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題名 立克特量表在傳播研究上之適用性初探
作者 黃明蕙
貢獻者 王石番
黃明蕙
日期 1990
1989
上傳時間 3-May-2016 14:06:00 (UTC+8)
摘要 態度研究的主要工具一立克特量表的建構有四項基本假設：一是假設每一題項具有同等量值；二是假設反應變異性不重要；三是假設所選擇的題項代表研究者所欲測量的變項；四是假設每一反應類目之間具有等距尺度的性質。
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描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005396
資料類型 thesis
dc.contributor.advisor 王石番zh_TW
dc.contributor.author (Authors) 黃明蕙zh_TW
dc.creator (作者) 黃明蕙zh_TW
dc.date (日期) 1990en_US
dc.date (日期) 1989en_US
dc.date.accessioned 3-May-2016 14:06:00 (UTC+8)-
dc.date.available 3-May-2016 14:06:00 (UTC+8)-
dc.date.issued (上傳時間) 3-May-2016 14:06:00 (UTC+8)-
dc.identifier (Other Identifiers) B2002005396en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89987-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.abstract (摘要) 態度研究的主要工具一立克特量表的建構有四項基本假設：一是假設每一題項具有同等量值；二是假設反應變異性不重要；三是假設所選擇的題項代表研究者所欲測量的變項；四是假設每一反應類目之間具有等距尺度的性質。zh_TW
dc.description.tableofcontents 第一章 緒論....................1
     第二章 文獻探討.....................7
     第一節 質疑立克特量表假設一之相關文獻..................... 9
     第二節 質疑立克特量表假設一之相關文獻..................... 11
     第三節 質疑立克特量表假設一之相關文獻..................... 23
     第四節 質疑立克特量表假設一之相關文獻..................... 24
     第五節 研究問題與研究假設..................... 28
     第三章 研究方法.....................34
     第一節 研究設計. ....................34
     第二節 第一階段之研究方法..................... 36
     3.2.1 研究設計.....................36
     3.2.2 研究對象與抽樣方法.....................38
     3.2.3 資料搜集程序.....................38
     3.2.4 資料處理與分析.....................38
     3.2.5 結果與討論.....................39
     第三節 第二階段之研究方法..................... 40
     3.3.1 研究設計. ....................40
     3.3.2 研究對象與抽樣方法..................... 41
     3.3.3 資料搜集程序..................... 42
     3.3.4 資科處理與分析.....................52
     3.3.5 結果與討論..................... 52
     第四節 第三階段之研究方法..................... 57
     3.4.1 研究設計.....................57
     3.4.2 研究對象與抽樣方法.....................57
     3.4.3 資料搜集程序.....................57
     3.4.4 資料處理與分析
     第四章 結果與討論.....................79
     第一節 立克特量表假設一之考驗.....................81
     第二節 立克特量表假設二之考驗.....................84
     4.2.1 研究問題二之驗證.....................84
     4.2.2 研究問題三之驗證.....................86
     4.2.3 研究問題四之驗證.....................94
     4.2.4 研究問題五之驗證.....................98
     4.2.5 研究問題六之驗證.....................104
     第三節 立克特量表假設三之考驗.....................110
     第四節 立克特量表假設四之考驗.....................113
     第五章 結論與建議.....................118
     第一節 結論.....................118
     第二節 建議與限制.....................124
     參考書目.....................128		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005396en_US
dc.title (題名) 立克特量表在傳播研究上之適用性初探zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分：
     李月華，我國報社編採工作者對新聞客觀性認知之研究國立政治大學新聞研究所碩士論文，民國七十五年一月。
     李美枝，社會心理學--理論研究與應用，台北： 大洋出版社， 民國七十六年十月修定版。
     吳英璋，「測驗量表法」，社會及行為科學研究法，楊國樞、文崇一、吳聰賢、李亦園編，台北：東華書局，第十九章，頁589-623，民國七十七年十一月十一版。
     吳聰賢，「態度量表的建立」，社會及行為科學研究法，楊國樞、文崇一、吳聰賢、李亦園編，台北：東華書局，第十六章，頁463-491，民國七十七年十一月十一版。
     林照真，從新聞報導實例探討新聞客觀性之體現，國立政治大學新聞研究所碩士論文，民國七十六年一月。
     卓清俊，MTV 視聽中心消費者使用動機與行為之研究一以北、高二市為例，國立政治大學新聞研究所碩士論文，民國七十八年六月。
     紀效正，政府官員與記者互動關係之研究一以行政院環境保護署為例，國立政治大學新聞研究所碩士論文，民國七十八年六月。
     郭生玉，心理與教育測驗，台北：精華書局，民國七十八年四版。
     楊秀娟，我國新聞從業人員專業化程度之研究一以報紙為例，國立政治大學新聞研究所碩士論文，民國七十八年六月。
     蔡淑芬，電視新聞性節目觀賞者生活型態之研究，國立政治大學新聞研究所碩士論文，民國七十八年七月。
     賴光臨，潘家慶，謝?春，鄺湘霞，玉石番，政令宣導與媒體效用之調查研究，行政院新聞局專題研究，民國七十三年十月。
     潘家慶，「臺灣地區民眾大眾傳播行為(l 984)」，發展中的傳播媒介，台北：帕米爾書店，頁205-246 ，民國七十六年三月。
     鄭瑞城，報紙新聞報導之正確性研究， 國科會專題研究報告， 民國七十二年五月。
     羅文輝，「客觀與新聞報導」，報學， 頁110-116，民國七十四年十二月。
     蕭蘋，環保記者專業意理及其影響因素研究，國立政治大學新聞研究所碩士論文，民國七十八年六月。
     
     
     英文部分：
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     "Futher Evidence on Response Sets and Test Design", Educational and Psychological Measurement, X, pp.3-29.
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     -------- (1984)
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     -------- (1984)
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