1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 影響「電話行銷」成功因素之研究
作者 廖志忠
貢獻者 郭崑謨
廖志忠
日期 1990
1989
上傳時間 3-May-2016 14:11:13 (UTC+8)
參考文獻 參考書目
中文部份
1.司徒達賢，李仁芳及吳思華合著，企業概論，台北:國立空中大學，民國七十五年十月再版.
2.Philip Koltler (Marketing Management；5ed)，何雍慶，周逸衡合譯，行銷管理上冊，台北:華泰圖書文物公司，民國七十五年二月初版.
3.林忠發著，"鈴聲，總在顧客需要時響起"，商業周刊132期，台北:商周文化專業股份有限公司，民國七十五年六月:42-43.
4.吳英玲著，"無遠弗屆的電話行銷"，直效行銷第33期，台北:百錄企業管理顧問有限公司，民國七十六年六月:頁125.
5.Bob Ston and JohnWyman,(Successful Telemarketing:1989)，趙郁文譯，成功的電話行銷，台北:世界經理文摘雜誌社，民團七十五年六月.

英文部分
1. Aguilar,Francis.Scanning Business Enviroments. New York: Macmillan and Company,1967.
2. Aiken,Michaeland Jerald Hage."Organizational Independence and Intraorganizational structure."American Sociological Review 33 (1968) :30.
3. Argyris,Chris."Interpersonal Barriers to Decision Making. "Harvard Business Review 44 (March 1966) : 84-97.
4. Berliner,Thomas Hugh."A study of The Relationship between state Characteristics and Business/ Consumer Orientation on Selected Telemarketing Legislative Issues." Ph. D. dissertation,Univer- sity of Texas,1988.
5. Bencin,Richard L .. Strategic Telemarketing.Pennsylvania:Swansea Press,Inc.,1987 .
6. _______. "How to Start A Business-to-Business Telemarketing Program. "Marketing News.March 1984.pp.8-12.
7. Christman, Eddy. "Telemarketing Services Eye Business Market."Business Marketing 69 (June 4,1984) :52-53.
8. Feldman,Martha S. and James G. March."Information in Organizations as Symbols and Signals." Administrative Science Quarterly 26 (June 1981) :171-86.
9. Fisher,Peg."Inside Sales Today."Supply House Times.November 1983.P.80.
10. Gaski,John F .. "The Theory of power and Conflict in channels of Distribution."Journal of Marketing 48 (Summer 1984):9-29.
11. Hage,Jerald and Michael Aiken.Social Change in Complex Organizations.New York :Randon House Inc.
12. Hambrick.Donald C. and Phyllis A. Mason."Upper Eihelons:The Organization As a Reflection of Its Top Managers."Academy of Management Review 9 Feb.1984) :193-206.
13. Houston,Franklin S.,"The Marketing Concept: What It Is and What It Is Not."Journa1 of Marketing 50 (April 1986) :7-81.
14. Jaworski,Bernard J .. "Toward a Theory ,of Marketing Control:Environmental Context, Control Types and Consequence."Journa1 of Marketing 52 (July 1988) :23-39
15. Jewkes J.,D. Sawers and R. Stillerman. The Sources of Innovation. Landon:Macmillan. 1958.
16. Kohli,Ajay K, and Bernard J. Jaworski."Market Orientation: The Construct, Research Proposition and Managerial Implications."Journa1 of Marketing 54 (April 1990)7-10.
17. Kotler,Philip.Marketing Management,Englewood Cliffs. NJ:Prentice-hall,Inc.1988.
18 Lawler,Edward E. and John G. Rhode.Information and Control in organization. Pacific Palisades.CA:Goodyear Publishing Company, 1976.
19. Ljungren,Roy G .. The Business-to Business Direct Marketing Handbook.New York:American Management Association, 1989.
20. Marshall, Judith Joy. "Innovation Adoption in a Field Study of The Post-Adoption Phase in The Case of Telemarketing. "Ph. D. dissertation, University of Western Ontarco,1985.
21. Porter,Lyman W.,Robert W. Allen,and Harold Angel. "The Politycs of Upward Influence in organizations. "in Research in organizational Behavior.Vol.3,B.Staw and
L. Cummings,eds. Greeniwch.CT:JAI Press,Inc.,1981.
22. Porter, Michael E .. Competitive Advantage.New York:The Free Press,1985.
23. Rogers,Everett M .. Diffusion of Innovation,3rd,ed.,Ch.7. New York: The Free Press,1983.
24. Ruekert,Robert,and Orville C. Walker Jr. "Marketing`s Interation with Other Functional Units: A conceptual Framework and Empirical Evidence." Journal of Marketing 51 (January 19884) :1-19.
25. Rumelt,Richard P. "Evaluation of Strategy:Theory and Models. "Strategic Management:A New View of Business Policy and Planning. Dan E. Schendel and Charles
W. Hofer,eds (Boston:Little,Brown,& Company,Inc.,1981):196-212.
26. Stone, Bob and John Wyman. Successful Electric Marketing.NTC Business Books,1989.
27. Urabe,Kuniyoshi,John Child,Tadao Kagono,Edited.Innovation and Management:International comparison.New York:Walter de Gruyter.Berlin,1988.P.122.
28. Voorhees,Roy and John Coppett."Telemaketing in Distribution Channels."Industrial Marketing Management 12 (Fall 1983): 105- 112.
29. Vredenburg,Harric."Improving Industrial Sales Productivity: A Field Experimental Study of A Telemarketing and Demonstration Center Application of Behavioural Influence Strategy." Ph. D. dissertation,The University of Western ontario,1986.
30. Zaltman,Gerald,Robert Duncan,and Jonny Holbek.Innovations and organizations. New York:John Wiley & Sons,INC.1983.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005237
資料類型 thesis
dc.contributor.advisor 郭崑謨zh_TW
dc.contributor.author (Authors) 廖志忠zh_TW
dc.creator (作者) 廖志忠zh_TW
dc.date (日期) 1990en_US
dc.date (日期) 1989en_US
dc.date.accessioned 3-May-2016 14:11:13 (UTC+8)-
dc.date.available 3-May-2016 14:11:13 (UTC+8)-
dc.date.issued (上傳時間) 3-May-2016 14:11:13 (UTC+8)-
dc.identifier (Other Identifiers) B2002005237en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90032-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄
圖表………I.
序言………II
第一章緒論………l
第一節研究動機與目的………1
第二節研究方法與步驟………4
第三節研究限制………7
第壹篇文獻探討
第二章電話行銷………10
第一節「電話行銷」的定義………10
第二節電話行銷的型態及績效衡量………14
第三節電話行銷的運作………17
第四節電話行銷人員的選擇與激勵………21
第五節影響電話行銷的因素………24
第三章有關的管理文獻………29
第一節直效行銷的通路系統………29
第二節創新行為………31
第三節整合性的直銷………33
第貳篇研究命題提出
第四章研究問題與命題架構………37
第五章組織因素與電話行銷………43
第一節管理的因素………43
第二節部門間的互動與電話行銷………49
第三節組織系統與電話行銷………53
第六章環境因素與電話行銷………63
第一節電話行銷的結果………63
第二節環境因素的影響………67
第七章研究結論與建議………74
第一節研究結論………74
第二節建議………77
參考書目………79		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005237en_US
dc.title (題名) 影響「電話行銷」成功因素之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
中文部份
1.司徒達賢，李仁芳及吳思華合著，企業概論，台北:國立空中大學，民國七十五年十月再版.
2.Philip Koltler (Marketing Management；5ed)，何雍慶，周逸衡合譯，行銷管理上冊，台北:華泰圖書文物公司，民國七十五年二月初版.
3.林忠發著，"鈴聲，總在顧客需要時響起"，商業周刊132期，台北:商周文化專業股份有限公司，民國七十五年六月:42-43.
4.吳英玲著，"無遠弗屆的電話行銷"，直效行銷第33期，台北:百錄企業管理顧問有限公司，民國七十六年六月:頁125.
5.Bob Ston and JohnWyman,(Successful Telemarketing:1989)，趙郁文譯，成功的電話行銷，台北:世界經理文摘雜誌社，民團七十五年六月.

英文部分
1. Aguilar,Francis.Scanning Business Enviroments. New York: Macmillan and Company,1967.
2. Aiken,Michaeland Jerald Hage."Organizational Independence and Intraorganizational structure."American Sociological Review 33 (1968) :30.
3. Argyris,Chris."Interpersonal Barriers to Decision Making. "Harvard Business Review 44 (March 1966) : 84-97.
4. Berliner,Thomas Hugh."A study of The Relationship between state Characteristics and Business/ Consumer Orientation on Selected Telemarketing Legislative Issues." Ph. D. dissertation,Univer- sity of Texas,1988.
5. Bencin,Richard L .. Strategic Telemarketing.Pennsylvania:Swansea Press,Inc.,1987 .
6. _______. "How to Start A Business-to-Business Telemarketing Program. "Marketing News.March 1984.pp.8-12.
7. Christman, Eddy. "Telemarketing Services Eye Business Market."Business Marketing 69 (June 4,1984) :52-53.
8. Feldman,Martha S. and James G. March."Information in Organizations as Symbols and Signals." Administrative Science Quarterly 26 (June 1981) :171-86.
9. Fisher,Peg."Inside Sales Today."Supply House Times.November 1983.P.80.
10. Gaski,John F .. "The Theory of power and Conflict in channels of Distribution."Journal of Marketing 48 (Summer 1984):9-29.
11. Hage,Jerald and Michael Aiken.Social Change in Complex Organizations.New York :Randon House Inc.
12. Hambrick.Donald C. and Phyllis A. Mason."Upper Eihelons:The Organization As a Reflection of Its Top Managers."Academy of Management Review 9 Feb.1984) :193-206.
13. Houston,Franklin S.,"The Marketing Concept: What It Is and What It Is Not."Journa1 of Marketing 50 (April 1986) :7-81.
14. Jaworski,Bernard J .. "Toward a Theory ,of Marketing Control:Environmental Context, Control Types and Consequence."Journa1 of Marketing 52 (July 1988) :23-39
15. Jewkes J.,D. Sawers and R. Stillerman. The Sources of Innovation. Landon:Macmillan. 1958.
16. Kohli,Ajay K, and Bernard J. Jaworski."Market Orientation: The Construct, Research Proposition and Managerial Implications."Journa1 of Marketing 54 (April 1990)7-10.
17. Kotler,Philip.Marketing Management,Englewood Cliffs. NJ:Prentice-hall,Inc.1988.
18 Lawler,Edward E. and John G. Rhode.Information and Control in organization. Pacific Palisades.CA:Goodyear Publishing Company, 1976.
19. Ljungren,Roy G .. The Business-to Business Direct Marketing Handbook.New York:American Management Association, 1989.
20. Marshall, Judith Joy. "Innovation Adoption in a Field Study of The Post-Adoption Phase in The Case of Telemarketing. "Ph. D. dissertation, University of Western Ontarco,1985.
21. Porter,Lyman W.,Robert W. Allen,and Harold Angel. "The Politycs of Upward Influence in organizations. "in Research in organizational Behavior.Vol.3,B.Staw and
L. Cummings,eds. Greeniwch.CT:JAI Press,Inc.,1981.
22. Porter, Michael E .. Competitive Advantage.New York:The Free Press,1985.
23. Rogers,Everett M .. Diffusion of Innovation,3rd,ed.,Ch.7. New York: The Free Press,1983.
24. Ruekert,Robert,and Orville C. Walker Jr. "Marketing`s Interation with Other Functional Units: A conceptual Framework and Empirical Evidence." Journal of Marketing 51 (January 19884) :1-19.
25. Rumelt,Richard P. "Evaluation of Strategy:Theory and Models. "Strategic Management:A New View of Business Policy and Planning. Dan E. Schendel and Charles
W. Hofer,eds (Boston:Little,Brown,& Company,Inc.,1981):196-212.
26. Stone, Bob and John Wyman. Successful Electric Marketing.NTC Business Books,1989.
27. Urabe,Kuniyoshi,John Child,Tadao Kagono,Edited.Innovation and Management:International comparison.New York:Walter de Gruyter.Berlin,1988.P.122.
28. Voorhees,Roy and John Coppett."Telemaketing in Distribution Channels."Industrial Marketing Management 12 (Fall 1983): 105- 112.
29. Vredenburg,Harric."Improving Industrial Sales Productivity: A Field Experimental Study of A Telemarketing and Demonstration Center Application of Behavioural Influence Strategy." Ph. D. dissertation,The University of Western ontario,1986.
30. Zaltman,Gerald,Robert Duncan,and Jonny Holbek.Innovations and organizations. New York:John Wiley & Sons,INC.1983.		zh_TW