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題名 吸菸者的生活型態與吸菸動機之研究
作者 林昆宏
貢獻者 王志剛
林昆宏
日期 1987
上傳時間 4-May-2016 17:07:00 (UTC+8)
摘要 論文提要
參考文獻 參考文獻
一、中文部份
1.吳武典:吸煙心理面面觀，教育資料文摘，16(1),1985.
2.邱清華.「您的體重標準嗎」，健康選集，第三輯(台北:中央日報專刊叢書，民國七十年)。
3.張春興:心理學，東華書局，民國74年10月，修訂十二版。
4.黃淑貞:園中男生開始抽煙之誘因及其仿效對象之研究(師大衛教所未出版碩士論文，民國七十一年六月)。
5.陳錫琦:從態度與主觀規範的因素探討園中生之抽煙意向(師大衛教所未出版碩士論文，民國七十四年六月)

二、英文部份
1.Abrabam H Maslow, motivation and Personality, New York :Harper & Row,1954.
2. Alan R. Andreason," Leasure, Mobility and Life style Pattern " AMA Conference proceedings(Winter, 1967).
3.Cuieford,J. P. Fundmental Statistics in Psychology & Education 4th ed.,(New York: Mcgram Hill , 1965)
4.Engel,James F. and Roger D. Blackwell ,Consumer Behavior ,4th edition,l982.
5.Higgins,M.W & Kjelsberg, M. Characteristics of Smokers and monsmokers in Tecumseh, Mighigan. Part II .The distribution of selected physical measurement
and psysiologic variables and the prevalence of certain diseases in smokers and
nonsmokers. American Journal of epidemiology,86(1),1967.
6.Hirayama,T.: Operationaal Aspects of Cancer Public Education in Japan In: Summary Proceedings of the International Conference on Public Education about Cancer, UTCC,Technical Report Series,l8, Geneva,l975.
7.Hustad and Pressemier," The Development and Application psychographic Life style and Associated Activity and Attitude Measures," in William D. Wells ed.,Life style and Psychographics (Chicago:AMA,l974).
8.Ikard F. F;Green. D. E. ;& Horn,D. A Scale to Differentiate between Types of Smoking as Related to the Management of Affect ;The International Journal of the Addiction,4(4),1969.
9.Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behavior, 2nd edition,1983.
10.Plummer,J. T " The Concept and Application of life style Segmentation, " Journal of marketing, Vol 38(January,1974).
11.Seitzer,C.C. Morphologic constitution and Smoking. Journal of the American Medical Association, 183(3), 1963.
12. Thomas P. Hustad and Edgar A. Pressemier, " The Development and Application of psychographics Life style and Associated Activity and Attitude Measures, " in William D. Wellsed.,Life style and Psychographics (Chicago:AMA,1974).
13. William D. Wells " Psychographics: A Critical Review" Journal of marketing Research, Vol X 119 may 1975).
14.William D.Wells " Life style and Psychographics: Definition, Uses and problems , " in William D. Wells ed, Life style and Psychographics(Chicago : AMA 1974) .
15.William L. Dunn,Jr. " Experimental Methods and Conceptual Models as Applied to the Study of Motivation in Cigarette Smoking " Smoking Behavior: Motives and Incentives (Washington D. C.:V.H. Winston & Sons 1973).
16.William Lazer," Life style Concepts and Marketing," in stephen Greyse,ed.,Toward Scientific Marketing(Chicago:AMA,l963).
17.Yoram Wind and Paul E. Green " Some Conceptual, Measurement ,and analytical problems in Life Style research," in William D. Wells ed.,Life style and Psychographics(Chicago:AMA,l974).
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006120
資料類型 thesis
dc.contributor.advisor 王志剛zh_TW
dc.contributor.author (Authors) 林昆宏zh_TW
dc.creator (作者) 林昆宏zh_TW
dc.date (日期) 1987en_US
dc.date.accessioned 4-May-2016 17:07:00 (UTC+8)-
dc.date.available 4-May-2016 17:07:00 (UTC+8)-
dc.date.issued (上傳時間) 4-May-2016 17:07:00 (UTC+8)-
dc.identifier (Other Identifiers) B2002006120en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90834-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 論文提要zh_TW
dc.description.tableofcontents 目錄
第一章 緒論………1
第一節 台灣香菸消費概況………1
第二節 研究動機………3
第三節 研究目的、假設及架構………4
第四節 名詞操作性定義………5
第二章 理論文獻探討………8
第一節 生活型態理論………8
第二節 動機理論………14
第三節 相關研究………18
第三章 研究方法………24
第一節 抽樣方法與過程………24
第二節 抽樣結果………25
第三節 測量工具………28
第四節 分析方法與步驟………30
第四章 研究結果………33
第一節 因素分析結果………33
第二節 驗證假設………55
第三節 區別分析結果………79
第四節 集群分析結果………82
第五章 結論與建議………95
第一節 研究結論………95
第二節 行銷上的涵意………101
第三節 研究限制………103
第四節 爾後研究之建議………103
參考書目………105
附錄 本研究問卷		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006120en_US
dc.title (題名) 吸菸者的生活型態與吸菸動機之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻
一、中文部份
1.吳武典:吸煙心理面面觀，教育資料文摘，16(1),1985.
2.邱清華.「您的體重標準嗎」，健康選集，第三輯(台北:中央日報專刊叢書，民國七十年)。
3.張春興:心理學，東華書局，民國74年10月，修訂十二版。
4.黃淑貞:園中男生開始抽煙之誘因及其仿效對象之研究(師大衛教所未出版碩士論文，民國七十一年六月)。
5.陳錫琦:從態度與主觀規範的因素探討園中生之抽煙意向(師大衛教所未出版碩士論文，民國七十四年六月)

二、英文部份
1.Abrabam H Maslow, motivation and Personality, New York :Harper & Row,1954.
2. Alan R. Andreason," Leasure, Mobility and Life style Pattern " AMA Conference proceedings(Winter, 1967).
3.Cuieford,J. P. Fundmental Statistics in Psychology & Education 4th ed.,(New York: Mcgram Hill , 1965)
4.Engel,James F. and Roger D. Blackwell ,Consumer Behavior ,4th edition,l982.
5.Higgins,M.W & Kjelsberg, M. Characteristics of Smokers and monsmokers in Tecumseh, Mighigan. Part II .The distribution of selected physical measurement
and psysiologic variables and the prevalence of certain diseases in smokers and
nonsmokers. American Journal of epidemiology,86(1),1967.
6.Hirayama,T.: Operationaal Aspects of Cancer Public Education in Japan In: Summary Proceedings of the International Conference on Public Education about Cancer, UTCC,Technical Report Series,l8, Geneva,l975.
7.Hustad and Pressemier," The Development and Application psychographic Life style and Associated Activity and Attitude Measures," in William D. Wells ed.,Life style and Psychographics (Chicago:AMA,l974).
8.Ikard F. F;Green. D. E. ;& Horn,D. A Scale to Differentiate between Types of Smoking as Related to the Management of Affect ;The International Journal of the Addiction,4(4),1969.
9.Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behavior, 2nd edition,1983.
10.Plummer,J. T " The Concept and Application of life style Segmentation, " Journal of marketing, Vol 38(January,1974).
11.Seitzer,C.C. Morphologic constitution and Smoking. Journal of the American Medical Association, 183(3), 1963.
12. Thomas P. Hustad and Edgar A. Pressemier, " The Development and Application of psychographics Life style and Associated Activity and Attitude Measures, " in William D. Wellsed.,Life style and Psychographics (Chicago:AMA,1974).
13. William D. Wells " Psychographics: A Critical Review" Journal of marketing Research, Vol X 119 may 1975).
14.William D.Wells " Life style and Psychographics: Definition, Uses and problems , " in William D. Wells ed, Life style and Psychographics(Chicago : AMA 1974) .
15.William L. Dunn,Jr. " Experimental Methods and Conceptual Models as Applied to the Study of Motivation in Cigarette Smoking " Smoking Behavior: Motives and Incentives (Washington D. C.:V.H. Winston & Sons 1973).
16.William Lazer," Life style Concepts and Marketing," in stephen Greyse,ed.,Toward Scientific Marketing(Chicago:AMA,l963).
17.Yoram Wind and Paul E. Green " Some Conceptual, Measurement ,and analytical problems in Life Style research," in William D. Wells ed.,Life style and Psychographics(Chicago:AMA,l974).		zh_TW