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題名 讀者對於報紙民意測驗可信度的評價
作者 覃逸萍
貢獻者 羅文輝
覃逸萍
日期 1992
上傳時間 5-May-2016 13:38:30 (UTC+8)
摘要 論文綱要
參考文獻 參考書目
     一、中文部份：
     熊傳慧，民74年
     報紙報導環境問題的內容分析：1960 ?1982，政治大學新聞研究所碩士論文
     彭芸，民75年
     政治傳播--理論與實務，巨流圖書公司，台北--，民80年
     〝媒體負責人對選舉期間媒體可信度的評估〞，新聞學研究第四十四期，政治大學新聞研究所印行，頁95-117
     溫華添，民75年
     大眾傳播媒介的可信度及其關聯因素研究，政治大學新聞研究所碩士論文
     隋杜卿，民75年
     「戶內隨機抽樣」技術的運用，民意學術專刊秋季號，頁82-98
     譚鳳珠，民76年
     我國主要報紙資訊新聞之趨勢分析，政治大學新聞研究所碩士論文
     曾萬，民77年
     台灣地區經濟性專業報紙社論分析1979-1987，`政治大學新聞研究所碩士論文
     邱源寶，民78年
     精確新聞報導之研究，政治大學新聞研究所碩士論文
     蘇蘅，民78
     "報紙與民意" ，民意學術專刊春季號，頁91-115
     蒯光武，民78年
     受訪者評價新聞媒介可信度之研究，輔仁大學大眾傳播研究所碩士論文
     張明賢，民78年
     我國大眾傳播媒介政治新聞公信力研究一一以報紙、電視、政論雜誌為研究對象，政治大學新聞研究所碩士論文
     二、英文部份：
     Anast Philip , 1961
     "Attitude Toward the Press as a Function of Interests" Journalism Quarterly Vol. 38:3:376-80
     Atkin Charles K. ` 1969
     "The Impact of Political Poll Reports on Candidate and Issue Perference " Journalism Quarterly Vol. 46:4:515-21
     Becker ` LEE B., Robin E. Cobbey and Idowu A. Sobowale 1978
     "Public Support for the Press" Journalism Quarterly Vo1. 55 :3 :421-430
     Brudney Jeffery L. ` 1982
     "An Elite View of the Polls" Public Opinion Quarterly Vol. 46:503-9
     Burgoon Michael ` Judee K. Brugoon and Miriam Wilkinson 1981
     "Newspaper Image and Evaluation" Journalism Quarterly Vol. 58:411-19,433
     Carter Richard F. and Bradley S. Greenberg , 1965
     "Newspapers or Television: Which Do You Believe? " Journalism Quarterly Vo1. 42: 1 :29-34
     Ceci ` Stephen J. and Edward L. Kain ` 1982
     “Jumping on the Bandwagon with the Underdog : the Impact of Attitude Polls on Polling Behavior” Public Opinion Quarterly Vol. 46:228-42
     Demers Pearce ` David ` 1988
     "A Qualitative Analysis of Newspaper Polls" Newspaper Research Journal Vo1. 9:3:105-14
     Devito ` J. A. ` 1986
     Communication Handbook: a Dictionary New York: Harper and Row
     Einsiedel ` Edna F. and Heather A. Tully , 1981
     "Newspaper Use by Working and Non-working Women" Newspaper Research Journal Vo1. 2:4:69-76
     Gallup , George ` 1965
     “Polls and the Political Process -- Past ` Present ` and Future" Public Opinion Quarterly Vo1. 29:544-49
     Gantz Walter ` 1981
     "The Influence of Researcher Methods on Television and Newspaper News Credibility Evaluation" Journalism of Broadcasting Vol. 25 :155-69
     Gaziano ` Cecilei ` 1988
     "How Credible is the Credibility Crisis? " Journalism Quarterly Vo1. 65 :2:267-278,375
     Gaziano ` Cecilie and Kristin McGrath ` 1986
     "Measuring the Concept of Credibility" Journalism Quarterly Vol. 63:3 :451-62 , 1987
     "Segments of the Public Most Critical of Newspapers”
     Credibility : Psychographic Analysis" Newspaper Research Journal Vo1. 8:4: 1-18
     Germond ` Jack W. ` 1980
     "The Impact of Polling on Journalisrn" in Albert H. Catril (ed.) Polling on the Issues ` P. 20-7
     Glynn ` Carroll 1. and Ronald E. Ostman ` 1988
     "Public Opinion about Public Opinion" Journalisrn Quarterly Vo1. 65:2:299-306
     Goldman ` Eric F. ` 1944
     "Pol1s on the Pol1s" Public Opinion Quarter1y VOL. 8:461-67
     Gollin Albert E . ` 1980
     "Exploring the Liaison between Polling and the Press”Public Opinion Quarterly Vol. 44 :445-61
     Greenberg , Bradley S. ` 1966
     "Mass Media Credibility: Research Results and Critical Issues” New Research Bulletin No.6 (Washington D.C.: Amercian Newspaper Publishers Association, November 4)
     Gunther ` Albert ` 1988
     "Attitude Extremity and Trust in Media" Journalism Quarterly Vol. 65 :2:279-87
     Hennesy , Bernard ` 1985
     Public Opinion ` Fifth Edition
     Hovland ` Carl I. ` Irving L. Janis and Harold H. Kelley ,1953
     Communication and Persuasion New Haven and London: Yale University Press
     Izard ` Ralpy S. ` 1985
     "Public Confidence in the News Media" Journalism Quarterly Vol. 62:2:255
     Jacobson ` Harvey k. ` 1969
     "Mass Media Believability : a Study of Receiver Judgments" Journalism Quarterly Vo1.46: 1:20-8
     Kohut ` Andrew ` 1986
     "Ration the Polls: the Views of Media Elites and the General Public" , Public Opinion Quarterly Vo1. 50:1-9
     Krosnick` Jon A. ` 1989
     "Question Wording and Reports of Survey Results: the Case of Louis Harris and Associates and Aetna Life " Casualty” Public Opinion Quarterly Vol. 53 :107-13
     Lavrakas ` Paul J. ` 1987
     Telephone Survey Methods Sage Publications ` Inc.
     Lee ` Raymond S. H. ` 1978
     "Credibility of Newspaper and TV News" Journalism Quarterly Vo1. 55:2:282-7
     Milavsky , J. Ronald ` 1987
     "Improving the Public`s Opinion of Public Opinion" Public Opinion Quarterly Vo1. 51:436-47
     Mosier ` Nancy R. and Andrew Ahlgren ` 1981
     "Credibility of Percision Journalism" Journalism Quarterly Vo1. 58:3:375-381 ,518
     Mulder Ronald ` 1980 。
     "Media Credibility : A Use-Gratifications Approach" Journalism Quarterly Vol. 57:3 :474-7
     Newhagen ` John and Clifford Nass ` 1989
     "Differential Criteria for Evaluating Credibility of Newspapers and TV News" Journalism Quarterly Vol. 66:2:277-84
     Noelle-neumann ` Elisabeth ` 1980
     "The Public Opinion Research Correspondent" Public Opinion Quarterly Vol. 44:585-94
     Perterson Robert A., George Kozmetsky and Isabella C. M. Cunningham ` 1982
     "Perceptions of Media Bias toward Business" Journalism Quarterly Vol. 59:3 :461-464
     Rimmer ` Tony and David Weaver ` 1987
     "Different Questions ` Different Answers? Media Use and Media Credibility" Journalism Quarterly Vol. 64 28-36.44
     Rippey , John N， 1980
     "Use of Polls as a Reporting Tool" Journalism Quarterly Vo1.57:4:642-46,721
     Robinson ` Michael J. and Andrew Kohut ` 1988
     "Believability and the Press" Public Opinion Quarterly VoL 52: 174-89
     Roll ` Charles W. Jr. and Albert H. Cantril ` 1972
     Polls-- Their Use and Misuse in Politics
     Roper ` Burns W. ` 1980
     "The Impact of Journalism on Polling" Polling on the Issues ` Albert H. Cantril ed. P.15-9-, 1983
     "Some Things That Concern Me". Public Opinion Quarter1y Vo1. 47 :303-9
     Trends in Attitude toward Television and Other Media A Twenty-four Year Review New York : Television Information Office - , 1986
     "Evaluating Polls with Poll Data" Public Opinion Quarterly Vo1. 50:10-16
     Ryan ` Michael ` 1973
     "News Content Geographical Origin and Perceived Media Credibility" Journalism Quaterly Vol. 50:2:312-8
     Salwen ` Michael B. ` 1987
     "Credibility of Newspaper Opinion Polls : Source ` Source Intent and Percision" Journalism Quarterly Vol. 64 :4 :813-9
     Schlerifer ` Stephen ` 1986
     "Trends in Attitude toward and Participation in Survey Research" Public Opinion Quarterly Vol 50: 17-26
     Shaw ` Eugene F. ` 1973
     "Media Credibility: Taking the Measure of a Measure" Journalism Quarterly Vol 50:2:306-11
     Singletary , Michael W. ` 1976
     "Components of Credibility of a Favorable News Source" Journalism Quarterly Vol. 53:316-9
     Starck，Kenneth ` 1969
     "Media Credibility in Finland Cross-national Approach" Journalism Quarterly Vol. 46:4:790-5
     Tubbs ` Stewart L. and Sylvia Moss ` 1974
     Human Communication New York : Random House Westley , Bruce H. and Werner J. Severin ` 1964
     "Some Correlates of Media Credibility" Journalism Quarterly Vol. 41:3:325-3 5
     Worcester ` Robert M. ` 1980
     "Pollsters ` the Press ` and Political Polling in Britain" Public Opinion Quarterly Vol. 44 :548-566
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006257
資料類型 thesis
dc.contributor.advisor 羅文輝zh_TW
dc.contributor.author (Authors) 覃逸萍zh_TW
dc.creator (作者) 覃逸萍zh_TW
dc.date (日期) 1992en_US
dc.date.accessioned 5-May-2016 13:38:30 (UTC+8)-
dc.date.available 5-May-2016 13:38:30 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 13:38:30 (UTC+8)-
dc.identifier (Other Identifiers) B2002006257en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91173-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.abstract (摘要) 論文綱要zh_TW
dc.description.tableofcontents 目錄
     第一章 研究動機與目的 1-1
     第一節 研究動機 1-1
     第二節 研究目的 1-5
     第二章 文獻探討 2-1
     第一節 可信度 2-1
     第二節 研究假設 2-5
     第三節 研究問題 2-13
     第三章 研究方法 3-1
     第一節 研究變項 3-1
     第二節 量表信度與效度檢驗 3-6
     第三節 電話訪問 3-11
     第四節 統計分析 3-15
     第四章 資料分析 4-1
     第一節 樣本描述 4-1
     第二節 描述性分析 4-7
     第三節 「沒有聽過民意測驗」受訪者之探討 4-17
     第四節 「尋求民意測驗報導」與其他變項的關係 4-22
     第五節 影響「閱讀民意測驗報導頻率」的因素 4-24
     第六節 影響「民意測驗報導可信度」的因素 4-26
     第五章 結論與建議 5-1
     第一節 研究發現與討論 5-1
     第二節 研究缺失興未來的研究方向 5-6
     第三節 對實務界的建議 5-9
     參考書目 參考書目 1
     中文部份 參考書目 1
     英文部份 參考書目 2
     附錄一：問卷 附錄 1-1
     附錄二：訪員須知 附錄 2-1		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006257en_US
dc.title (題名) 讀者對於報紙民意測驗可信度的評價zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
     一、中文部份：
     熊傳慧，民74年
     報紙報導環境問題的內容分析：1960 ?1982，政治大學新聞研究所碩士論文
     彭芸，民75年
     政治傳播--理論與實務，巨流圖書公司，台北--，民80年
     〝媒體負責人對選舉期間媒體可信度的評估〞，新聞學研究第四十四期，政治大學新聞研究所印行，頁95-117
     溫華添，民75年
     大眾傳播媒介的可信度及其關聯因素研究，政治大學新聞研究所碩士論文
     隋杜卿，民75年
     「戶內隨機抽樣」技術的運用，民意學術專刊秋季號，頁82-98
     譚鳳珠，民76年
     我國主要報紙資訊新聞之趨勢分析，政治大學新聞研究所碩士論文
     曾萬，民77年
     台灣地區經濟性專業報紙社論分析1979-1987，`政治大學新聞研究所碩士論文
     邱源寶，民78年
     精確新聞報導之研究，政治大學新聞研究所碩士論文
     蘇蘅，民78
     "報紙與民意" ，民意學術專刊春季號，頁91-115
     蒯光武，民78年
     受訪者評價新聞媒介可信度之研究，輔仁大學大眾傳播研究所碩士論文
     張明賢，民78年
     我國大眾傳播媒介政治新聞公信力研究一一以報紙、電視、政論雜誌為研究對象，政治大學新聞研究所碩士論文
     二、英文部份：
     Anast Philip , 1961
     "Attitude Toward the Press as a Function of Interests" Journalism Quarterly Vol. 38:3:376-80
     Atkin Charles K. ` 1969
     "The Impact of Political Poll Reports on Candidate and Issue Perference " Journalism Quarterly Vol. 46:4:515-21
     Becker ` LEE B., Robin E. Cobbey and Idowu A. Sobowale 1978
     "Public Support for the Press" Journalism Quarterly Vo1. 55 :3 :421-430
     Brudney Jeffery L. ` 1982
     "An Elite View of the Polls" Public Opinion Quarterly Vol. 46:503-9
     Burgoon Michael ` Judee K. Brugoon and Miriam Wilkinson 1981
     "Newspaper Image and Evaluation" Journalism Quarterly Vol. 58:411-19,433
     Carter Richard F. and Bradley S. Greenberg , 1965
     "Newspapers or Television: Which Do You Believe? " Journalism Quarterly Vo1. 42: 1 :29-34
     Ceci ` Stephen J. and Edward L. Kain ` 1982
     “Jumping on the Bandwagon with the Underdog : the Impact of Attitude Polls on Polling Behavior” Public Opinion Quarterly Vol. 46:228-42
     Demers Pearce ` David ` 1988
     "A Qualitative Analysis of Newspaper Polls" Newspaper Research Journal Vo1. 9:3:105-14
     Devito ` J. A. ` 1986
     Communication Handbook: a Dictionary New York: Harper and Row
     Einsiedel ` Edna F. and Heather A. Tully , 1981
     "Newspaper Use by Working and Non-working Women" Newspaper Research Journal Vo1. 2:4:69-76
     Gallup , George ` 1965
     “Polls and the Political Process -- Past ` Present ` and Future" Public Opinion Quarterly Vo1. 29:544-49
     Gantz Walter ` 1981
     "The Influence of Researcher Methods on Television and Newspaper News Credibility Evaluation" Journalism of Broadcasting Vol. 25 :155-69
     Gaziano ` Cecilei ` 1988
     "How Credible is the Credibility Crisis? " Journalism Quarterly Vo1. 65 :2:267-278,375
     Gaziano ` Cecilie and Kristin McGrath ` 1986
     "Measuring the Concept of Credibility" Journalism Quarterly Vol. 63:3 :451-62 , 1987
     "Segments of the Public Most Critical of Newspapers”
     Credibility : Psychographic Analysis" Newspaper Research Journal Vo1. 8:4: 1-18
     Germond ` Jack W. ` 1980
     "The Impact of Polling on Journalisrn" in Albert H. Catril (ed.) Polling on the Issues ` P. 20-7
     Glynn ` Carroll 1. and Ronald E. Ostman ` 1988
     "Public Opinion about Public Opinion" Journalisrn Quarterly Vo1. 65:2:299-306
     Goldman ` Eric F. ` 1944
     "Pol1s on the Pol1s" Public Opinion Quarter1y VOL. 8:461-67
     Gollin Albert E . ` 1980
     "Exploring the Liaison between Polling and the Press”Public Opinion Quarterly Vol. 44 :445-61
     Greenberg , Bradley S. ` 1966
     "Mass Media Credibility: Research Results and Critical Issues” New Research Bulletin No.6 (Washington D.C.: Amercian Newspaper Publishers Association, November 4)
     Gunther ` Albert ` 1988
     "Attitude Extremity and Trust in Media" Journalism Quarterly Vol. 65 :2:279-87
     Hennesy , Bernard ` 1985
     Public Opinion ` Fifth Edition
     Hovland ` Carl I. ` Irving L. Janis and Harold H. Kelley ,1953
     Communication and Persuasion New Haven and London: Yale University Press
     Izard ` Ralpy S. ` 1985
     "Public Confidence in the News Media" Journalism Quarterly Vol. 62:2:255
     Jacobson ` Harvey k. ` 1969
     "Mass Media Believability : a Study of Receiver Judgments" Journalism Quarterly Vo1.46: 1:20-8
     Kohut ` Andrew ` 1986
     "Ration the Polls: the Views of Media Elites and the General Public" , Public Opinion Quarterly Vo1. 50:1-9
     Krosnick` Jon A. ` 1989
     "Question Wording and Reports of Survey Results: the Case of Louis Harris and Associates and Aetna Life " Casualty” Public Opinion Quarterly Vol. 53 :107-13
     Lavrakas ` Paul J. ` 1987
     Telephone Survey Methods Sage Publications ` Inc.
     Lee ` Raymond S. H. ` 1978
     "Credibility of Newspaper and TV News" Journalism Quarterly Vo1. 55:2:282-7
     Milavsky , J. Ronald ` 1987
     "Improving the Public`s Opinion of Public Opinion" Public Opinion Quarterly Vo1. 51:436-47
     Mosier ` Nancy R. and Andrew Ahlgren ` 1981
     "Credibility of Percision Journalism" Journalism Quarterly Vo1. 58:3:375-381 ,518
     Mulder Ronald ` 1980 。
     "Media Credibility : A Use-Gratifications Approach" Journalism Quarterly Vol. 57:3 :474-7
     Newhagen ` John and Clifford Nass ` 1989
     "Differential Criteria for Evaluating Credibility of Newspapers and TV News" Journalism Quarterly Vol. 66:2:277-84
     Noelle-neumann ` Elisabeth ` 1980
     "The Public Opinion Research Correspondent" Public Opinion Quarterly Vol. 44:585-94
     Perterson Robert A., George Kozmetsky and Isabella C. M. Cunningham ` 1982
     "Perceptions of Media Bias toward Business" Journalism Quarterly Vol. 59:3 :461-464
     Rimmer ` Tony and David Weaver ` 1987
     "Different Questions ` Different Answers? Media Use and Media Credibility" Journalism Quarterly Vol. 64 28-36.44
     Rippey , John N， 1980
     "Use of Polls as a Reporting Tool" Journalism Quarterly Vo1.57:4:642-46,721
     Robinson ` Michael J. and Andrew Kohut ` 1988
     "Believability and the Press" Public Opinion Quarterly VoL 52: 174-89
     Roll ` Charles W. Jr. and Albert H. Cantril ` 1972
     Polls-- Their Use and Misuse in Politics
     Roper ` Burns W. ` 1980
     "The Impact of Journalism on Polling" Polling on the Issues ` Albert H. Cantril ed. P.15-9-, 1983
     "Some Things That Concern Me". Public Opinion Quarter1y Vo1. 47 :303-9
     Trends in Attitude toward Television and Other Media A Twenty-four Year Review New York : Television Information Office - , 1986
     "Evaluating Polls with Poll Data" Public Opinion Quarterly Vo1. 50:10-16
     Ryan ` Michael ` 1973
     "News Content Geographical Origin and Perceived Media Credibility" Journalism Quaterly Vol. 50:2:312-8
     Salwen ` Michael B. ` 1987
     "Credibility of Newspaper Opinion Polls : Source ` Source Intent and Percision" Journalism Quarterly Vol. 64 :4 :813-9
     Schlerifer ` Stephen ` 1986
     "Trends in Attitude toward and Participation in Survey Research" Public Opinion Quarterly Vol 50: 17-26
     Shaw ` Eugene F. ` 1973
     "Media Credibility: Taking the Measure of a Measure" Journalism Quarterly Vol 50:2:306-11
     Singletary , Michael W. ` 1976
     "Components of Credibility of a Favorable News Source" Journalism Quarterly Vol. 53:316-9
     Starck，Kenneth ` 1969
     "Media Credibility in Finland Cross-national Approach" Journalism Quarterly Vol. 46:4:790-5
     Tubbs ` Stewart L. and Sylvia Moss ` 1974
     Human Communication New York : Random House Westley , Bruce H. and Werner J. Severin ` 1964
     "Some Correlates of Media Credibility" Journalism Quarterly Vol. 41:3:325-3 5
     Worcester ` Robert M. ` 1980
     "Pollsters ` the Press ` and Political Polling in Britain" Public Opinion Quarterly Vol. 44 :548-566		zh_TW