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題名 問題認知風格與資訊蒐集型態關係之研究
作者 莊素珍
貢獻者 許士軍
莊素珍
日期 1988
上傳時間 4-五月-2016 15:12:23 (UTC+8)
參考文獻 參考文獻
中文部分
中華民國視覺光學研究中心，眼鏡百科學，當代眼鏡雜誌社，民國七十二年十月。
李曾密，家電消費者資訊蒐集行為及其對廠商行銷策略擬定之影響，政治大學企業管理研究所未出版碩士論文，民國七十一年六月。
何資文，台北市民耐久性消費財上情報蒐尋行為之研究，台灣大學商學研究所未出版碩士論文，民國七十三年六月。
余振中，實用管理心理學，遠流出版公司，民國七十四年十一月四版。
殷夢翔，「大夢流轉，廣告流行－你相信廣告嗎?」當代眼鏡，第58期，民國七十七年二月77-78頁。
黃俊英，多變量分析，中國經濟企業研究所，民國七十五年元月二版。

英文部分
Anderson, Ronald D., Jack L. Engledow, and Helmut Becker(1979), "Evaluating the Relationship Among Attitude Toward Business, Product Satisfation, Experience, and Search Effort," Journal of Marketing Research,16(August),394-400.
Beatty, Sharon E. and Scott M. Smith, (1987) " External Search Effort: An investigation Across Several Product Categories ", Journal of Consumer research, 14(June), 83-95.
Bem, D.J. (1970), Beliefs, Attitudes, and Human Affairs. Belmont, CA: Brooks/Cole.
Bender, Wesley C. (1964)" Consumer Purchase Coats: Do Retailers recognize Them?" Journal of Retailing(Spring), 1-8
Bennett, Peter D. and robert M. Randell (1969)," Prepurchase Information Seeking Behavior of New Car Purchasers--The Learning Hypolysis," Journal of Marketing Research,6(November),430-433.
----- and G. D. Harrel(1975),"The Role of Confidence in Understanding and Predicting Buyers, Attitudes and Purchase Intentions, "Journal of Consumer Research, 2(September), 110-117.
Bettman, James R.(1979), An Information Procdssing Theory of Consumer choice, Reading, Mass: Addison-Wesley.
----- and Park C. Whan, (1980) "Effects of Prior Knowledge and Experience and Phase of the choice Processes: A Protocol Analysis, "Journal of Consumer Research, 7(December), 243-248.
----- and Pradeep Kakkar, (1977) "Effects of Information Presentation Format on consumer information Acquidition Strategies, "Journal of Consumer Research, 3
(March), 233-240.
Biehal, Gabriel J.(1983), " Consumers` Prior Experiences and Perceptions in Auto Repair Choice," Journal of Marketing, 47(Summer), 87-91.
Bloch, Peter H.(1982), "Involvement Beyond the Purchase Process: Conceptual Issues and Empirical investigation, "in Advances Consumer Research Vol.9, ed. Andred A. Mitchell, Ann Arbor: Association for Consumer Research, 413-417.
-----Daniel L. Sherrell, and Nancy M.Ridgway(1986), "Consumer Search: An Extended Framework," Journal of Consumer Research, 13(June),119-128.
Bolen. William H., Contemporary Retailing, 3th Edition,(New Jersey: Prentice Hall, 1988), P.51.
Brucks, Merrie(1985),"The Effects of Product Class Knowledge on Information Search Behavior, " Journal of Consumer Research,12(June),1-16.
Bruner, G.C.(1985),"Recent Contribution to the Theory of Problem Recognition, "American Marketing Association Educator’s Proceedibgs, 11-15.
------(1987),“Problem Recognition Styles and Search Patterns", Journal of Retailing, vol.62(Fall), 281-297.
-----(1987), "The Effect of Problem Recognition Style on Information Seeking," Journal of Consumer Research, 15 (Winter) 33-41.
Bucklin, Louis P.(1969),"Consumer Search, Role Enactment and Market Efficiency," Journal of Business,42,,416-438.
Calder, B.J., W. L. Phillips. and A.W. Tybout. 1981. "Designing Research for Application." Journal of Consumer Research 8 (September): 197-207.
Cox, Donald F. and Stuart Rich(1964)," Perceived Risk and Consumer Decision Making--A Case of Telphone Shopping. "Journal of Marketing Research, 1(February), 32-39.
Cattin Philppe and Punj Girish, (1983) "identifying the Characteristics of Single Retail (Dealer) Visits By new Autommobile Buyers, "in Advance in Consumer Research, vol.9
Ann ArBor, Mich: Association for Consumer Reaesrch,383-388
Dommermuth, William P. (1965)," This Shopping Matrix and Marketing Stratage," Journal of Marketing Research, 2(May), 128-132.
Duncan, Calvin P. and Richard W. Olshavsky (1982), " External Search: The Role of Consumer Beliefs, "Journal of Marketing Research, 19(February), 32-43.
Engel, J.R., R. D. Blackwell, and P, W. Miniard (1986).Consumer Behavior, Hinseale, IL: The Dryden Press.
Federal Trade Commission Publication (1979),"Consumer information Remedies"(June), 31-61.
Furse, David H. Giriah N. Punj, and David W. Stewart, (1984) " A Typology of Individual Search Stretegies Among Purchasers of New Automobiles," Journal of Consumer Research, 10(March),417-431.
Gardner, D. M.(1970), " An Experimental investigation of the Price-Quality Relationship," Journal of Retailing, 4(Fall), 39-40.
Green, P. E. (1966),"Consumer Use of Information, "in Knowing the Consumer, J. W. Newman, ed. New York: John Wiley & Sons, Inc., 67-80.
Hansen, Flemming (1981), "Hemispheral Lateralization: Implications for Understanding Consumer Behavior, " Journal of Consumer Research, 17(February)14-25
Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1980). Consumer Behavior: Implications for Marketing Strategy, Plano, TX: Business Publications.
Hempel, Del I., (1969), "Search Behavior and Information Utilization in the Home Buying Process," in Marketing Involvement in Society and the Economy, ed. P.R. McDonald, Chicago: American Marketing Association, 241-249.
Howard, J. A. and J. N. Sheth (1969), The Theory of Buyers Behavior. New York: John Wiley & Sons, Inc.
Jocoby, Jacob, Chestnut Robert W., Weigl Karl C. and Fisher William,(1976) "Pre-purchase Information Acquisition: Description of a Process Methodology, research Paradigm, and Pilot Investigation, "in Advanced in Consumer Research, vol 3(Chicago: Association for Consumer research,306-314
-----,Szybillo George J., and Busato-Schach Jacquline, (1977)"Information Avquisition Behavior in Brand Choice Situations." Journal of Consumer Research, 3(March), 209-216.
Johnson, Eric and J. Edward Russo (1984), " Product Familiarity and Learning New Information, Journal of Consumer Research,11(June).542-550.
Katona, George and E. Mueller(1954), "A Stury of Purchase Decision, " in Consumer Behavior, Vol. 1, ed. Lincoln H. Clark, New York: New York University Press.
Kiel, Geoffrey C. (1977), An Empirical Analysis of New Car Buyers’ External Information search Behavior, (doctoral dissertation, School of Marketing, University of New South Wales).
-----and Roger A. Layton(1981)"Dimensions of Consumer Information Seeking," Journal of Marketing Research, 18(May),233-239.
Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, 6th Edition,(New Jersey: Prentice-Hall, 1988), PP.286-294.
Krugianski, A. 1975 "The Two Meanings of External Validity." Human Relation s 28:653-659.
Lambert, Z. (1972), "Price and Choice Behavior," Journal of Marketing Research, 9(February),35-40.
Litlis C. M. and C. Narayana(1974)," Anaiysis of Madeia Product Images-An Exploratory Study. "Journal of Internatiosal Business Sturies, 50(Spring). 119-27.
Lanzetta T. and Kanareff V.(1962)," Information Cost, Amount of Payoff, and Level of Aspiration as Determinants of Information Seeking in Decision Making," Behavioral Science 459-73. Journal of Consumer Research, 9(March).
Lehmann, Donaid R. and William L Moore(1980)," Validity of Information Display Boards : An Assessment Using Longgitudinal Data," Journal of Marketing Research, 17 (November), 450-459.
McNeil, Dennis L. and Wilkie William L.,(1979)."Public Policy and Consumer lnformation: lmpact of the NewEnergy Labels, "Journal of Consumer Research, 66(June), 1-119.
McCullough and Best Roger,"Consumer Preference for Food Lable Information: A Basis for Segmentation, Journal of Consumer Affairs, 14(Summer).180-192
Moore, William L. and Donald R. Lehmann(1980), "Individual Differences in Search Behavior for a Nondurable,", Journal of Consumer Research,7(December).296-307.
Newman, J. W.,(1977)"Consumer External search: Amount and Determinants," in Consumer and Industrial Buying Behavior, eds. A. Woodside. J. Sheth, and P. Bennett (Elserier North- Holland, Ind.,79-94
-----and Richard Staelin(1972), "Prepurchase Information Seeking for New Cars and Major Household Appliances," Journal of Marketing Research,9 (August),249-257.
Nikson, P. (1970), "Information and Consumer Behavior, "Journal of Political Economy (March-April), 311-29.
Olshavsky, Richard W. and Donaid H. Granbois(1979),"Consumer Dicision Making-Fack or Fiction," Journal of Consumer Research, 6(September), 93-100.
Punj, Girish N. and Richard, Staelin (1983) , " A Model of Consumer Search Behavior for New Automobiles," Journal of Consumer Research, 9(March),366-380
Ratchford, Brian T.(1980)"The Value of Information for Selected Appliances," Journal of Marketing Research,17(February) 14-25.
Shapiro, B. P.(1973),"Price Reliance: Existence and Sources," Journal of Marketing Research, 10(August), 287-91.
Sheluga, Davis A. Jaccard James and Jacoby Jacob,(1979)"Preference, Search, and Choice: An Integrative Approach," Journal of Consumer Research, 6(September), 166-176.
Shiffman, Leon G. and Leslie Lazar Kanuk (1983), Consumer Behavior, Prentice-Hall, Inc., Englewood Cliffs, New Jesey.
Sirgy, M. Joseph(1983),"Social Cognition and Consumer Behavior. " New York: Praeger Publishers.
-----(1984), " A Social Cognition Model Of Consumer Satisfaction/Dissatisdaction: An Experiment." Psychology and Marketing 1(2):27-44.
-----(1987), " A Social Cognition Model of Consumer Problem Recognition, " Journal of Academy of Marketing Science”, 15 (Winter).
Stigier, G. S. (1960), "The Economics of Information," Journal of Political Economy, 69(June), 213-25.
Tauber, E. M. (1972),"Why Do People Shop?" Journal of Marketing Research, 9 (March), 45-48.
Udell, Jon C.(1966), "Prepurchase Behavior of Buyers of Small Electrical Appliances," Journal of Marketing Research, 30 (January),50-52.
White, P. D. and E. W. Cundiff(1978), ” Assessing the Quality of industrial Product," Journal of Marketing, 42(January), 80-6.
Wilkie, W. L. and E. A. Pessemier(1973), " Issues in Marketing`s Use of Multiattribute Attitude Models," Journal of Marketing Research, 10(November), 428-41.
Woodruff, R.B. (1972) "Measurement of consumers" Prior Brand Information," Journal of Marketing Research, 9 (August), 258-263.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005597
資料類型 thesis
dc.contributor.advisor 許士軍zh_TW
dc.contributor.author (作者) 莊素珍zh_TW
dc.creator (作者) 莊素珍zh_TW
dc.date (日期) 1988en_US
dc.date.accessioned 4-五月-2016 15:12:23 (UTC+8)-
dc.date.available 4-五月-2016 15:12:23 (UTC+8)-
dc.date.issued (上傳時間) 4-五月-2016 15:12:23 (UTC+8)-
dc.identifier (其他 識別碼) B2002005597en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90734-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄
序言………壹
目錄………貳
圖目次………肆
表目次………肆
附錄目次………伍

第一章 緒論………1
第一節 研究問題及重要性………1
第二節 研究範圍………3
第三節 研究環境………4
第四節 研究內容大要………5
第二章 理論基礎與文獻探討………6
第一節 問題認知………6
第二節 資訊蒐尋………21
第三節 研究架構與研究目的………34
第三章 研究設計………38
第一節 研究假設………38
第二節 變數衡量………42
第三節 樣本來源及分析方法………47
第四章 研究發現………48
第一節 問題認知風格與資訊蒐集強度………48
第二節 問題認知風格與資訊來源相對重要性………51
第三節 問題認知風格與資訊蒐集強度－干涉變數的影響………55
第四節 性別與問題認知風格………65
第五章 研究結論與建議………66
第一節 研究結論………66
第二節 研究限制………68
第三節 建議………69

圖目次
圖1-1 EKB消費者行為模式－決策過程………2
圖2-1 問題認知………7
圖2-2 問題認知的程序………8
圖2-3 影響問題認知的因素………10
圖2-4 影響問題認知的主要因素………11
圖2-5 Maslow需要層次………12
圖2-6 消費者行為連續帶………12
圖2-7 參考群體………13
圖2-8 本研究觀念性架構………34

表目次
表1-1 消費者購買決策前二階段………1
表2-1 一致性與PR之關係………18
表2-2 資訊來源的種類………22
表2-3 外部搜尋行為決定因素－實証發現………26
表2-4 市場信念的種類………30
表2-5 本研究各變數之觀念性定義………35
表3-1 PR量表因素分析………43
表3-2 各干涉變數之衡量………44
表3-3 資訊來源之權重………46
表4-1 PR風格與資訊蒐集強度描述性統計量………48
表4-2 PR風格與資訊蒐集強度描述性統計量－DS型與AS型………49
表4-3 PR風格與資訊蒐集強度－ANOVA………50
表4-4 資訊來源相對決定性重要性－描述性統計量………51
表4-5 PR風格與資訊來源相對決定性重要性………52
表4-6 資訊來源相對貢獻性重要性－描述性統計量………53
表4-7 PR風格與資訊來源相對貢獻性重要性………54
表4-8 干涉變數與資訊蒐集總強度－共變異數分析………55
表4-9 資訊蒐集總強度－控制干涉變數後………56
表4-10 干涉變數與非人際－可控制資訊來源蒐集強度－共變異數分析………57
表4-11 非人際－可控制資訊來源蒐集強度－控制干涉變數後………58
表4-12 干涉變數與人際－不可控制資訊來源蒐集強度－共變異數分析………59
表4-13 人際－不可控制資訊來源蒐集強度－控制干涉變數後………60
表4-14 干涉變數與人際－可控制資訊來源蒐集強度－共變異數分析………61
表4-15人際－可控制資訊來源蒐集強度－控制干涉變數後………62
表4-16 干涉變數與非人際－不可控制資訊來源蒐集強度－共變異數分析………63
表4-17 非人際－不可控制資訊來源蒐集強度－控制干涉變數後………64
表4-18 性別與PR風格………65

附錄目次
附錄一 干涉變數與資訊蒐集強度之相關方向………71
附錄二 保留全部樣本之分析結果………71
附錄二之1 PR風格與資訊蒐集強度-迴歸分析………71
附錄二之2 PR風格與資訊來源相對決定性重要性－迴歸分析………72
附錄二之3 PR風格與資訊來源相對貢獻性重要性－迴歸分析………72
附錄三 本研究問卷………73
參考書目………79		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005597en_US
dc.title (題名) 問題認知風格與資訊蒐集型態關係之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻
中文部分
中華民國視覺光學研究中心，眼鏡百科學，當代眼鏡雜誌社，民國七十二年十月。
李曾密，家電消費者資訊蒐集行為及其對廠商行銷策略擬定之影響，政治大學企業管理研究所未出版碩士論文，民國七十一年六月。
何資文，台北市民耐久性消費財上情報蒐尋行為之研究，台灣大學商學研究所未出版碩士論文，民國七十三年六月。
余振中，實用管理心理學，遠流出版公司，民國七十四年十一月四版。
殷夢翔，「大夢流轉，廣告流行－你相信廣告嗎?」當代眼鏡，第58期，民國七十七年二月77-78頁。
黃俊英，多變量分析，中國經濟企業研究所，民國七十五年元月二版。

英文部分
Anderson, Ronald D., Jack L. Engledow, and Helmut Becker(1979), "Evaluating the Relationship Among Attitude Toward Business, Product Satisfation, Experience, and Search Effort," Journal of Marketing Research,16(August),394-400.
Beatty, Sharon E. and Scott M. Smith, (1987) " External Search Effort: An investigation Across Several Product Categories ", Journal of Consumer research, 14(June), 83-95.
Bem, D.J. (1970), Beliefs, Attitudes, and Human Affairs. Belmont, CA: Brooks/Cole.
Bender, Wesley C. (1964)" Consumer Purchase Coats: Do Retailers recognize Them?" Journal of Retailing(Spring), 1-8
Bennett, Peter D. and robert M. Randell (1969)," Prepurchase Information Seeking Behavior of New Car Purchasers--The Learning Hypolysis," Journal of Marketing Research,6(November),430-433.
----- and G. D. Harrel(1975),"The Role of Confidence in Understanding and Predicting Buyers, Attitudes and Purchase Intentions, "Journal of Consumer Research, 2(September), 110-117.
Bettman, James R.(1979), An Information Procdssing Theory of Consumer choice, Reading, Mass: Addison-Wesley.
----- and Park C. Whan, (1980) "Effects of Prior Knowledge and Experience and Phase of the choice Processes: A Protocol Analysis, "Journal of Consumer Research, 7(December), 243-248.
----- and Pradeep Kakkar, (1977) "Effects of Information Presentation Format on consumer information Acquidition Strategies, "Journal of Consumer Research, 3
(March), 233-240.
Biehal, Gabriel J.(1983), " Consumers` Prior Experiences and Perceptions in Auto Repair Choice," Journal of Marketing, 47(Summer), 87-91.
Bloch, Peter H.(1982), "Involvement Beyond the Purchase Process: Conceptual Issues and Empirical investigation, "in Advances Consumer Research Vol.9, ed. Andred A. Mitchell, Ann Arbor: Association for Consumer Research, 413-417.
-----Daniel L. Sherrell, and Nancy M.Ridgway(1986), "Consumer Search: An Extended Framework," Journal of Consumer Research, 13(June),119-128.
Bolen. William H., Contemporary Retailing, 3th Edition,(New Jersey: Prentice Hall, 1988), P.51.
Brucks, Merrie(1985),"The Effects of Product Class Knowledge on Information Search Behavior, " Journal of Consumer Research,12(June),1-16.
Bruner, G.C.(1985),"Recent Contribution to the Theory of Problem Recognition, "American Marketing Association Educator’s Proceedibgs, 11-15.
------(1987),“Problem Recognition Styles and Search Patterns", Journal of Retailing, vol.62(Fall), 281-297.
-----(1987), "The Effect of Problem Recognition Style on Information Seeking," Journal of Consumer Research, 15 (Winter) 33-41.
Bucklin, Louis P.(1969),"Consumer Search, Role Enactment and Market Efficiency," Journal of Business,42,,416-438.
Calder, B.J., W. L. Phillips. and A.W. Tybout. 1981. "Designing Research for Application." Journal of Consumer Research 8 (September): 197-207.
Cox, Donald F. and Stuart Rich(1964)," Perceived Risk and Consumer Decision Making--A Case of Telphone Shopping. "Journal of Marketing Research, 1(February), 32-39.
Cattin Philppe and Punj Girish, (1983) "identifying the Characteristics of Single Retail (Dealer) Visits By new Autommobile Buyers, "in Advance in Consumer Research, vol.9
Ann ArBor, Mich: Association for Consumer Reaesrch,383-388
Dommermuth, William P. (1965)," This Shopping Matrix and Marketing Stratage," Journal of Marketing Research, 2(May), 128-132.
Duncan, Calvin P. and Richard W. Olshavsky (1982), " External Search: The Role of Consumer Beliefs, "Journal of Marketing Research, 19(February), 32-43.
Engel, J.R., R. D. Blackwell, and P, W. Miniard (1986).Consumer Behavior, Hinseale, IL: The Dryden Press.
Federal Trade Commission Publication (1979),"Consumer information Remedies"(June), 31-61.
Furse, David H. Giriah N. Punj, and David W. Stewart, (1984) " A Typology of Individual Search Stretegies Among Purchasers of New Automobiles," Journal of Consumer Research, 10(March),417-431.
Gardner, D. M.(1970), " An Experimental investigation of the Price-Quality Relationship," Journal of Retailing, 4(Fall), 39-40.
Green, P. E. (1966),"Consumer Use of Information, "in Knowing the Consumer, J. W. Newman, ed. New York: John Wiley & Sons, Inc., 67-80.
Hansen, Flemming (1981), "Hemispheral Lateralization: Implications for Understanding Consumer Behavior, " Journal of Consumer Research, 17(February)14-25
Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1980). Consumer Behavior: Implications for Marketing Strategy, Plano, TX: Business Publications.
Hempel, Del I., (1969), "Search Behavior and Information Utilization in the Home Buying Process," in Marketing Involvement in Society and the Economy, ed. P.R. McDonald, Chicago: American Marketing Association, 241-249.
Howard, J. A. and J. N. Sheth (1969), The Theory of Buyers Behavior. New York: John Wiley & Sons, Inc.
Jocoby, Jacob, Chestnut Robert W., Weigl Karl C. and Fisher William,(1976) "Pre-purchase Information Acquisition: Description of a Process Methodology, research Paradigm, and Pilot Investigation, "in Advanced in Consumer Research, vol 3(Chicago: Association for Consumer research,306-314
-----,Szybillo George J., and Busato-Schach Jacquline, (1977)"Information Avquisition Behavior in Brand Choice Situations." Journal of Consumer Research, 3(March), 209-216.
Johnson, Eric and J. Edward Russo (1984), " Product Familiarity and Learning New Information, Journal of Consumer Research,11(June).542-550.
Katona, George and E. Mueller(1954), "A Stury of Purchase Decision, " in Consumer Behavior, Vol. 1, ed. Lincoln H. Clark, New York: New York University Press.
Kiel, Geoffrey C. (1977), An Empirical Analysis of New Car Buyers’ External Information search Behavior, (doctoral dissertation, School of Marketing, University of New South Wales).
-----and Roger A. Layton(1981)"Dimensions of Consumer Information Seeking," Journal of Marketing Research, 18(May),233-239.
Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, 6th Edition,(New Jersey: Prentice-Hall, 1988), PP.286-294.
Krugianski, A. 1975 "The Two Meanings of External Validity." Human Relation s 28:653-659.
Lambert, Z. (1972), "Price and Choice Behavior," Journal of Marketing Research, 9(February),35-40.
Litlis C. M. and C. Narayana(1974)," Anaiysis of Madeia Product Images-An Exploratory Study. "Journal of Internatiosal Business Sturies, 50(Spring). 119-27.
Lanzetta T. and Kanareff V.(1962)," Information Cost, Amount of Payoff, and Level of Aspiration as Determinants of Information Seeking in Decision Making," Behavioral Science 459-73. Journal of Consumer Research, 9(March).
Lehmann, Donaid R. and William L Moore(1980)," Validity of Information Display Boards : An Assessment Using Longgitudinal Data," Journal of Marketing Research, 17 (November), 450-459.
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