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題名 電視新聞播報人專業形象之研究
作者 蘇瑞仁
貢獻者 陳世敏
蘇瑞仁
日期 1988
上傳時間 5-May-2016 13:37:16 (UTC+8)
摘要 摘要
參考文獻 參考書目
一、中文部份
石永貴(民五一) 台北電視節目製作之實際研究。台北:國立政治大學新聞研究所碩士論文。
民生報(民七五) 「三台新聞部主管談主播人選之報導」第十一版，四月四日。
民生報(民七五) 「票選廣告明星之報導」第十一版，一月一日。
自立晚報(民七六) 「金鐘獎評審報導」第九版，三月二十五日。
杜麗芳(民七三) 台灣地區民眾收看電視新聞與氣象報告的動機與行為研究。台北:國立政治大學新聞研究所碩士論文。
馬驥伸(民五五) 我國電視新聞處理與發展的探討。台北:國立政治大學新聞研究所碩士論文。
陳世敏(民六九) 「誰在乎電視新聞」，綜合月刊，一月號，頁八七~九一。
梁興國(民六三) 「簡述美國的電視新聞」，廣播與電視，二十六期，頁七九~八十。
張勤(民七二) 電視新聞。台北;三民書局。
程之行(民六九) 「CBS新聞廣播衛冕戰」，廣播與電視，三十八期，頁八六~九二。
葉蔚明(民七四) 「電視新聞播報大觀」，視聽傳播，三十一期，頁十一~十三。
葉廣海(民六五) 「電視新聞面面觀」，報學，五卷六期，頁四八。
潘家慶、王石番、謝瀛春(民七五) 台灣地區民眾傳播行為研究。台北;行政院國科會七十五年度專題研究報告。
黎世芬(民七十) 「電子新聞的觀察興建言」，報學六卷七期，頁九十~九三。

二、英文部份
Barbara Matusow (1985) "Anchors Abroad," Channel of Communication. 4(5):41-43.
David Brinkley (1966) "TV News and the Star System," Televioion Quarterly. 5(2):16.
David Markham (1968) "The Dimensions of Source Credibility of Television Newscaster," Journal of Communication. 18(1):57-64.
Douglas Cater and Richard Adler (1975) (eds.) Television as a Social Force. N.Y.: Praeger.
Barbara Mastusow (1985) "Anchors Abroad," Channel of Communication. 5(5):41-43.
David Brinkley (1966) "TV News and the Star System," Television Quarterly. 5(2):16.
David Markham (1968) "The Dimensions of Source Credibility of Television Newscaster, "Journal of Communication. 18(1):57-64.
Douglos Cater and Richard Adler (1975) ( eds.) Television as a Social Force. N.Y.:Praeger .
Earl R.Rabbie (1979) The Practice of Social Research. Belmont, California: Wadsworth Co, pp. 395-410
Edward Jay epstein (1973) News From Nowhere. N.Y.: Vintage Books, pp. 90-101
Fang,Irving (1980) Television New`s, Radio News. St.Paul: Rada Press, pp. 157-160
Frederick Williams (1963) " A Factor Analysis of Judgements of Radio Newscasters," Journal of Broadcasting. 7(2): 135-143.
Gertrude Joch Robinson (1984) "Television News and the Claim to Facticity," in Willard D. Rowland, Jr. and Bruce Watkins (ed.) Interpreting Television. Beverly Hills, California
pp.199-221 Sage y
Gregor.T.Goetalals (1981) The TV Ritual. Boston Beacon Press, pp.25-26
Herbert J. Gans (1979) Deciding What`s News. N. Y.: Random House, p.298
Herschel Shosteck (1974) "Factors Influencing Appeal of TV News Personalities, "Journal of Broadcasting. 18(1):63-71
Hindman, James Thoman (1979) TV Acting. N. Y.:Hastings Housh Co, pp.94-98
Howard S.Friedman, Timothy I.Mertz, and M. Robin Dimatteo (1980) " Perceived Bias in the Facial Expressions of Television News Broadcasters, Journal of Communication. 30:103-111
Hyde, Stuart Wallace (1983) Television and Radio Annoucing. Boston: Houghton Miffin Co. pp.122-382
James W. Tankard, Jr., J. Sean Mc Cleneghan, Vijay Ganju, Eui Bun Lee, Cherl Olkes, and Diane DuBose (1977) " Nonverbal Cues and Television News, Journal of Communication. 127:106-111
Jon Baggaley, Steve Duck (1978) Dynamics of Television. N.Y.: Saxon House, pp.85-120
Judee K.Burgoon (1978) "Attributes of Newscaster`s Voice as Predictors of His Credibility,
Journalism Quarterly.55:276-300
Keith P. Sanders and Michael Pritchett (1971) "Some Influences of Appearance on Television Newscaster Appeal, "Journal of Broadcasting.15:293-301
Lesile W. Sargent (1965) "Communication Image and News Reception," Journalism Quarterly. 42:35-42.
Mark R. Levy (1978) " The Audience Experience with Television News," Journalism Monograph.55:1-29 .
Mervin D. Lynch and Leonard H. Sassenrath (1966) "Dimensions of Personality Association of Television Network Newscasters, "Journal of Broadcasting. 10(1):33-43.
Paul M. Kjeldergard (1961) "Attributes towards Newscasters as Measured by ?the Semantic Differential," Journal of Applied Psychology. 45(1):35-40.
Raymond S. L .Lee (1978) "Credibility of Newspaper and TV News," Journalism Quarterly. 55:282-286.
Rick Houlberg and John Dimmick (1980) "Influences on TV Newscasters On-Camera Image," Journalism Quarterly. 57:481-485.
Robert K. Timens (1970) "Some Relationships of Camera Angle to Communicator Credibility," Journal of Broadcasting. 14(4):483-490.
Ron Powers (1977) The Newscaster: The News Business as Show Business. N.Y.: St. Martin`s Press.
Sharon Lynn Sperry(1976) Te1evision News as Narrative. N.Y.: Praeger, PP.129-146.
Stuart W. hyde(1983) Television and Radio Announcing. Boston: Houghton Mifflin CO, P.382.
Susan Whittaker and Ron Whittaker (1976) "Relative Effectiveness of Male and Female Newscasters," Journal of Broadcasting. 20(2):177-183.
Vernon A. Stone (1974) "Attitudes toward Television Newswomen," Journal of Broadcasting. 18(1):49-61.
Virginia Andreoli and Stephen Worchel (1978) "Effects of Media, Communicator, and Message Position on Attitude Change," Public Opinion Quarterly. 42:59-70.
William L. Cathcart (1970) "Viewers Needs and Desires in Television Newscasters," Journal of Broadcasting. 14(1):55-62.
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005984
資料類型 thesis
dc.contributor.advisor 陳世敏zh_TW
dc.contributor.author (Authors) 蘇瑞仁zh_TW
dc.creator (作者) 蘇瑞仁zh_TW
dc.date (日期) 1988en_US
dc.date.accessioned 5-May-2016 13:37:16 (UTC+8)-
dc.date.available 5-May-2016 13:37:16 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 13:37:16 (UTC+8)-
dc.identifier (Other Identifiers) B2002005984en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91143-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.abstract (摘要) 摘要zh_TW
dc.description.tableofcontents 目錄
序
摘要
第一章 緒論………1
第一節 研究動機與目的………1
第二節 相關文獻探討………3
第三節 名詞界定與研究問題………18
第二章 研究方法………21
第一節 研究樣本………21
第二節 研究工具………22
第三節 調查過程………29
第四節 統計方法………30
第三章 資料分析………31
第一節 播報人條件與受試者特性之相關分析………31
第二節 播報人熟悉度………54
第三節 播報人專業形象因素分析………56
第四節 播報人專業形象之比較………64
第四章 結論………73
第一節 主要研究發現………73
第二節 討論及建議………76
參考書目………82
附錄一 問卷………88

圖表目錄
圖1-1 本研究架構圖………20
圖3-1 李艷秋專業形象平均值………67
圖3-2 熊旅揚專業形象平均值………68
圖3-3 李四端專業形象平均值………69
圖3-4 顧安生專業形象平均值………70
圖3-5 傅達仁專業形象平均值………71
圖3-6 陳藹玲專業形象平均值………72
表2-1 原始樣本分佈情況………21
表2-2 播報人專業條件與專業形象量表信度考驗表………27
表2-3 播報人熟悉度及個別量表信度考驗係數………27
表2-4 問卷數與回收率………29
表3-1 性別對播報人性別意見分佈表………32
表3-2 性別對播報人年齡意見分佈表………32
表3-3 性別對播報人學歷意見分佈表………33
表3-4 性別對播報人省籍意見分佈表………34
表3-5 重要程度計分方式………34
表3-6 性別與播報人條件T值檢定………35
表3-7 系別對播報人性別意見分佈表………36
表3-8 系別對播報人年齡意見分佈表………37
表3-9 系別對播報人學歷意見分佈表………37
表3-10 系別與播報人條件T值檢定………38
表3-11 收視頻數對播報人性別意見分佈表………40
表3-12 收視頻數對播報人年齡意見分佈表………41
表3-13 收視頻數對播報人學歷意見分佈表………42
表3-14 收視頻數與播報人條件F值檢定………43
表3-15 收視台別對播報人性別意見分佈表………45
表3-16 收視台別對播報人年齡意見分佈表………46
表3-17 收視台別對播報人學歷意見分佈表………47
表3-18 收視台別與播報人條件F值檢定………48
表3-19 收視時段對播報人性別意見分佈表………49
表3-20 收視時段對播報人年齡意見分佈表………50
表3-21 收視時段對播報人學歷意見分佈表………51
表3-22 收視時段與播報人條件F值檢定………52
表3-23 熟悉度計分方式………54
表3-24 播報人熟悉度排列表………55
表3-25 量表前後測α係數………56
表3-26 播報人專業形象因素分析………57
表3-27 專業形象因素與受試者性別T值檢定………59
表3-28 專業形象因素與受試者系別T值檢定………59
表3-29 專業形象因素與收視頻數F值檢定………60
表3-30 專業形象因素與收視台別F值檢定………
表3-31 專業形象因素與收視時段F值檢定………62
表3-32 專業形象因素與播報人皮耳森相關檢定………63
表3-33 六位播報人專業形象之比較………64		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005984en_US
dc.title (題名) 電視新聞播報人專業形象之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
一、中文部份
石永貴(民五一) 台北電視節目製作之實際研究。台北:國立政治大學新聞研究所碩士論文。
民生報(民七五) 「三台新聞部主管談主播人選之報導」第十一版，四月四日。
民生報(民七五) 「票選廣告明星之報導」第十一版，一月一日。
自立晚報(民七六) 「金鐘獎評審報導」第九版，三月二十五日。
杜麗芳(民七三) 台灣地區民眾收看電視新聞與氣象報告的動機與行為研究。台北:國立政治大學新聞研究所碩士論文。
馬驥伸(民五五) 我國電視新聞處理與發展的探討。台北:國立政治大學新聞研究所碩士論文。
陳世敏(民六九) 「誰在乎電視新聞」，綜合月刊，一月號，頁八七~九一。
梁興國(民六三) 「簡述美國的電視新聞」，廣播與電視，二十六期，頁七九~八十。
張勤(民七二) 電視新聞。台北;三民書局。
程之行(民六九) 「CBS新聞廣播衛冕戰」，廣播與電視，三十八期，頁八六~九二。
葉蔚明(民七四) 「電視新聞播報大觀」，視聽傳播，三十一期，頁十一~十三。
葉廣海(民六五) 「電視新聞面面觀」，報學，五卷六期，頁四八。
潘家慶、王石番、謝瀛春(民七五) 台灣地區民眾傳播行為研究。台北;行政院國科會七十五年度專題研究報告。
黎世芬(民七十) 「電子新聞的觀察興建言」，報學六卷七期，頁九十~九三。

二、英文部份
Barbara Matusow (1985) "Anchors Abroad," Channel of Communication. 4(5):41-43.
David Brinkley (1966) "TV News and the Star System," Televioion Quarterly. 5(2):16.
David Markham (1968) "The Dimensions of Source Credibility of Television Newscaster," Journal of Communication. 18(1):57-64.
Douglas Cater and Richard Adler (1975) (eds.) Television as a Social Force. N.Y.: Praeger.
Barbara Mastusow (1985) "Anchors Abroad," Channel of Communication. 5(5):41-43.
David Brinkley (1966) "TV News and the Star System," Television Quarterly. 5(2):16.
David Markham (1968) "The Dimensions of Source Credibility of Television Newscaster, "Journal of Communication. 18(1):57-64.
Douglos Cater and Richard Adler (1975) ( eds.) Television as a Social Force. N.Y.:Praeger .
Earl R.Rabbie (1979) The Practice of Social Research. Belmont, California: Wadsworth Co, pp. 395-410
Edward Jay epstein (1973) News From Nowhere. N.Y.: Vintage Books, pp. 90-101
Fang,Irving (1980) Television New`s, Radio News. St.Paul: Rada Press, pp. 157-160
Frederick Williams (1963) " A Factor Analysis of Judgements of Radio Newscasters," Journal of Broadcasting. 7(2): 135-143.
Gertrude Joch Robinson (1984) "Television News and the Claim to Facticity," in Willard D. Rowland, Jr. and Bruce Watkins (ed.) Interpreting Television. Beverly Hills, California
pp.199-221 Sage y
Gregor.T.Goetalals (1981) The TV Ritual. Boston Beacon Press, pp.25-26
Herbert J. Gans (1979) Deciding What`s News. N. Y.: Random House, p.298
Herschel Shosteck (1974) "Factors Influencing Appeal of TV News Personalities, "Journal of Broadcasting. 18(1):63-71
Hindman, James Thoman (1979) TV Acting. N. Y.:Hastings Housh Co, pp.94-98
Howard S.Friedman, Timothy I.Mertz, and M. Robin Dimatteo (1980) " Perceived Bias in the Facial Expressions of Television News Broadcasters, Journal of Communication. 30:103-111
Hyde, Stuart Wallace (1983) Television and Radio Annoucing. Boston: Houghton Miffin Co. pp.122-382
James W. Tankard, Jr., J. Sean Mc Cleneghan, Vijay Ganju, Eui Bun Lee, Cherl Olkes, and Diane DuBose (1977) " Nonverbal Cues and Television News, Journal of Communication. 127:106-111
Jon Baggaley, Steve Duck (1978) Dynamics of Television. N.Y.: Saxon House, pp.85-120
Judee K.Burgoon (1978) "Attributes of Newscaster`s Voice as Predictors of His Credibility,
Journalism Quarterly.55:276-300
Keith P. Sanders and Michael Pritchett (1971) "Some Influences of Appearance on Television Newscaster Appeal, "Journal of Broadcasting.15:293-301
Lesile W. Sargent (1965) "Communication Image and News Reception," Journalism Quarterly. 42:35-42.
Mark R. Levy (1978) " The Audience Experience with Television News," Journalism Monograph.55:1-29 .
Mervin D. Lynch and Leonard H. Sassenrath (1966) "Dimensions of Personality Association of Television Network Newscasters, "Journal of Broadcasting. 10(1):33-43.
Paul M. Kjeldergard (1961) "Attributes towards Newscasters as Measured by ?the Semantic Differential," Journal of Applied Psychology. 45(1):35-40.
Raymond S. L .Lee (1978) "Credibility of Newspaper and TV News," Journalism Quarterly. 55:282-286.
Rick Houlberg and John Dimmick (1980) "Influences on TV Newscasters On-Camera Image," Journalism Quarterly. 57:481-485.
Robert K. Timens (1970) "Some Relationships of Camera Angle to Communicator Credibility," Journal of Broadcasting. 14(4):483-490.
Ron Powers (1977) The Newscaster: The News Business as Show Business. N.Y.: St. Martin`s Press.
Sharon Lynn Sperry(1976) Te1evision News as Narrative. N.Y.: Praeger, PP.129-146.
Stuart W. hyde(1983) Television and Radio Announcing. Boston: Houghton Mifflin CO, P.382.
Susan Whittaker and Ron Whittaker (1976) "Relative Effectiveness of Male and Female Newscasters," Journal of Broadcasting. 20(2):177-183.
Vernon A. Stone (1974) "Attitudes toward Television Newswomen," Journal of Broadcasting. 18(1):49-61.
Virginia Andreoli and Stephen Worchel (1978) "Effects of Media, Communicator, and Message Position on Attitude Change," Public Opinion Quarterly. 42:59-70.
William L. Cathcart (1970) "Viewers Needs and Desires in Television Newscasters," Journal of Broadcasting. 14(1):55-62.		zh_TW