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題名 影響商展績效因素之探討
作者 羅惠真
貢獻者 謝安田
羅惠真
日期 1990
1989
上傳時間 3-May-2016 14:11:11 (UTC+8)
參考文獻 參考書目
中文部分
A .書籍
1:何育仁編譯，商展行銷致勝術(台北:書泉出版社，民國77年出版)。
2:何雍慶及周逸衡合譯，行銷管理:分析，規劃與控制(台北:華泰書局，民國七十四年第五版)。
Philip Kotler ( Marketing Management:Anaiysis,
Planning, Impienentation and Control :1934),
3:陳定國與黃俊英合編，企業研究種用技術大全，(台北;大世紀出版公司，民國六十八年一版)。
4:黃俊英，多變量分析(台北:中國經濟企業研究所，民國七十七年二月，第三版)。
5:黃俊英，行銷研究:管理與技術，(台北:華泰書局，民國七十六一月，第三版)。
6:張金仲著，拓展外銷實務(台北:商略印書館，民團67年初版)。
B.論文
1:王克隆，臺灣省菸酒公賣局組織體制之研究----組織效能衡量之實例分析(台北:政治大學企業管理研究所碩士論文，民國69年6月)。
2:李志華，臺灣企業評估方式之研究(台北:政治大學企業管理研究所碩士論文，民國71年6月)。
3:姚文珍，企業分權化組織與績效衡量之研究(台北:政治大學企業管理研究所碩士論文，民國67年6月)。
4:陳明瑋，企業環境、策略、結構對其組織效能關係之研究(台北:政治大學企業管理研究所博士論文，民國70年元月)。
5:陳宏煜，青年商店之經營績效與連鎖經營之研究(台北:政治大學企業管理研究所碩士論文，民國70年6月)。
C.期刊
1:陳明瑋，『組織效能研究途徑及其街量』中國行政，29期(台北:政治大學公共行政及企業管理中心印行，民國68年5月)，頁48。
2:彭蕙仙，”參加商展有備無患，”突破雜誌，五十七期，頁220。
英文部份
1:Amitai Etzioni, "Two Approaches to Organizational Analysi s : A Cri t i que and A Suggestion"Administrative Science Quarterly.Vol.5,(1960),pp.257~278。
2:Antony Robert N. ,Planning and Control System:A Framework for analyssis, (Boston:Harvard University,Graduater School of Business Administration, 1965 )。
3:Barovick Richard,"Exporters Fit Trade Fairs into Larger Marketing Strategy,"Business America Dec.10,1984,pp.3~5。
4:Banting,Peter M.and David L.Blankgorn(1974),"The Role of Industrial Trade Shors ,"Ind
ustrial Maarketing Management,5(October) ,pp.235---- 295。
5:Bonoma,Thomas V. (1933), "Get More Out of Your Trade Shows,"Harvard Business Review,61(January--February) ,pp.75~83。
6:Bellizzi,Joseph A.and Delilah J.Lipps(l984),"Managerial Guidelines for Trade Show Effectiveness,"Industrrial Marketing Management,13(February),pp.49~52。
7:Bello,Daniel C. and Hiram C. Barksdale Jr."Exportingat Industrial Trade Shows, "Industria1 Marketing Management 15,pp.197~206。
8:Barry Sissking , "Evaluating Your Trade Show Resultss,"Business-to-Business Marketing(June 26.1989);p.16。
9:Cavanaugh,Suzette(1976`I,"Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits."Journal of Marketing,40 (Oct.),pp.100~103。
10:Cameron Kim, "Measuring Organizational Effectivenessin Institute of Higher Education, "Administrative Science Quaterly.Vol.23, (Deccember 1978),pp.604~634。
11:Daniel Katz and Robort L. Kahn,The Social Psychology of Organization.2nd ed ., (New York:John Wiley & Sons, Inc., 1978)。
12:Dickinson,John R. and A.J.Faria(198S), "Firms with Large Market Shares, Product Lines Trade Shows Highly,"Marketing News(May 10),p.14。
13:Epbraim Yuchtman and Stanley E. Seashore,"A Sustem Resource Approach to Organizational Effectiveness,"American Sociological Review Vo1.32(1967),pp.891~ 903。
14:Gregory G.Dess and Richard B.Robinson,Jr. Measuring Organizational Performance In the Absence of Objective Measures:The Casss of the PricatelY--held Firm and Conglomerate Business Unit, "Strategic Management Journal,Vol.5, (1984),P.265。
15:Hall Richard H. ,Organizaitons:Structure and Process, (New J ersey:Prentice-Hall,1977)。
16:Hatch Michael J. (1981), "How to Improve Sales Success at Trade Shows, "New Canaan,CT:Trade Show Bureu。
17:Joseph A. Bellizzi,Delilah J. Lipps, "Managerial Guideiines for Trade Show Effectiveness,"Industrial Marketing Managemeent 13 (1984);p.50。
18:Jonathan M. Cox,Robert S. Ciok and Ian K. Sequeira"Trade Show Trends:Up-and Down Year Ends on an Upswing, "Business Marketing(June 1986),p.144。
19:J.D. Ford and D.A.SSchellenberg;"conceptual Issuesof Linkage in the Assessment of Organizational Performance,"Academy fo Management Review(January,1982)pp.49~58。
20:J.Gibson,J.M. Irancevich,and J.H.Donnelly,Jr. Organizarions:Behavior,Structure,process,rev.ed., (Dallas,Texas:Businesss Publication, Inc.1976)。
21:J.W. Lorsch and P.R. Lawance,Studies in Organization Design, (Homewood, Ill. :The Dorsey Press and RichardD.Irwin,1970)。
22:John P.campell,"On the Nature or Organization Effectiveness, "in Paul S.Good-Han,J.M.Penning ss et al. (eds.)New Perspectives on Organizati on Effectiveness. (San Francisco:Jossey Bass .,1977。
23:J.A.Mahony & W.weitzel. "Managerial Models of Organizational Effectiveness. "Adminisftrative Science Quarterly,Vol.14. (Sep.1969)pp.357~365。
24:Kerin Roger A. & Cron William L." Assessing Trade Show Functions and Performance:An Exploratory Study,"Journal of Marketing Vol.51(July 1987),pp.87~94。
25:Leand M. Wooten, "The Mixed Blessing of Continency Management,"Academy of t1anagement Review, (July,1977)pp.433~434。
26:Li1ien,Gary L.."A Descriptive Model of the Trade Show Budgeting Decision Process,"
Indusstrial Marketing Management,Vol. 12(February 1983),pp.25~29。
27:Lilien,Gary L."A Descriptive Model of the Trade-Show Budgeting Decision Process,"Industrial Marketing Management 12(1983) ,pp.25~29。
28:M.Browning John and J.Adams Ronald"Trade Shows:An Effective Promotional Tool for the Small Industrial Business, " Journal of Small Business Management (Oct .1988),pp. 32~33。
29:Moriatory,Rowlaand T. ,Jr.and Robert E. Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial Buying Process, "Journal of Marketing Research,2(May) ,PP.137-147。
30:Michael R.Czinkota and Ilkka A.Ronkainen, International Marketing,1988 by the Dryden Press ss,U.S.A.。
31:Me1anie Rich,"Regina1 Shows Give Small Mardeteres an Even Break, "Marketing News(May 10,1985),p.l5。
32:Moriarty,Rowland T. ,Jr.and Robert E.Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial buying Proc e ss,"Journal of l1arketing Research,21(May),pp.137~147。。
33:Michael Ke e l e y," A So c ial-Jus t ice a pproach to Organization Evaluation, "Administrative Science Quarteriy,Vo1.23, (June,1978),pp.276~280。
34:P.Green and D. Tul l,Research for Marketing Decision,4th ed. ( Englewood CIiffs,N.J. :Prentice--Hall 1978 ) ,p.477。
35:Richard M. Steers, "Porblem In the Measurernent of organizational Effectiveneess," Adminis trative Science Ouarterly,Vol.20(December,1975),pp.549~550。
36:Rich,Helanie,"Reginal Shows Give Smail Harrdeters an Even Break,"Marketing News(May 10,1985),p.15)。
37:R.L.Thorndike.Personnel Selection:Test and Heasurement Technique, (New York:John Wiley and Sonss, Inc.,1949 )。
38:Steer Richard M ., Organizational Effectiveness:A Behavioral View,(California:Goodyear publishing company, Inc.,1977)。
39:Small Business Report(1985), "Trade Shows:Analternative Method of Selling,"10(January)。1984) ,"AnEmpirical Investigation of the Information SourcesUsed During the Industrial Buying Process, "Journal of Marketing Research,
40:Strang,Roger A, (1976), "sales Promation--Fast Growth,Faulty Management, "Harvard Business Review,54(July--August),pp.115~124。
41:Stanley E. Seashore, "Criteria of Organizational Effectiveness, "Hichigan Business Review,(July 1965) ,pp.26~30。
42:Thomas V. Bonoma, "Get Hore out of Your Trade Shows,"Hauvard Business Review(January--February 1983) :p.75。
43:W.Jackson Donald,Jr. and Janet E.Keith Richard K.Burdick"The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situation,"Jounal of Advertising Volume 16 No.14(1987),p.28。
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005236
資料類型 thesis
dc.contributor.advisor 謝安田zh_TW
dc.contributor.author (Authors) 羅惠真zh_TW
dc.creator (作者) 羅惠真zh_TW
dc.date (日期) 1990en_US
dc.date (日期) 1989en_US
dc.date.accessioned 3-May-2016 14:11:11 (UTC+8)-
dc.date.available 3-May-2016 14:11:11 (UTC+8)-
dc.date.issued (上傳時間) 3-May-2016 14:11:11 (UTC+8)-
dc.identifier (Other Identifiers) B2002005236en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90031-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄
頁次
序言
表目錄
圖目錄
第一章 研究概述………1
第一節 研究動機與目的………1
第二節 研究的重要性與限制………4
第三節 研究架構………6
第二章 理論與文獻探討………9
第一節 行銷溝通工具一一商展………9
第二節 商展績效及其衡量方法………25
第三節 影響商展績效的因素分析………36
第三章 研究方去………53
第一節 本研究之主要委數………53
第二節 研究假設………55
第三節 研究工具………56
第四節 資料收集………58
第五節 分析方法………60
第四章 研究結果………64
第一節 商展功能方面………64
第二節 評估商展的績效………69
第三節 影響商展績效的因素………72
第五章 結論與建議………81
第一節 結論………82
第二節 本研究對後續研究的建議………88
參考書目………90
附錄………101

表目錄
表1-1 近年來台北專業展的成長………2
表2-1 一般推廣工具………11
表2-2 商展市場的顧客………22
表3-1 分層比例分配抽樣法下的樣本情況………59
表4-1 商展功能的構面………65
表4-2 受測廠商對邁及非賣功能所造成之績效的偏好情況………67
表4-3 集群平均數………70
表4-4 影響商展績效的顯著變數………73
表4-5 顯著變數的標準化區別係數………75
表4-6 混淆表………78

圖目錄
圖1-1 研究架構………6
圖3-1 本研究所使用的統計方法流程………61
圖4-1 因素分析研究分析圖………68
圖4-2 二階段集群分析………71
圖4-3 本研究建立區別模式之流程圖………79		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005236en_US
dc.title (題名) 影響商展績效因素之探討zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
中文部分
A .書籍
1:何育仁編譯，商展行銷致勝術(台北:書泉出版社，民國77年出版)。
2:何雍慶及周逸衡合譯，行銷管理:分析，規劃與控制(台北:華泰書局，民國七十四年第五版)。
Philip Kotler ( Marketing Management:Anaiysis,
Planning, Impienentation and Control :1934),
3:陳定國與黃俊英合編，企業研究種用技術大全，(台北;大世紀出版公司，民國六十八年一版)。
4:黃俊英，多變量分析(台北:中國經濟企業研究所，民國七十七年二月，第三版)。
5:黃俊英，行銷研究:管理與技術，(台北:華泰書局，民國七十六一月，第三版)。
6:張金仲著，拓展外銷實務(台北:商略印書館，民團67年初版)。
B.論文
1:王克隆，臺灣省菸酒公賣局組織體制之研究----組織效能衡量之實例分析(台北:政治大學企業管理研究所碩士論文，民國69年6月)。
2:李志華，臺灣企業評估方式之研究(台北:政治大學企業管理研究所碩士論文，民國71年6月)。
3:姚文珍，企業分權化組織與績效衡量之研究(台北:政治大學企業管理研究所碩士論文，民國67年6月)。
4:陳明瑋，企業環境、策略、結構對其組織效能關係之研究(台北:政治大學企業管理研究所博士論文，民國70年元月)。
5:陳宏煜，青年商店之經營績效與連鎖經營之研究(台北:政治大學企業管理研究所碩士論文，民國70年6月)。
C.期刊
1:陳明瑋，『組織效能研究途徑及其街量』中國行政，29期(台北:政治大學公共行政及企業管理中心印行，民國68年5月)，頁48。
2:彭蕙仙，”參加商展有備無患，”突破雜誌，五十七期，頁220。
英文部份
1:Amitai Etzioni, "Two Approaches to Organizational Analysi s : A Cri t i que and A Suggestion"Administrative Science Quarterly.Vol.5,(1960),pp.257~278。
2:Antony Robert N. ,Planning and Control System:A Framework for analyssis, (Boston:Harvard University,Graduater School of Business Administration, 1965 )。
3:Barovick Richard,"Exporters Fit Trade Fairs into Larger Marketing Strategy,"Business America Dec.10,1984,pp.3~5。
4:Banting,Peter M.and David L.Blankgorn(1974),"The Role of Industrial Trade Shors ,"Ind
ustrial Maarketing Management,5(October) ,pp.235---- 295。
5:Bonoma,Thomas V. (1933), "Get More Out of Your Trade Shows,"Harvard Business Review,61(January--February) ,pp.75~83。
6:Bellizzi,Joseph A.and Delilah J.Lipps(l984),"Managerial Guidelines for Trade Show Effectiveness,"Industrrial Marketing Management,13(February),pp.49~52。
7:Bello,Daniel C. and Hiram C. Barksdale Jr."Exportingat Industrial Trade Shows, "Industria1 Marketing Management 15,pp.197~206。
8:Barry Sissking , "Evaluating Your Trade Show Resultss,"Business-to-Business Marketing(June 26.1989);p.16。
9:Cavanaugh,Suzette(1976`I,"Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits."Journal of Marketing,40 (Oct.),pp.100~103。
10:Cameron Kim, "Measuring Organizational Effectivenessin Institute of Higher Education, "Administrative Science Quaterly.Vol.23, (Deccember 1978),pp.604~634。
11:Daniel Katz and Robort L. Kahn,The Social Psychology of Organization.2nd ed ., (New York:John Wiley & Sons, Inc., 1978)。
12:Dickinson,John R. and A.J.Faria(198S), "Firms with Large Market Shares, Product Lines Trade Shows Highly,"Marketing News(May 10),p.14。
13:Epbraim Yuchtman and Stanley E. Seashore,"A Sustem Resource Approach to Organizational Effectiveness,"American Sociological Review Vo1.32(1967),pp.891~ 903。
14:Gregory G.Dess and Richard B.Robinson,Jr. Measuring Organizational Performance In the Absence of Objective Measures:The Casss of the PricatelY--held Firm and Conglomerate Business Unit, "Strategic Management Journal,Vol.5, (1984),P.265。
15:Hall Richard H. ,Organizaitons:Structure and Process, (New J ersey:Prentice-Hall,1977)。
16:Hatch Michael J. (1981), "How to Improve Sales Success at Trade Shows, "New Canaan,CT:Trade Show Bureu。
17:Joseph A. Bellizzi,Delilah J. Lipps, "Managerial Guideiines for Trade Show Effectiveness,"Industrial Marketing Managemeent 13 (1984);p.50。
18:Jonathan M. Cox,Robert S. Ciok and Ian K. Sequeira"Trade Show Trends:Up-and Down Year Ends on an Upswing, "Business Marketing(June 1986),p.144。
19:J.D. Ford and D.A.SSchellenberg;"conceptual Issuesof Linkage in the Assessment of Organizational Performance,"Academy fo Management Review(January,1982)pp.49~58。
20:J.Gibson,J.M. Irancevich,and J.H.Donnelly,Jr. Organizarions:Behavior,Structure,process,rev.ed., (Dallas,Texas:Businesss Publication, Inc.1976)。
21:J.W. Lorsch and P.R. Lawance,Studies in Organization Design, (Homewood, Ill. :The Dorsey Press and RichardD.Irwin,1970)。
22:John P.campell,"On the Nature or Organization Effectiveness, "in Paul S.Good-Han,J.M.Penning ss et al. (eds.)New Perspectives on Organizati on Effectiveness. (San Francisco:Jossey Bass .,1977。
23:J.A.Mahony & W.weitzel. "Managerial Models of Organizational Effectiveness. "Adminisftrative Science Quarterly,Vol.14. (Sep.1969)pp.357~365。
24:Kerin Roger A. & Cron William L." Assessing Trade Show Functions and Performance:An Exploratory Study,"Journal of Marketing Vol.51(July 1987),pp.87~94。
25:Leand M. Wooten, "The Mixed Blessing of Continency Management,"Academy of t1anagement Review, (July,1977)pp.433~434。
26:Li1ien,Gary L.."A Descriptive Model of the Trade Show Budgeting Decision Process,"
Indusstrial Marketing Management,Vol. 12(February 1983),pp.25~29。
27:Lilien,Gary L."A Descriptive Model of the Trade-Show Budgeting Decision Process,"Industrial Marketing Management 12(1983) ,pp.25~29。
28:M.Browning John and J.Adams Ronald"Trade Shows:An Effective Promotional Tool for the Small Industrial Business, " Journal of Small Business Management (Oct .1988),pp. 32~33。
29:Moriatory,Rowlaand T. ,Jr.and Robert E. Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial Buying Process, "Journal of Marketing Research,2(May) ,PP.137-147。
30:Michael R.Czinkota and Ilkka A.Ronkainen, International Marketing,1988 by the Dryden Press ss,U.S.A.。
31:Me1anie Rich,"Regina1 Shows Give Small Mardeteres an Even Break, "Marketing News(May 10,1985),p.l5。
32:Moriarty,Rowland T. ,Jr.and Robert E.Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial buying Proc e ss,"Journal of l1arketing Research,21(May),pp.137~147。。
33:Michael Ke e l e y," A So c ial-Jus t ice a pproach to Organization Evaluation, "Administrative Science Quarteriy,Vo1.23, (June,1978),pp.276~280。
34:P.Green and D. Tul l,Research for Marketing Decision,4th ed. ( Englewood CIiffs,N.J. :Prentice--Hall 1978 ) ,p.477。
35:Richard M. Steers, "Porblem In the Measurernent of organizational Effectiveneess," Adminis trative Science Ouarterly,Vol.20(December,1975),pp.549~550。
36:Rich,Helanie,"Reginal Shows Give Smail Harrdeters an Even Break,"Marketing News(May 10,1985),p.15)。
37:R.L.Thorndike.Personnel Selection:Test and Heasurement Technique, (New York:John Wiley and Sonss, Inc.,1949 )。
38:Steer Richard M ., Organizational Effectiveness:A Behavioral View,(California:Goodyear publishing company, Inc.,1977)。
39:Small Business Report(1985), "Trade Shows:Analternative Method of Selling,"10(January)。1984) ,"AnEmpirical Investigation of the Information SourcesUsed During the Industrial Buying Process, "Journal of Marketing Research,
40:Strang,Roger A, (1976), "sales Promation--Fast Growth,Faulty Management, "Harvard Business Review,54(July--August),pp.115~124。
41:Stanley E. Seashore, "Criteria of Organizational Effectiveness, "Hichigan Business Review,(July 1965) ,pp.26~30。
42:Thomas V. Bonoma, "Get Hore out of Your Trade Shows,"Hauvard Business Review(January--February 1983) :p.75。
43:W.Jackson Donald,Jr. and Janet E.Keith Richard K.Burdick"The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situation,"Jounal of Advertising Volume 16 No.14(1987),p.28。		zh_TW