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題名 無店鋪與店鋪零售之購買行為比較研究 : 以女用化妝品為例
作者 林晉寬
貢獻者 許士軍
林晉寬
日期 1988
上傳時間 4-May-2016 15:12:27 (UTC+8)
參考文獻 參考書目\n中文部分\n公平交易法草案:第一章總則第八條，第二十三條，民屆七十五年。\n吳水丕，多層次傳銷:理論、觀念、實務，台北:吳水丕，民國七十六年四月。\n邱俊雄，大台北地區消費者之購物導向研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。\n徐重仁，黃淑麗合著，無店鋪販賣，(台北:經濟日報，民國七十五年二月增訂二版)，頁7-9。\n許士軍，『用行銷眼光掃瞄生活型態』，卓越雜誌，民國七十七年一月，頁29-30。\n黃俊英，『直效行銷深具發展潛力』，直效行銷雜誌，民國七十六年七月，頁5。\n黃俊英，『生活型態的基本概念』，卓越雜誌，民國七十七年一月，頁37。\n黃淑麗，『無店鋪銷售在台灣的發展』，中華民國市場拓展學會論文集，民國七十四年，頁246-248。\n陳文彬譯，直接行銷技術，台北:前程企管.民國七十五年十月，頁181-113。\n陳正國，直銷法行銷策略之規畫，國立中興大學企業管理研究所未出版碩士論文，民國七十五年六月。\n郭容芳，零售商店印象與購買行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十四年六月。\n梁雲芳，『迅速!有力!爆炸性強!直效行銷時代來臨了』，直效行銷雜誌，民國七十六年六月，頁15。\n梁雲芳，高玉燕，『企業要如何應用直效行銷』，直效行銷雜誌，民國七十六年九月，頁13。\n張壽山，自動化通路規模之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。\n經濟部統計處，中華民國台灣地區工業生產統計月報，民國七十七年二月，頁94。\nXXXXXX,『多層次傳銷之立法與消費者保護』，台灣經濟研究月刊，民國七十五年六月，頁75。\nXXXXXX,『王志剛、方子雄對談直銷在台灣』，直效行銷雜誌，民國七十六年六月，頁78。\n\n英文部分\nBellenger, Danny M., Dan M. Robertson, and Greenberg (1977), Shopping Certer Patronage Motives " , Journal of Retailing, 53 (Summer), PP. 33-38\n-----, and Pradeep K. Korgaonkar (1980) Profiling the Recreational Shopper " , Jounnal of Retailing, 56, (Fall), PP. 77-92\nBerkowitz, Eric N., John R. Walton , and Orville C. Walker Jr.(1979), " In-Home Shoppers: The Market of Innovative Distribution System " , Journal of Retailing, 55(Summer) PP.15-33\nBolen, William H.(1988), Contemporary Retailing, 3th Edition (New Jersey: Prentice Hall ), PP. 13-16 & PP.559-566\nCravens, David W. (1987), Strategic Marketing , 2th Edition (Illinois: Irwin), p.458\n-----,Gerald E. Hills and Robert B. Woodruff(1987) Marketing Management, ( Illionis : Richard D. IRWIN ) P.413\nCunningham, Isabella C. M., and William H. Cunningham (1973) The Urban In-Home Shopper : Socioeconomic and Attitudinal Characteristics, " Journal of Retailing, 49\n(Fall), PP.42-50,88\nDarden, William R. and William Perreault(1976), "Identifying Interurban Shoppers : Multiproduct Purchase Patterns and Segmentation Profiles", Journal of Marketing Research,13 (February), PP. 51-60\nDarian, Jean C. (1987),"In-Home Shopping: Are There Consumer Segments ? " , Journal of Retailing, Vol. 63 , No .2 (Summer), PP. 163-186\nDividson, W. R. and A. Rodgers (1979), "Non-store Retailing: It`s Importance to and Impact on Merchandise Supplies and ‘Competitive Chennels " , I. R. M. ,The Growth of Non-Store Retailing\nD. M. Edition (1987), " Behavior and Attitudes of Telephone Shoppers " , Direct Marketing, ( October ), PP. 66-73\nEngel, James F. , Roger D. Blackwell and Paul W. Miniard (1986), Consumer Behavior, 5rd Ed. (New York: CBS College Publishing).\n-----,Roger D. Blackwell(1982), Consumer Behavior,4rd Ed. (New York: CBS College Publishing), P.189\nGillett, Peter L. (1970), " A Profile of Urban In-Home Shoppers " , Journal of Marketing, (July), PP. 40-44\nGross, Charles W. and Robin T. Peterson (1987) , Marketing: Concepts and Decision Making,(New York: West Publishing) PP. 310-311\nGutman, Jonathan and Michael K. Mills (1982). " Fashion Life Style , Self-concept , Shopping Orientation , and Store Patroage: An Integrative Analysis", Journal of Retailing, 58 (Summer), PP. 64-86\nHarrell, Gilbert D. (1986) , Consumer Behavior , ( Florida: Harcourt Brace Jovanovich Publishing). P.139\nKastiel, Diane Lynn(1987), "Building an Integrated Marketing Strategy", Direct Marketing, (August), PP.47-52\nKatzenstein , Herbert and William S. Sachs (1987}, Direct Marketing, (Ohio: Bell & Howell), P.9.\nKotler, Philip ( 1988 ) , Marketing Management: Analysis Planning, Implementation and Control, 6th Edition, ( New Jersey: Prentice-Hall), PP.286-294, 410, 559-562.\nPhilip (1976) , Marketing Management: Analysis, Planning, and Control, 3th Ed., ( New Jersey : Prentice-Hall), P.276\nPhilip (1980), Marketing Management: Analysis, Planning, and Control, 4th Ed. (New Jersey: Prentice-Hall), PP.424-425.\nPhilip (1984), Marketing Management: Analysis, Planning, and Control, 5th Ed. (New Jersey: Prentice-Hall), PP.573-576\nKurtz, David L. and Louis E. Boone (1987), Marketing,3th Ed. (New York: CBS College Publishing), PP. 545-547\nLumpkin, James R. Jon M. Hawes and William R. Darden (1986), Shopping Patterns of the Rural Consumers: Exploring the the Relationship between Shopping Orientations and Outshopping", Journal of Business Research,14, PP.72-81\nMay, E. G.(1979), " The Outlook for Nonstore Retailing ", in lnstitude of Retail Management N. Y. U. (ed.),The Growth of Nonstore Retailing\nPark, C. W. and Gerald Zaltman (1987), Marketing Management, (New York: Dryden Press), P.382\nQuelch, John A. and Hirotaka Tkeuchi ( 1981 ) , " Nonstore Marketing: Fast track or Slow?", Harvard Business Review, (July-August), PP.75-84\nRobertson, Thomas S., and Joan Zielinski, Scott Ward (1984), Consumer Behavior, (U.S.t Scott, Foresman), PP.89-90\nRosenberg, Larry J., and Elizabeth C. Hirschman ( 1988 Retailing without stores " , Harvard Business Review July-August ), PP.103-112\nRosenbloom, Bert ( 1987 ) , Marketing Channels: A Management Elan, 3th Edition, ( New York: CBS College Publishing PP. 201-219, 403-404)\nStone, Bob (1984), Successful Direct Marketing Methods, 3rd. Ed., (Chicago: Crain Communication), P.50\nTauber, Edward M. (1972) , " Why Do People Shop? ", Journal of Marketing, 36 (October), PP. 46-49\nWind, Yoram and Paul E. Green ( 1974 ) , " Some Conceptual Measurement , and Analytical Problem in Life Style Research ", in William D. Wells ( ed.) , Life Style and Psychographics, ( Chicago: AMA, 1974), P.122\nZaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol.12, Dec., PP.341-352
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005600
資料類型 thesis
dc.contributor.advisor 許士軍zh_TW
dc.contributor.author (Authors) 林晉寬zh_TW
dc.creator (作者) 林晉寬zh_TW
dc.date (日期) 1988en_US
dc.date.accessioned 4-May-2016 15:12:27 (UTC+8)-
dc.date.available 4-May-2016 15:12:27 (UTC+8)-
dc.date.issued (上傳時間) 4-May-2016 15:12:27 (UTC+8)-
dc.identifier (Other Identifiers) B2002005600en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=102685-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄\n序言………壹\n目錄………貳\n圖目次………肆\n表目次………肆\n附錄目次………陸\n第一章 緒論 1\n第一節 研究問題及重要性………1\n第二節 研究範圍與背景………3\n第三節 研究內容大要………4\n第二章 理論基礎與文獻探討 7\n第一節 無店鋪與店鋪零售………7\n第二節 影響店舖選擇之購買行為理論………13\n第三節 實證研究及文獻討論………19\n第四節 本研究之觀念架構………26\n第三章 研究設計 28\n第一節 研究目的及研究假設………28\n第二節 研究變數及操作性定義………31\n第三節 問卷設計與衡量………32\n第四節 資料收集及樣本………35\n第五節 分析方法………37\n第四章 資料分析與解釋 39\n第一節 無店鋪與店鋪購買者之人口統計變項比較………39\n第二節 無店鋪與店鋪購買者在生活型態簇群之比較………50\n第三節 無店鋪與店鋪購買者之行為變項比較………55\n第四節 無店鋪與店鋪購買者之心理變項比較………60\n第五節 無店鋪與店鋪購買者之購買行為區別………63\n第五章:結論與建議 69\n第一節 結論………69\n第二節 建議………72\n第三節 研究限制………73\n參考書目………74\n\n圖目次\n圖2-1 E.K.B.購買行為模式………14\n圖2-2 生活型態對購買行為之影響………16\n圖2-3 高、低涉入決策模式比較………18\n圖2-4 本研究之觀念性架構………26\n圖3-1 本研究之分析架構………38\n\n表目次\n表1-1 1984年美國人員直銷產品之銷售概況………6\n表1-2 國內化妝品市場現況………6\n表2-1 學者對無店鋪內容說明之比較表………8\n表2-2 學者Philip Kolter之Marketing Management一書不同版次對無店鋪之說明比較表………9\n表2-3 生活型態之構面………17\n表2-4 早期無店鋪購買行為實證研究………19\n表3-1 本研究之研究變數及其操作性定義………31\n表3-2 研究變數與問卷題數及衡量對照表………32\n表3-3 問卷發出及回校統計表………35\n表3-4 有效樣本基本統計資料表………36\n表4-1 本研究之通路購買類群………39\n表4-2 通路購買類群之年齡比較表………40\n表4-3 通路購買類群之教育程度比較表………41\n表4-4 通路購買類群之個人所得比較表………42\n表4-5 通路購買類群之家庭所得比較表………43\n表4-6 通路購買類群之婚姻狀況比較表………43\n表4-7 通路購買類群之家庭生命週期比較表………44\n表4-8 通路購買類群之與誰居住比較表………45\n表4-9 通路購買類群之居住地點比較表………46\n表4-10 通路購買類群之工作比較表………47\n表4-11 通路購買類群之工作興外人接觸程度比較表………48\n表4-12 通路購買類群之交通工具比較表………49\n表4-13 通路購買類群之個人職業比較表………49\n表4-14 生活型態因素一覽表………50\n表4-15 生活型態簇群之描述………52\n表4-16 生活型態簇群之雪費(Scheffe`s)事後檢定表………53\n表4-17 通路購買群體與生活型態簇群之比較表………54\n表4-18 無店鋪與店鋪購買者之資訊來源比較表………56\n表4-19 六種通路類群購買者之資訊來源比較表………56\n表4-20 通路購買類群之追求利益比較表………57\n表4-21 通路購買類群之購買頻率比較表………58\n表4-22 通路購買類群之購後滿足比較表………59\n表4-23 通路購買類群之價格敏感度分析表………60\n表4-24 通路購買類群之品牌忠誠度分析表………61\n表4-25 通路購買類群之潛入程度分析表………62\n表4-26 人口統計變數之區別函數表………64\n表4-27 人口統計變數之區別函數平均數………64\n表4-28 人口統計對兩類通路購買群體之混淆矩陣表………65\n表4-29 生活型態簇群之區別函數表………66\n表4-30 生活型態簇群之區別函數平均數………66\n表4-31 生活型態簇群對兩類通路購買群體之混淆矩陣表………66\n表4-32 行為與心理變數之區別函數表………67\n表4-33 行為與心理變數之區別函數平均數………67\n表4-34 行為與心理變數對兩類通路購買辭體之混淆矩陣表………68\n\n附錄目次\n附錄一 生活型態因素內容及命名………78\n附錄二 本研究問卷………84zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005600en_US
dc.title (題名) 無店鋪與店鋪零售之購買行為比較研究 : 以女用化妝品為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目\n中文部分\n公平交易法草案:第一章總則第八條，第二十三條，民屆七十五年。\n吳水丕，多層次傳銷:理論、觀念、實務，台北:吳水丕，民國七十六年四月。\n邱俊雄，大台北地區消費者之購物導向研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。\n徐重仁，黃淑麗合著，無店鋪販賣，(台北:經濟日報，民國七十五年二月增訂二版)，頁7-9。\n許士軍，『用行銷眼光掃瞄生活型態』，卓越雜誌，民國七十七年一月，頁29-30。\n黃俊英，『直效行銷深具發展潛力』，直效行銷雜誌，民國七十六年七月，頁5。\n黃俊英，『生活型態的基本概念』，卓越雜誌，民國七十七年一月，頁37。\n黃淑麗，『無店鋪銷售在台灣的發展』，中華民國市場拓展學會論文集，民國七十四年，頁246-248。\n陳文彬譯，直接行銷技術，台北:前程企管.民國七十五年十月，頁181-113。\n陳正國，直銷法行銷策略之規畫，國立中興大學企業管理研究所未出版碩士論文，民國七十五年六月。\n郭容芳，零售商店印象與購買行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十四年六月。\n梁雲芳，『迅速!有力!爆炸性強!直效行銷時代來臨了』，直效行銷雜誌，民國七十六年六月，頁15。\n梁雲芳，高玉燕，『企業要如何應用直效行銷』，直效行銷雜誌，民國七十六年九月，頁13。\n張壽山，自動化通路規模之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。\n經濟部統計處，中華民國台灣地區工業生產統計月報，民國七十七年二月，頁94。\nXXXXXX,『多層次傳銷之立法與消費者保護』，台灣經濟研究月刊，民國七十五年六月，頁75。\nXXXXXX,『王志剛、方子雄對談直銷在台灣』，直效行銷雜誌，民國七十六年六月，頁78。\n\n英文部分\nBellenger, Danny M., Dan M. Robertson, and Greenberg (1977), Shopping Certer Patronage Motives " , Journal of Retailing, 53 (Summer), PP. 33-38\n-----, and Pradeep K. Korgaonkar (1980) Profiling the Recreational Shopper " , Jounnal of Retailing, 56, (Fall), PP. 77-92\nBerkowitz, Eric N., John R. Walton , and Orville C. Walker Jr.(1979), " In-Home Shoppers: The Market of Innovative Distribution System " , Journal of Retailing, 55(Summer) PP.15-33\nBolen, William H.(1988), Contemporary Retailing, 3th Edition (New Jersey: Prentice Hall ), PP. 13-16 & PP.559-566\nCravens, David W. (1987), Strategic Marketing , 2th Edition (Illinois: Irwin), p.458\n-----,Gerald E. Hills and Robert B. Woodruff(1987) Marketing Management, ( Illionis : Richard D. IRWIN ) P.413\nCunningham, Isabella C. M., and William H. Cunningham (1973) The Urban In-Home Shopper : Socioeconomic and Attitudinal Characteristics, " Journal of Retailing, 49\n(Fall), PP.42-50,88\nDarden, William R. and William Perreault(1976), "Identifying Interurban Shoppers : Multiproduct Purchase Patterns and Segmentation Profiles", Journal of Marketing Research,13 (February), PP. 51-60\nDarian, Jean C. (1987),"In-Home Shopping: Are There Consumer Segments ? " , Journal of Retailing, Vol. 63 , No .2 (Summer), PP. 163-186\nDividson, W. R. and A. Rodgers (1979), "Non-store Retailing: It`s Importance to and Impact on Merchandise Supplies and ‘Competitive Chennels " , I. R. M. ,The Growth of Non-Store Retailing\nD. M. Edition (1987), " Behavior and Attitudes of Telephone Shoppers " , Direct Marketing, ( October ), PP. 66-73\nEngel, James F. , Roger D. Blackwell and Paul W. Miniard (1986), Consumer Behavior, 5rd Ed. (New York: CBS College Publishing).\n-----,Roger D. Blackwell(1982), Consumer Behavior,4rd Ed. (New York: CBS College Publishing), P.189\nGillett, Peter L. (1970), " A Profile of Urban In-Home Shoppers " , Journal of Marketing, (July), PP. 40-44\nGross, Charles W. and Robin T. Peterson (1987) , Marketing: Concepts and Decision Making,(New York: West Publishing) PP. 310-311\nGutman, Jonathan and Michael K. Mills (1982). " Fashion Life Style , Self-concept , Shopping Orientation , and Store Patroage: An Integrative Analysis", Journal of Retailing, 58 (Summer), PP. 64-86\nHarrell, Gilbert D. (1986) , Consumer Behavior , ( Florida: Harcourt Brace Jovanovich Publishing). P.139\nKastiel, Diane Lynn(1987), "Building an Integrated Marketing Strategy", Direct Marketing, (August), PP.47-52\nKatzenstein , Herbert and William S. Sachs (1987}, Direct Marketing, (Ohio: Bell & Howell), P.9.\nKotler, Philip ( 1988 ) , Marketing Management: Analysis Planning, Implementation and Control, 6th Edition, ( New Jersey: Prentice-Hall), PP.286-294, 410, 559-562.\nPhilip (1976) , Marketing Management: Analysis, Planning, and Control, 3th Ed., ( New Jersey : Prentice-Hall), P.276\nPhilip (1980), Marketing Management: Analysis, Planning, and Control, 4th Ed. (New Jersey: Prentice-Hall), PP.424-425.\nPhilip (1984), Marketing Management: Analysis, Planning, and Control, 5th Ed. (New Jersey: Prentice-Hall), PP.573-576\nKurtz, David L. and Louis E. Boone (1987), Marketing,3th Ed. (New York: CBS College Publishing), PP. 545-547\nLumpkin, James R. Jon M. Hawes and William R. Darden (1986), Shopping Patterns of the Rural Consumers: Exploring the the Relationship between Shopping Orientations and Outshopping", Journal of Business Research,14, PP.72-81\nMay, E. G.(1979), " The Outlook for Nonstore Retailing ", in lnstitude of Retail Management N. Y. U. (ed.),The Growth of Nonstore Retailing\nPark, C. W. and Gerald Zaltman (1987), Marketing Management, (New York: Dryden Press), P.382\nQuelch, John A. and Hirotaka Tkeuchi ( 1981 ) , " Nonstore Marketing: Fast track or Slow?", Harvard Business Review, (July-August), PP.75-84\nRobertson, Thomas S., and Joan Zielinski, Scott Ward (1984), Consumer Behavior, (U.S.t Scott, Foresman), PP.89-90\nRosenberg, Larry J., and Elizabeth C. Hirschman ( 1988 Retailing without stores " , Harvard Business Review July-August ), PP.103-112\nRosenbloom, Bert ( 1987 ) , Marketing Channels: A Management Elan, 3th Edition, ( New York: CBS College Publishing PP. 201-219, 403-404)\nStone, Bob (1984), Successful Direct Marketing Methods, 3rd. Ed., (Chicago: Crain Communication), P.50\nTauber, Edward M. (1972) , " Why Do People Shop? ", Journal of Marketing, 36 (October), PP. 46-49\nWind, Yoram and Paul E. Green ( 1974 ) , " Some Conceptual Measurement , and Analytical Problem in Life Style Research ", in William D. Wells ( ed.) , Life Style and Psychographics, ( Chicago: AMA, 1974), P.122\nZaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol.12, Dec., PP.341-352zh_TW