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題名 個人電腦消費者行為與滿意度決定因素之研究 作者 林漢廷 貢獻者 郭崑謨
林漢廷日期 1989 上傳時間 4-May-2016 14:20:45 (UTC+8) 參考文獻 參考書目1.司徒達賢，企業概論，民國74年8月2.何雍慶，周逸衡譯，行銷管理:分析、規劃與控制、華泰書局、民國75年初版。3.「資訊市場說覽」，資訊傳真雜誌，1987。4.杜弗勒著、張清波譯、「第三波」、志成書局、70年8月5.曾國雄、多變量解析與其應用，台北:華泰書局、民國71年1月6.黃俊英著、多變量分析、民國75年7.彭樹慧、「男有分、女有歸、《心理行銷》上路」、卓越雜誌、民國77年1月8.曾秀敏、個人電腦潛在購買者之研究(台大商研所未出版碩士論文、民國76年6月)9.張逸民著:「行銷決策與觀念」台北:輔仁大學管理學院。10.楊國樞、文崇一、吳聰賢、李亦周合緝，社會行為科學研究法、台北:東華書局、民國67年11. Gerala Zaltman and Philip C. Burger, Marketing Research: Fundamentals and Dynamics,台北:華泰書局翻印,197712. Green,P. E., wayhe S. DeSarbo, Prodeep K. kedia," Reply to: On theSensitivityof Brand-Choice Simulations to At ribute Importance Weights," DecisionScience, Vol.12,198113. Ha. ser, J. R. and Glen L. Urban," A Normative Methodology for ModelingConsumer Response to Innovation," Operations Research, Vol.25, No.4, July-AugustI977.14. Hob BS, BENJAMIN f.; "A Comparison of weighting Mehods in Power PlantSitting," Decision Science, 11, 1980.15. Huber, G. P . " Multi-Attribute Utility Models: A Review of Field andField-Like Studies, " Management Science, V-01.20, No.10, Jane, 197416. Plummer, OP. Cit., James F. Engel, Roger D. Blackwell, and David T. kollat Consummer Behavior, 5rded, 1986,17. Jerry Borrell, " Electronic Publishing Lands on The Des-ktop, " Mini-MicroSystems, 18(16), dec. 1985,18. Joseph T. Plummer, "The Concept and Application of Life Sty1esegmentation," ,Journal of Marketing, Vo1.38, (Jan. 1974)19. novuhide Matsumoto, "Current Approach To Personal Comp-uter Communication,", internatjona1 Te1e Communication Sympsium, 198620. Leon G. Schiffman and Leslie L. Kawuk, Consumer Behavior, 2nd ed., (englewood Cliffs, N. J.: Prentice-Gall, Inc ., 1983)21. Maxis, M. B., oll-i T. Ahtola, R, Eugene Klippel, "A Comparison of FourMu1ti-Attribute Models in the Prediction of Consumer Attitudes." Journal of Consumer Research,V-ol. 2, June, 197522. Michael Durr. " Learning The LAN Basics,", IBM PC Update, 3(3), Mar.198623. Peke1man, Dov and Subrata K.Sen," Mathematical Programming Models for theDetermination of Attribute Weights, " Management Science, Vo1.20, No.8,April, 197424. Philip kolter, Marketing Management, Analysis, P1anning, and Control, 5nded. " 1984,25. Pressemier, Edqar A. and William L. Wilkie, Multiattribute Choice Theory: A Review and Analysis Paper No.372, Herman C. Kramnert Gradnate School of Industrial Administration,Purdue University, 1972.26. Robert C. Blatterg and D. Sen. Subrata, " Market Segmentation Using Models of Multidimensional Purchasing Behavior," Journal of Marketing 38 (Oct. 1974)27. Jhomas P. Hustad and Edqar A. Pessemier, " The Development and Applicationof Psychographic Life-Style and Associated Activity and Attitude Measure, "in William D. Wells ed. Life Style and Psychographics (Chicago: AMA, 1974)28. Tor Guimaraes, Vasudevan Ramanujam, " Personal Computer Trend and Problem,", MIB Quarterly, 10(2), Jan. 1986,29. Wells, " Psychographics" A Critical Revien ",30. William D. Welles and Douggs J. Tigert, " Activities Interests and Opinions," Journal of advertising Research, August 197131. William M. Pride and O. C Ferrell, Marketing: Basic, Concepts and Decisions,3rd ed. (Boston: Houghton Mafflin Company, 1983)32. Yoram Wind, " Issues and Advances in Segmentation Research," Journal of Marketing Research 15 (August 1978)33. Zaltman & Barger, Marketing Research; Fundamentals and Dyamics, (台北:華泰書局翻印, 1977) 描述 碩士
國立政治大學
企業管理學系資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005591 資料類型 thesis dc.contributor.advisor 郭崑謨 zh_TW dc.contributor.author (Authors) 林漢廷 zh_TW dc.creator (作者) 林漢廷 zh_TW dc.date (日期) 1989 en_US dc.date.accessioned 4-May-2016 14:20:45 (UTC+8) - dc.date.available 4-May-2016 14:20:45 (UTC+8) - dc.date.issued (上傳時間) 4-May-2016 14:20:45 (UTC+8) - dc.identifier (Other Identifiers) B2002005591 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90409 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description.tableofcontents 目錄圖表目次第一章 緒論第一節 研究背景與問題………1第二節 本研究之重要性………9第三節 研究目的………9第四節 研究架構………10第二章 理論基礎與相關研究第一節 市場區隔理論………12第二節 生活型態之市場區隔及有關研究………16第三節 雙因子動機理論之探討………19第三章 研究設計與分析方法第一節 問卷設計………23第二節 抽樣設計………25第三節 資料分析方法………26第四節 消費者滿意度決定因素之分析方法………28第五節 研究限制………31第四章 研究發現第一節 生活型態之因素構面………34第二節 消費者生活型態集群分析………42第三節 各生活型態群消費行為分析………49第四節 各生活型態群人口統計變數差異分析………57第五節 消費者滿意度決定因素分析………60第五章 緒論與建議第一節 緒論………65第二節 對未來研究者之建議………67附錄………68圖表目次圖1-1本研究之研究架構………10圖2-1市場區隔化作業性模式………13圖3-1本研究資料分析流程圖………27圖4-1各集群在追求新知因素上Scheffe檢定………45圖4-2各集群在注意價格資訊因素上之Scheffe檢定………46圖4-3各集群在偏好新產品因素上之Scheffe檢定………46圖4-4各集群在積極進取因素上之Scheffe檢定………46圖4-5各集群在信賴廣告因素上之Scheffe檢定………47圖4-6各集群在喜歡名牌產品上之Scheffe檢定………47圖4-7各集群在意見領導上之Shceffe檢定………47圖4-8各集群在社交能力上之Scheffe檢定………48圖4-9各集群在戶外活動因素上之Scheffe檢定………48圖4-10各集群在知覺風險因素上之Scheffe檢定………48表1-1電腦技術進步比較表………1表1-2各國EDP/GNP比率成長狀況………3表1-3各國EDP/人口成長狀況………4表1-4世界主要國家電腦市場………5表1-5國內個人電腦各區隔市場規模概況………6表3-1本研究樣本之年齡分佈表………25表3-2本研究樣本之教育程度分佈表………25表3-3本研究樣本之家庭每月平均收入分佈表………26表3-4本研究樣本之職業分佈表………26表4-1生活型態因素名稱表………37表4-2生活型態因素一之內容………37表4-3生活型態因素二之內容………38表4-4生活型態因素三之內容………38表4-5生活型態因素四之內容………39表4-6生活型態因素五之內容………39表4-7生活型態因素六之內容………40表4-8生活型態因素七之內容………40表4-9生活型態因素八之內容………41表4-10生活型態因素九之內容………41表4-11生活型態因素十之內容………42表4-12生活型態因素十一之內容………42表4-13集群分布表………43表4-14各群在各生活型態因素差異之ANOVA表………44表4-15生活型態群混淆表………44表4-16各生活型態群在購買動機之平均數及排名………50表4-17購買動機之Spearman等級相關表………50表4-18各生活型態群在訊息來源之平均數及排名………52表4-19訊息來源之Spearman等級相關表………52表4-20各生活型態群購買地點分布表………53表4-21各生活型態群購買品牌差異分布表………54表4-22各生活型態群使用頻率差異分布表………55表4-23各生活型態群使用頻率百分比表………56表4-24各生活型態群使用個人電腦滿意情形分布表………57表4-25各生活型態群年齡分布表………58表4-26各生活型態群教育程度分布表………58表4-27各生活型態群每月平均收入分布表………59表4-28各生活型態群職業分布表………60表4-29多元迴歸分析結果………63 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005591 en_US dc.title (題名) 個人電腦消費者行為與滿意度決定因素之研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考書目1.司徒達賢，企業概論，民國74年8月2.何雍慶，周逸衡譯，行銷管理:分析、規劃與控制、華泰書局、民國75年初版。3.「資訊市場說覽」，資訊傳真雜誌，1987。4.杜弗勒著、張清波譯、「第三波」、志成書局、70年8月5.曾國雄、多變量解析與其應用，台北:華泰書局、民國71年1月6.黃俊英著、多變量分析、民國75年7.彭樹慧、「男有分、女有歸、《心理行銷》上路」、卓越雜誌、民國77年1月8.曾秀敏、個人電腦潛在購買者之研究(台大商研所未出版碩士論文、民國76年6月)9.張逸民著:「行銷決策與觀念」台北:輔仁大學管理學院。10.楊國樞、文崇一、吳聰賢、李亦周合緝，社會行為科學研究法、台北:東華書局、民國67年11. Gerala Zaltman and Philip C. Burger, Marketing Research: Fundamentals and Dynamics,台北:華泰書局翻印,197712. Green,P. E., wayhe S. DeSarbo, Prodeep K. kedia," Reply to: On theSensitivityof Brand-Choice Simulations to At ribute Importance Weights," DecisionScience, Vol.12,198113. Ha. ser, J. R. and Glen L. Urban," A Normative Methodology for ModelingConsumer Response to Innovation," Operations Research, Vol.25, No.4, July-AugustI977.14. Hob BS, BENJAMIN f.; "A Comparison of weighting Mehods in Power PlantSitting," Decision Science, 11, 1980.15. Huber, G. P . " Multi-Attribute Utility Models: A Review of Field andField-Like Studies, " Management Science, V-01.20, No.10, Jane, 197416. Plummer, OP. Cit., James F. Engel, Roger D. Blackwell, and David T. kollat Consummer Behavior, 5rded, 1986,17. Jerry Borrell, " Electronic Publishing Lands on The Des-ktop, " Mini-MicroSystems, 18(16), dec. 1985,18. Joseph T. Plummer, "The Concept and Application of Life Sty1esegmentation," ,Journal of Marketing, Vo1.38, (Jan. 1974)19. novuhide Matsumoto, "Current Approach To Personal Comp-uter Communication,", internatjona1 Te1e Communication Sympsium, 198620. Leon G. Schiffman and Leslie L. Kawuk, Consumer Behavior, 2nd ed., (englewood Cliffs, N. J.: Prentice-Gall, Inc ., 1983)21. Maxis, M. B., oll-i T. Ahtola, R, Eugene Klippel, "A Comparison of FourMu1ti-Attribute Models in the Prediction of Consumer Attitudes." Journal of Consumer Research,V-ol. 2, June, 197522. Michael Durr. " Learning The LAN Basics,", IBM PC Update, 3(3), Mar.198623. Peke1man, Dov and Subrata K.Sen," Mathematical Programming Models for theDetermination of Attribute Weights, " Management Science, Vo1.20, No.8,April, 197424. Philip kolter, Marketing Management, Analysis, P1anning, and Control, 5nded. " 1984,25. Pressemier, Edqar A. and William L. Wilkie, Multiattribute Choice Theory: A Review and Analysis Paper No.372, Herman C. Kramnert Gradnate School of Industrial Administration,Purdue University, 1972.26. Robert C. Blatterg and D. Sen. Subrata, " Market Segmentation Using Models of Multidimensional Purchasing Behavior," Journal of Marketing 38 (Oct. 1974)27. Jhomas P. Hustad and Edqar A. Pessemier, " The Development and Applicationof Psychographic Life-Style and Associated Activity and Attitude Measure, "in William D. Wells ed. Life Style and Psychographics (Chicago: AMA, 1974)28. Tor Guimaraes, Vasudevan Ramanujam, " Personal Computer Trend and Problem,", MIB Quarterly, 10(2), Jan. 1986,29. Wells, " Psychographics" A Critical Revien ",30. William D. Welles and Douggs J. Tigert, " Activities Interests and Opinions," Journal of advertising Research, August 197131. William M. Pride and O. C Ferrell, Marketing: Basic, Concepts and Decisions,3rd ed. (Boston: Houghton Mafflin Company, 1983)32. Yoram Wind, " Issues and Advances in Segmentation Research," Journal of Marketing Research 15 (August 1978)33. Zaltman & Barger, Marketing Research; Fundamentals and Dyamics, (台北:華泰書局翻印, 1977) zh_TW
