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題名 大臺北地區消費者之購物導向研究
作者 邱俊雄
貢獻者 黃俊英
邱俊雄
日期 1987
上傳時間 4-May-2016 17:06:17 (UTC+8)
摘要 論文提要
參考文獻 參考書目\n一、中文部份\n1.林邦傑等合著，政大統計軟體使用手冊:第一輯，台北:國立政治大學電子計算機中心。\n2.林清山著，多變項分析統計法，台北:東華書局，民國六十九年初版。\n3.黃文宏著，商店特徵與顧客行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十年。\n4.黃俊英著，行銷研究:管理與技術，台北:華泰書局，民國七十年增訂版。\n5.張愛章，商店印象之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年。\n\n二、英文部份\n1. Anderson, W. Thomas, Jr., "Identifying the Convenience-Oriented Consumer," Journal of Marketing Research, 8 (May, 1971 ), pp.179-183.\n2. Bearden, William 0., Teel, Jesse E. Jr., and Durand, Richard M., "Media Usage, Psychographic, and Demographic Dimensions of Retail Shoppers , " Journal of Retailing, 54 (Spring, 1978), pp.65-74.\n3. Bellenger, Danny N., and Korgaonkar, Pradeep K., "Profiling the Recreational Shopper," Journal of Retailing, 56 (Fall, 1920), pp.77-92.\n4. Bellenger, Danny N., Robertson, Dan H., and Greenberg, "Shopping Center Patronage Motives," Journal of Retailing, 53 (Summer, 1977), pp.33-8.\n5. Boone, Louis E. et al., "City Shoppers and Urban Identification Revisited," Journal of Marketing, 38 (July, 1974), pp.67-9.\n6. Carman , James M., "Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels," Models of Buyer Behavior, ed. Jagdish Sheth (New York: Harper and Row, 1974), pp.70-87.\n7. Cooley, W. W., and Lones, P. R., Multivariate Data Analysis (New York: John Wiley & Sons, 1971).\n8. Darden, William R., and Perreault, William, "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," Journal of Marketing Research, 13 (February, 1976), pp.51-60.\n9. Darden, William R., and Reynolds, Fred, "Shopping Orientations and Product Usage Rates," Journal of Marketing Research (November, 1971), pp.505-8.\n10.Engel, K., Kollat, D., and Blackwell, R., Consumer Behavior, 2nd ed. (NF:W York: Holt, Rinehart, and Winston, 1973).\n11.Frank, Ronald E., Massey, William F., and Morrison, Donald G., "Bias in Multiple Discriminant Analysis," Journal of Marketing Research, 2 (August, 1965), pp. 250-8.\n12.Green, Paul, Analyzing Multivariate Data (Dryden Press, 1978).\n13.Gillett , Peter L., "A Profile of Urban In-Home Shoppers," Journal of Marketing, 34 (July, 1970) ,pp.40-5.\n14.Gillett, Peter L., "In-Home Shoppers-An Overview," Journal of Marketing, 40 (October, 1976) , pp.81-8.\n15.Gutman, Janathan, and Mills, Michael K., "Fashion Life Style, Integrative Analysis," Journal of Retailing, 58 (Summer, 1982 ), pp.64-86.\n16. Hansen, Robert A., and Deutscher, Terry, "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, 53 (Winter, 1977-1978) , pp.59-72.\n17.Harman, H. H., Modern Factor Analysis, 3rd ed. (Chicage: The University of Chicago Press, 1976).\n18.Herrmann, Robert O., and Beik, Leland L., Shoppers Movements Outside Their Local Retail Area," Journal of Marketing, 32 (October, 1968), pp.45-51.\n19.Howard, J. A., and Sheth, J. N., The Theory of Buyer Behavior (New York: Wiley, 1969).\n20.Howell, Roy D., "A Multivariate Examination of A Patronage Model: The Impact of Values and Life Style on Shopping Orientation," Unpublished Doctoral Dissertation, University of Arkansan, 1979.\n21.Huff, David L., "Defining and Estimating a Trade Area," Journal of Marketing, 28 (July, 1974), pp.34-8.\n22.Johnson, R., and Wichern, D., Applied Multivariate Statistical Analysis (Prentice-Hall, 1982), pp.555-60.\n23.Klecka, William, Discriminant Analysis (Beverly: Sage Publications, 1980).\n24.Lumpkin, James R., and Greenberg, Barnett A., " "Apparel-Shopping Patterns of the Elderly Consumer," Journal of Retailing, 58 (Winter, 1982), pp.68-89.\n25.Lumpkin, James R., Hawes, Jon M., and Darden. William R .. "Shopping Patterns of the Rural Consumer: Exploring the Relationship between Shopping Orientations and Outshopping," Journal of Business Research, 14 (1986), pp.63-81.\n26.Martineau, Pierre, "The Personality of the Retail Store , " Harvard Business Review (January-February, 1958), pp.47-55.\n27.Monroe, Kent B., and Guiltinan, Joseph P., "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, 2 (June, 1975), pp.19-28.\n28.Moore, Charles T., and Mason, J. Barry, "A Research Note on Major Retail Center Patronage," Journal of Marketing, 33 (July, 1969), pp.61-3.\n29.Moschis, George P., "Shopping Orientation and Consumer Uses of Information," Journal of Retailing, 52 ( Summer , 1976), pp.61-70, 93.\n30.Nicosia, F., Consumer Decision Processes (Englewood Cliffs: Prentice-Hall, 1966).\n31.Perreault, William D., Beharman, Douglas N., and Armstrong, Gary M., "Alternative Approaches for Interpretation of Multiple Discriminant Analysis in Marketing Research," Journal of Business Research ,2(1979), pp.151-173.\n32.Peters, William H., and Ford, Neil M., "A Profile of Urban In-Home Shoppers: The Other Half," Journal of Marketing, 36 (January, 1972), pp.62-4.\n33. Reynolds, Fred D. , and Darden, William R. ,11 Inter-market Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing , 36 (October ,\n1972), pp.50-4.\n34.Reynolds , Fred D., and Martin, Warren S., "A Multivariate Analysis of Intermarket Patronage: Some Empirical Finding," Journal of Business Research, 2 (April, 1974 ), pp.193-200.\n35.Stone, G. P., "City Shoppers and Urban Identification : Observations on the Social Psychology of City Life," American Journal of Sociology ( July, 1954), pp.36-45.\n36.Tatzel, Miriam , "Skill and Motivation in Clothes Shopping: Fashion-conscious. Independent, Anxious, and Apathetic Consumers," Journal of Retailing,58 (Winter, 1982) , pp.90-7.\n37. Tauber , Edward M. ,"Why Do People Shop? " Journal of Marketing, 36 (October, 1972), p.46.\n38. Zikmund, W. G., "A Taxonomy of Black Shopping Behavior," Journal of Retailing, 53 (Spring, 1977),pp.61-72 .
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006102
資料類型 thesis
dc.contributor.advisor 黃俊英zh_TW
dc.contributor.author (Authors) 邱俊雄zh_TW
dc.creator (作者) 邱俊雄zh_TW
dc.date (日期) 1987en_US
dc.date.accessioned 4-May-2016 17:06:17 (UTC+8)-
dc.date.available 4-May-2016 17:06:17 (UTC+8)-
dc.date.issued (上傳時間) 4-May-2016 17:06:17 (UTC+8)-
dc.identifier (Other Identifiers) B2002006102en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=102779-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 論文提要zh_TW
dc.description.tableofcontents 目錄\n第一章 導論………1\n第一節 研究動機………1\n第二節 研究目的………2\n第二章 文獻探討………6\n第一節 購物導向構面………6\n第二節 消費者之購物型態………7\n第三節 相關之模式………10\n第四節 相關之實證研究………13\n第三章 研究方法………21\n第一節 研究假設………21\n第二節 抽樣設計………22\n第三節 問卷設計………22\n第四節 問卷回收與樣本描述………23\n第五節 分析方法………25\n第六節 研究限制………28\n第四章 結果與討論………32\n第一節 抽取購物導向因素………32\n第二節 區隔購物者………42\n第三節 辨識購物者簇群………50\n第四節 購物者族群之完整描述………?61\n第五章 結論與建議………75\n第一節 研究結論………75\n第二節 在零售策略上之涵義………78\n第三節 未來研究之建議………82\n參考書目………84\n附錄一:因素分析之因素負荷值、特徵值、解釋總變異量百分比、累積解釋變異數百分比………90\n附錄二:本研究問卷………92\n\n圖表目次\n圖目次\n圖2-1 商店選擇影響序列模式………11\n圖2-2 消費者行為惠顧模式………12\n圖3-1 本研究之分析架構………?26\n圖4-1 各族群在F1與F2之平均值位置圖………55\n\n表目次\n表2-1 相關之實證研究整理表………13\n表3-1 問卷發出及回收數目統計表………24\n表3-2 有效樣本基本資料統計表………24\n表3-3 本研究樣本配額表………29\n表4-1 因素1………34\n表4-2 因素2………35\n表4-3 因素3………35\n表4-4 因素4………36\n表4-5 因素5………36\n表4-6 因素6………37`\n表4-7 因素7………37\n表4-8 因素8………37\n表4-9 集群數與組內變異和………44\n表4-10 集群分析之購物導向族群描述………45\n表4-11 雪費(Scheffe`s)事後檢定表………46\n表4-12 各族群特異性描述表………47\n表4-13 區別函數表………52\n表4-1 4混淆矩陣表………54\n表4-15 區別函數平均值………55\n表4-16 區別分析之購物導向族群辨識………56\n表4-17 雪費(Scheffe`s)事後檢定表………57\n表4-18 各族群特異性描述表………58\n表4-19 各族群之男、女人妻女及女性比率………59zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006102en_US
dc.title (題名) 大臺北地區消費者之購物導向研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目\n一、中文部份\n1.林邦傑等合著，政大統計軟體使用手冊:第一輯，台北:國立政治大學電子計算機中心。\n2.林清山著，多變項分析統計法，台北:東華書局，民國六十九年初版。\n3.黃文宏著，商店特徵與顧客行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十年。\n4.黃俊英著，行銷研究:管理與技術，台北:華泰書局，民國七十年增訂版。\n5.張愛章，商店印象之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年。\n\n二、英文部份\n1. Anderson, W. Thomas, Jr., "Identifying the Convenience-Oriented Consumer," Journal of Marketing Research, 8 (May, 1971 ), pp.179-183.\n2. Bearden, William 0., Teel, Jesse E. Jr., and Durand, Richard M., "Media Usage, Psychographic, and Demographic Dimensions of Retail Shoppers , " Journal of Retailing, 54 (Spring, 1978), pp.65-74.\n3. Bellenger, Danny N., and Korgaonkar, Pradeep K., "Profiling the Recreational Shopper," Journal of Retailing, 56 (Fall, 1920), pp.77-92.\n4. Bellenger, Danny N., Robertson, Dan H., and Greenberg, "Shopping Center Patronage Motives," Journal of Retailing, 53 (Summer, 1977), pp.33-8.\n5. Boone, Louis E. et al., "City Shoppers and Urban Identification Revisited," Journal of Marketing, 38 (July, 1974), pp.67-9.\n6. Carman , James M., "Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels," Models of Buyer Behavior, ed. Jagdish Sheth (New York: Harper and Row, 1974), pp.70-87.\n7. Cooley, W. W., and Lones, P. R., Multivariate Data Analysis (New York: John Wiley & Sons, 1971).\n8. Darden, William R., and Perreault, William, "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," Journal of Marketing Research, 13 (February, 1976), pp.51-60.\n9. Darden, William R., and Reynolds, Fred, "Shopping Orientations and Product Usage Rates," Journal of Marketing Research (November, 1971), pp.505-8.\n10.Engel, K., Kollat, D., and Blackwell, R., Consumer Behavior, 2nd ed. (NF:W York: Holt, Rinehart, and Winston, 1973).\n11.Frank, Ronald E., Massey, William F., and Morrison, Donald G., "Bias in Multiple Discriminant Analysis," Journal of Marketing Research, 2 (August, 1965), pp. 250-8.\n12.Green, Paul, Analyzing Multivariate Data (Dryden Press, 1978).\n13.Gillett , Peter L., "A Profile of Urban In-Home Shoppers," Journal of Marketing, 34 (July, 1970) ,pp.40-5.\n14.Gillett, Peter L., "In-Home Shoppers-An Overview," Journal of Marketing, 40 (October, 1976) , pp.81-8.\n15.Gutman, Janathan, and Mills, Michael K., "Fashion Life Style, Integrative Analysis," Journal of Retailing, 58 (Summer, 1982 ), pp.64-86.\n16. Hansen, Robert A., and Deutscher, Terry, "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, 53 (Winter, 1977-1978) , pp.59-72.\n17.Harman, H. H., Modern Factor Analysis, 3rd ed. (Chicage: The University of Chicago Press, 1976).\n18.Herrmann, Robert O., and Beik, Leland L., Shoppers Movements Outside Their Local Retail Area," Journal of Marketing, 32 (October, 1968), pp.45-51.\n19.Howard, J. A., and Sheth, J. N., The Theory of Buyer Behavior (New York: Wiley, 1969).\n20.Howell, Roy D., "A Multivariate Examination of A Patronage Model: The Impact of Values and Life Style on Shopping Orientation," Unpublished Doctoral Dissertation, University of Arkansan, 1979.\n21.Huff, David L., "Defining and Estimating a Trade Area," Journal of Marketing, 28 (July, 1974), pp.34-8.\n22.Johnson, R., and Wichern, D., Applied Multivariate Statistical Analysis (Prentice-Hall, 1982), pp.555-60.\n23.Klecka, William, Discriminant Analysis (Beverly: Sage Publications, 1980).\n24.Lumpkin, James R., and Greenberg, Barnett A., " "Apparel-Shopping Patterns of the Elderly Consumer," Journal of Retailing, 58 (Winter, 1982), pp.68-89.\n25.Lumpkin, James R., Hawes, Jon M., and Darden. William R .. "Shopping Patterns of the Rural Consumer: Exploring the Relationship between Shopping Orientations and Outshopping," Journal of Business Research, 14 (1986), pp.63-81.\n26.Martineau, Pierre, "The Personality of the Retail Store , " Harvard Business Review (January-February, 1958), pp.47-55.\n27.Monroe, Kent B., and Guiltinan, Joseph P., "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, 2 (June, 1975), pp.19-28.\n28.Moore, Charles T., and Mason, J. Barry, "A Research Note on Major Retail Center Patronage," Journal of Marketing, 33 (July, 1969), pp.61-3.\n29.Moschis, George P., "Shopping Orientation and Consumer Uses of Information," Journal of Retailing, 52 ( Summer , 1976), pp.61-70, 93.\n30.Nicosia, F., Consumer Decision Processes (Englewood Cliffs: Prentice-Hall, 1966).\n31.Perreault, William D., Beharman, Douglas N., and Armstrong, Gary M., "Alternative Approaches for Interpretation of Multiple Discriminant Analysis in Marketing Research," Journal of Business Research ,2(1979), pp.151-173.\n32.Peters, William H., and Ford, Neil M., "A Profile of Urban In-Home Shoppers: The Other Half," Journal of Marketing, 36 (January, 1972), pp.62-4.\n33. Reynolds, Fred D. , and Darden, William R. ,11 Inter-market Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing , 36 (October ,\n1972), pp.50-4.\n34.Reynolds , Fred D., and Martin, Warren S., "A Multivariate Analysis of Intermarket Patronage: Some Empirical Finding," Journal of Business Research, 2 (April, 1974 ), pp.193-200.\n35.Stone, G. P., "City Shoppers and Urban Identification : Observations on the Social Psychology of City Life," American Journal of Sociology ( July, 1954), pp.36-45.\n36.Tatzel, Miriam , "Skill and Motivation in Clothes Shopping: Fashion-conscious. Independent, Anxious, and Apathetic Consumers," Journal of Retailing,58 (Winter, 1982) , pp.90-7.\n37. Tauber , Edward M. ,"Why Do People Shop? " Journal of Marketing, 36 (October, 1972), p.46.\n38. Zikmund, W. G., "A Taxonomy of Black Shopping Behavior," Journal of Retailing, 53 (Spring, 1977),pp.61-72 .zh_TW