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題名 青少女之消費學習態度與新產品採用過程之研究
作者 李麗卿
貢獻者 吳靜吉
李麗卿
日期 1986
上傳時間 5-May-2016 13:52:14 (UTC+8)
摘要 研究摘要
參考文獻 參考書目
壹、中文部分
1.李仁芳，兒童在家庭購買決策中影響地位之研究，政治大學企業管理研究所碩士論文，民國67年。
2.李仁芳，兒童資訊處理與消費行為發展之研究，政治大學企業管理研究所博士論文，民國72年。
3.李家欣，“不再是尷尬年齡!各大廠商正進軍青少年市場”，突破雜誌，第3期，1986。
4.林邦傑，我國國中及高中學生認知發展之研究，科學教育，51卷，民國71年6月。
5.林清山，多變項分析統計法，東華書局，民國72年8月，三版
6.林邦傑，國中及高中學生具體運思、形式運思、與傳統智力之研究，中華心理學刊，22卷，2期，民國70年。
7.胡海國編譯，青少年心理學，桂冠心理學叢書，七版，民國74年3月。
8.陳達群，見量接觸電視的程度與其若干個人因素，政治大學新聞研究所碩士論文，民國65年。
9.莊耀嘉，國中生的人格特質、學業成就歸因及其學習行為，台大心理研究所碩士論文，民國69年。
10.黃惠美，職業成功女性人格特質與工作滿足之研究，師範大學家政教育所碩士論文，民國73年。
11.張貴香，兒童與電視廣告說服力之歸因研究，政治大學企業管理研究所碩士論文，民國67年。
12.詹宏志，趨勢索隱，初版，遠流出版社，民國75年4月。
13.蔡榮貴，“電視對我國兒童教育之影響”，師範大學教育研究所集刊，21輯，民國68年，pp.1-139。
14.鄭純盛，兒童零用錢支配方式之研究，政治大學企業管理研究所碩士論文，民國68年。
15.楊國樞、文崇一等，社會及行為科學研究法，上下冊，東華書局，八版，民國74年9月。
16.簡茂發等，國中學生的友伴關係及其相關因素之研究，測驗年刊,29，民國71年1月。

貳、英文部分
1. Adler, Richard P., "Research on the Effects of Television Advertising on Children", Washington D.C.: U.S. Government Printing Office, 1977.
2. Advertising Age, "Youth Marketing", S1-S24, (April), 1980.
3. Atkin, Charles K., "Television Advertising and Socialization to Consumer Roles," Television and Behavior, Vol.2, 1982 , 191-200.
4. Atkin and Walter Gantz, "Television News and Political Socialization," Public Opinion Quarterly, 42 (Summer), 1978, 183-198.
5. Bandura, A., "Mondeling Influences on Children", Testimony to the Federal Trade Commission Nov. 1971.
6. Baldwin, Alfred L., "A Cognitive Theory of Socialization", in Handbook of Socialization, ed. D.A. Goslin, Chicago: Rand McNally and Co., 1969.
7. Brin, O.G. and S. Wheller, Socialization After Children: Two Essays, New York: John Wiley & Sons, Inc., 1966.
8. Chaffee, Steven H. and Jack M. McLeod, "Sensitization in Panel Design: A Co-orientational Experiment", Journalism Quarterly, 45 (Winter), 1968, 661-669.
9. Chaffee, Steven H., Jack M. MeLeod and Charles K. Atkin, "Parental Influences on Adolescent Media Use," American Behavioral Scientist, 14 (Jan-Feb),1971, 323-340.
10. Chaffee, Steven H. and Albert R. Tims, "Interpersonal Factors in Adolescent Television Use", Journal of Social Issues, 32(4), 1976, 98-105.
11. Churchill, Gilbert A, and George P. Moschis, "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6 (June), 1979, 23-35.
12. Cateora, Philip R., An Analysis of the Teenage Market, Austin, TX: Bureau of Business Research ,1963.
13. Cannon, Kenneth C., Ruth Staples, and Irene Carlson, "Personal Appearance as a Factor in Personal Acceptance ", Journal of Home Economics, 44, Nov. 1952, 710-713.
14. Cunningham, W.H., Anderson, T.W. and Murphy, John H., "Are Student Real People," Journal of Business, 47, 1974, 399-409.
15. Davis, Harry L., "Decision Making Within the House hold", Journal of Consumer Research, 2(March), 1976 , 241-260.
16. Engel, James, Roger Blackwell, and David Rollat, Consumer Behavior, 3rd Edition, New York: Holt, Rinehart and Winston 1978.
17. Fauman, B.C., "Determinants of Adolescent`s Brand Preference," Sloan School of Management, Massachusetts Institute of Technology, June, 1966.
18. George W. Schiele, "How to Reach the Young Consumer", Harvard Business Review, March-April, 1974, 77-86.
19. Hess, R.D. and Judith V. Torney, The Development of Political Attitude in Children, Chicago: Aldine Publishing Company, 1967.
20. Hawkins, Robert P. and Suzanne Pingree, "Television`s Influence on Social Reality", Television and Behavior, Vol.2, 1982, 224-247.
21. Jessop, D.J., "Topic Variation in Levels of Agreement between Parents and Adolescents", Public Opinion Quarterly, 46:4, 1982, 538-539.
22. Kahle, L.R., Klingel D.M. & Kulka R.A., "A Longitudinal Study of Adolescents` Attitude-Behavior Consistency", Public Opinion Quarterly,45:3, 1982 , 402-414 .
23. Kagan, Jerome , "The Child in Family," Daedalus ,106, 1977, 33-56.
24. McLeod, Jack M., Carl R. Bybee, and Jean A. Duvall, "Evaluating Media Performance by Gratification Sought and Received," Journalism Quarterly, 59, (Spring), 1982, 3-12.
25. Mehrotra, Tunil and Sandra Torges, "Determinants of Children`s Influence on Mothers` Buying Behavior," in Advances in Consumer Research, Vol. 4, ed, William D. Perreault, Atlanta, GA :Association for Consumer Research, 1976, 56-60.
26. Moore, Roy, L. and George P. Moschis, "Family Communication Patterns and Consumer Socialization," Association for Education in Journalism Annual Convention, 1978a.
27. Moore Roy L. and George P. Moschis, "Teenagers`` Reaction to Television," Journal of Advertising, 7 (Fall), 1978b, 24-30.
28. Moore Roy L. and George P. Moschis, "The Effects of Family Communication and Mass Media Use on Adolescent Consumer Learning," Journal of communication, 31 (Fall), 1981, 42-51.
29. ───── and George PM Moschis, "Role of Mass Media and the Family in Development of Consumption Norms," Journalism Quarterly, 60 (Spring), 1983,67-73.
30. ───── and Lownders F. Stephens, "Some Communication and Determinants of Adolescent Consumer Learning", Journal of Consumer Research, 2 (Sep.), 1975, 80-92.
31. Moschis, George P. and Gilbert A. Churchill, "Consumer Socialization: A Theoretical and Empirical Analysis", Journal of Marketing Research, 15 (Nov.), 1978, 599-609.
32. ───── and Roy L. Moore, "Decision Making Among the Young: A Socialization Perspective", Journal of Consumer Research, 6 (Sep),1979a, 101-112.
33. ───── and Roy L. Moore, "A Longitudinal Study of Television Advertising Effects", Journal of Consumer Research, 9 (Dec.), 1982, 279-286.
34. ───── and Roy L. Moore, and Ruth B. Smith, "The Impact of Family Communication on Adolescent Consumer Socialization``, in Advance in Consumer Research, Vol.11, e d. Thomas C. Kinnear, Chicago: Association for Consumer Research,
1983, 314-319.
35. ─────, Roy L. Moore, and Lowndes F . "Purchasing Patterns of Adolescent Consumers", Journal of Retailing, 53 (Sping), 1977, 17-26.
36. Newcomb, Theodore M., "An Approach to the Study of Communicative Acts," Psycholorical Review, 60 (Nov), 1953, 393-404.
37. Nielsen, A.C., The Television Audience: 1975, Chicago: A.C. Nielsen Company, 1975.
38. O`Keefe, Garrett J., "Co-orientation Variables in Family Studies," American Behavioral Scientist,16 (April), 1973, 513-536.
39. Olshavsky, Richard W. and Donald H. Grnbois, "Consumer Decision Making-Factor Fiction?" Journal of Consumer Research, 6 (Sep), 1979, 93-100 .
40. Robertson, Thomas S., "Parental Mediation of Television Advertising Effects", Journal of Communication, 29 (Winter), 12-25.
41. Saunders, Josephine R., A. Coskum Salmi, and Enid F. Tozier, "Congruence and Conflict in Buying Decisions of Mothers and Daughters ", Journal of Retailing, 49 (Fall), 1973, 3-18.
42. Sebald, Hans, Adolescence : A Socio-Psychological Analysis, New York: Appleton-Century-Crofts,1968.
43. Ward, Scott, "Consumer Socialization", Journal of Consumer Research, 1 (Sep), 1974a, 1-16.
44. ───── and Daniel B. Wackman, "Family and Media Influence on Adolescent Consumer Learning," American Behavioral Scientist, 14 (Jan-Feb), 1971, 415-427.
45. ───── and Daniel B. Wackman, "Children`s Purchase Influence Attempts and Parental Yielding," Journal of Marketing Research, 9 (Aug), 1972, 316-319.
46. ─────, Daniel B. Wackman, and Ellen Wartella, How Children Learn to Buy: The Development Consumer Information Processing Skills, Beverly Hills, CA: Sage, 1977.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006450
資料類型 thesis
dc.contributor.advisor 吳靜吉zh_TW
dc.contributor.author (Authors) 李麗卿zh_TW
dc.creator (作者) 李麗卿zh_TW
dc.date (日期) 1986en_US
dc.date.accessioned 5-May-2016 13:52:14 (UTC+8)-
dc.date.available 5-May-2016 13:52:14 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 13:52:14 (UTC+8)-
dc.identifier (Other Identifiers) B2002006450en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91194-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 研究摘要zh_TW
dc.description.tableofcontents 目錄
第一章 導論………1
第一節 研究動機………1
第二節 研究目的………3
第三節 具體研究對象及問題………4
第二章 理論背景與觀念架構………7
第一節 消費社會化定義………8
第二節 消費社會化之中介機構與學習標準………10
第三節 社會化學習過程………12
第四節 有關消費社會化之實證研究結果………23
第五節 本研究之觀念架構與研究假設………35
第三章 研究設計與方法………46
第一節 問卷設計………46
第二節 變項的定義與衡量………49
第三節 抽樣及資料收集………52
第四節 資料分析方法………56
第四章 研究結果………60
第一節 青少女使用清潔保養品之次數分配………60
第二節 青少女之消費訊息搜集方式………71
第三節 青少女之產品評估因素………80
第四節 青少女之清潔保養品的購買角色與品牌偏好………93
第五節 假設驗證………98
第六節 人口特質、心理特質、傳播人際特質對消費決策過程指標之典型相關分析………120
第五章 結論、限制及建議………132
第一節 研究結果之摘要………132
第二節 本研究的限制………138
第三節 行銷涵義………138
第四節 未來研究方向………142

圖表目錄
第二章
圖2-3-1 家庭溝通型態………14
圖2-4-1 消費社會化概念模型I………24
表1 青少年消費訊息來源分配………26
表2 青少年之產品評估因素之分配………27
表3 青少年之購買角色分配………29
表4 驗證假設之迴歸分析………30
圖2-4-2 消費社會化概念模型II──Churchill & Moschis………34
圖2-5-1 研究架構:青少女採用清潔保養品之消費社會化觀念架構………38
第三章:
表3-1 樣本分配………53
表3-2 學校分配………53
表3-3 是否與家人住在一起之分配………54
表3-4A 家庭父母教育程度分佈情形………54
表3-4B 家庭母親教育程度分佈情形………54
表3-5A 父親每月所得分佈情形………55
表3-5B 母親每月所得分佈情形………55
表3-6 性別角色………57
表3-7 自我概念………57
表3-8 性別角色按年齡分配………58
第四章
表4-1-1 青少女使用/未曾使用清潔保養品之分配(按年級分) ………61
表4-1-2 青少女使用/未曾使用清潔保養品之分配(按父母教育背景分) ………62
表4-1-3 青少女曾使用/未曾使用清潔保養品之分配(按父母所得分) ………64
表4-1-4 青少女曾使用/未曾使用清潔保養品之分配(按性別角色分) ………65
表4-1-5 青少女曾使用/未曾使用清潔保養品之分配(按自我概念分) ………66
表4-1-6 青少女使用清潔保養品的程度………67
表4-1-7 青少女使用清潔保養品的程度(按年級分) ………68
表4-1-8 青少女不使用清潔保養品原因之次數分配………69
表4-1-9 清潔保養品的分類………70
表4-2-1A 青少女消費訊息搜集方式之分配比率(保養品) ………72
表4-2-1B 青少女消費訊息搜集方式之分配比率(清潔品) ………73
表4-2-2A 消費訊息搜集方式按人口變項之分配(保養品) ………75
表4-2-2B 消費訊息搜集方式按人口變項之分配(清潔品) ………76
表4-2-2C 消費訊息搜集方式按性別角色之分配(保養品) ………78
表4-2-2D 消費訊息搜集方式按性別角色之分配(清潔品) ………79
表4-2-2E 自我概念對消費訊息搜集方式之差異(保養品) ………81
表4-2-2F 自我概念對消費訊息搜集方式之差異(清潔品) ………82
表4-3-1A 青少女對產品評估標準之分配比率(保養品) ………83
表4-3-1B 青少女對產品評估標準之分配比率(清潔品) ………84
表4-3-2A 產品評估標準按人口變項之分配(保養品) ………86
表4-3-2B 產品評估標準按人口變項之分配(清潔品) ………87
表4-3-2C 產品評估標準按性別角色之分配(保養品) ………89
表4-3-2D 產品評估標準按性別角色之分配(清潔品) ………90
表4-3-2E 自我概念對產品評估標準之差異(保養品) ………91
表4-3-2F 自我概念對產品評估標準之差異(清潔品) ………92
表4-4-1 青少女之購買角色分配………94
表4-4-2 青少女購買角色按性別角色之分配………95
表4-4-3 青少女可以指名出喜歡的品牌名稱之分配………96
表4-4-4 青少女跟隨父母使用相同品牌之次數分配………97r
表4-5-1A 人口變項、心理變項與傳播變項對消費訊息搜集之指標(保養品) ………99
表4-5-1B 人口變項、心理變項與傳播變項對消費訊息搜集之指標(清潔品) ………100
表4-5-2 心理特質之PEARSON CORRELATION………101
表4-5-3 消費訊息來源之相關分析………104
表4-5-4A 人口變項、心理變項與傳播人際變項對產品評估標準之指標(保養品) ………107
表4-5-4B 人口變項、心理變項與傳播人際變項對產品評估標準之指標(清潔品) ………108
表4-5-5 人口變項、心理變項與傳播人際變項對品牌偏好之指標………112
表4-5-6 人口變項、心理變項與傳播人際變項對「與父母使用同品牌」之指標………113
表4-5-7 品牌偏好和傳播人際變項之相關分析………115
表4-5-8 人口變項、心理變項與傳播人際變項對產品使用程度之指標………116
表4-6-1 人口特質、心理特質、傳播人際特質與消費決策過程指標之間典型因素顯著性考驗(保養品) ………118
表4-6-2 人口特質、心理特質、傳播人際特質與消費決策過程指標之間典型因素負荷量及重疊指數(保養品) ………119
表4-6-3 人口特質、心理特質、傳播人際特質與消費決策過程指標間的典型因素顯著性考驗(清潔品) ………121
表4-6-4 人口特質、心理特質、傳播人際特質與消費決策過程指標間典型因素負荷量及重疊指數(清潔品) ………122
附表1A 青少女之性別角色與自我概念對消費決策之變異數分析(保養品) ………124
附表1B 青少女之性別角色與自我概念對消費決策之變異數分析(清潔品) ………125
附表2A 青少女之人口特質對消費決策之變異數分析(保養品) ………126
附表2B 青少女之人口特質對消費決策之變異數分析(清潔品) ………127
附表3A 青少女之傳播人際特質對消費決策之變異數分析(保養品) ………128
附表3B 青少女之傳播人際特質對消費決策之變異數分析(清潔品) ………129		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006450en_US
dc.title (題名) 青少女之消費學習態度與新產品採用過程之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考書目
壹、中文部分
1.李仁芳，兒童在家庭購買決策中影響地位之研究，政治大學企業管理研究所碩士論文，民國67年。
2.李仁芳，兒童資訊處理與消費行為發展之研究，政治大學企業管理研究所博士論文，民國72年。
3.李家欣，“不再是尷尬年齡!各大廠商正進軍青少年市場”，突破雜誌，第3期，1986。
4.林邦傑，我國國中及高中學生認知發展之研究，科學教育，51卷，民國71年6月。
5.林清山，多變項分析統計法，東華書局，民國72年8月，三版
6.林邦傑，國中及高中學生具體運思、形式運思、與傳統智力之研究，中華心理學刊，22卷，2期，民國70年。
7.胡海國編譯，青少年心理學，桂冠心理學叢書，七版，民國74年3月。
8.陳達群，見量接觸電視的程度與其若干個人因素，政治大學新聞研究所碩士論文，民國65年。
9.莊耀嘉，國中生的人格特質、學業成就歸因及其學習行為，台大心理研究所碩士論文，民國69年。
10.黃惠美，職業成功女性人格特質與工作滿足之研究，師範大學家政教育所碩士論文，民國73年。
11.張貴香，兒童與電視廣告說服力之歸因研究，政治大學企業管理研究所碩士論文，民國67年。
12.詹宏志，趨勢索隱，初版，遠流出版社，民國75年4月。
13.蔡榮貴，“電視對我國兒童教育之影響”，師範大學教育研究所集刊，21輯，民國68年，pp.1-139。
14.鄭純盛，兒童零用錢支配方式之研究，政治大學企業管理研究所碩士論文，民國68年。
15.楊國樞、文崇一等，社會及行為科學研究法，上下冊，東華書局，八版，民國74年9月。
16.簡茂發等，國中學生的友伴關係及其相關因素之研究，測驗年刊,29，民國71年1月。

貳、英文部分
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