality and Social Psychology, 53, 30 - 40.\r\nBerscheid, E., & W alster, E. (1974). Physical attractiveness. In L. Berkowitz (Ed.), Advances in experimental Social psychology (Vo1.7). New York: Academic Press.\r\nBrock, T. C. ( 1967 ). Communication discrepancy and intent to persuade as determinants of counterargument production. Journal of Experimental Social Psychology, 3, 269-309.\r\nByrne, D. (1971) The attaction paradigm. Ne\\v York: Academic Press.\r\nCacioppo, J. T., & Petty, R. E. ( 1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology,37, 97 -109.\r\nCacioppo, J. T., & Petty, R. E. (1980). Sex differences in influenceability: Toward specifying the underlying processes. Personality and Social Psychology Bulletin, 6,651- 656.\r\nCacioppo, J. T., Petty, R. E., Kao, C. F., & Redriguez, R.(1986 ). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032 - 1043.\r\nCalder, B. J., Insko, C. A., & Yandell, B.(1974). The relation of cognitive and memorial processes to persuasion in a simulated jury trial. Journal of Applied Social Psychology,4, 62 - 93.\r\nChaiken, S. ( 1980 ). Heuristic versus systen1atic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology,39, 752 - 766.\r\nCialdini. R. B., Levy, A., Herman, P., Kozlowski, L., & Petty, R. ( 1976 ). Elastic shifts of opinion: Determinants of direction and durability. Journal of Personality and Social Psychology, 34, 663 - 672.\r\nCialdini, R. B., Petty, R. E., & Cacioppo, J. T.(1981). Attitude and attitude change. Annual Review of Psychology,32, 357 - 404.\r\nCook, T. D. ( 1969 ). Competence, counterarguing, and attitude change. Journal of Pernonality, 37, 342 - 358.\r\nEagly, A. H., & Warren, R. ( 1976). Intelligence, comprehension,and opinion change. Journal of personality, 44, 226- 242.\r\nGinter, G., & Lindskold, S. ( 1975 ). Rate of participation and expertise as factors influencing leader choice. Journal of Personality and Social Psychology, 32, 1085 - 1089.\r\nHarkins, S., & Petty, R. ( 1981 a ). The effects of source magnification of cognitive effort on attitudes: An information-processing view. Journal of Personality and Social Psychology, 40, 401 - 413.\r\nHarkins, S., & Petty, R. ( 1981b ). The multiple source effect in persuasion: The e`ffects of distraction. : .Personality and Social Psychology Bulletin, 7, 627 - 635.\r\nHarkins, S. G., & petty, R. E. ( 1987 ). Information utility and the multiple source effect. Journal of Personality and Social Psychology, 52, 260 - 268.\r\nHorai, J., Naccari, N., & Fatoullah, E. ( 1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 37, 601 - 606.\r\nHovland, c. 1., Janis, 1. L., & Kelley, J. J. (1953). Communication and persuasion. New Haven: Yale University Press.\r\nInsko, C. A., Lind, E. A., & LaTour, S. ( 1976 ). Persuasion,recall, and thoughts. Representative Research in Social Psychology, 7, 66 -78.\r\nInsko, C., Turnbull, W., & Yandell, B. (1974). Facilitating and inhibiting effects of distraction on attitude change,Sociometry, 37, 508 - 528.\r\nJanis, 1. L., Kaye, D., & Kirschner, P. ( 1965). Facilitating effects of \"eating while reading\" on responsiveness to persuasive communications. Journal of Personality and Social Psychology, 1, 181 - 186.\r\nJohnson, H. H., & Scileppi, J. A. ( 1969 ). Effects of ego-involvement conditions on attitude change to high and low credibility comrnunicators. Journal of Personality and Social Psychology, 13, 31 - 36.\r\nKrech. D., Crutchfield, R., & Ballachcy, E. ( 1962 ). Individual in society. New York: McGraw - Hill.\r\nLeippe, M. R., & Elkin, R. A. ( 1987 ). When motives clash .Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269 - 278.\r\nMaddux, J. E., & Rogers, R. W. ( 1980) . Effects of source expertness, physical attractiveness, and supporting arguments on persuasion. A case of brains over beauty. Journal of Personality and Social Psychology, 38, 235 - 244.\r\nMiller, N. ( 1965 ). Involvement and dogmatism as inhibitors of attitude change. Journal of Experimental Social Psychology,1, 121 - 132.\r\nNorman, R. ( 1976 ). When what is said is important: A comparison of expert and attractive sources. Journal of Experimental Social Psychology, 12, 294 - 300.\r\nPentony, J. F. ( 1986 ). Relation between involvement In an issue and quality of the argun1ent. Psychological Reports,59, 191 - 198.\r\nPetty, R. E., & Cacioppo, J. T. ( 1979 a ). Effects of forewarning of persuasive intent and involvement on cognitive responses and persuasion. Personality and Social Psychology Bulletin, 5, 173 - 176.\r\nPetty, R. E., Cacioppo, J. T. ( 1979 b ). Issue-involvement can increase or decrease persuasion by enhancing messagerelevant cognitive responses. Journal of Personality and Social Psychology, 37, 1915 - 1926.\r\nPetty, R. E., & Cacioppo, J. T. ( 1980 ). Effects of issue involvement on attitudes in advertising context. In G. Gorn & M. Goldberg ( EdsJ, Proceedings of the Division 23 Program ( pp.75 - 79 ). Montreal, Canada : American Psychological Association.\r\nPetty, R. E., & Cacioppo, J. T. ( 1981 ). Attitudes and persuasion:Classic and contemporary approaches. Dubuque,IA: W m. C. Brown.\r\nPetty, R., & Cacioppo, J. ( 1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuaasion. Journal , of Personality and Social Psychology , 46, 69 - 81.\r\nPetty, R. E., Cacioppo, J. T., & Goldman, R. ( 1981 ). Personal involvement as a determinant of argument-based persuasion. Journal of personality and Social psychology,41, 847 - 855.\r\nPetty, R. E., Cacioppo, J. T., & Schumann, D.C 1983). Central and peripheral routes to advertising effectiveness:The moderating role of involvement. Journal of Consumer Research, 10, 134-148.\r\nPetty, R., Harkins, S., & Williams, K. ( 1980). The effects of group diffusion of cognitive effort on attitudes: An information-processing view . Journal of Personality and Social Psychology, 38, 81 - 92.\r\nPetty, R., Wells, G., & Brock, T.(1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. Journal of Personality and Social Psychology, 34, 874 - 884.\r\nRhine, R. J., & Severance, L. J. ( 1970 ). Ego-involvement,discrepency, source credibility, and attitude change. Journal of Personality and Social Psychology, 16, 175 - 190.\r\nRokeach, M. (1968). Beliefs, attitudes, and Values. San Francisco: Jossey -Bass.\r\nSherif, M., & Hovland, C. 1. ( 1961 ). Social judgment: Assimilation and contrast effects in communication and attitude change. Nevv Haven, CT : Yale University Press.\r\nSistrunk, F., & McDavid, J.W. (1971). Sex variable in conforming behavior. Journal of Personality and Social Psychology,17, 200 - 207.\r\nSivacek, J., & Crano, W. D.(1982). Vested interest as a moderator of attitude-behavior consistency. Journal of Personality and Social Psychology, 43, 210 - 221.\r\nTesser, A. ( 1978 ). Self - generated attitude change. In L.Berkowitz ( Ed.), Advances in experimental social psychology (vol. 11) . New York . Academic Press.\r\nWhite, D. ( 1975 ). Contextual determinants of opinion judgment:Field experimental probes of iudgmental relativity boundary conditions. Journal of Personality and Social Psychology, 32, 1047 - 1054.\r\nWu, C., & Shaffer, D. R. ( 1987 ). Susceptibility to persuasive appeals as a Function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677 - 688.\r\nYalch, R. F., & Elmore-Yalch, R.C 1984). The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522 - 527.\r\nZajonc, R. B. C 1968 ). Attitudinal effects of mere exposure.Jounal of Personality and Social Psychology Monograph Supplement, 9, 1 - 27.\r\nZanna, M. P., Kiesler, C. A., & Pilkonis, P. A. (1970), Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology,14, 321-328.zh_TW