1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 企業文化與策略規劃關係之研究
作者 黃明正
貢獻者 謝安田
黃明正
日期 1987
上傳時間 4-May-2016 17:07:03 (UTC+8)
參考文獻 參考書目
一、中文書籍論文
1.中華徵信所;台灣地區集團企業之研究，(台北:中華徵信所出版部，民國七十四年)。
2.司徒達賢、李仁芳和吳忠葦，企業概論，初版，(台北:教育部空中教學委員會，民國七十四年)。
3.高孔廉，企劃與控制制度，初版，(台北:六國出版社，民國七十五年)。
4.侯行凱，台灣集團企業經營策略之研究──投資組合模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。
5.許士軍，管理學，四版，(台北:東華書局股份有限公司，民國七十三年)。
6.劉振隆，我國集團企業經營策略之研究──B.C.G.模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。
7.謝安田，企業研究方法，(台北:謝安田自印，民國七十二年)。
8.謝安臣，企業經營策略，四版，(台北:謝安田自印，民國七十四年)。

二、中文期刊
1.許士軍，「有關黎、二氏「組織氣候」尺度在我國企業機構之適用性之探討，」政大學報，第26期，(民國六十一年),103頁至138頁。
2.陳希沼，「台灣地區集團企業之研究，」台銀季刊，第27卷，第3期，(民國六十五年),59頁至78頁。


三、英文書籍
1. Aaker, David A. , strategic Market Management. (N.Y.: John Wiley & Sons, 1984).
2. Abell, Derek, Strategic Market Planning: Problems and Analytical Perspectives, (Englewood Cliffs, N.J. : Prentice-Hall, 1979).
3. Ansoff, H. Igor, Corporate Strategy, (N.Y.: McGraw-Hill, 1965).
4. Anthony, Robert N., Dearden, John & Bedford, Norton M., Management Control Systems, (Homewood Illinois: Richard D. Irwin, Inc., 1985).
5. Chandler, A. D., strategy and Structure, (Cambridge MA: The M.I.T. Press, 1962), pp. 7-17.
6. Deal, E. & Kennedy, A. A., Corporate Cultures, (Reading, Mass.: Addison - Wesley, 1982).
7. Dermer, Jerry, Management Planning and Control System, (R.D. Irwin, Inc., 1977).
8. Hofer, C. W. & Schendel, Strategy Formulation: Analytical Concepts, (St. Paul, Minn. : West, 1978).
9. Kotler, Philip, Marketing Management: Analysis, Planning and Control, 5th rd. , (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1984).
10. Nunnally, Jum C., Psychometric Theory, (N.Y.: McGraw-Hill, 1978).
11. Quchi, William G., Theory 2, (Reading, Mass.: Addison - Wesley, 1981).
12. Pascale, R. T. & Athos, A. G., The Art of Japanese Management. (N.Y.: Warner, 1981).
13. Peters, Thomas J. & waterman, Robert H., In Search of Excellence, (N.Y.: Harper and Row, 1982).
14. Porter, Michael E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, (N.Y.: The Free Press, 1980).
15. Smith, Garry D., Arnold, Danny R. & Bizzell, Bobby G., Business Strategy and Policy, (Boston: Houghton Mifflin Co., 1985).
16. Vancil, Richard F., Decentralization: Ambiguity by Design, (Dow Jones - Irwin, 1978).
17. Wind, Yoram, Product Policy: Concepts, Methods and Strategy, (Reading, MA. : Addison - Wesley, 1982).
四、英文期刊
1. Barney, Jay B., "Organizational Culture: Can it be a Source of Sustained competitive Advantage?", Academy of Management Review, Vol. 11, No. 3, ( 1986), pp. 656-665.
2. Board, Robert, "Bridging the culture Chasm," Management Today, (March, 1985), pp. 88-92.
3. Boulton, William R. , Franklin, Stephen G. & Lindsay William M., "How Are Companies Planning Now? --A Survey", L.R.P., (February, 1982), ?. 83.
4. Boyle, Richard J., "Designing the Energetic Organization ...," Management Review, (August, 1983), pp. 20-25.
5. Burke, Marian C., "Strategic choice and Marketing Managers: An Examination of Business - Level Marketing Objectives," J.M.R., vol. XXI, (November, 1984), pp. 345-359.
6. Day, George S., "Diagnosing the Product Portfolio," Journal of Marketing, (April, 1977), pp- 29-38.
7. Deshpande, Rohit & Parasuraman, A. , "Linking Corporate Culture to Strategic Planning," Business Horizons, (May - June, 1986), pp. 28-37.
8. Gardner, Meryl P., "Creating a Corporate Culture for the Eighties," Business Horizons, (January - February, 1985), pp. 59-63.
9. George, Day, "Strategic Market Analysis and Definition: An Integrated Approach, " Strategic Management Journal, (July - September, 1981), pp. 281-300.
10. Hambrick, D. C., MacMillan, I.C. & Day, D. L., "Strategic Attributes and Performance in the BCG Matrix -- A PIMS - Based Analysis of Industrial Product Business," Academy of Management Journal, vol. 25, No. 3, (1982), pp. 510-531.
11. Haspeslagh, Philippe, "Portfolio Planning: Uses and Limits." H.B.R., (January - February, 1982), pp. 58-73.
12. Hanserman, Nancy R., "whistle - Blowing: Individual Morality in a Corporate Society," Business Horizons, (March - April, 1986), pp. 4-9.
13. Hedley, Barry, "Strategy and the "Business Portfolio", " L.R.P., (February, 1977), pp. 9-15.
14. Kiechel III. Walter, “Corporate Strategists under Fire," Fortune, (December 27, 1982), pp. 24-29.
15. Kilmann, Ralph H., Saxton, Mary J. & Serpa, Roy, “Issues in Understanding and Changing Culture," California Management Review, Vol. XXVIII, No. 2, (Winter, 1986), pp. 87-94.
16. Latry, Bernard & Chevalier, Michel, "Market Share Strategy and the Product Life Cycle, " Journal of Marketing, Vol. 38, No. 4, (October, 1974), pp. 29-34.
17. Lorsch, Jay W., "Managing Culture: The Invisible Barrier to Strategic Change," California Management Review, Vol. XXVIII , No. 2, (Winter, 1986), pp. 95-109.
18. Miller, Lawrence M., "Creating the New High - Commitment Culture," Supervisory Management, (August, 1985), pp. 21-28.
19. Myerson, Paul & Hamilton III , Robert D. , "Matching Corporate Culture and Technology," Sam Advanced Management Journal, (Winter, 1986), pp. 8-13.
20. Perry, Lee Tom, "Merging Successfully: Sending the "Right" Signals," Sloan Management Review, (Spring, 1986), pp. 47-57.
21. Schein, Edgar H., "The Role of the Founder in Creating organizational culture," Organizational Dynamics, (Summer, 1983), pp. 13-28.
22. Schein, Edgar H., "What You Need to Know About Organizational Culture," Training and Development Journal, (January, 1986), pp. 30-33.
23. Schwartz, Howard & Davis, Stanley M., "Matching Corporate Culture and Business Strategy, "Organizational Dynamics, (Summer, 1981), pp. 30-48.
24. Suchan, James & Scott, Clyde, "Unclear Contract Language and Its Effect on Corporate Culture," Business Horizons, (January - February, 1986), pp. 20-25.
25. Waterman, Robert H., "The Seven Elements of Strategic Fit," Journal of Business Strategy, (Winter, 1982), pp. 70.
26. Wind, Yoram & Clayramp, Henry J., "Planning Product Line Strategy: A Matrix Approach, "Journal of Marketing, vol. 40, No. 1, (January, 1976). pp. 2-9.
27. Wind, Yoram & Mahajan, Vijay, "Designing Product and Business Portfolios," H.B.R., (January - February, 1981), pp. 155-165.
28. Wind, Yoram, Mahajan, Vijay & Swire, Donald J., "An Emprical Comparison of Standardized Portfolio Models," Journal of Marketing, (Spring, 1983), pp.89-99.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006121
資料類型 thesis
dc.contributor.advisor 謝安田zh_TW
dc.contributor.author (Authors) 黃明正zh_TW
dc.creator (作者) 黃明正zh_TW
dc.date (日期) 1987en_US
dc.date.accessioned 4-May-2016 17:07:03 (UTC+8)-
dc.date.available 4-May-2016 17:07:03 (UTC+8)-
dc.date.issued (上傳時間) 4-May-2016 17:07:03 (UTC+8)-
dc.identifier (Other Identifiers) B2002006121en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90835-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄
誌謝………壹
圖目錄………伍
表目錄………陸
第一章 導論………1
第一節 研究動機………1
第二節 研究問題………3
第三節 研究目的與假設………5
第四節 研究架構………7
第二章 文獻探討………9
第一節 企業文化的操作性定表………9
第二節 策略規劃………11
第三節 企業文化與策略規劃的關係………14
第三章 波士頓顧問群模式與企業文化的整合………21
第一節 波士頓顧問群模式………21
第二節 生命週期模式………28
第三節 企業族類模式………32
第四節 模式的整合………41
第四章 資料分析………49
第一節 研究對象與範圍………49
第二節 資料來源………52
第三節 資料分析方法………53
第五章 實證結果………57
第一節 硬漢式企業文化與問號事業型態關係的驗證………57
第二節 以公司為賭注的企業文化與明星事業型態關係的驗證………60
第三節 工作努力/玩時盡興的企業文化與搖錢事業型態關係的驗證………62
第四節 注重過程的企業文化與苟延殘喘事業型態關係的驗證………64
第六章 結語………67
第一節 結論………67
第二節 建議………70
第三節 研究限制………72
附錄﹒問卷表………75
參考書目………81

圖目錄
圖1-1 策略規劃程序………3
圖2-1 奈根迪──艾斯塔芬模式………15
圖2-2 企業文化與策略規劃的關係………17
圖3-1 波士頓顧問團成長與佔有矩陣………23
圖3-2 成長與佔有矩陣──事業型態分類圖………25
圖3-3 產品生命週期與銷貨收入及利潤的關係………29
圖3-4 產品銷售與總銷售間的關係………31
圖3-5 企業文化構成要素圖………34
圖3-6 企業族類模式圖………36
圖3-7 企業族類模式在價值觀、英雄人物及儀式與典禮可有的表現方式………38
圖3-8 不同企業族類下的員工習性………40
圖3-9 BCG模式與生命週期模式的整合………42
圖3-10 生命週期模式與企業族類模式的整合………43
圖3-11 三模式的整合………45
圖4-1 分子公司事業型態歸類準則圖………54

表目錄
表1 硬漢式企業文化與問號事業型態關係的統計量計算………58
表2 以公司為賭注的企業文化與明星事業型態關係的統計量計算………61
表3 工作努力/玩時盡興的企業文化與搖錢事業型態關係的統計量計算………63
表4 注重過程的企業文化與苟延殘喘事業型態關係的統計量計算………65		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006121en_US
dc.title (題名) 企業文化與策略規劃關係之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
一、中文書籍論文
1.中華徵信所;台灣地區集團企業之研究，(台北:中華徵信所出版部，民國七十四年)。
2.司徒達賢、李仁芳和吳忠葦，企業概論，初版，(台北:教育部空中教學委員會，民國七十四年)。
3.高孔廉，企劃與控制制度，初版，(台北:六國出版社，民國七十五年)。
4.侯行凱，台灣集團企業經營策略之研究──投資組合模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。
5.許士軍，管理學，四版，(台北:東華書局股份有限公司，民國七十三年)。
6.劉振隆，我國集團企業經營策略之研究──B.C.G.模式之應用，(台北:國立政治大學企業管理研究所碩士論文，民國七十二年)。
7.謝安田，企業研究方法，(台北:謝安田自印，民國七十二年)。
8.謝安臣，企業經營策略，四版，(台北:謝安田自印，民國七十四年)。

二、中文期刊
1.許士軍，「有關黎、二氏「組織氣候」尺度在我國企業機構之適用性之探討，」政大學報，第26期，(民國六十一年),103頁至138頁。
2.陳希沼，「台灣地區集團企業之研究，」台銀季刊，第27卷，第3期，(民國六十五年),59頁至78頁。


三、英文書籍
1. Aaker, David A. , strategic Market Management. (N.Y.: John Wiley & Sons, 1984).
2. Abell, Derek, Strategic Market Planning: Problems and Analytical Perspectives, (Englewood Cliffs, N.J. : Prentice-Hall, 1979).
3. Ansoff, H. Igor, Corporate Strategy, (N.Y.: McGraw-Hill, 1965).
4. Anthony, Robert N., Dearden, John & Bedford, Norton M., Management Control Systems, (Homewood Illinois: Richard D. Irwin, Inc., 1985).
5. Chandler, A. D., strategy and Structure, (Cambridge MA: The M.I.T. Press, 1962), pp. 7-17.
6. Deal, E. & Kennedy, A. A., Corporate Cultures, (Reading, Mass.: Addison - Wesley, 1982).
7. Dermer, Jerry, Management Planning and Control System, (R.D. Irwin, Inc., 1977).
8. Hofer, C. W. & Schendel, Strategy Formulation: Analytical Concepts, (St. Paul, Minn. : West, 1978).
9. Kotler, Philip, Marketing Management: Analysis, Planning and Control, 5th rd. , (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1984).
10. Nunnally, Jum C., Psychometric Theory, (N.Y.: McGraw-Hill, 1978).
11. Quchi, William G., Theory 2, (Reading, Mass.: Addison - Wesley, 1981).
12. Pascale, R. T. & Athos, A. G., The Art of Japanese Management. (N.Y.: Warner, 1981).
13. Peters, Thomas J. & waterman, Robert H., In Search of Excellence, (N.Y.: Harper and Row, 1982).
14. Porter, Michael E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, (N.Y.: The Free Press, 1980).
15. Smith, Garry D., Arnold, Danny R. & Bizzell, Bobby G., Business Strategy and Policy, (Boston: Houghton Mifflin Co., 1985).
16. Vancil, Richard F., Decentralization: Ambiguity by Design, (Dow Jones - Irwin, 1978).
17. Wind, Yoram, Product Policy: Concepts, Methods and Strategy, (Reading, MA. : Addison - Wesley, 1982).
四、英文期刊
1. Barney, Jay B., "Organizational Culture: Can it be a Source of Sustained competitive Advantage?", Academy of Management Review, Vol. 11, No. 3, ( 1986), pp. 656-665.
2. Board, Robert, "Bridging the culture Chasm," Management Today, (March, 1985), pp. 88-92.
3. Boulton, William R. , Franklin, Stephen G. & Lindsay William M., "How Are Companies Planning Now? --A Survey", L.R.P., (February, 1982), ?. 83.
4. Boyle, Richard J., "Designing the Energetic Organization ...," Management Review, (August, 1983), pp. 20-25.
5. Burke, Marian C., "Strategic choice and Marketing Managers: An Examination of Business - Level Marketing Objectives," J.M.R., vol. XXI, (November, 1984), pp. 345-359.
6. Day, George S., "Diagnosing the Product Portfolio," Journal of Marketing, (April, 1977), pp- 29-38.
7. Deshpande, Rohit & Parasuraman, A. , "Linking Corporate Culture to Strategic Planning," Business Horizons, (May - June, 1986), pp. 28-37.
8. Gardner, Meryl P., "Creating a Corporate Culture for the Eighties," Business Horizons, (January - February, 1985), pp. 59-63.
9. George, Day, "Strategic Market Analysis and Definition: An Integrated Approach, " Strategic Management Journal, (July - September, 1981), pp. 281-300.
10. Hambrick, D. C., MacMillan, I.C. & Day, D. L., "Strategic Attributes and Performance in the BCG Matrix -- A PIMS - Based Analysis of Industrial Product Business," Academy of Management Journal, vol. 25, No. 3, (1982), pp. 510-531.
11. Haspeslagh, Philippe, "Portfolio Planning: Uses and Limits." H.B.R., (January - February, 1982), pp. 58-73.
12. Hanserman, Nancy R., "whistle - Blowing: Individual Morality in a Corporate Society," Business Horizons, (March - April, 1986), pp. 4-9.
13. Hedley, Barry, "Strategy and the "Business Portfolio", " L.R.P., (February, 1977), pp. 9-15.
14. Kiechel III. Walter, “Corporate Strategists under Fire," Fortune, (December 27, 1982), pp. 24-29.
15. Kilmann, Ralph H., Saxton, Mary J. & Serpa, Roy, “Issues in Understanding and Changing Culture," California Management Review, Vol. XXVIII, No. 2, (Winter, 1986), pp. 87-94.
16. Latry, Bernard & Chevalier, Michel, "Market Share Strategy and the Product Life Cycle, " Journal of Marketing, Vol. 38, No. 4, (October, 1974), pp. 29-34.
17. Lorsch, Jay W., "Managing Culture: The Invisible Barrier to Strategic Change," California Management Review, Vol. XXVIII , No. 2, (Winter, 1986), pp. 95-109.
18. Miller, Lawrence M., "Creating the New High - Commitment Culture," Supervisory Management, (August, 1985), pp. 21-28.
19. Myerson, Paul & Hamilton III , Robert D. , "Matching Corporate Culture and Technology," Sam Advanced Management Journal, (Winter, 1986), pp. 8-13.
20. Perry, Lee Tom, "Merging Successfully: Sending the "Right" Signals," Sloan Management Review, (Spring, 1986), pp. 47-57.
21. Schein, Edgar H., "The Role of the Founder in Creating organizational culture," Organizational Dynamics, (Summer, 1983), pp. 13-28.
22. Schein, Edgar H., "What You Need to Know About Organizational Culture," Training and Development Journal, (January, 1986), pp. 30-33.
23. Schwartz, Howard & Davis, Stanley M., "Matching Corporate Culture and Business Strategy, "Organizational Dynamics, (Summer, 1981), pp. 30-48.
24. Suchan, James & Scott, Clyde, "Unclear Contract Language and Its Effect on Corporate Culture," Business Horizons, (January - February, 1986), pp. 20-25.
25. Waterman, Robert H., "The Seven Elements of Strategic Fit," Journal of Business Strategy, (Winter, 1982), pp. 70.
26. Wind, Yoram & Clayramp, Henry J., "Planning Product Line Strategy: A Matrix Approach, "Journal of Marketing, vol. 40, No. 1, (January, 1976). pp. 2-9.
27. Wind, Yoram & Mahajan, Vijay, "Designing Product and Business Portfolios," H.B.R., (January - February, 1981), pp. 155-165.
28. Wind, Yoram, Mahajan, Vijay & Swire, Donald J., "An Emprical Comparison of Standardized Portfolio Models," Journal of Marketing, (Spring, 1983), pp.89-99.		zh_TW