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題名 企業文化與策略規劃關係之研究 作者 黃明正 貢獻者 謝安田
黃明正日期 1987 上傳時間 4-五月-2016 17:07:03 (UTC+8) 參考文獻 參考書目\n一、中文書籍論文\n1.中華徵信所;台灣地區集團企業之研究，(台北:中華徵信所出版部，民國七十四年)。\n2.司徒達賢、李仁芳和吳忠葦，企業概論，初版，(台北:教育部空中教學委員會，民國七十四年)。\n3.高孔廉，企劃與控制制度，初版，(台北:六國出版社，民國七十五年)。\n4.侯行凱，台灣集團企業經營策略之研究──投資組合模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。\n5.許士軍，管理學，四版，(台北:東華書局股份有限公司，民國七十三年)。\n6.劉振隆，我國集團企業經營策略之研究──B.C.G.模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。\n7.謝安田，企業研究方法，(台北:謝安田自印，民國七十二年)。\n8.謝安臣，企業經營策略，四版，(台北:謝安田自印，民國七十四年)。\n\n二、中文期刊\n1.許士軍，「有關黎、二氏「組織氣候」尺度在我國企業機構之適用性之探討，」政大學報，第26期，(民國六十一年),103頁至138頁。\n2.陳希沼，「台灣地區集團企業之研究，」台銀季刊，第27卷，第3期，(民國六十五年),59頁至78頁。\n\n\n三、英文書籍\n1. Aaker, David A. , strategic Market Management. (N.Y.: John Wiley & Sons, 1984).\n2. Abell, Derek, Strategic Market Planning: Problems and Analytical Perspectives, (Englewood Cliffs, N.J. : Prentice-Hall, 1979).\n3. Ansoff, H. Igor, Corporate Strategy, (N.Y.: McGraw-Hill, 1965).\n4. Anthony, Robert N., Dearden, John & Bedford, Norton M., Management Control Systems, (Homewood Illinois: Richard D. Irwin, Inc., 1985).\n5. Chandler, A. D., strategy and Structure, (Cambridge MA: The M.I.T. Press, 1962), pp. 7-17.\n6. Deal, E. & Kennedy, A. A., Corporate Cultures, (Reading, Mass.: Addison - Wesley, 1982).\n7. Dermer, Jerry, Management Planning and Control System, (R.D. Irwin, Inc., 1977).\n8. Hofer, C. W. & Schendel, Strategy Formulation: Analytical Concepts, (St. Paul, Minn. : West, 1978).\n9. Kotler, Philip, Marketing Management: Analysis, Planning and Control, 5th rd. , (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1984).\n10. Nunnally, Jum C., Psychometric Theory, (N.Y.: McGraw-Hill, 1978).\n11. Quchi, William G., Theory 2, (Reading, Mass.: Addison - Wesley, 1981).\n12. Pascale, R. T. & Athos, A. G., The Art of Japanese Management. (N.Y.: Warner, 1981).\n13. Peters, Thomas J. & waterman, Robert H., In Search of Excellence, (N.Y.: Harper and Row, 1982).\n14. Porter, Michael E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, (N.Y.: The Free Press, 1980).\n15. Smith, Garry D., Arnold, Danny R. & Bizzell, Bobby G., Business Strategy and Policy, (Boston: Houghton Mifflin Co., 1985).\n16. Vancil, Richard F., Decentralization: Ambiguity by Design, (Dow Jones - Irwin, 1978). \n17. Wind, Yoram, Product Policy: Concepts, Methods and Strategy, (Reading, MA. : Addison - Wesley, 1982).\n四、英文期刊\n1. Barney, Jay B., "Organizational Culture: Can it be a Source of Sustained competitive Advantage?", Academy of Management Review, Vol. 11, No. 3, ( 1986), pp. 656-665.\n2. Board, Robert, "Bridging the culture Chasm," Management Today, (March, 1985), pp. 88-92.\n3. Boulton, William R. , Franklin, Stephen G. & Lindsay William M., "How Are Companies Planning Now? --A Survey", L.R.P., (February, 1982), ?. 83.\n4. Boyle, Richard J., "Designing the Energetic Organization ...," Management Review, (August, 1983), pp. 20-25.\n5. Burke, Marian C., "Strategic choice and Marketing Managers: An Examination of Business - Level Marketing Objectives," J.M.R., vol. XXI, (November, 1984), pp. 345-359.\n6. Day, George S., "Diagnosing the Product Portfolio," Journal of Marketing, (April, 1977), pp- 29-38.\n7. Deshpande, Rohit & Parasuraman, A. , "Linking Corporate Culture to Strategic Planning," Business Horizons, (May - June, 1986), pp. 28-37.\n8. Gardner, Meryl P., "Creating a Corporate Culture for the Eighties," Business Horizons, (January - February, 1985), pp. 59-63.\n9. George, Day, "Strategic Market Analysis and Definition: An Integrated Approach, " Strategic Management Journal, (July - September, 1981), pp. 281-300.\n10. Hambrick, D. C., MacMillan, I.C. & Day, D. L., "Strategic Attributes and Performance in the BCG Matrix -- A PIMS - Based Analysis of Industrial Product Business," Academy of Management Journal, vol. 25, No. 3, (1982), pp. 510-531.\n11. Haspeslagh, Philippe, "Portfolio Planning: Uses and Limits." H.B.R., (January - February, 1982), pp. 58-73.\n12. Hanserman, Nancy R., "whistle - Blowing: Individual Morality in a Corporate Society," Business Horizons, (March - April, 1986), pp. 4-9.\n13. Hedley, Barry, "Strategy and the "Business Portfolio", " L.R.P., (February, 1977), pp. 9-15.\n14. Kiechel III. Walter, “Corporate Strategists under Fire," Fortune, (December 27, 1982), pp. 24-29.\n15. Kilmann, Ralph H., Saxton, Mary J. & Serpa, Roy, “Issues in Understanding and Changing Culture," California Management Review, Vol. XXVIII, No. 2, (Winter, 1986), pp. 87-94.\n16. Latry, Bernard & Chevalier, Michel, "Market Share Strategy and the Product Life Cycle, " Journal of Marketing, Vol. 38, No. 4, (October, 1974), pp. 29-34.\n17. Lorsch, Jay W., "Managing Culture: The Invisible Barrier to Strategic Change," California Management Review, Vol. XXVIII , No. 2, (Winter, 1986), pp. 95-109.\n18. Miller, Lawrence M., "Creating the New High - Commitment Culture," Supervisory Management, (August, 1985), pp. 21-28.\n19. Myerson, Paul & Hamilton III , Robert D. , "Matching Corporate Culture and Technology," Sam Advanced Management Journal, (Winter, 1986), pp. 8-13.\n20. Perry, Lee Tom, "Merging Successfully: Sending the "Right" Signals," Sloan Management Review, (Spring, 1986), pp. 47-57.\n21. Schein, Edgar H., "The Role of the Founder in Creating organizational culture," Organizational Dynamics, (Summer, 1983), pp. 13-28.\n22. Schein, Edgar H., "What You Need to Know About Organizational Culture," Training and Development Journal, (January, 1986), pp. 30-33.\n23. Schwartz, Howard & Davis, Stanley M., "Matching Corporate Culture and Business Strategy, "Organizational Dynamics, (Summer, 1981), pp. 30-48.\n24. Suchan, James & Scott, Clyde, "Unclear Contract Language and Its Effect on Corporate Culture," Business Horizons, (January - February, 1986), pp. 20-25.\n25. Waterman, Robert H., "The Seven Elements of Strategic Fit," Journal of Business Strategy, (Winter, 1982), pp. 70.\n26. Wind, Yoram & Clayramp, Henry J., "Planning Product Line Strategy: A Matrix Approach, "Journal of Marketing, vol. 40, No. 1, (January, 1976). pp. 2-9.\n27. Wind, Yoram & Mahajan, Vijay, "Designing Product and Business Portfolios," H.B.R., (January - February, 1981), pp. 155-165.\n28. Wind, Yoram, Mahajan, Vijay & Swire, Donald J., "An Emprical Comparison of Standardized Portfolio Models," Journal of Marketing, (Spring, 1983), pp.89-99. 描述 碩士
國立政治大學
企業管理學系資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006121 資料類型 thesis dc.contributor.advisor 謝安田 zh_TW dc.contributor.author (作者) 黃明正 zh_TW dc.creator (作者) 黃明正 zh_TW dc.date (日期) 1987 en_US dc.date.accessioned 4-五月-2016 17:07:03 (UTC+8) - dc.date.available 4-五月-2016 17:07:03 (UTC+8) - dc.date.issued (上傳時間) 4-五月-2016 17:07:03 (UTC+8) - dc.identifier (其他 識別碼) B2002006121 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=102798 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description.tableofcontents 目錄\n誌謝………壹\n圖目錄………伍\n表目錄………陸\n第一章 導論………1\n第一節 研究動機………1\n第二節 研究問題………3\n第三節 研究目的與假設………5\n第四節 研究架構………7\n第二章 文獻探討………9\n第一節 企業文化的操作性定表………9\n第二節 策略規劃………11\n第三節 企業文化與策略規劃的關係………14\n第三章 波士頓顧問群模式與企業文化的整合………21\n第一節 波士頓顧問群模式………21\n第二節 生命週期模式………28\n第三節 企業族類模式………32\n第四節 模式的整合………41\n第四章 資料分析………49\n第一節 研究對象與範圍………49\n第二節 資料來源………52\n第三節 資料分析方法………53\n第五章 實證結果………57\n第一節 硬漢式企業文化與問號事業型態關係的驗證………57\n第二節 以公司為賭注的企業文化與明星事業型態關係的驗證………60\n第三節 工作努力/玩時盡興的企業文化與搖錢事業型態關係的驗證………62\n第四節 注重過程的企業文化與苟延殘喘事業型態關係的驗證………64\n第六章 結語………67\n第一節 結論………67\n第二節 建議………70\n第三節 研究限制………72\n附錄﹒問卷表………75\n參考書目………81\n\n圖目錄\n圖1-1 策略規劃程序………3\n圖2-1 奈根迪──艾斯塔芬模式………15\n圖2-2 企業文化與策略規劃的關係………17\n圖3-1 波士頓顧問團成長與佔有矩陣………23\n圖3-2 成長與佔有矩陣──事業型態分類圖………25\n圖3-3 產品生命週期與銷貨收入及利潤的關係………29\n圖3-4 產品銷售與總銷售間的關係………31\n圖3-5 企業文化構成要素圖………34\n圖3-6 企業族類模式圖………36\n圖3-7 企業族類模式在價值觀、英雄人物及儀式與典禮可有的表現方式………38\n圖3-8 不同企業族類下的員工習性………40\n圖3-9 BCG模式與生命週期模式的整合………42\n圖3-10 生命週期模式與企業族類模式的整合………43\n圖3-11 三模式的整合………45\n圖4-1 分子公司事業型態歸類準則圖………54\n\n表目錄\n表1 硬漢式企業文化與問號事業型態關係的統計量計算………58\n表2 以公司為賭注的企業文化與明星事業型態關係的統計量計算………61\n表3 工作努力/玩時盡興的企業文化與搖錢事業型態關係的統計量計算………63\n表4 注重過程的企業文化與苟延殘喘事業型態關係的統計量計算………65 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006121 en_US dc.title (題名) 企業文化與策略規劃關係之研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考書目\n一、中文書籍論文\n1.中華徵信所;台灣地區集團企業之研究，(台北:中華徵信所出版部，民國七十四年)。\n2.司徒達賢、李仁芳和吳忠葦，企業概論，初版，(台北:教育部空中教學委員會，民國七十四年)。\n3.高孔廉，企劃與控制制度，初版，(台北:六國出版社，民國七十五年)。\n4.侯行凱，台灣集團企業經營策略之研究──投資組合模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。\n5.許士軍，管理學，四版，(台北:東華書局股份有限公司，民國七十三年)。\n6.劉振隆，我國集團企業經營策略之研究──B.C.G.模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。\n7.謝安田，企業研究方法，(台北:謝安田自印，民國七十二年)。\n8.謝安臣，企業經營策略，四版，(台北:謝安田自印，民國七十四年)。\n\n二、中文期刊\n1.許士軍，「有關黎、二氏「組織氣候」尺度在我國企業機構之適用性之探討，」政大學報，第26期，(民國六十一年),103頁至138頁。\n2.陳希沼，「台灣地區集團企業之研究，」台銀季刊，第27卷，第3期，(民國六十五年),59頁至78頁。\n\n\n三、英文書籍\n1. Aaker, David A. , strategic Market Management. (N.Y.: John Wiley & Sons, 1984).\n2. Abell, Derek, Strategic Market Planning: Problems and Analytical Perspectives, (Englewood Cliffs, N.J. : Prentice-Hall, 1979).\n3. Ansoff, H. Igor, Corporate Strategy, (N.Y.: McGraw-Hill, 1965).\n4. Anthony, Robert N., Dearden, John & Bedford, Norton M., Management Control Systems, (Homewood Illinois: Richard D. Irwin, Inc., 1985).\n5. Chandler, A. D., strategy and Structure, (Cambridge MA: The M.I.T. Press, 1962), pp. 7-17.\n6. Deal, E. & Kennedy, A. A., Corporate Cultures, (Reading, Mass.: Addison - Wesley, 1982).\n7. Dermer, Jerry, Management Planning and Control System, (R.D. Irwin, Inc., 1977).\n8. Hofer, C. W. & Schendel, Strategy Formulation: Analytical Concepts, (St. Paul, Minn. : West, 1978).\n9. Kotler, Philip, Marketing Management: Analysis, Planning and Control, 5th rd. , (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1984).\n10. Nunnally, Jum C., Psychometric Theory, (N.Y.: McGraw-Hill, 1978).\n11. Quchi, William G., Theory 2, (Reading, Mass.: Addison - Wesley, 1981).\n12. Pascale, R. T. & Athos, A. G., The Art of Japanese Management. (N.Y.: Warner, 1981).\n13. Peters, Thomas J. & waterman, Robert H., In Search of Excellence, (N.Y.: Harper and Row, 1982).\n14. Porter, Michael E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, (N.Y.: The Free Press, 1980).\n15. Smith, Garry D., Arnold, Danny R. & Bizzell, Bobby G., Business Strategy and Policy, (Boston: Houghton Mifflin Co., 1985).\n16. Vancil, Richard F., Decentralization: Ambiguity by Design, (Dow Jones - Irwin, 1978). \n17. Wind, Yoram, Product Policy: Concepts, Methods and Strategy, (Reading, MA. : Addison - Wesley, 1982).\n四、英文期刊\n1. Barney, Jay B., "Organizational Culture: Can it be a Source of Sustained competitive Advantage?", Academy of Management Review, Vol. 11, No. 3, ( 1986), pp. 656-665.\n2. Board, Robert, "Bridging the culture Chasm," Management Today, (March, 1985), pp. 88-92.\n3. Boulton, William R. , Franklin, Stephen G. & Lindsay William M., "How Are Companies Planning Now? --A Survey", L.R.P., (February, 1982), ?. 83.\n4. Boyle, Richard J., "Designing the Energetic Organization ...," Management Review, (August, 1983), pp. 20-25.\n5. Burke, Marian C., "Strategic choice and Marketing Managers: An Examination of Business - Level Marketing Objectives," J.M.R., vol. XXI, (November, 1984), pp. 345-359.\n6. Day, George S., "Diagnosing the Product Portfolio," Journal of Marketing, (April, 1977), pp- 29-38.\n7. Deshpande, Rohit & Parasuraman, A. , "Linking Corporate Culture to Strategic Planning," Business Horizons, (May - June, 1986), pp. 28-37.\n8. Gardner, Meryl P., "Creating a Corporate Culture for the Eighties," Business Horizons, (January - February, 1985), pp. 59-63.\n9. George, Day, "Strategic Market Analysis and Definition: An Integrated Approach, " Strategic Management Journal, (July - September, 1981), pp. 281-300.\n10. Hambrick, D. C., MacMillan, I.C. & Day, D. L., "Strategic Attributes and Performance in the BCG Matrix -- A PIMS - Based Analysis of Industrial Product Business," Academy of Management Journal, vol. 25, No. 3, (1982), pp. 510-531.\n11. Haspeslagh, Philippe, "Portfolio Planning: Uses and Limits." H.B.R., (January - February, 1982), pp. 58-73.\n12. Hanserman, Nancy R., "whistle - Blowing: Individual Morality in a Corporate Society," Business Horizons, (March - April, 1986), pp. 4-9.\n13. Hedley, Barry, "Strategy and the "Business Portfolio", " L.R.P., (February, 1977), pp. 9-15.\n14. Kiechel III. Walter, “Corporate Strategists under Fire," Fortune, (December 27, 1982), pp. 24-29.\n15. Kilmann, Ralph H., Saxton, Mary J. & Serpa, Roy, “Issues in Understanding and Changing Culture," California Management Review, Vol. XXVIII, No. 2, (Winter, 1986), pp. 87-94.\n16. Latry, Bernard & Chevalier, Michel, "Market Share Strategy and the Product Life Cycle, " Journal of Marketing, Vol. 38, No. 4, (October, 1974), pp. 29-34.\n17. Lorsch, Jay W., "Managing Culture: The Invisible Barrier to Strategic Change," California Management Review, Vol. XXVIII , No. 2, (Winter, 1986), pp. 95-109.\n18. Miller, Lawrence M., "Creating the New High - Commitment Culture," Supervisory Management, (August, 1985), pp. 21-28.\n19. Myerson, Paul & Hamilton III , Robert D. , "Matching Corporate Culture and Technology," Sam Advanced Management Journal, (Winter, 1986), pp. 8-13.\n20. Perry, Lee Tom, "Merging Successfully: Sending the "Right" Signals," Sloan Management Review, (Spring, 1986), pp. 47-57.\n21. Schein, Edgar H., "The Role of the Founder in Creating organizational culture," Organizational Dynamics, (Summer, 1983), pp. 13-28.\n22. Schein, Edgar H., "What You Need to Know About Organizational Culture," Training and Development Journal, (January, 1986), pp. 30-33.\n23. Schwartz, Howard & Davis, Stanley M., "Matching Corporate Culture and Business Strategy, "Organizational Dynamics, (Summer, 1981), pp. 30-48.\n24. Suchan, James & Scott, Clyde, "Unclear Contract Language and Its Effect on Corporate Culture," Business Horizons, (January - February, 1986), pp. 20-25.\n25. Waterman, Robert H., "The Seven Elements of Strategic Fit," Journal of Business Strategy, (Winter, 1982), pp. 70.\n26. Wind, Yoram & Clayramp, Henry J., "Planning Product Line Strategy: A Matrix Approach, "Journal of Marketing, vol. 40, No. 1, (January, 1976). pp. 2-9.\n27. Wind, Yoram & Mahajan, Vijay, "Designing Product and Business Portfolios," H.B.R., (January - February, 1981), pp. 155-165.\n28. Wind, Yoram, Mahajan, Vijay & Swire, Donald J., "An Emprical Comparison of Standardized Portfolio Models," Journal of Marketing, (Spring, 1983), pp.89-99. zh_TW
