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題名 立論基礎.傳播者身份與內容呈現方式之說服效果
作者 張滿玲
貢獻者 陳皎眉
張滿玲
日期 1990
1989
上傳時間 2-May-2016 17:06:55 (UTC+8)
摘要 態度改變的研究一般多從訊息來源、訊息本身、訊息接收者三個傳播成份來探討。過去關於訊息來源的研究，所指的訊息來源多是指訊息傳播者。事實上，訊息來源的影響除了是「傳播訊息的人」之外，亦可以是「訊息所依據的來源」。故本研究將訊息來源區分為以上二者，以了解不同身份的傳播者與不同的立論基礎對於訊息接收者的說服影響，此外還探討了數字在說服訊息中所扮演的角色。
參考文獻 一、中文部份
     中國時報 意見橋 民國78年11月1日
     民生報 婦女版 民國78年10月27日
     李美枝 (民75 )社會心理學 大洋出版社
     張老師月刊 (民78) 98期 統計數字的魔術與迷陣
     楊國樞、文崇一、吳聰賢、李亦園 (民67 ) 社會及行為科學研究法 東華書局
     
     二、英文部份
     Anderson,C.A. (1983) Abstract and concrete data in the perseverance of social theory: when weak data lead to unshakeable beliefs . Journal of Experimental Social
     Psychology, 19, 91-108
     Borgida, E., & Nisbett, R.E. (1977) The differential impact of abstract vs. concrete information on decision . Journal of Applied Social Psychology, 7(3), 258-271.
     Bostrom, R.T., & Tucker, R. (1969) Evidence, personality, and attitude change. Speech Monographs, 36(1), 22-27.
     Brock,T.C. (1965) Communicator-recipient similarity and decision change. journal of Personality and Social Psychology, 1(6), 650-654.
     Burgoon,M., & Bettinghaus,E.P. (1980) Persuasive message strategies . In Persuasion: new directions in theory and research, ed. Roloff, M.E., & Miller, G.R., pp. 141-169.
     Collins, R.L., Taylor, S.E., & Wood,J .Y. (1988) The vividness effect :Elusive or illusory? Journal of Expeimental Social Psychology, 24,1 18.
     Cooper,j. & Croyle, R.T . (1984) Attitudes and attitude change. Annual Review of Psycho logy, 35, 395-426.
     Donohue,G.A., Tichenor,P.J., & Olien,C.N.(1970) Attitude and mass media learning about two environmental issue. In Symposium on Mass Communication Research
     and Environmental Decision-making, Madison, Wis., (Jan) 22-23.
     Dickson,P.R. (1982) The impact of enriching cases and statistical in formation on consumer judgments. Journal of Consumer Research, 8, 398-406.
     Fazio,R.H; Chen, J.M., McDonel, E.C., & Sherman,S . J. (1982) Attitude accessibility, attitude-behavior consistency,and the strength of the object-evaluation association. Journal of Experimental Social Psychology, 18, 339-357.
     Fazio, R.H., & Zanna, M.P. (1978) On the predictive validity of attitudes: the roles of direct experience and confidence. Journal of Personality, 46, 228- 243.
     Fazio,R.H., & Zanna,M.P. (1981) Direct experience and aattitude-behavior consistency . Advances in Experimental Social psychology, 14, 161-202.
     Fishbein,M . , Ajzen, I. (1975) Belief ,attitude, intention, and behavior :an introduction of theory and research. Reading, Mass.: Addison Wesley.
     Forsyth,D.R. (1983) An introduction to group dynamics. Calif.: Brooks/cole.
     Hamill ,R., Wilson,T.D ., & Nisbett,R.E. (1980) Insensitivity to sample bias: genelizing from atypical cases. Journal of Personality and Social Psychology, 39(4), 578-589.
     Holbrook,M.B. ( 1978) Beyond attitude structure: Toward the informational determinants of attitude. Journal of Marketing Research, 15 ,545-556.
     Kaplan,A. (1964) The content of inquiry: methdology for behavior science. San Francisco, Chandler.
     Koslin,B.L . , & Stoops,J.W. (1967) Source characteristics and communication discrepancy as determinants of attitude change and conformity. Journal of Experimental Social Psychology, 3, 230-242.
     Lewin,K. (1951) Field theory in social Science . N.Y. Harper.
     Maass,A., Brigham,J .C., & West, S.G. (1985) Testifying on eyewitness reliability: expert advice is not always persuasive. Journal of Applied Social Psychology, 15(3), 207-229.
     McCroskey,J .C. (1970) The effects of evidence as an inhibitor of counter-persuasion . Speech Monographs, 37(3), 188-194.
     Milgram,S.(1974) Obedience to authority . New York: Harper & Row.
     Myers,D.G. (1988) Social Psychology. McGraw-Hill.
     Nisbett,R.E., & Borgida,E. (1975) Attribution and the psychology of prediction . Journal of Personality and Social Psychology, 32(5), 932-943.
     Nisbett, R .E., & Ross, L. (1980) Human inference: strategy and shortcomings of social judgment. N.J. : Prentice-Hall.
     Ostermeier, T .H. (1967) Effects of type and frequency of reference upon perceived source credibility and attitude change. Speech Monographs, 34(2), 137-144.
     Petty,R.E., & Cacioppo,J.T. (1981) Attitudes and persuasion: classic and contemporary approaches .
     Petty, R.E., & Cacioppo, J.T . (1986) The elaboration likelihood model of persuasion . Advances in Experimental Social Psychology,19,123-205.
     Regan, D.T., & Fazio, R.H. (1977) On the Consistency between attitude and behavior: Look to the method of attitude formation. Journal of Experimental Social
     Psychology, 13, 28-45 .
     Shaw, M.E., & Castanzo, P.R. (1970) The theories of social Psychology. N.Y. :McGraw-Hill.
     Sherer,M., & Rogers,R.W. (1984) The role of vivid information in fear appeals and attitude change. Journal of Research in Personality, 18,321-334.
     Smith,B. L ., Lasswell, H.D., & Casey, R.D.(1946) Propaganda, communication, and public opinion. N.J.: Princeton University Press.
     Taylor, S.E. & Thompson, S.C. ,(1982) Stalking the elusive "vividness " effect. Psychological Review, 89(2),155-181.
     Tversky, A. & Kahneman, D. (1982) Belief in the law of small numbers. In D. Kahneman, P.Slovic, & A. Tversky (Eds). Judgment under uncertainty: Heuristics and
     biases N.Y. :Cambridge University Press
     Tybout, A.M., & Scott,C.A. (1983) Availability of well-defined internal knowledge and the attitude formation process: information aggregation versus self-perception. Journal of Personality and Social Psychology, 44(3), 474-491.
     Witt,W. (1974) Effects of numerical data upon reading time and recall of scientific writing. Jounal of Applied Psychology, 59(4),532-534.
     Witt,W. (1976) Effects of Quantification in scientific writing. Journal of Communication, 26, 67-69.
     Wu,C., & Shaffer, D.R.(1987) Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object, Journal of Personality and Social Psychology, 52(4),677-688.
     Yalch,R.F., & Elmore-Yalch, R. (1984) The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522-527.
描述 碩士
國立政治大學
心理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005186
資料類型 thesis
dc.contributor.advisor 陳皎眉zh_TW
dc.contributor.author (Authors) 張滿玲zh_TW
dc.creator (作者) 張滿玲zh_TW
dc.date (日期) 1990en_US
dc.date (日期) 1989en_US
dc.date.accessioned 2-May-2016 17:06:55 (UTC+8)-
dc.date.available 2-May-2016 17:06:55 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 17:06:55 (UTC+8)-
dc.identifier (Other Identifiers) B2002005186en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89749-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 心理學系zh_TW
dc.description.abstract (摘要) 態度改變的研究一般多從訊息來源、訊息本身、訊息接收者三個傳播成份來探討。過去關於訊息來源的研究，所指的訊息來源多是指訊息傳播者。事實上，訊息來源的影響除了是「傳播訊息的人」之外，亦可以是「訊息所依據的來源」。故本研究將訊息來源區分為以上二者，以了解不同身份的傳播者與不同的立論基礎對於訊息接收者的說服影響，此外還探討了數字在說服訊息中所扮演的角色。zh_TW
dc.description.tableofcontents 第一章 緒論------------------------- 1
     第一節 研究動機與目的-------------------------l
     第二節 文獻探討------------------------- 4
     第三節 研究問題與假設------------------------- 25
     第二章 研究方法-------------------------29
     第一節 研究對象-------------------------29
     第二節 實驗設計-------------------------30
     第三節 實驗工具-------------------------34
     第四節 實驗程序-------------------------38
     第三章 研究結果------------------------- 41
     第一節 有關操弄變項的檢驗-------------------------41
     第二節 態度測量的結果分析------------------------- 43
     第三節 有關「訊息鮮明性」的結果分析------------------------- 48
     第四節 其他測量的結果分析------------------------- 55
     第五節 各依變項之間的相關------------------------- 68
     第四章 討論與建議------------------------- 73
     第一節 結論與討論-------------------------73
     第二節 檢討與建議------------------------- 80
     參考書目------------------------- 85
     附錄------------------------- 91		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005186en_US
dc.title (題名) 立論基礎.傳播者身份與內容呈現方式之說服效果zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
     中國時報 意見橋 民國78年11月1日
     民生報 婦女版 民國78年10月27日
     李美枝 (民75 )社會心理學 大洋出版社
     張老師月刊 (民78) 98期 統計數字的魔術與迷陣
     楊國樞、文崇一、吳聰賢、李亦園 (民67 ) 社會及行為科學研究法 東華書局
     
     二、英文部份
     Anderson,C.A. (1983) Abstract and concrete data in the perseverance of social theory: when weak data lead to unshakeable beliefs . Journal of Experimental Social
     Psychology, 19, 91-108
     Borgida, E., & Nisbett, R.E. (1977) The differential impact of abstract vs. concrete information on decision . Journal of Applied Social Psychology, 7(3), 258-271.
     Bostrom, R.T., & Tucker, R. (1969) Evidence, personality, and attitude change. Speech Monographs, 36(1), 22-27.
     Brock,T.C. (1965) Communicator-recipient similarity and decision change. journal of Personality and Social Psychology, 1(6), 650-654.
     Burgoon,M., & Bettinghaus,E.P. (1980) Persuasive message strategies . In Persuasion: new directions in theory and research, ed. Roloff, M.E., & Miller, G.R., pp. 141-169.
     Collins, R.L., Taylor, S.E., & Wood,J .Y. (1988) The vividness effect :Elusive or illusory? Journal of Expeimental Social Psychology, 24,1 18.
     Cooper,j. & Croyle, R.T . (1984) Attitudes and attitude change. Annual Review of Psycho logy, 35, 395-426.
     Donohue,G.A., Tichenor,P.J., & Olien,C.N.(1970) Attitude and mass media learning about two environmental issue. In Symposium on Mass Communication Research
     and Environmental Decision-making, Madison, Wis., (Jan) 22-23.
     Dickson,P.R. (1982) The impact of enriching cases and statistical in formation on consumer judgments. Journal of Consumer Research, 8, 398-406.
     Fazio,R.H; Chen, J.M., McDonel, E.C., & Sherman,S . J. (1982) Attitude accessibility, attitude-behavior consistency,and the strength of the object-evaluation association. Journal of Experimental Social Psychology, 18, 339-357.
     Fazio, R.H., & Zanna, M.P. (1978) On the predictive validity of attitudes: the roles of direct experience and confidence. Journal of Personality, 46, 228- 243.
     Fazio,R.H., & Zanna,M.P. (1981) Direct experience and aattitude-behavior consistency . Advances in Experimental Social psychology, 14, 161-202.
     Fishbein,M . , Ajzen, I. (1975) Belief ,attitude, intention, and behavior :an introduction of theory and research. Reading, Mass.: Addison Wesley.
     Forsyth,D.R. (1983) An introduction to group dynamics. Calif.: Brooks/cole.
     Hamill ,R., Wilson,T.D ., & Nisbett,R.E. (1980) Insensitivity to sample bias: genelizing from atypical cases. Journal of Personality and Social Psychology, 39(4), 578-589.
     Holbrook,M.B. ( 1978) Beyond attitude structure: Toward the informational determinants of attitude. Journal of Marketing Research, 15 ,545-556.
     Kaplan,A. (1964) The content of inquiry: methdology for behavior science. San Francisco, Chandler.
     Koslin,B.L . , & Stoops,J.W. (1967) Source characteristics and communication discrepancy as determinants of attitude change and conformity. Journal of Experimental Social Psychology, 3, 230-242.
     Lewin,K. (1951) Field theory in social Science . N.Y. Harper.
     Maass,A., Brigham,J .C., & West, S.G. (1985) Testifying on eyewitness reliability: expert advice is not always persuasive. Journal of Applied Social Psychology, 15(3), 207-229.
     McCroskey,J .C. (1970) The effects of evidence as an inhibitor of counter-persuasion . Speech Monographs, 37(3), 188-194.
     Milgram,S.(1974) Obedience to authority . New York: Harper & Row.
     Myers,D.G. (1988) Social Psychology. McGraw-Hill.
     Nisbett,R.E., & Borgida,E. (1975) Attribution and the psychology of prediction . Journal of Personality and Social Psychology, 32(5), 932-943.
     Nisbett, R .E., & Ross, L. (1980) Human inference: strategy and shortcomings of social judgment. N.J. : Prentice-Hall.
     Ostermeier, T .H. (1967) Effects of type and frequency of reference upon perceived source credibility and attitude change. Speech Monographs, 34(2), 137-144.
     Petty,R.E., & Cacioppo,J.T. (1981) Attitudes and persuasion: classic and contemporary approaches .
     Petty, R.E., & Cacioppo, J.T . (1986) The elaboration likelihood model of persuasion . Advances in Experimental Social Psychology,19,123-205.
     Regan, D.T., & Fazio, R.H. (1977) On the Consistency between attitude and behavior: Look to the method of attitude formation. Journal of Experimental Social
     Psychology, 13, 28-45 .
     Shaw, M.E., & Castanzo, P.R. (1970) The theories of social Psychology. N.Y. :McGraw-Hill.
     Sherer,M., & Rogers,R.W. (1984) The role of vivid information in fear appeals and attitude change. Journal of Research in Personality, 18,321-334.
     Smith,B. L ., Lasswell, H.D., & Casey, R.D.(1946) Propaganda, communication, and public opinion. N.J.: Princeton University Press.
     Taylor, S.E. & Thompson, S.C. ,(1982) Stalking the elusive "vividness " effect. Psychological Review, 89(2),155-181.
     Tversky, A. & Kahneman, D. (1982) Belief in the law of small numbers. In D. Kahneman, P.Slovic, & A. Tversky (Eds). Judgment under uncertainty: Heuristics and
     biases N.Y. :Cambridge University Press
     Tybout, A.M., & Scott,C.A. (1983) Availability of well-defined internal knowledge and the attitude formation process: information aggregation versus self-perception. Journal of Personality and Social Psychology, 44(3), 474-491.
     Witt,W. (1974) Effects of numerical data upon reading time and recall of scientific writing. Jounal of Applied Psychology, 59(4),532-534.
     Witt,W. (1976) Effects of Quantification in scientific writing. Journal of Communication, 26, 67-69.
     Wu,C., & Shaffer, D.R.(1987) Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object, Journal of Personality and Social Psychology, 52(4),677-688.
     Yalch,R.F., & Elmore-Yalch, R. (1984) The effect of numbers on the route to persuasion. Journal of Consumer Research, 11, 522-527.		zh_TW