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題名 專業階層閱報行為研究 : 以臺北市醫師.律師.會計師與建築師為例
作者 鐘起惠
貢獻者 鄭瑞城
鐘起惠
日期 1988
上傳時間 5-May-2016 13:37:37 (UTC+8)
摘要 論文提要
參考文獻 參考書目
     I、中文部份
     1.出版年鑑。台北:中國出版公司，民七十五年。
     2.台灣省政府主計處編印。台灣省家庭收支調查報告。台中:台灣省政府主計處，民七十四年。
     3.行政院主計處編印。台灣地區個人所得分配調查報告。台北:行政院主計處，民七十四年。
     4.李迺雄。「四大名師－一群鍍金的專業人才」。卓越雜誌，第十八期。民七十五年。
     5.卓?志。「接觸對郵寄問卷回收率的影響」。民意學術專刊，秋季號。民七十五年。
     6.徐正光、黃順二(合譯)。調查分析的邏輯。台北:黎明文化事業公司，民六十八年。
     7.徐佳士。大眾傳播理論。台北:記者公會，民六十八年。
     8.中國時報。「專科醫師法之誕生」。台北:中國時報，民七十五年，四月卅日。
     9.潘家慶、曠湘霞、王石番。政令宣導與媒體效用之調查研究。台北:國立政治大學新聞研究所，民七十三年。
     10.謝高橋編著。社會學。台北:巨流圖書公司，民七十三年。
     
     
     II、英文部份：
     1. Abercrombie, N. et al. The Penguin Dictionary of Sociology, N.Y.: Penguin Books Ltd., 1984.
     2. Andreasen, M. and H. H. Steeves. “Assertive Response to on the Job Sex Discrimination as a Possible Predictor of Newspaper Reading Behavior” Newspaper Research Journal. Vol. 5, No. 4, 1984.
     3. Barber, B. Social Stratification: A Comparative Analysis of Structure and Process. N.Y.: The Free Press, 1952.
     4. Becker, L. B. “Measurement of Gratification” Communication Research. Vol. 6, 1979.
     5. Berger, A.A. Media Analysis Techniques. London: Sage Publications, 1982.
     6. Blood, W., G. J. Keir and N. Wang. “Newspaper Use and Gratification in Hawaii” Newspaper Research Journal. Vol. 4, 1983.
     7. Blumler, J. G. “The Role of Theory in Uses and Gratification Research” Communication Research. Vol. 6, 1979.
     8. Blumler, J. G. “The Social Character of Media Gratification” Paper presented to panel on The Evolution of the Uses and Gratification Paradigm: A Ten-Year Assessment. Annual Conference of the International Communication. San Fancisco, 1984.
     9. Bogart, Leo. “The Future of the Metropolitan Daily” Journal of Communication. Vol. 25, 1975.
     10. Bogart, Leo. “Who Reads, What, When, Where, and Why in American Newspaper” Press and Public. N.J.: Lawrence Erlbaum Associates, 1981.
     11. Burgoon, J. K. and M. Burgoon. “The Functions of the Daily Newspaper” Newspaper Research Journal. Vol. 2, No.4, 1981.
     12. Gurgoon, J. K. and M. Burgoon. “Predictors of Newspaper Readership” Journalism Quarterly. Vol. 57, No. 4, 1980.
     13. Burgoon, J. K., M. Burgoon and Wilkinsin. “Dimensions of Content Readership in 10 Newspaper Markets” Journalism Quarterly. 1983.
     14. Caplow, T. The Sociology of Work. Minneapolis: University of Minnesota Press, 1954.
     15. Chen, S. Y. The Media Behavior of Upper Middle Class in Taiwan ROC. Taipei: National Science Council, 1983.
     16. Denbow, C.J. “A Test of Predictors of Newspaper Subscribing” Journalism Quarterly. Vol. 52, 1975.
     17. Duncan, O.D. “A Socioeconomic Index for All Occupations” Occupations and Social Status. N. Y.: Free Press, 1961.
     18. Einsiedel, E.F. and Tully H. A. “Newspaper Use by Working and Non-Working Women” Newspaper Research Journal. Vol. 2, No. 4, 1981.
     19. Elliott, P. “Uses and Gratifications Research: A Critique and a Sociological Alternative” Current Perspectives on Gratifications Research. London: Sage Publications, 1974.
     20. Fleming, D. B. and L. J. Weber. “Teenage News Knowledge and Media Use” Newspaper Research Journal. Vol. 4, No.1, 1982.
     21. Freidson, E. “Professions and the Occupational Principle” The Professions and Their Prospects. Calif: Sage Publication, 1974.
     22. Greenberg, B. S. and H. Kumata. “National Sample Predictors of Mass Media Use” Journalism Quarterly. Vol. 45, 1968.
     23. Hall, R. H. Occupations and the Social Structure. N.J.: Prentice-Hall, 1975.
     24. Katz, E., J. G. Blumler and M. Gurevitch. “Utilization of Mass Communication by the Individual” Current Perspectives on Gratifications Research. London: Sage Publications, 1974.
     25. Kippax, S. and J. P. Murray. “Using the Mass Media: Need Gratification and Perceived Utility” Communication Research. Vol. 7, 1980.
     26. Krauss, I. Stratification, Class and Conflict. N.Y.: The Free Press, 1976.
     27. Lain, L.B. “More Evidence on the Needs of Readers” Newspaper Research Journal. Vol. 6, No. 4, 1985.
     28. Lehnert, E. “The Youth Market’s Ideal Newspaper” Newspaper Research Journal. Vol. 2, No. 3, 1981.
     29. Lichtenstein, A. and L. Rosenfeld. “Uses and Misuses of Gratifications Research” Communication Research. 1983.
     30. Littlejohn, J. Social Stratification. London: George Allen and Unwin Ltd., 1972.
     31. Lynn, J. R. “Newspaper Ad Impact in Non-Metropolitan Markets” The Advertising Research. Vol. 21, No. 4, 1981.
     32. Matras, J. Social Inequality, Stratification and Mobility. N. J.: Prentice-Hall Inc., 1975.
     33. Mayer, K.B. and W. Buckley. Class and Society. N.Y.: Ramdon House, 1969.
     34. Mcleod, J. M. and S. Y. Choe. “An Analysis of Five Factors Affecting Newspaper Circulation” American Newspaper Publications Association News Research Report. Vol. 10, 1978.
     35. McNelly, J. T., R. Bush and H. E. Bishop. “Cosmopolitan Media Usage in the Diffusion of International Affairs News” Journalism Quarterly. Vol. 45, 1968.
     36. Moore, W. E. The Professions: Roles and Rules. N.Y.: Russell Sage Foundation, 1970.
     37. Murphy, R. D. Mass Communication and Human Interaction. Boston: Houghton Mifflin Co., 1977.
     38. O’keefe, G. J. Jr. and H. T. Spetnagel. “Patterns of College Undergraduates’ Use of Selected News Media” Journalism Quarterly. Vol. 50, 1973.
     39. Owen, C. Social Stratification. N.Y.: Humanities Press, 1968.
     40. Penrose, J., D. H. Weaver, R. R. Cole and D. L. Shaw. “The Newspaper Nonreader 10 Years Later” Journalism Quarterly. Vol. 51, 1974.
     41. Piramidin, V. A. “Evaluative Attitudes towards the Newspaper” Sociology of Mass Communication. N.Y.: Sage, 1972.
     42. Quarles, R. C. and J. P. Robinson. Sex Role Differences in Newspaper Readership. Paper presented to the Theory and Methodology Division Association for education in Journalism. Houston, 1979.
     43. Rarick, G. R. “Differences between Daily Newspaper Subscribers and Non-Subscribers” Journalism Quarterly. Vol. 50, 1973.
     44. Reiss, Jr. A. J. Occupations and Social Status. N.Y.: Free Press of Glencoe, 1961.
     45. Samuelson, M., R. F. Carter and L. Ruggels. “Education Available Time and Use of the Mass Media” Journalism Quarterly. Vol. 40, 1963.
     46. Schramm, W., J. Lyle. And E. B. Parker. “Patterns in Children’s Reading of Newspaper” Journalism Quarterly. Vol. 37, 1960.
     47. Sharon, A. T. “Racial Differences in Newspaper Readership” Public Opinion Quarterly. Vol. 37, No. 4, 1973.
     48. Shaw, E. F. “Newspaper Reading in Small Towns” American Newspaper Publishers Association News Research Report. Vol. 12, 1978.
     49. Stempel III, G. H. “An Actor Analytic Study of Reader Interest in News” Journalism Quarterly. Vol. 44, 1967.
     50. Stevenson, R.L. “The Frequency of Newspaper Readership” American Newspaper Publishers Association News Research Report. Vol. 7, 1977.
     51. Stone, G. C. and Jr. R. V. Wetherington. “Confirming the Newspaper Reading Habit” Journalism Quarterly. Vol. 56, 1979.
     52. Swanson, C.E. “What They Read in 130 Daily Newspaper” Journalism Quarterly. Vol 35, 1958.
     53. Towers, W. H. “Weekday and Sunday Readership Seen Through Uses and Gratifications” Newspaper Research Journal. Vol. 6, 1985.
     54. Treiman, D. J. Occupational Prestige in Comparative Perspective. N.Y.: Academic Press, 1977.
     55. Weaver, D. H. and Mauro, J. B. “Newspaper Readership Patterns” Journalism Quarterly. Vol. 55, 1978.
     56. Weibull, L. “Newspaper Readership in Swenden” Newspaper Research Journal. Vol. 5, No. 2, 1983.
     57. Westley, B. H. and W. J. Severin. “ A Profile of the Daily Newspaper Non-Reader” Journalism Quarterly. Vol. 41, 1964.
     58. Williams, F. and H. Lindsay. “Ethics and Social Class Difference in Communication Habits and Attitudes” Journalism Quarterly. Vol. 48, 1971.
     59. Wright, C. R. Mass Communication: A Sociological Approach. N. Y.: Random House, 1985.
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005994
資料類型 thesis
dc.contributor.advisor 鄭瑞城zh_TW
dc.contributor.author (Authors) 鐘起惠zh_TW
dc.creator (作者) 鐘起惠zh_TW
dc.date (日期) 1988en_US
dc.date.accessioned 5-May-2016 13:37:37 (UTC+8)-
dc.date.available 5-May-2016 13:37:37 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 13:37:37 (UTC+8)-
dc.identifier (Other Identifiers) B2002005994en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91153-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.abstract (摘要) 論文提要zh_TW
dc.description.tableofcontents 目錄
     第一章 緒論………1
     第一節 研究動機與目的………1
     第二節 研究架構與研究問題………4
     第二章 文獻探討………9
     第一前 社會階層與專業階層………9
     第二節 閱聽人與媒介使用………18
     第三節 報紙讀者研究………24
     第三章 研究方法………39
     第一節 抽樣………39
     第二節 前測與問卷設計………50
     第三節 變項測量………63
     第四節 資料收集………76
     第五節 統計分析………79
     第四章 一般新聞………84
     第一節 社會人口變項與使用量………85
     第二節 社會人口變項與使用內容………90
     第三節 社會人口變項與使用動機………109
     第四節 社會人口變項與一般新聞評價………116
     第五章 專業新聞………122
     第一節 社會人口、專業準則變項與使用量………122
     第二節 社會人口、專業準則變項與使用內容仔細度………128
     第三節 社會人口、專業準則變項與專業新聞評價………134
     第六章 結論與建議………142
     第一節 研究發現摘要………142
     第二節 檢討與建議………145
     參考書目………156
     附錄一………164
     附錄二………166
     
     圖表目次
     表2-1 實證文獻摘要表(一):讀報行為………26
     表2-2 實證文獻摘要表(二):讀報新聞內容………28
     表2-3 實證文獻摘要表(三):讀報素材內容………30
     表2-4 實證文獻摘要表(四):讀報動機………31
     表2-5 實證文獻摘要表(五):讀者對報紙之評價………32
     表3-1 男性預定樣本分配表………41
     表3-2 女性預定樣本分配表………41
     表3-3 全部預定樣本分配表………42
     表3-4 有效樣本基本資料分析………43
     表3-5 醫師樣本與母體之差異檢定………46
     表3-6 律師樣本與母體之差異檢定………46
     表3-7 會計師樣本與母體之差異檢定………48
     表3-8 建築師樣本與母體之差異檢定………49
     表3-9 一般新聞之研究變項操作與分數轉化表………65
     表3-10 讀報動機量表之因素分析………66
     表3-11 讀報動機皮爾遜相關係數表………67
     表3-12 報紙評價之研究變項操作與分數轉化表………68
     表3-13 專業新聞之研究變項操作與分數轉化表………70
     表3-14 專業知識變項操作與分數轉化表………72
     表3-15 專業倫理規範量表之因素分析………74
     表3-16 專業倫理規範因素皮爾遜相關係數表………75
     表3-17 人口變項操作與分數轉化表………77
     表3-18 寄達樣本與有效樣本之簡單統計………79
     表4-1 使用頻率………86
     表4-2 社會人口變項與使用頻率之平均數、標準差F值與T值檢定………87
     表4-3 社會人口變項與使用時間之平均數、標準差、F值與T值檢定………89
     表4-4 使用報別優先選擇分佈表………91
     表4-5 社會人口變項與使用十九種報別之平均數、標準差、F值、雪菲與T值檢定………95
     表4-6 使用新聞內容優先選擇分佈表………97
     表4-7 社會人口變項與使用新聞內容之平均數、標準差、F值、雪菲與T值檢定………101
     表4-8 使用八類新聞素材分佈………104
     表4-9 社會人口變項與使用新聞素材之平均數、標準差、F值、雪菲與T值檢定………108
     表4-10 使用動機之同意程度分佈表………111
     表4-11 社會人口變項與使用動機之平均數、標準差、F值、雪菲與T值檢定………115
     表4-12 一般新聞評價分數分佈表………118
     表4-13 社會人口變項與一般新聞評價之平均數、標準差、F值、雪菲與T值檢定………121
     表5-1 使用專業新聞頻率分佈表………124
     表5-2 社會人口變項與使用新聞報導、專論文章之平均數、標準差、F來與T值檢定………126
     表5-3 專業準則變項與使用新聞報導、專論文章之平均數、標準差與T值檢定………127
     表5-4 專業新聞閱讀仔細程度分佈表………129
     表5-5 社會人口變項與使用新聞報導、專論文章的仔細度之平均數、標準差、F值與T值檢定………132
     表5-6 專業準則變項與使用新聞報導、專論文章仔細度之平均數、標準差與T值檢定………133
     表5-7 專業新聞評價分數分佈表………135
     表5-8 社會人口變項與專業新聞評價之平均數、標準差、F值、雪菲與T值檢定………138
     表5-9 專業準則變項與專業新聞評價之平均數、標準差與T值檢定………141
     圖1-1 研究架構………6
     圖3-1 研究變項分析程序與統計方法………81		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005994en_US
dc.title (題名) 專業階層閱報行為研究 : 以臺北市醫師.律師.會計師與建築師為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
     I、中文部份
     1.出版年鑑。台北:中國出版公司，民七十五年。
     2.台灣省政府主計處編印。台灣省家庭收支調查報告。台中:台灣省政府主計處，民七十四年。
     3.行政院主計處編印。台灣地區個人所得分配調查報告。台北:行政院主計處，民七十四年。
     4.李迺雄。「四大名師－一群鍍金的專業人才」。卓越雜誌，第十八期。民七十五年。
     5.卓?志。「接觸對郵寄問卷回收率的影響」。民意學術專刊，秋季號。民七十五年。
     6.徐正光、黃順二(合譯)。調查分析的邏輯。台北:黎明文化事業公司，民六十八年。
     7.徐佳士。大眾傳播理論。台北:記者公會，民六十八年。
     8.中國時報。「專科醫師法之誕生」。台北:中國時報，民七十五年，四月卅日。
     9.潘家慶、曠湘霞、王石番。政令宣導與媒體效用之調查研究。台北:國立政治大學新聞研究所，民七十三年。
     10.謝高橋編著。社會學。台北:巨流圖書公司，民七十三年。
     
     
     II、英文部份：
     1. Abercrombie, N. et al. The Penguin Dictionary of Sociology, N.Y.: Penguin Books Ltd., 1984.
     2. Andreasen, M. and H. H. Steeves. “Assertive Response to on the Job Sex Discrimination as a Possible Predictor of Newspaper Reading Behavior” Newspaper Research Journal. Vol. 5, No. 4, 1984.
     3. Barber, B. Social Stratification: A Comparative Analysis of Structure and Process. N.Y.: The Free Press, 1952.
     4. Becker, L. B. “Measurement of Gratification” Communication Research. Vol. 6, 1979.
     5. Berger, A.A. Media Analysis Techniques. London: Sage Publications, 1982.
     6. Blood, W., G. J. Keir and N. Wang. “Newspaper Use and Gratification in Hawaii” Newspaper Research Journal. Vol. 4, 1983.
     7. Blumler, J. G. “The Role of Theory in Uses and Gratification Research” Communication Research. Vol. 6, 1979.
     8. Blumler, J. G. “The Social Character of Media Gratification” Paper presented to panel on The Evolution of the Uses and Gratification Paradigm: A Ten-Year Assessment. Annual Conference of the International Communication. San Fancisco, 1984.
     9. Bogart, Leo. “The Future of the Metropolitan Daily” Journal of Communication. Vol. 25, 1975.
     10. Bogart, Leo. “Who Reads, What, When, Where, and Why in American Newspaper” Press and Public. N.J.: Lawrence Erlbaum Associates, 1981.
     11. Burgoon, J. K. and M. Burgoon. “The Functions of the Daily Newspaper” Newspaper Research Journal. Vol. 2, No.4, 1981.
     12. Gurgoon, J. K. and M. Burgoon. “Predictors of Newspaper Readership” Journalism Quarterly. Vol. 57, No. 4, 1980.
     13. Burgoon, J. K., M. Burgoon and Wilkinsin. “Dimensions of Content Readership in 10 Newspaper Markets” Journalism Quarterly. 1983.
     14. Caplow, T. The Sociology of Work. Minneapolis: University of Minnesota Press, 1954.
     15. Chen, S. Y. The Media Behavior of Upper Middle Class in Taiwan ROC. Taipei: National Science Council, 1983.
     16. Denbow, C.J. “A Test of Predictors of Newspaper Subscribing” Journalism Quarterly. Vol. 52, 1975.
     17. Duncan, O.D. “A Socioeconomic Index for All Occupations” Occupations and Social Status. N. Y.: Free Press, 1961.
     18. Einsiedel, E.F. and Tully H. A. “Newspaper Use by Working and Non-Working Women” Newspaper Research Journal. Vol. 2, No. 4, 1981.
     19. Elliott, P. “Uses and Gratifications Research: A Critique and a Sociological Alternative” Current Perspectives on Gratifications Research. London: Sage Publications, 1974.
     20. Fleming, D. B. and L. J. Weber. “Teenage News Knowledge and Media Use” Newspaper Research Journal. Vol. 4, No.1, 1982.
     21. Freidson, E. “Professions and the Occupational Principle” The Professions and Their Prospects. Calif: Sage Publication, 1974.
     22. Greenberg, B. S. and H. Kumata. “National Sample Predictors of Mass Media Use” Journalism Quarterly. Vol. 45, 1968.
     23. Hall, R. H. Occupations and the Social Structure. N.J.: Prentice-Hall, 1975.
     24. Katz, E., J. G. Blumler and M. Gurevitch. “Utilization of Mass Communication by the Individual” Current Perspectives on Gratifications Research. London: Sage Publications, 1974.
     25. Kippax, S. and J. P. Murray. “Using the Mass Media: Need Gratification and Perceived Utility” Communication Research. Vol. 7, 1980.
     26. Krauss, I. Stratification, Class and Conflict. N.Y.: The Free Press, 1976.
     27. Lain, L.B. “More Evidence on the Needs of Readers” Newspaper Research Journal. Vol. 6, No. 4, 1985.
     28. Lehnert, E. “The Youth Market’s Ideal Newspaper” Newspaper Research Journal. Vol. 2, No. 3, 1981.
     29. Lichtenstein, A. and L. Rosenfeld. “Uses and Misuses of Gratifications Research” Communication Research. 1983.
     30. Littlejohn, J. Social Stratification. London: George Allen and Unwin Ltd., 1972.
     31. Lynn, J. R. “Newspaper Ad Impact in Non-Metropolitan Markets” The Advertising Research. Vol. 21, No. 4, 1981.
     32. Matras, J. Social Inequality, Stratification and Mobility. N. J.: Prentice-Hall Inc., 1975.
     33. Mayer, K.B. and W. Buckley. Class and Society. N.Y.: Ramdon House, 1969.
     34. Mcleod, J. M. and S. Y. Choe. “An Analysis of Five Factors Affecting Newspaper Circulation” American Newspaper Publications Association News Research Report. Vol. 10, 1978.
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