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題名 青少女之消費學習態度與新產品採用過程之研究
作者 李麗卿
貢獻者 吳靜吉
李麗卿
日期 1986
上傳時間 5-May-2016 13:52:14 (UTC+8)
摘要 研究摘要
參考文獻 參考書目\n壹、中文部分\n1.李仁芳，兒童在家庭購買決策中影響地位之研究，政治大學企業管理研究所碩士論文，民國67年。\n2.李仁芳，兒童資訊處理與消費行為發展之研究，政治大學企業管理研究所博士論文，民國72年。\n3.李家欣，“不再是尷尬年齡!各大廠商正進軍青少年市場”，突破雜誌，第3期，1986。\n4.林邦傑，我國國中及高中學生認知發展之研究，科學教育，51卷，民國71年6月。\n5.林清山，多變項分析統計法，東華書局，民國72年8月，三版\n6.林邦傑，國中及高中學生具體運思、形式運思、與傳統智力之研究，中華心理學刊，22卷，2期，民國70年。\n7.胡海國編譯，青少年心理學，桂冠心理學叢書，七版，民國74年3月。\n8.陳達群，見量接觸電視的程度與其若干個人因素，政治大學新聞研究所碩士論文，民國65年。\n9.莊耀嘉，國中生的人格特質、學業成就歸因及其學習行為，台大心理研究所碩士論文，民國69年。\n10.黃惠美，職業成功女性人格特質與工作滿足之研究，師範大學家政教育所碩士論文，民國73年。\n11.張貴香，兒童與電視廣告說服力之歸因研究，政治大學企業管理研究所碩士論文，民國67年。\n12.詹宏志，趨勢索隱，初版，遠流出版社，民國75年4月。\n13.蔡榮貴，“電視對我國兒童教育之影響”，師範大學教育研究所集刊，21輯，民國68年，pp.1-139。\n14.鄭純盛，兒童零用錢支配方式之研究，政治大學企業管理研究所碩士論文，民國68年。\n15.楊國樞、文崇一等，社會及行為科學研究法，上下冊，東華書局，八版，民國74年9月。\n16.簡茂發等，國中學生的友伴關係及其相關因素之研究，測驗年刊,29，民國71年1月。\n\n貳、英文部分\n1. Adler, Richard P., "Research on the Effects of Television Advertising on Children", Washington D.C.: U.S. Government Printing Office, 1977.\n2. Advertising Age, "Youth Marketing", S1-S24, (April), 1980.\n3. Atkin, Charles K., "Television Advertising and Socialization to Consumer Roles," Television and Behavior, Vol.2, 1982 , 191-200.\n4. Atkin and Walter Gantz, "Television News and Political Socialization," Public Opinion Quarterly, 42 (Summer), 1978, 183-198.\n5. Bandura, A., "Mondeling Influences on Children", Testimony to the Federal Trade Commission Nov. 1971.\n6. Baldwin, Alfred L., "A Cognitive Theory of Socialization", in Handbook of Socialization, ed. D.A. Goslin, Chicago: Rand McNally and Co., 1969.\n7. Brin, O.G. and S. Wheller, Socialization After Children: Two Essays, New York: John Wiley & Sons, Inc., 1966.\n8. Chaffee, Steven H. and Jack M. McLeod, "Sensitization in Panel Design: A Co-orientational Experiment", Journalism Quarterly, 45 (Winter), 1968, 661-669.\n9. Chaffee, Steven H., Jack M. MeLeod and Charles K. Atkin, "Parental Influences on Adolescent Media Use," American Behavioral Scientist, 14 (Jan-Feb),1971, 323-340.\n10. Chaffee, Steven H. and Albert R. Tims, "Interpersonal Factors in Adolescent Television Use", Journal of Social Issues, 32(4), 1976, 98-105.\n11. Churchill, Gilbert A, and George P. Moschis, "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6 (June), 1979, 23-35.\n12. Cateora, Philip R., An Analysis of the Teenage Market, Austin, TX: Bureau of Business Research ,1963.\n13. Cannon, Kenneth C., Ruth Staples, and Irene Carlson, "Personal Appearance as a Factor in Personal Acceptance ", Journal of Home Economics, 44, Nov. 1952, 710-713.\n14. Cunningham, W.H., Anderson, T.W. and Murphy, John H., "Are Student Real People," Journal of Business, 47, 1974, 399-409.\n15. Davis, Harry L., "Decision Making Within the House hold", Journal of Consumer Research, 2(March), 1976 , 241-260.\n16. Engel, James, Roger Blackwell, and David Rollat, Consumer Behavior, 3rd Edition, New York: Holt, Rinehart and Winston 1978.\n17. Fauman, B.C., "Determinants of Adolescent`s Brand Preference," Sloan School of Management, Massachusetts Institute of Technology, June, 1966.\n18. George W. Schiele, "How to Reach the Young Consumer", Harvard Business Review, March-April, 1974, 77-86.\n19. Hess, R.D. and Judith V. Torney, The Development of Political Attitude in Children, Chicago: Aldine Publishing Company, 1967.\n20. Hawkins, Robert P. and Suzanne Pingree, "Television`s Influence on Social Reality", Television and Behavior, Vol.2, 1982, 224-247.\n21. Jessop, D.J., "Topic Variation in Levels of Agreement between Parents and Adolescents", Public Opinion Quarterly, 46:4, 1982, 538-539.\n22. Kahle, L.R., Klingel D.M. & Kulka R.A., "A Longitudinal Study of Adolescents` Attitude-Behavior Consistency", Public Opinion Quarterly,45:3, 1982 , 402-414 .\n23. Kagan, Jerome , "The Child in Family," Daedalus ,106, 1977, 33-56.\n24. McLeod, Jack M., Carl R. Bybee, and Jean A. Duvall, "Evaluating Media Performance by Gratification Sought and Received," Journalism Quarterly, 59, (Spring), 1982, 3-12.\n25. Mehrotra, Tunil and Sandra Torges, "Determinants of Children`s Influence on Mothers` Buying Behavior," in Advances in Consumer Research, Vol. 4, ed, William D. Perreault, Atlanta, GA :Association for Consumer Research, 1976, 56-60.\n26. Moore, Roy, L. and George P. Moschis, "Family Communication Patterns and Consumer Socialization," Association for Education in Journalism Annual Convention, 1978a.\n27. Moore Roy L. and George P. Moschis, "Teenagers`` Reaction to Television," Journal of Advertising, 7 (Fall), 1978b, 24-30.\n28. Moore Roy L. and George P. Moschis, "The Effects of Family Communication and Mass Media Use on Adolescent Consumer Learning," Journal of communication, 31 (Fall), 1981, 42-51.\n29. ───── and George PM Moschis, "Role of Mass Media and the Family in Development of Consumption Norms," Journalism Quarterly, 60 (Spring), 1983,67-73. \n30. ───── and Lownders F. Stephens, "Some Communication and Determinants of Adolescent Consumer Learning", Journal of Consumer Research, 2 (Sep.), 1975, 80-92.\n31. Moschis, George P. and Gilbert A. Churchill, "Consumer Socialization: A Theoretical and Empirical Analysis", Journal of Marketing Research, 15 (Nov.), 1978, 599-609.\n32. ───── and Roy L. Moore, "Decision Making Among the Young: A Socialization Perspective", Journal of Consumer Research, 6 (Sep),1979a, 101-112.\n33. ───── and Roy L. Moore, "A Longitudinal Study of Television Advertising Effects", Journal of Consumer Research, 9 (Dec.), 1982, 279-286.\n34. ───── and Roy L. Moore, and Ruth B. Smith, "The Impact of Family Communication on Adolescent Consumer Socialization``, in Advance in Consumer Research, Vol.11, e d. Thomas C. Kinnear, Chicago: Association for Consumer Research,\n1983, 314-319.\n35. ─────, Roy L. Moore, and Lowndes F . "Purchasing Patterns of Adolescent Consumers", Journal of Retailing, 53 (Sping), 1977, 17-26.\n36. Newcomb, Theodore M., "An Approach to the Study of Communicative Acts," Psycholorical Review, 60 (Nov), 1953, 393-404.\n37. Nielsen, A.C., The Television Audience: 1975, Chicago: A.C. Nielsen Company, 1975.\n38. O`Keefe, Garrett J., "Co-orientation Variables in Family Studies," American Behavioral Scientist,16 (April), 1973, 513-536.\n39. Olshavsky, Richard W. and Donald H. Grnbois, "Consumer Decision Making-Factor Fiction?" Journal of Consumer Research, 6 (Sep), 1979, 93-100 .\n40. Robertson, Thomas S., "Parental Mediation of Television Advertising Effects", Journal of Communication, 29 (Winter), 12-25.\n41. Saunders, Josephine R., A. Coskum Salmi, and Enid F. Tozier, "Congruence and Conflict in Buying Decisions of Mothers and Daughters ", Journal of Retailing, 49 (Fall), 1973, 3-18.\n42. Sebald, Hans, Adolescence : A Socio-Psychological Analysis, New York: Appleton-Century-Crofts,1968.\n43. Ward, Scott, "Consumer Socialization", Journal of Consumer Research, 1 (Sep), 1974a, 1-16.\n44. ───── and Daniel B. Wackman, "Family and Media Influence on Adolescent Consumer Learning," American Behavioral Scientist, 14 (Jan-Feb), 1971, 415-427.\n45. ───── and Daniel B. Wackman, "Children`s Purchase Influence Attempts and Parental Yielding," Journal of Marketing Research, 9 (Aug), 1972, 316-319.\n46. ─────, Daniel B. Wackman, and Ellen Wartella, How Children Learn to Buy: The Development Consumer Information Processing Skills, Beverly Hills, CA: Sage, 1977.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006450
資料類型 thesis
dc.contributor.advisor 吳靜吉zh_TW
dc.contributor.author (Authors) 李麗卿zh_TW
dc.creator (作者) 李麗卿zh_TW
dc.date (日期) 1986en_US
dc.date.accessioned 5-May-2016 13:52:14 (UTC+8)-
dc.date.available 5-May-2016 13:52:14 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 13:52:14 (UTC+8)-
dc.identifier (Other Identifiers) B2002006450en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=103159-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 研究摘要zh_TW
dc.description.tableofcontents 目錄\n第一章 導論………1\n第一節 研究動機………1\n第二節 研究目的………3\n第三節 具體研究對象及問題………4\n第二章 理論背景與觀念架構………7\n第一節 消費社會化定義………8\n第二節 消費社會化之中介機構與學習標準………10\n第三節 社會化學習過程………12\n第四節 有關消費社會化之實證研究結果………23\n第五節 本研究之觀念架構與研究假設………35\n第三章 研究設計與方法………46\n第一節 問卷設計………46\n第二節 變項的定義與衡量………49\n第三節 抽樣及資料收集………52\n第四節 資料分析方法………56\n第四章 研究結果………60\n第一節 青少女使用清潔保養品之次數分配………60\n第二節 青少女之消費訊息搜集方式………71\n第三節 青少女之產品評估因素………80\n第四節 青少女之清潔保養品的購買角色與品牌偏好………93\n第五節 假設驗證………98\n第六節 人口特質、心理特質、傳播人際特質對消費決策過程指標之典型相關分析………120\n第五章 結論、限制及建議………132\n第一節 研究結果之摘要………132\n第二節 本研究的限制………138\n第三節 行銷涵義………138\n第四節 未來研究方向………142\n\n圖表目錄\n第二章\n圖2-3-1 家庭溝通型態………14\n圖2-4-1 消費社會化概念模型I………24\n表1 青少年消費訊息來源分配………26\n表2 青少年之產品評估因素之分配………27\n表3 青少年之購買角色分配………29\n表4 驗證假設之迴歸分析………30\n圖2-4-2 消費社會化概念模型II──Churchill & Moschis………34\n圖2-5-1 研究架構:青少女採用清潔保養品之消費社會化觀念架構………38\n第三章:\n表3-1 樣本分配………53\n表3-2 學校分配………53\n表3-3 是否與家人住在一起之分配………54\n表3-4A 家庭父母教育程度分佈情形………54\n表3-4B 家庭母親教育程度分佈情形………54\n表3-5A 父親每月所得分佈情形………55\n表3-5B 母親每月所得分佈情形………55\n表3-6 性別角色………57\n表3-7 自我概念………57\n表3-8 性別角色按年齡分配………58\n第四章\n表4-1-1 青少女使用/未曾使用清潔保養品之分配(按年級分) ………61\n表4-1-2 青少女使用/未曾使用清潔保養品之分配(按父母教育背景分) ………62\n表4-1-3 青少女曾使用/未曾使用清潔保養品之分配(按父母所得分) ………64\n表4-1-4 青少女曾使用/未曾使用清潔保養品之分配(按性別角色分) ………65\n表4-1-5 青少女曾使用/未曾使用清潔保養品之分配(按自我概念分) ………66\n表4-1-6 青少女使用清潔保養品的程度………67\n表4-1-7 青少女使用清潔保養品的程度(按年級分) ………68\n表4-1-8 青少女不使用清潔保養品原因之次數分配………69\n表4-1-9 清潔保養品的分類………70\n表4-2-1A 青少女消費訊息搜集方式之分配比率(保養品) ………72\n表4-2-1B 青少女消費訊息搜集方式之分配比率(清潔品) ………73\n表4-2-2A 消費訊息搜集方式按人口變項之分配(保養品) ………75\n表4-2-2B 消費訊息搜集方式按人口變項之分配(清潔品) ………76\n表4-2-2C 消費訊息搜集方式按性別角色之分配(保養品) ………78\n表4-2-2D 消費訊息搜集方式按性別角色之分配(清潔品) ………79\n表4-2-2E 自我概念對消費訊息搜集方式之差異(保養品) ………81\n表4-2-2F 自我概念對消費訊息搜集方式之差異(清潔品) ………82\n表4-3-1A 青少女對產品評估標準之分配比率(保養品) ………83\n表4-3-1B 青少女對產品評估標準之分配比率(清潔品) ………84\n表4-3-2A 產品評估標準按人口變項之分配(保養品) ………86\n表4-3-2B 產品評估標準按人口變項之分配(清潔品) ………87\n表4-3-2C 產品評估標準按性別角色之分配(保養品) ………89\n表4-3-2D 產品評估標準按性別角色之分配(清潔品) ………90\n表4-3-2E 自我概念對產品評估標準之差異(保養品) ………91\n表4-3-2F 自我概念對產品評估標準之差異(清潔品) ………92\n表4-4-1 青少女之購買角色分配………94\n表4-4-2 青少女購買角色按性別角色之分配………95\n表4-4-3 青少女可以指名出喜歡的品牌名稱之分配………96\n表4-4-4 青少女跟隨父母使用相同品牌之次數分配………97r\n表4-5-1A 人口變項、心理變項與傳播變項對消費訊息搜集之指標(保養品) ………99\n表4-5-1B 人口變項、心理變項與傳播變項對消費訊息搜集之指標(清潔品) ………100\n表4-5-2 心理特質之PEARSON CORRELATION………101\n表4-5-3 消費訊息來源之相關分析………104\n表4-5-4A 人口變項、心理變項與傳播人際變項對產品評估標準之指標(保養品) ………107\n表4-5-4B 人口變項、心理變項與傳播人際變項對產品評估標準之指標(清潔品) ………108\n表4-5-5 人口變項、心理變項與傳播人際變項對品牌偏好之指標………112\n表4-5-6 人口變項、心理變項與傳播人際變項對「與父母使用同品牌」之指標………113\n表4-5-7 品牌偏好和傳播人際變項之相關分析………115\n表4-5-8 人口變項、心理變項與傳播人際變項對產品使用程度之指標………116\n表4-6-1 人口特質、心理特質、傳播人際特質與消費決策過程指標之間典型因素顯著性考驗(保養品) ………118\n表4-6-2 人口特質、心理特質、傳播人際特質與消費決策過程指標之間典型因素負荷量及重疊指數(保養品) ………119\n表4-6-3 人口特質、心理特質、傳播人際特質與消費決策過程指標間的典型因素顯著性考驗(清潔品) ………121\n表4-6-4 人口特質、心理特質、傳播人際特質與消費決策過程指標間典型因素負荷量及重疊指數(清潔品) ………122\n附表1A 青少女之性別角色與自我概念對消費決策之變異數分析(保養品) ………124\n附表1B 青少女之性別角色與自我概念對消費決策之變異數分析(清潔品) ………125\n附表2A 青少女之人口特質對消費決策之變異數分析(保養品) ………126\n附表2B 青少女之人口特質對消費決策之變異數分析(清潔品) ………127\n附表3A 青少女之傳播人際特質對消費決策之變異數分析(保養品) ………128\n附表3B 青少女之傳播人際特質對消費決策之變異數分析(清潔品) ………129zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006450en_US
dc.title (題名) 青少女之消費學習態度與新產品採用過程之研究zh_TW
dc.type (資料類型) thesisen_US
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Duvall, "Evaluating Media Performance by Gratification Sought and Received," Journalism Quarterly, 59, (Spring), 1982, 3-12.\n25. Mehrotra, Tunil and Sandra Torges, "Determinants of Children`s Influence on Mothers` Buying Behavior," in Advances in Consumer Research, Vol. 4, ed, William D. Perreault, Atlanta, GA :Association for Consumer Research, 1976, 56-60.\n26. Moore, Roy, L. and George P. Moschis, "Family Communication Patterns and Consumer Socialization," Association for Education in Journalism Annual Convention, 1978a.\n27. Moore Roy L. and George P. Moschis, "Teenagers`` Reaction to Television," Journal of Advertising, 7 (Fall), 1978b, 24-30.\n28. Moore Roy L. and George P. 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