1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 成屋及中古屋購買者通路選擇之研究
作者 汪益仁
貢獻者 謝安田
汪益仁
日期 1987
上傳時間 4-May-2016 17:08:00 (UTC+8)
參考文獻 參考者目
一、中文部份:
1.黃俊英著，多變量分析，台北:中國經濟企業研究所，民國七十五年元月二版。
2.劉南溟著，統計學，台北:三民書局，民國七十三年九月。
3.謝安田著，企業研究方法，民國七十二年十月。

二、英文部份:
1. James R. Lumpkin, Barnett A. Greenberg, Jac L. Goldstucker, “Marketplace Needs of the Elderly: Determinant Attributes and Store Choice” , Journal of Retailing, Vol. 61 , No. 2, Summer 1985, pp. 75-105.
2. Robert T. Green, Eric Langeard, and Alice C. Favell, “Innovation in the Serrice Sector: Some Empirical Findings", Journal of Marketing Research, Vol. XI, August 1974, pp. 323 - 326.
3. J. E. G. Bateson , “Self- Service Consumer : An Exploratory Study" Journal of Retailing, Vol. 61 , No. 3, Fall 1985, pp. 49-75.
4. Robert J. Graham, “The Role of Perception of Time in Consumer Research", Journal of Consumer Research, Vol. 7, March 1981, pp. 335-342.
5. James H. Myers and Mark I. Alpert, “Determinant Buying Attitudes: Meaning and Measurement” , Journal of Marketing, Vol. 32 , October 1968 , ??. 13 - 20 .
6. Leon G. Schiffman, “Perceived Risk in New Product Trial by Elderly Consumers”, Journal of Marketing Research, Vol. IX, February 1972, pp. 106 - 108.
7. Mark I. Alpert, “Identification of Determinant Attributes: A Comparison of Methods", Journal of Marketing Research, Vol. VIII , May 19 71 , pp. 184 - 191.
8. Jacoby, J. and Kaplan, L. , “The Components of Received Risk”, in M. Venkatesan, Ed. , Proceedings, Third Annual Convention of the Association for Consumer Research, 1972, pp. 382 - 393.
9. Thorgerson, Warren S., “Theory and Methods of Scaling", (New York: 1958).
10. Plummers, J. T. , “Life Style Patterns and Commercial Bank Credit Card Usage”, Journal of Marketing, (April 1971), pp. 35-41.
11. Roselius, Ted, “Consumer Ranking of Risk Reduction, Methods”, Journal of Marketing, (January 1971), pp. 56-61.
12. Reynolds, Fred D. and Darden, William R. , “Constructure Life Style and Psychographics", in William D. Well, Ed., “Life style and Psychographics " , (Chicago: AMA , 1974), pp. 71 - 76.
13. Pride, William M. and Ferrell, O. C., Marketing: Basic Concepts and Decisions, 4th, Ed.,台北,華泰書局,1985.
14. Wells, W. D. and Tigert, D. J. , “Activities, Interest and Opinions”, Journal of Advertising Research, (August 1971), pp. 27-35.
15. Cohen, Joel B. , Fishbein, Martin, and Ahtola, Olli.T., “The Nature and Use of Expectancy-Value Model in Consumer Attitude Research”, Journal of Marketing Research, (November 1972), pp. 456 - 460.
16. Brody, Robert P. and Cunningham, Scott M., “Personality Variables and The Consumer Decision Process”, Journal of Marketing Research, (February 1968), pp. 50-57.
17. Kolter, Philip, Marketing Management: Analysis, Planning and Control, 4th , Ed. , 台北,東南書局,1980.
18. Howard, John A. , and Sheth, Jagdish N. , The Theory of Buyer Behavior, (New York: John Willey & Sons, Inc., 1969), p. 132.
19. Pessemier, Edgar A. , “A New Way to Determine Buying Decisions", Journal of Marketf.ng , vol. 24 ( 1959), pp. 41- 46.
20. Towle, Jeffrey G. and Martin, Claude R. , “ The Elderly Consumer: One Segment or Many ?", in Beverlee B. Anderson, Ed. , Advances in Consumer Research, vol. 3 Association for Consumer Research, 1976, pp. 463-468.
21. Cunningham, Scott M. , “The Major Dimensions of Perceived Risk”, in Donald F. Cox, Ed., Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University Press, 1967), pp. 82- 108.
22. Fishbein, Martin and Ajzen, Icel, “Beliefs, Attitude, Intension and Behavior: An Introduction to Theory and Reaearch", Reading, Addison-Wesley, 1975, p. 6.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006153
資料類型 thesis
dc.contributor.advisor 謝安田zh_TW
dc.contributor.author (Authors) 汪益仁zh_TW
dc.creator (作者) 汪益仁zh_TW
dc.date (日期) 1987en_US
dc.date.accessioned 4-May-2016 17:08:00 (UTC+8)-
dc.date.available 4-May-2016 17:08:00 (UTC+8)-
dc.date.issued (上傳時間) 4-May-2016 17:08:00 (UTC+8)-
dc.identifier (Other Identifiers) B2002006153en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/90861-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.tableofcontents 目錄
第一章 緒論………1
第一節 研究背景………1
第二節 研究動機………2
第三節 研究目的及研究問題………3
第四節 研究限制………4
第二章 文獻探討………7
第一節 文獻探討………7
第二節 觀念性架構………17
第三節 研究假設………19
第三章 研究方法………29
第一節 研究變數與操作性定義………29
第二節 抽樣設計………33
第三節 資料分析方法………35
第四章 結果分析(一)41
第一節 評估準則構面的決定………41
第二節 生活型態構面的決定………49
第三節 生活型態與評估準則關係之探討………55
第四節 結果討論………60
第五章 結果分析(二) ………65
第一節 經驗對評估準則重要性的影響………65
第二節 空間對評估準則重要性的影響………67
第三節 人口統計變數對評估準則重要性的影響………68
第四節 採取不同通路的購屋者對評估準則重要性看法之分析………92
第五節 評估準則達成程度之認知差異分析………95
第六節 本章結論………105
第六章 結論與建議………109
第一節 結論………109
第二節 行銷上的建議………113
第三節 未來研究建議………115
參考書目………117
附錄:本研究問卷………123

圖表目錄
圖2-1 服務生產系統………9
圖2-2 EKB模式………15
圖2-3 觀念性架構………18
圖3-1 分析方法使用示意圖………36
圖4-1 第一組R1關係圖………60
圖4-2 第二組R2關係圖………61
圖5-1 差異認知結果示意圖………102
表4-1 評估準則因素分析表………44
表4-2 評估準則之因素矩陣………45
表4-3 新舊構面比較表………46
表4-4 生活型態因素分析表………50
表4-5 生活型態之因素矩陣………51
表4-6 因素1問項一覽表………51
表4-7 因素2問項一覽表………51
表4-8 因素3問項一覽表………52
表4-9 因素4問項一覽表………52
表4-10 因素5問項一覽表………53
表4-11 因素6問頂一覽表………53
表4-12 因素7問項一覽表………54
表4-13 因素8問項一覽表………54
表4-14 因素9問項一覽表………55
表4-15 生活型態與評估準則相關矩陣………56
表4-16 五組規則相關係數及顯著性檢定………58
表4-17 生活型態與評估準則之規則係數………59
表5-1 不同購屋經驗群之評估準則變異數分析表………66
表5-2 不同空間群之評估準則變異數分析表………67
表5-3 不同人口統計變數之評估準則變異數分析表………69
表5-4 性別在評估準則之平均值………70
表5-5 不同年齡群於自由意志之兩兩比較表………71
表5-6 不同年齡群於時間之兩兩比較表………71
表5-7 不同職業於降低財務風險之二二比較表………77
表5-8 不同教育程度於便利性之二二比較表………79
表5-9 不同教育程度於時間之二二比較表………81
表5-10 不同家庭生命週期階段於時間之二二比較表………83
表5-11 不同所得於便利性之二二比較表………86
表5-12 不同所得於時間之二二比較表………89
表5-13 採取不同通路者之評估準則變異數分析………93
表5-14 採取不同通路者於便利性之二二比較表………94
表5-15 採取不同通路者於時間之二二比較表………95
表5-16 採取不同通路者對兩通路之差異性認知的變異數分析表(A) ………97
表5-17 採取不同通路者對兩通路之差異性認知的差異數分析表(B)………99
表5-18 本章結果彙總表................................................106
表6-1 結果彙總表………115		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006153en_US
dc.title (題名) 成屋及中古屋購買者通路選擇之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考者目
一、中文部份:
1.黃俊英著，多變量分析，台北:中國經濟企業研究所，民國七十五年元月二版。
2.劉南溟著，統計學，台北:三民書局，民國七十三年九月。
3.謝安田著，企業研究方法，民國七十二年十月。

二、英文部份:
1. James R. Lumpkin, Barnett A. Greenberg, Jac L. Goldstucker, “Marketplace Needs of the Elderly: Determinant Attributes and Store Choice” , Journal of Retailing, Vol. 61 , No. 2, Summer 1985, pp. 75-105.
2. Robert T. Green, Eric Langeard, and Alice C. Favell, “Innovation in the Serrice Sector: Some Empirical Findings", Journal of Marketing Research, Vol. XI, August 1974, pp. 323 - 326.
3. J. E. G. Bateson , “Self- Service Consumer : An Exploratory Study" Journal of Retailing, Vol. 61 , No. 3, Fall 1985, pp. 49-75.
4. Robert J. Graham, “The Role of Perception of Time in Consumer Research", Journal of Consumer Research, Vol. 7, March 1981, pp. 335-342.
5. James H. Myers and Mark I. Alpert, “Determinant Buying Attitudes: Meaning and Measurement” , Journal of Marketing, Vol. 32 , October 1968 , ??. 13 - 20 .
6. Leon G. Schiffman, “Perceived Risk in New Product Trial by Elderly Consumers”, Journal of Marketing Research, Vol. IX, February 1972, pp. 106 - 108.
7. Mark I. Alpert, “Identification of Determinant Attributes: A Comparison of Methods", Journal of Marketing Research, Vol. VIII , May 19 71 , pp. 184 - 191.
8. Jacoby, J. and Kaplan, L. , “The Components of Received Risk”, in M. Venkatesan, Ed. , Proceedings, Third Annual Convention of the Association for Consumer Research, 1972, pp. 382 - 393.
9. Thorgerson, Warren S., “Theory and Methods of Scaling", (New York: 1958).
10. Plummers, J. T. , “Life Style Patterns and Commercial Bank Credit Card Usage”, Journal of Marketing, (April 1971), pp. 35-41.
11. Roselius, Ted, “Consumer Ranking of Risk Reduction, Methods”, Journal of Marketing, (January 1971), pp. 56-61.
12. Reynolds, Fred D. and Darden, William R. , “Constructure Life Style and Psychographics", in William D. Well, Ed., “Life style and Psychographics " , (Chicago: AMA , 1974), pp. 71 - 76.
13. Pride, William M. and Ferrell, O. C., Marketing: Basic Concepts and Decisions, 4th, Ed.,台北,華泰書局,1985.
14. Wells, W. D. and Tigert, D. J. , “Activities, Interest and Opinions”, Journal of Advertising Research, (August 1971), pp. 27-35.
15. Cohen, Joel B. , Fishbein, Martin, and Ahtola, Olli.T., “The Nature and Use of Expectancy-Value Model in Consumer Attitude Research”, Journal of Marketing Research, (November 1972), pp. 456 - 460.
16. Brody, Robert P. and Cunningham, Scott M., “Personality Variables and The Consumer Decision Process”, Journal of Marketing Research, (February 1968), pp. 50-57.
17. Kolter, Philip, Marketing Management: Analysis, Planning and Control, 4th , Ed. , 台北,東南書局,1980.
18. Howard, John A. , and Sheth, Jagdish N. , The Theory of Buyer Behavior, (New York: John Willey & Sons, Inc., 1969), p. 132.
19. Pessemier, Edgar A. , “A New Way to Determine Buying Decisions", Journal of Marketf.ng , vol. 24 ( 1959), pp. 41- 46.
20. Towle, Jeffrey G. and Martin, Claude R. , “ The Elderly Consumer: One Segment or Many ?", in Beverlee B. Anderson, Ed. , Advances in Consumer Research, vol. 3 Association for Consumer Research, 1976, pp. 463-468.
21. Cunningham, Scott M. , “The Major Dimensions of Perceived Risk”, in Donald F. Cox, Ed., Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University Press, 1967), pp. 82- 108.
22. Fishbein, Martin and Ajzen, Icel, “Beliefs, Attitude, Intension and Behavior: An Introduction to Theory and Reaearch", Reading, Addison-Wesley, 1975, p. 6.		zh_TW