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題名 訊息接收者的涉入程度.訊息來源人數.及專家身分對說服效果之影響 作者 簡如君 貢獻者 陳皎眉
簡如君日期 1990
1989上傳時間 2-May-2016 17:06:53 (UTC+8) 摘要 有關態度改變文獻的回顧，社心學者提出了「推敲可能性模式」，認為即使有很多不同的說服理論，使用互異的專有名詞，基本上大致可致可區分成兩種不同的態度改變過程:其一是中樞途徑，另一為周邊途徑，二者同時運作。而決定採用何種說服途徑的重要因素之一，是訊息收者的涉入程度，當涉入程度愈高，愈可能採行中樞途徑。不可諱言，訊息接收者是否接受說服訊息而改變態度，傳遞訊息的人扮演相當重要的角色。本研究即著重於傳播來源者之人數與是否具有專家 參考文獻 中文部分 李美枝社會心理學，大洋出版社，民74。 英文部分 Asch, S. E. ( 1951 ). Effects of group pressure upon the modification and distortion of judgment. In H. Gcutzkow (Ed.), Groups, leadership and men. Pittsburgh, Pa.: Carnegie. Axsom, D., Yates, S., & Chaiken, S. ( 1987 ). Audience response as a heuristic cue in Persuasion. Journal of personality and Social Psychology, 53, 30 - 40. Berscheid, E., & W alster, E. (1974). Physical attractiveness. In L. Berkowitz (Ed.), Advances in experimental Social psychology (Vo1.7). New York: Academic Press. Brock, T. C. ( 1967 ). Communication discrepancy and intent to persuade as determinants of counterargument production. Journal of Experimental Social Psychology, 3, 269-309. Byrne, D. (1971) The attaction paradigm. Ne\\v York: Academic Press. Cacioppo, J. T., & Petty, R. E. ( 1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology,37, 97 -109. Cacioppo, J. T., & Petty, R. E. (1980). Sex differences in influenceability: Toward specifying the underlying processes. Personality and Social Psychology Bulletin, 6,651- 656. Cacioppo, J. T., Petty, R. E., Kao, C. F., & Redriguez, R.(1986 ). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032 - 1043. Calder, B. J., Insko, C. A., & Yandell, B.(1974). The relation of cognitive and memorial processes to persuasion in a simulated jury trial. Journal of Applied Social Psychology,4, 62 - 93. Chaiken, S. ( 1980 ). Heuristic versus systen1atic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology,39, 752 - 766. Cialdini. R. B., Levy, A., Herman, P., Kozlowski, L., & Petty, R. ( 1976 ). Elastic shifts of opinion: Determinants of direction and durability. Journal of Personality and Social Psychology, 34, 663 - 672. Cialdini, R. B., Petty, R. E., & Cacioppo, J. T.(1981). Attitude and attitude change. Annual Review of Psychology,32, 357 - 404. Cook, T. D. ( 1969 ). Competence, counterarguing, and attitude change. Journal of Pernonality, 37, 342 - 358. Eagly, A. H., & Warren, R. ( 1976). Intelligence, comprehension,and opinion change. Journal of personality, 44, 226- 242. Ginter, G., & Lindskold, S. ( 1975 ). Rate of participation and expertise as factors influencing leader choice. Journal of Personality and Social Psychology, 32, 1085 - 1089. Harkins, S., & Petty, R. ( 1981 a ). The effects of source magnification of cognitive effort on attitudes: An information-processing view. Journal of Personality and Social Psychology, 40, 401 - 413. Harkins, S., & Petty, R. ( 1981b ). The multiple source effect in persuasion: The e`ffects of distraction. : .Personality and Social Psychology Bulletin, 7, 627 - 635. Harkins, S. G., & petty, R. E. ( 1987 ). Information utility and the multiple source effect. Journal of Personality and Social Psychology, 52, 260 - 268. Horai, J., Naccari, N., & Fatoullah, E. ( 1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 37, 601 - 606. Hovland, c. 1., Janis, 1. L., & Kelley, J. J. (1953). Communication and persuasion. New Haven: Yale University Press. Insko, C. A., Lind, E. A., & LaTour, S. ( 1976 ). Persuasion,recall, and thoughts. Representative Research in Social Psychology, 7, 66 -78. Insko, C., Turnbull, W., & Yandell, B. (1974). Facilitating and inhibiting effects of distraction on attitude change,Sociometry, 37, 508 - 528. Janis, 1. L., Kaye, D., & Kirschner, P. ( 1965). Facilitating effects of "eating while reading" on responsiveness to persuasive communications. Journal of Personality and Social Psychology, 1, 181 - 186. Johnson, H. H., & Scileppi, J. A. ( 1969 ). Effects of ego-involvement conditions on attitude change to high and low credibility comrnunicators. Journal of Personality and Social Psychology, 13, 31 - 36. Krech. D., Crutchfield, R., & Ballachcy, E. ( 1962 ). Individual in society. New York: McGraw - Hill. Leippe, M. R., & Elkin, R. A. ( 1987 ). When motives clash .Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269 - 278. Maddux, J. E., & Rogers, R. W. ( 1980) . Effects of source expertness, physical attractiveness, and supporting arguments on persuasion. A case of brains over beauty. Journal of Personality and Social Psychology, 38, 235 - 244. Miller, N. ( 1965 ). Involvement and dogmatism as inhibitors of attitude change. Journal of Experimental Social Psychology,1, 121 - 132. Norman, R. ( 1976 ). When what is said is important: A comparison of expert and attractive sources. Journal of Experimental Social Psychology, 12, 294 - 300. Pentony, J. F. ( 1986 ). Relation between involvement In an issue and quality of the argun1ent. Psychological Reports,59, 191 - 198. Petty, R. E., & Cacioppo, J. T. ( 1979 a ). Effects of forewarning of persuasive intent and involvement on cognitive responses and persuasion. Personality and Social Psychology Bulletin, 5, 173 - 176. Petty, R. E., Cacioppo, J. T. ( 1979 b ). Issue-involvement can increase or decrease persuasion by enhancing messagerelevant cognitive responses. Journal of Personality and Social Psychology, 37, 1915 - 1926. Petty, R. E., & Cacioppo, J. T. ( 1980 ). Effects of issue involvement on attitudes in advertising context. In G. Gorn & M. Goldberg ( EdsJ, Proceedings of the Division 23 Program ( pp.75 - 79 ). Montreal, Canada : American Psychological Association. Petty, R. E., & Cacioppo, J. T. ( 1981 ). Attitudes and persuasion:Classic and contemporary approaches. Dubuque,IA: W m. C. Brown. Petty, R., & Cacioppo, J. ( 1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuaasion. Journal , of Personality and Social Psychology , 46, 69 - 81. Petty, R. E., Cacioppo, J. T., & Goldman, R. ( 1981 ). Personal involvement as a determinant of argument-based persuasion. Journal of personality and Social psychology,41, 847 - 855. Petty, R. E., Cacioppo, J. T., & Schumann, D.C 1983). Central and peripheral routes to advertising effectiveness:The moderating role of involvement. Journal of Consumer Research, 10, 134-148. Petty, R., Harkins, S., & Williams, K. ( 1980). The effects of group diffusion of cognitive effort on attitudes: An information-processing view . Journal of Personality and Social Psychology, 38, 81 - 92. Petty, R., Wells, G., & Brock, T.(1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. Journal of Personality and Social Psychology, 34, 874 - 884. Rhine, R. J., & Severance, L. J. ( 1970 ). Ego-involvement,discrepency, source credibility, and attitude change. Journal of Personality and Social Psychology, 16, 175 - 190. Rokeach, M. (1968). Beliefs, attitudes, and Values. San Francisco: Jossey -Bass. Sherif, M., & Hovland, C. 1. ( 1961 ). Social judgment: Assimilation and contrast effects in communication and attitude change. Nevv Haven, CT : Yale University Press. Sistrunk, F., & McDavid, J.W. (1971). Sex variable in conforming behavior. Journal of Personality and Social Psychology,17, 200 - 207. Sivacek, J., & Crano, W. D.(1982). Vested interest as a moderator of attitude-behavior consistency. Journal of Personality and Social Psychology, 43, 210 - 221. Tesser, A. ( 1978 ). Self - generated attitude change. In L.Berkowitz ( Ed.), Advances in experimental social psychology (vol. 11) . New York . Academic Press. White, D. ( 1975 ). Contextual determinants of opinion judgment:Field experimental probes of iudgmental relativity boundary conditions. Journal of Personality and Social Psychology, 32, 1047 - 1054. Wu, C., & Shaffer, D. R. ( 1987 ). Susceptibility to persuasive appeals as a Function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677 - 688. Yalch, R. F., & Elmore-Yalch, R.C 1984). The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522 - 527. Zajonc, R. B. C 1968 ). Attitudinal effects of mere exposure.Jounal of Personality and Social Psychology Monograph Supplement, 9, 1 - 27. Zanna, M. P., Kiesler, C. A., & Pilkonis, P. A. (1970), Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology,14, 321-328. 描述 碩士
國立政治大學
心理學系資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005185 資料類型 thesis dc.contributor.advisor 陳皎眉 zh_TW dc.contributor.author (Authors) 簡如君 zh_TW dc.creator (作者) 簡如君 zh_TW dc.date (日期) 1990 en_US dc.date (日期) 1989 en_US dc.date.accessioned 2-May-2016 17:06:53 (UTC+8) - dc.date.available 2-May-2016 17:06:53 (UTC+8) - dc.date.issued (上傳時間) 2-May-2016 17:06:53 (UTC+8) - dc.identifier (Other Identifiers) B2002005185 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89748 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 心理學系 zh_TW dc.description.abstract (摘要) 有關態度改變文獻的回顧，社心學者提出了「推敲可能性模式」，認為即使有很多不同的說服理論，使用互異的專有名詞，基本上大致可致可區分成兩種不同的態度改變過程:其一是中樞途徑，另一為周邊途徑，二者同時運作。而決定採用何種說服途徑的重要因素之一，是訊息收者的涉入程度，當涉入程度愈高，愈可能採行中樞途徑。不可諱言，訊息接收者是否接受說服訊息而改變態度，傳遞訊息的人扮演相當重要的角色。本研究即著重於傳播來源者之人數與是否具有專家 zh_TW dc.description.tableofcontents 第一章 緒論...........................1 第二章 文獻探討...........................10 第一節 訊息接收者涉入程度的研究...........................11 第二節 推敲可能性模式及其相關的研究...........................17 第三節 多重訊息來源及其相關的研究...........................34 第四節 研究假設...........................52 第三章 研究方法...........................53 第一節 預試...........................53 第二節 正式研究...........................63 第四章 研究結果...........................76 第一節 態度測量分析...........................77 第二節 態度的輔助測量分析...........................83 第三節 認知反應測量分析...........................91 第五章 討論與建議. ............................101 第一節 討論...........................101 第二節 建議...........................112 參考書目...........................117 附錄A 預試問卷...........................127 附錄B 正式研究的實驗材料...........................129 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005185 en_US dc.title (題名) 訊息接收者的涉入程度.訊息來源人數.及專家身分對說服效果之影響 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部分 李美枝社會心理學，大洋出版社，民74。 英文部分 Asch, S. E. ( 1951 ). Effects of group pressure upon the modification and distortion of judgment. In H. Gcutzkow (Ed.), Groups, leadership and men. Pittsburgh, Pa.: Carnegie. Axsom, D., Yates, S., & Chaiken, S. ( 1987 ). Audience response as a heuristic cue in Persuasion. Journal of personality and Social Psychology, 53, 30 - 40. Berscheid, E., & W alster, E. (1974). Physical attractiveness. In L. Berkowitz (Ed.), Advances in experimental Social psychology (Vo1.7). New York: Academic Press. Brock, T. C. ( 1967 ). Communication discrepancy and intent to persuade as determinants of counterargument production. Journal of Experimental Social Psychology, 3, 269-309. Byrne, D. (1971) The attaction paradigm. Ne\\v York: Academic Press. Cacioppo, J. T., & Petty, R. E. ( 1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology,37, 97 -109. Cacioppo, J. T., & Petty, R. E. (1980). Sex differences in influenceability: Toward specifying the underlying processes. Personality and Social Psychology Bulletin, 6,651- 656. Cacioppo, J. T., Petty, R. E., Kao, C. F., & Redriguez, R.(1986 ). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032 - 1043. Calder, B. J., Insko, C. A., & Yandell, B.(1974). The relation of cognitive and memorial processes to persuasion in a simulated jury trial. Journal of Applied Social Psychology,4, 62 - 93. Chaiken, S. ( 1980 ). Heuristic versus systen1atic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology,39, 752 - 766. Cialdini. R. B., Levy, A., Herman, P., Kozlowski, L., & Petty, R. ( 1976 ). Elastic shifts of opinion: Determinants of direction and durability. Journal of Personality and Social Psychology, 34, 663 - 672. Cialdini, R. B., Petty, R. E., & Cacioppo, J. T.(1981). Attitude and attitude change. Annual Review of Psychology,32, 357 - 404. Cook, T. D. ( 1969 ). Competence, counterarguing, and attitude change. Journal of Pernonality, 37, 342 - 358. Eagly, A. H., & Warren, R. ( 1976). Intelligence, comprehension,and opinion change. Journal of personality, 44, 226- 242. Ginter, G., & Lindskold, S. ( 1975 ). Rate of participation and expertise as factors influencing leader choice. Journal of Personality and Social Psychology, 32, 1085 - 1089. Harkins, S., & Petty, R. ( 1981 a ). The effects of source magnification of cognitive effort on attitudes: An information-processing view. Journal of Personality and Social Psychology, 40, 401 - 413. Harkins, S., & Petty, R. ( 1981b ). The multiple source effect in persuasion: The e`ffects of distraction. : .Personality and Social Psychology Bulletin, 7, 627 - 635. Harkins, S. G., & petty, R. E. ( 1987 ). Information utility and the multiple source effect. Journal of Personality and Social Psychology, 52, 260 - 268. Horai, J., Naccari, N., & Fatoullah, E. ( 1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 37, 601 - 606. Hovland, c. 1., Janis, 1. L., & Kelley, J. J. (1953). Communication and persuasion. New Haven: Yale University Press. Insko, C. A., Lind, E. A., & LaTour, S. ( 1976 ). Persuasion,recall, and thoughts. Representative Research in Social Psychology, 7, 66 -78. Insko, C., Turnbull, W., & Yandell, B. (1974). Facilitating and inhibiting effects of distraction on attitude change,Sociometry, 37, 508 - 528. Janis, 1. L., Kaye, D., & Kirschner, P. ( 1965). Facilitating effects of "eating while reading" on responsiveness to persuasive communications. Journal of Personality and Social Psychology, 1, 181 - 186. Johnson, H. H., & Scileppi, J. A. ( 1969 ). Effects of ego-involvement conditions on attitude change to high and low credibility comrnunicators. Journal of Personality and Social Psychology, 13, 31 - 36. Krech. D., Crutchfield, R., & Ballachcy, E. ( 1962 ). Individual in society. New York: McGraw - Hill. Leippe, M. R., & Elkin, R. A. ( 1987 ). When motives clash .Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269 - 278. Maddux, J. E., & Rogers, R. W. ( 1980) . Effects of source expertness, physical attractiveness, and supporting arguments on persuasion. A case of brains over beauty. Journal of Personality and Social Psychology, 38, 235 - 244. Miller, N. ( 1965 ). Involvement and dogmatism as inhibitors of attitude change. Journal of Experimental Social Psychology,1, 121 - 132. Norman, R. ( 1976 ). When what is said is important: A comparison of expert and attractive sources. Journal of Experimental Social Psychology, 12, 294 - 300. Pentony, J. F. ( 1986 ). Relation between involvement In an issue and quality of the argun1ent. Psychological Reports,59, 191 - 198. Petty, R. E., & Cacioppo, J. T. ( 1979 a ). Effects of forewarning of persuasive intent and involvement on cognitive responses and persuasion. Personality and Social Psychology Bulletin, 5, 173 - 176. Petty, R. E., Cacioppo, J. T. ( 1979 b ). Issue-involvement can increase or decrease persuasion by enhancing messagerelevant cognitive responses. Journal of Personality and Social Psychology, 37, 1915 - 1926. Petty, R. E., & Cacioppo, J. T. ( 1980 ). Effects of issue involvement on attitudes in advertising context. In G. Gorn & M. Goldberg ( EdsJ, Proceedings of the Division 23 Program ( pp.75 - 79 ). Montreal, Canada : American Psychological Association. Petty, R. E., & Cacioppo, J. T. ( 1981 ). Attitudes and persuasion:Classic and contemporary approaches. Dubuque,IA: W m. C. Brown. Petty, R., & Cacioppo, J. ( 1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuaasion. Journal , of Personality and Social Psychology , 46, 69 - 81. Petty, R. E., Cacioppo, J. T., & Goldman, R. ( 1981 ). Personal involvement as a determinant of argument-based persuasion. Journal of personality and Social psychology,41, 847 - 855. Petty, R. E., Cacioppo, J. T., & Schumann, D.C 1983). Central and peripheral routes to advertising effectiveness:The moderating role of involvement. Journal of Consumer Research, 10, 134-148. Petty, R., Harkins, S., & Williams, K. ( 1980). The effects of group diffusion of cognitive effort on attitudes: An information-processing view . Journal of Personality and Social Psychology, 38, 81 - 92. Petty, R., Wells, G., & Brock, T.(1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. Journal of Personality and Social Psychology, 34, 874 - 884. Rhine, R. J., & Severance, L. J. ( 1970 ). Ego-involvement,discrepency, source credibility, and attitude change. Journal of Personality and Social Psychology, 16, 175 - 190. Rokeach, M. (1968). Beliefs, attitudes, and Values. San Francisco: Jossey -Bass. Sherif, M., & Hovland, C. 1. ( 1961 ). Social judgment: Assimilation and contrast effects in communication and attitude change. Nevv Haven, CT : Yale University Press. Sistrunk, F., & McDavid, J.W. (1971). Sex variable in conforming behavior. Journal of Personality and Social Psychology,17, 200 - 207. Sivacek, J., & Crano, W. D.(1982). Vested interest as a moderator of attitude-behavior consistency. Journal of Personality and Social Psychology, 43, 210 - 221. Tesser, A. ( 1978 ). Self - generated attitude change. In L.Berkowitz ( Ed.), Advances in experimental social psychology (vol. 11) . New York . Academic Press. White, D. ( 1975 ). Contextual determinants of opinion judgment:Field experimental probes of iudgmental relativity boundary conditions. Journal of Personality and Social Psychology, 32, 1047 - 1054. Wu, C., & Shaffer, D. R. ( 1987 ). Susceptibility to persuasive appeals as a Function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677 - 688. Yalch, R. F., & Elmore-Yalch, R.C 1984). The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522 - 527. Zajonc, R. B. C 1968 ). Attitudinal effects of mere exposure.Jounal of Personality and Social Psychology Monograph Supplement, 9, 1 - 27. Zanna, M. P., Kiesler, C. A., & Pilkonis, P. A. (1970), Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology,14, 321-328. zh_TW
