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題名 大眾傳播媒介可信度及其相關因素研究 : 媒介可信度研究方法的探索
作者 溫華添
貢獻者 曠湘霞
溫華添
日期 1986
上傳時間 5-May-2016 15:30:41 (UTC+8)
摘要 摘要
參考文獻 參考文獻
一 英文部分
1. Abel, J. D., & Wirth, M. O.
Newspaper vs. TV credibility for local news. Journalism Quarterly, 54:2, Summer 1977, pp. 371-375.
2. Andreoli, V., & Worchel, S.
Effects of media, communicator, and message position on attitude change. Public Opinion Quarterly, 42:1, Spring 1978, pp. 59-70.
3. Carter, R. F., & Greenberg, B.S.
Newspaper or television: Which do you believe? Journalism Quarterly, 42:1, Winter 1965, pp. 29-34.
4. Chang, L.K.H., & Lemert, ?.B.
The invisible newsman and other factors in media competition. Journalism Quarterly, 45:3, Autumn 1968, pp.436-444.
5. Cushing, W. G. & Lemert, J.B.
Has TV altered students` news media preferences? Journalism Quarterly, 50:1, Winter 1973, pp.138-141.
6. Edetslein, A. S.
An alternative approach to the study of source effects in mass communication. XX International Congress for Psychology, Tokyo, August 13-19, 1972.
7. Gantz, W.
The influence of researcher methods on television and newspaper news credibility evaluations. Journal of Broadcasting, 25:2, Spring 1981, pp. 155-169.
8. Greenberg, B.S.
Media use and believability: Some multiple correlates. Journalism Quarterly, 43: 4, Winter 1966, pp. 665-670; 732.
9. Greenberg, B. S. & Roloff, M.E.
Mass media credibility: Research results and critical issues. News research Bulletin, No.6, Washington, D.C.: American Newspaper Publishers Association, November 4, 1974.
10. Jacobson, H. K.
Mass media believability: A study of receiver judgments. Journalism Quarterly, 46:1, Spring 1969, pp.20-28.
11. Lee, R. S. H.
Credibility of newspaper and TV news. Journalism Quarterly, 55:2, Summer 1978, pp. 282-287.
12. Lemert, J. B.
On "dual track". Editor & Publisher, December 17, 1966, p. 28.
13. Lemert, J. B.
News media competition under conditions favorable to newspapers. Journalism Quarterly, 47:2, Summer 1970, pp. 272-280.
14. McCroskey, J. C. , & Jenson. T. A.
Image of mass media news sources. Journal of Broadcasting, 19:2, Spring 1975, pp. 169-180.
15. Pratt, C.
How media credibility ratings of African and U.S. students compare. Journalism Quarterly, 59: 4, Winter 1982, pp. 581-587.
16. Reagan, J., & Zenaty, J.
Local news credibility: Newspapers vs. TV revisited. Journalism Quarterly, 56:1, Spring 1979, pp. 168-172.
17. Research professor rejects Roper data on credibility. Editor & Publisher, November 4, 1972, p.32.
18. Roper, B. W.
Trends in attitudes toward television and other media: A twenty-four year review. New York: Television Information Office, 1983.
19. Ryan, M.
News content, geographical origin and perceived media credibility. Journalism Quarterly, 50:2, Summer 1973, pp.312-318.
20. Shaw, E.F.
Media credibility: Taking the measures of a measure. Journalism Quarterly, 50:2, Summer 1973, pp.306-311.
21. Shaw, E.F.
The popular meaning of media credibility. News Research Bulletin, No.3, October 22, 1976.
22. Starch, K.
Media credibility in Finland: A cross-national approach. Journalism Quarterly, 46:4, Winter 1969, pp.790-795.
23. Westley, B.H., & Severin, W.J.
Some correlates of media credibility. Journalism Quarterly, 41:3, Summer 1964, pp.325-335.

二 中文部分
1. 鄭瑞城、曠湘霞。台灣地區成人收看電視的動機與行為研究，國立政治大學新聞研究所，民７２。
2. 賴光臨等。政令宣導與媒體效用之調查研究，國立政治大學新聞學系，民７３。
描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002006702
資料類型 thesis
dc.contributor.advisor 曠湘霞zh_TW
dc.contributor.author (Authors) 溫華添zh_TW
dc.creator (作者) 溫華添zh_TW
dc.date (日期) 1986en_US
dc.date.accessioned 5-May-2016 15:30:41 (UTC+8)-
dc.date.available 5-May-2016 15:30:41 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2016 15:30:41 (UTC+8)-
dc.identifier (Other Identifiers) B2002006702en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91551-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.abstract (摘要) 摘要zh_TW
dc.description.tableofcontents 目錄
第一章 緒論
第一節 研究動機與目的 1-1
第二節 名詞界定 1-2
第三節 研究架構與研究問題 1-3
第二章 文獻探討 2-1
第三章 研究方法 3-1
第一節 問卷設計 3-1
第二節 抽樣 3-2
第三節 訪查過程 3-6
第四節 樣本檢定 3-8
第四章 研究發現 4-1
第一節 正確性 4-2
第二節 公正性 4-4
第三節 信任度 4-5
第四節 整体可信度 4-6
第五節 媒介選擇 4-7
第六節 本章節要 4-16
第五章 結論與建議 5-1
第一節 結論 5-1
第二節 檢討與建議 5-3
參考文獻
本研究所用問卷

圖表目錄
圖
圖一　本文研究架構 1-4
表
表２～１　各媒介歷年的「相對可信度」 2-1
表２～２　Carter & Greenberg 實驗的四組不同題目 2-2
表２～３　Carter & Greenberg 研究的結果 2-3
表２～４　Gantz 氏研究結果 2-9
表３～１　抽樣步驟資料 3-5a
表３～２　樣本戶數及完成訪問戶數資料 3-5b
表３～３　樣本與母体之差異檢定 3-9
表３～４　指定受訪者與戶內替代者之年齡差異檢定 3-10
表４～１　相對可信度題目之反應 4-1
表４～２　電視相信者對媒介正確性、公正性、信任度及整体可信度評量之差異情形 4-2a
表４～３　報紙相信者對媒介正確性、公正性、信任度及整体可信度評量之差異情形 4-2b
表４～４　相對可信度與媒介選擇的關聯性（全体樣本） 4-8
表４～５　相對可信度與媒介選擇的關聯性（男性） 4-9
表４～６　相對可信度與媒介選擇的關聯性（女性） 4-10
表４～７　相對可信度與媒介選擇的關聯性（20-39歲） 4-11
表４～８　相對可信度與媒介選擇的關聯性（40-59歲） 4-12
表４～９　相對可信度與媒介選擇的關聯性（60歲以上） 4-13
表４～１０　相對可信度與媒介選擇的關聯性（大專以上） 4-14
表４～１１　相對可信度與媒介選擇的關聯性（中學） 4-15
表４～１２　相對可信度與媒介選擇的關聯性（小學或以下） 4-16		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002006702en_US
dc.title (題名) 大眾傳播媒介可信度及其相關因素研究 : 媒介可信度研究方法的探索zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻
一 英文部分
1. Abel, J. D., & Wirth, M. O.
Newspaper vs. TV credibility for local news. Journalism Quarterly, 54:2, Summer 1977, pp. 371-375.
2. Andreoli, V., & Worchel, S.
Effects of media, communicator, and message position on attitude change. Public Opinion Quarterly, 42:1, Spring 1978, pp. 59-70.
3. Carter, R. F., & Greenberg, B.S.
Newspaper or television: Which do you believe? Journalism Quarterly, 42:1, Winter 1965, pp. 29-34.
4. Chang, L.K.H., & Lemert, ?.B.
The invisible newsman and other factors in media competition. Journalism Quarterly, 45:3, Autumn 1968, pp.436-444.
5. Cushing, W. G. & Lemert, J.B.
Has TV altered students` news media preferences? Journalism Quarterly, 50:1, Winter 1973, pp.138-141.
6. Edetslein, A. S.
An alternative approach to the study of source effects in mass communication. XX International Congress for Psychology, Tokyo, August 13-19, 1972.
7. Gantz, W.
The influence of researcher methods on television and newspaper news credibility evaluations. Journal of Broadcasting, 25:2, Spring 1981, pp. 155-169.
8. Greenberg, B.S.
Media use and believability: Some multiple correlates. Journalism Quarterly, 43: 4, Winter 1966, pp. 665-670; 732.
9. Greenberg, B. S. & Roloff, M.E.
Mass media credibility: Research results and critical issues. News research Bulletin, No.6, Washington, D.C.: American Newspaper Publishers Association, November 4, 1974.
10. Jacobson, H. K.
Mass media believability: A study of receiver judgments. Journalism Quarterly, 46:1, Spring 1969, pp.20-28.
11. Lee, R. S. H.
Credibility of newspaper and TV news. Journalism Quarterly, 55:2, Summer 1978, pp. 282-287.
12. Lemert, J. B.
On "dual track". Editor & Publisher, December 17, 1966, p. 28.
13. Lemert, J. B.
News media competition under conditions favorable to newspapers. Journalism Quarterly, 47:2, Summer 1970, pp. 272-280.
14. McCroskey, J. C. , & Jenson. T. A.
Image of mass media news sources. Journal of Broadcasting, 19:2, Spring 1975, pp. 169-180.
15. Pratt, C.
How media credibility ratings of African and U.S. students compare. Journalism Quarterly, 59: 4, Winter 1982, pp. 581-587.
16. Reagan, J., & Zenaty, J.
Local news credibility: Newspapers vs. TV revisited. Journalism Quarterly, 56:1, Spring 1979, pp. 168-172.
17. Research professor rejects Roper data on credibility. Editor & Publisher, November 4, 1972, p.32.
18. Roper, B. W.
Trends in attitudes toward television and other media: A twenty-four year review. New York: Television Information Office, 1983.
19. Ryan, M.
News content, geographical origin and perceived media credibility. Journalism Quarterly, 50:2, Summer 1973, pp.312-318.
20. Shaw, E.F.
Media credibility: Taking the measures of a measure. Journalism Quarterly, 50:2, Summer 1973, pp.306-311.
21. Shaw, E.F.
The popular meaning of media credibility. News Research Bulletin, No.3, October 22, 1976.
22. Starch, K.
Media credibility in Finland: A cross-national approach. Journalism Quarterly, 46:4, Winter 1969, pp.790-795.
23. Westley, B.H., & Severin, W.J.
Some correlates of media credibility. Journalism Quarterly, 41:3, Summer 1964, pp.325-335.

二 中文部分
1. 鄭瑞城、曠湘霞。台灣地區成人收看電視的動機與行為研究，國立政治大學新聞研究所，民７２。
2. 賴光臨等。政令宣導與媒體效用之調查研究，國立政治大學新聞學系，民７３。		zh_TW