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題名 讀者對於報紙民意測驗可信度的評價 作者 覃逸萍 貢獻者 羅文輝
覃逸萍日期 1992 上傳時間 5-五月-2016 13:38:30 (UTC+8) 摘要 論文綱要 參考文獻 參考書目 一、中文部份： 熊傳慧，民74年 報紙報導環境問題的內容分析：1960 ?1982，政治大學新聞研究所碩士論文 彭芸，民75年 政治傳播--理論與實務，巨流圖書公司，台北--，民80年 〝媒體負責人對選舉期間媒體可信度的評估〞，新聞學研究第四十四期，政治大學新聞研究所印行，頁95-117 溫華添，民75年 大眾傳播媒介的可信度及其關聯因素研究，政治大學新聞研究所碩士論文 隋杜卿，民75年 「戶內隨機抽樣」技術的運用，民意學術專刊秋季號，頁82-98 譚鳳珠，民76年 我國主要報紙資訊新聞之趨勢分析，政治大學新聞研究所碩士論文 曾萬，民77年 台灣地區經濟性專業報紙社論分析1979-1987，`政治大學新聞研究所碩士論文 邱源寶，民78年 精確新聞報導之研究，政治大學新聞研究所碩士論文 蘇蘅，民78 "報紙與民意" ，民意學術專刊春季號，頁91-115 蒯光武，民78年 受訪者評價新聞媒介可信度之研究，輔仁大學大眾傳播研究所碩士論文 張明賢，民78年 我國大眾傳播媒介政治新聞公信力研究一一以報紙、電視、政論雜誌為研究對象，政治大學新聞研究所碩士論文 二、英文部份： Anast Philip , 1961 "Attitude Toward the Press as a Function of Interests" Journalism Quarterly Vol. 38:3:376-80 Atkin Charles K. ` 1969 "The Impact of Political Poll Reports on Candidate and Issue Perference " Journalism Quarterly Vol. 46:4:515-21 Becker ` LEE B., Robin E. Cobbey and Idowu A. Sobowale 1978 "Public Support for the Press" Journalism Quarterly Vo1. 55 :3 :421-430 Brudney Jeffery L. ` 1982 "An Elite View of the Polls" Public Opinion Quarterly Vol. 46:503-9 Burgoon Michael ` Judee K. Brugoon and Miriam Wilkinson 1981 "Newspaper Image and Evaluation" Journalism Quarterly Vol. 58:411-19,433 Carter Richard F. and Bradley S. Greenberg , 1965 "Newspapers or Television: Which Do You Believe? " Journalism Quarterly Vo1. 42: 1 :29-34 Ceci ` Stephen J. and Edward L. Kain ` 1982 “Jumping on the Bandwagon with the Underdog : the Impact of Attitude Polls on Polling Behavior” Public Opinion Quarterly Vol. 46:228-42 Demers Pearce ` David ` 1988 "A Qualitative Analysis of Newspaper Polls" Newspaper Research Journal Vo1. 9:3:105-14 Devito ` J. A. ` 1986 Communication Handbook: a Dictionary New York: Harper and Row Einsiedel ` Edna F. and Heather A. Tully , 1981 "Newspaper Use by Working and Non-working Women" Newspaper Research Journal Vo1. 2:4:69-76 Gallup , George ` 1965 “Polls and the Political Process -- Past ` Present ` and Future" Public Opinion Quarterly Vo1. 29:544-49 Gantz Walter ` 1981 "The Influence of Researcher Methods on Television and Newspaper News Credibility Evaluation" Journalism of Broadcasting Vol. 25 :155-69 Gaziano ` Cecilei ` 1988 "How Credible is the Credibility Crisis? " Journalism Quarterly Vo1. 65 :2:267-278,375 Gaziano ` Cecilie and Kristin McGrath ` 1986 "Measuring the Concept of Credibility" Journalism Quarterly Vol. 63:3 :451-62 , 1987 "Segments of the Public Most Critical of Newspapers” Credibility : Psychographic Analysis" Newspaper Research Journal Vo1. 8:4: 1-18 Germond ` Jack W. ` 1980 "The Impact of Polling on Journalisrn" in Albert H. Catril (ed.) Polling on the Issues ` P. 20-7 Glynn ` Carroll 1. and Ronald E. Ostman ` 1988 "Public Opinion about Public Opinion" Journalisrn Quarterly Vo1. 65:2:299-306 Goldman ` Eric F. ` 1944 "Pol1s on the Pol1s" Public Opinion Quarter1y VOL. 8:461-67 Gollin Albert E . ` 1980 "Exploring the Liaison between Polling and the Press”Public Opinion Quarterly Vol. 44 :445-61 Greenberg , Bradley S. ` 1966 "Mass Media Credibility: Research Results and Critical Issues” New Research Bulletin No.6 (Washington D.C.: Amercian Newspaper Publishers Association, November 4) Gunther ` Albert ` 1988 "Attitude Extremity and Trust in Media" Journalism Quarterly Vol. 65 :2:279-87 Hennesy , Bernard ` 1985 Public Opinion ` Fifth Edition Hovland ` Carl I. ` Irving L. Janis and Harold H. Kelley ,1953 Communication and Persuasion New Haven and London: Yale University Press Izard ` Ralpy S. ` 1985 "Public Confidence in the News Media" Journalism Quarterly Vol. 62:2:255 Jacobson ` Harvey k. ` 1969 "Mass Media Believability : a Study of Receiver Judgments" Journalism Quarterly Vo1.46: 1:20-8 Kohut ` Andrew ` 1986 "Ration the Polls: the Views of Media Elites and the General Public" , Public Opinion Quarterly Vo1. 50:1-9 Krosnick` Jon A. ` 1989 "Question Wording and Reports of Survey Results: the Case of Louis Harris and Associates and Aetna Life " Casualty” Public Opinion Quarterly Vol. 53 :107-13 Lavrakas ` Paul J. ` 1987 Telephone Survey Methods Sage Publications ` Inc. Lee ` Raymond S. H. ` 1978 "Credibility of Newspaper and TV News" Journalism Quarterly Vo1. 55:2:282-7 Milavsky , J. Ronald ` 1987 "Improving the Public`s Opinion of Public Opinion" Public Opinion Quarterly Vo1. 51:436-47 Mosier ` Nancy R. and Andrew Ahlgren ` 1981 "Credibility of Percision Journalism" Journalism Quarterly Vo1. 58:3:375-381 ,518 Mulder Ronald ` 1980 。 "Media Credibility : A Use-Gratifications Approach" Journalism Quarterly Vol. 57:3 :474-7 Newhagen ` John and Clifford Nass ` 1989 "Differential Criteria for Evaluating Credibility of Newspapers and TV News" Journalism Quarterly Vol. 66:2:277-84 Noelle-neumann ` Elisabeth ` 1980 "The Public Opinion Research Correspondent" Public Opinion Quarterly Vol. 44:585-94 Perterson Robert A., George Kozmetsky and Isabella C. M. Cunningham ` 1982 "Perceptions of Media Bias toward Business" Journalism Quarterly Vol. 59:3 :461-464 Rimmer ` Tony and David Weaver ` 1987 "Different Questions ` Different Answers? Media Use and Media Credibility" Journalism Quarterly Vol. 64 28-36.44 Rippey , John N， 1980 "Use of Polls as a Reporting Tool" Journalism Quarterly Vo1.57:4:642-46,721 Robinson ` Michael J. and Andrew Kohut ` 1988 "Believability and the Press" Public Opinion Quarterly VoL 52: 174-89 Roll ` Charles W. Jr. and Albert H. Cantril ` 1972 Polls-- Their Use and Misuse in Politics Roper ` Burns W. ` 1980 "The Impact of Journalism on Polling" Polling on the Issues ` Albert H. Cantril ed. P.15-9-, 1983 "Some Things That Concern Me". Public Opinion Quarter1y Vo1. 47 :303-9 Trends in Attitude toward Television and Other Media A Twenty-four Year Review New York : Television Information Office - , 1986 "Evaluating Polls with Poll Data" Public Opinion Quarterly Vo1. 50:10-16 Ryan ` Michael ` 1973 "News Content Geographical Origin and Perceived Media Credibility" Journalism Quaterly Vol. 50:2:312-8 Salwen ` Michael B. ` 1987 "Credibility of Newspaper Opinion Polls : Source ` Source Intent and Percision" Journalism Quarterly Vol. 64 :4 :813-9 Schlerifer ` Stephen ` 1986 "Trends in Attitude toward and Participation in Survey Research" Public Opinion Quarterly Vol 50: 17-26 Shaw ` Eugene F. ` 1973 "Media Credibility: Taking the Measure of a Measure" Journalism Quarterly Vol 50:2:306-11 Singletary , Michael W. ` 1976 "Components of Credibility of a Favorable News Source" Journalism Quarterly Vol. 53:316-9 Starck，Kenneth ` 1969 "Media Credibility in Finland Cross-national Approach" Journalism Quarterly Vol. 46:4:790-5 Tubbs ` Stewart L. and Sylvia Moss ` 1974 Human Communication New York : Random House Westley , Bruce H. and Werner J. Severin ` 1964 "Some Correlates of Media Credibility" Journalism Quarterly Vol. 41:3:325-3 5 Worcester ` Robert M. ` 1980 "Pollsters ` the Press ` and Political Polling in Britain" Public Opinion Quarterly Vol. 44 :548-566 描述 碩士
國立政治大學
新聞學系資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006257 資料類型 thesis dc.contributor.advisor 羅文輝 zh_TW dc.contributor.author (作者) 覃逸萍 zh_TW dc.creator (作者) 覃逸萍 zh_TW dc.date (日期) 1992 en_US dc.date.accessioned 5-五月-2016 13:38:30 (UTC+8) - dc.date.available 5-五月-2016 13:38:30 (UTC+8) - dc.date.issued (上傳時間) 5-五月-2016 13:38:30 (UTC+8) - dc.identifier (其他 識別碼) B2002006257 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91173 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 新聞學系 zh_TW dc.description.abstract (摘要) 論文綱要 zh_TW dc.description.tableofcontents 目錄 第一章 研究動機與目的 1-1 第一節 研究動機 1-1 第二節 研究目的 1-5 第二章 文獻探討 2-1 第一節 可信度 2-1 第二節 研究假設 2-5 第三節 研究問題 2-13 第三章 研究方法 3-1 第一節 研究變項 3-1 第二節 量表信度與效度檢驗 3-6 第三節 電話訪問 3-11 第四節 統計分析 3-15 第四章 資料分析 4-1 第一節 樣本描述 4-1 第二節 描述性分析 4-7 第三節 「沒有聽過民意測驗」受訪者之探討 4-17 第四節 「尋求民意測驗報導」與其他變項的關係 4-22 第五節 影響「閱讀民意測驗報導頻率」的因素 4-24 第六節 影響「民意測驗報導可信度」的因素 4-26 第五章 結論與建議 5-1 第一節 研究發現與討論 5-1 第二節 研究缺失興未來的研究方向 5-6 第三節 對實務界的建議 5-9 參考書目 參考書目 1 中文部份 參考書目 1 英文部份 參考書目 2 附錄一：問卷 附錄 1-1 附錄二：訪員須知 附錄 2-1 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006257 en_US dc.title (題名) 讀者對於報紙民意測驗可信度的評價 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考書目 一、中文部份： 熊傳慧，民74年 報紙報導環境問題的內容分析：1960 ?1982，政治大學新聞研究所碩士論文 彭芸，民75年 政治傳播--理論與實務，巨流圖書公司，台北--，民80年 〝媒體負責人對選舉期間媒體可信度的評估〞，新聞學研究第四十四期，政治大學新聞研究所印行，頁95-117 溫華添，民75年 大眾傳播媒介的可信度及其關聯因素研究，政治大學新聞研究所碩士論文 隋杜卿，民75年 「戶內隨機抽樣」技術的運用，民意學術專刊秋季號，頁82-98 譚鳳珠，民76年 我國主要報紙資訊新聞之趨勢分析，政治大學新聞研究所碩士論文 曾萬，民77年 台灣地區經濟性專業報紙社論分析1979-1987，`政治大學新聞研究所碩士論文 邱源寶，民78年 精確新聞報導之研究，政治大學新聞研究所碩士論文 蘇蘅，民78 "報紙與民意" ，民意學術專刊春季號，頁91-115 蒯光武，民78年 受訪者評價新聞媒介可信度之研究，輔仁大學大眾傳播研究所碩士論文 張明賢，民78年 我國大眾傳播媒介政治新聞公信力研究一一以報紙、電視、政論雜誌為研究對象，政治大學新聞研究所碩士論文 二、英文部份： Anast Philip , 1961 "Attitude Toward the Press as a Function of Interests" Journalism Quarterly Vol. 38:3:376-80 Atkin Charles K. ` 1969 "The Impact of Political Poll Reports on Candidate and Issue Perference " Journalism Quarterly Vol. 46:4:515-21 Becker ` LEE B., Robin E. Cobbey and Idowu A. Sobowale 1978 "Public Support for the Press" Journalism Quarterly Vo1. 55 :3 :421-430 Brudney Jeffery L. ` 1982 "An Elite View of the Polls" Public Opinion Quarterly Vol. 46:503-9 Burgoon Michael ` Judee K. Brugoon and Miriam Wilkinson 1981 "Newspaper Image and Evaluation" Journalism Quarterly Vol. 58:411-19,433 Carter Richard F. and Bradley S. Greenberg , 1965 "Newspapers or Television: Which Do You Believe? " Journalism Quarterly Vo1. 42: 1 :29-34 Ceci ` Stephen J. and Edward L. Kain ` 1982 “Jumping on the Bandwagon with the Underdog : the Impact of Attitude Polls on Polling Behavior” Public Opinion Quarterly Vol. 46:228-42 Demers Pearce ` David ` 1988 "A Qualitative Analysis of Newspaper Polls" Newspaper Research Journal Vo1. 9:3:105-14 Devito ` J. A. ` 1986 Communication Handbook: a Dictionary New York: Harper and Row Einsiedel ` Edna F. and Heather A. Tully , 1981 "Newspaper Use by Working and Non-working Women" Newspaper Research Journal Vo1. 2:4:69-76 Gallup , George ` 1965 “Polls and the Political Process -- Past ` Present ` and Future" Public Opinion Quarterly Vo1. 29:544-49 Gantz Walter ` 1981 "The Influence of Researcher Methods on Television and Newspaper News Credibility Evaluation" Journalism of Broadcasting Vol. 25 :155-69 Gaziano ` Cecilei ` 1988 "How Credible is the Credibility Crisis? " Journalism Quarterly Vo1. 65 :2:267-278,375 Gaziano ` Cecilie and Kristin McGrath ` 1986 "Measuring the Concept of Credibility" Journalism Quarterly Vol. 63:3 :451-62 , 1987 "Segments of the Public Most Critical of Newspapers” Credibility : Psychographic Analysis" Newspaper Research Journal Vo1. 8:4: 1-18 Germond ` Jack W. ` 1980 "The Impact of Polling on Journalisrn" in Albert H. Catril (ed.) Polling on the Issues ` P. 20-7 Glynn ` Carroll 1. and Ronald E. Ostman ` 1988 "Public Opinion about Public Opinion" Journalisrn Quarterly Vo1. 65:2:299-306 Goldman ` Eric F. ` 1944 "Pol1s on the Pol1s" Public Opinion Quarter1y VOL. 8:461-67 Gollin Albert E . ` 1980 "Exploring the Liaison between Polling and the Press”Public Opinion Quarterly Vol. 44 :445-61 Greenberg , Bradley S. ` 1966 "Mass Media Credibility: Research Results and Critical Issues” New Research Bulletin No.6 (Washington D.C.: Amercian Newspaper Publishers Association, November 4) Gunther ` Albert ` 1988 "Attitude Extremity and Trust in Media" Journalism Quarterly Vol. 65 :2:279-87 Hennesy , Bernard ` 1985 Public Opinion ` Fifth Edition Hovland ` Carl I. ` Irving L. Janis and Harold H. Kelley ,1953 Communication and Persuasion New Haven and London: Yale University Press Izard ` Ralpy S. ` 1985 "Public Confidence in the News Media" Journalism Quarterly Vol. 62:2:255 Jacobson ` Harvey k. ` 1969 "Mass Media Believability : a Study of Receiver Judgments" Journalism Quarterly Vo1.46: 1:20-8 Kohut ` Andrew ` 1986 "Ration the Polls: the Views of Media Elites and the General Public" , Public Opinion Quarterly Vo1. 50:1-9 Krosnick` Jon A. ` 1989 "Question Wording and Reports of Survey Results: the Case of Louis Harris and Associates and Aetna Life " Casualty” Public Opinion Quarterly Vol. 53 :107-13 Lavrakas ` Paul J. ` 1987 Telephone Survey Methods Sage Publications ` Inc. Lee ` Raymond S. H. ` 1978 "Credibility of Newspaper and TV News" Journalism Quarterly Vo1. 55:2:282-7 Milavsky , J. Ronald ` 1987 "Improving the Public`s Opinion of Public Opinion" Public Opinion Quarterly Vo1. 51:436-47 Mosier ` Nancy R. and Andrew Ahlgren ` 1981 "Credibility of Percision Journalism" Journalism Quarterly Vo1. 58:3:375-381 ,518 Mulder Ronald ` 1980 。 "Media Credibility : A Use-Gratifications Approach" Journalism Quarterly Vol. 57:3 :474-7 Newhagen ` John and Clifford Nass ` 1989 "Differential Criteria for Evaluating Credibility of Newspapers and TV News" Journalism Quarterly Vol. 66:2:277-84 Noelle-neumann ` Elisabeth ` 1980 "The Public Opinion Research Correspondent" Public Opinion Quarterly Vol. 44:585-94 Perterson Robert A., George Kozmetsky and Isabella C. M. Cunningham ` 1982 "Perceptions of Media Bias toward Business" Journalism Quarterly Vol. 59:3 :461-464 Rimmer ` Tony and David Weaver ` 1987 "Different Questions ` Different Answers? Media Use and Media Credibility" Journalism Quarterly Vol. 64 28-36.44 Rippey , John N， 1980 "Use of Polls as a Reporting Tool" Journalism Quarterly Vo1.57:4:642-46,721 Robinson ` Michael J. and Andrew Kohut ` 1988 "Believability and the Press" Public Opinion Quarterly VoL 52: 174-89 Roll ` Charles W. Jr. and Albert H. Cantril ` 1972 Polls-- Their Use and Misuse in Politics Roper ` Burns W. ` 1980 "The Impact of Journalism on Polling" Polling on the Issues ` Albert H. Cantril ed. P.15-9-, 1983 "Some Things That Concern Me". Public Opinion Quarter1y Vo1. 47 :303-9 Trends in Attitude toward Television and Other Media A Twenty-four Year Review New York : Television Information Office - , 1986 "Evaluating Polls with Poll Data" Public Opinion Quarterly Vo1. 50:10-16 Ryan ` Michael ` 1973 "News Content Geographical Origin and Perceived Media Credibility" Journalism Quaterly Vol. 50:2:312-8 Salwen ` Michael B. ` 1987 "Credibility of Newspaper Opinion Polls : Source ` Source Intent and Percision" Journalism Quarterly Vol. 64 :4 :813-9 Schlerifer ` Stephen ` 1986 "Trends in Attitude toward and Participation in Survey Research" Public Opinion Quarterly Vol 50: 17-26 Shaw ` Eugene F. ` 1973 "Media Credibility: Taking the Measure of a Measure" Journalism Quarterly Vol 50:2:306-11 Singletary , Michael W. ` 1976 "Components of Credibility of a Favorable News Source" Journalism Quarterly Vol. 53:316-9 Starck，Kenneth ` 1969 "Media Credibility in Finland Cross-national Approach" Journalism Quarterly Vol. 46:4:790-5 Tubbs ` Stewart L. and Sylvia Moss ` 1974 Human Communication New York : Random House Westley , Bruce H. and Werner J. Severin ` 1964 "Some Correlates of Media Credibility" Journalism Quarterly Vol. 41:3:325-3 5 Worcester ` Robert M. ` 1980 "Pollsters ` the Press ` and Political Polling in Britain" Public Opinion Quarterly Vol. 44 :548-566 zh_TW
