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題名	大眾傳播媒介可信度及其相關因素研究 : 媒介可信度研究方法的探索
作者	溫華添
貢獻者	曠湘霞溫華添
日期	1986
上傳時間	5-May-2016 15:30:41 (UTC+8)
摘要	摘要
參考文獻	參考文獻\n一英文部分\n1. Abel, J. D., & Wirth, M. O.\nNewspaper vs. TV credibility for local news. Journalism Quarterly, 54:2, Summer 1977, pp. 371-375.\n2. Andreoli, V., & Worchel, S.\nEffects of media, communicator, and message position on attitude change. Public Opinion Quarterly, 42:1, Spring 1978, pp. 59-70.\n3. Carter, R. F., & Greenberg, B.S.\nNewspaper or television: Which do you believe? Journalism Quarterly, 42:1, Winter 1965, pp. 29-34.\n4. Chang, L.K.H., & Lemert, ?.B.\nThe invisible newsman and other factors in media competition. Journalism Quarterly, 45:3, Autumn 1968, pp.436-444.\n5. Cushing, W. G. & Lemert, J.B.\nHas TV altered students` news media preferences? Journalism Quarterly, 50:1, Winter 1973, pp.138-141.\n6. Edetslein, A. S.\nAn alternative approach to the study of source effects in mass communication. XX International Congress for Psychology, Tokyo, August 13-19, 1972.\n7. Gantz, W.\nThe influence of researcher methods on television and newspaper news credibility evaluations. Journal of Broadcasting, 25:2, Spring 1981, pp. 155-169.\n8. Greenberg, B.S.\nMedia use and believability: Some multiple correlates. Journalism Quarterly, 43: 4, Winter 1966, pp. 665-670; 732.\n9. Greenberg, B. S. & Roloff, M.E.\nMass media credibility: Research results and critical issues. News research Bulletin, No.6, Washington, D.C.: American Newspaper Publishers Association, November 4, 1974.\n10. Jacobson, H. K.\nMass media believability: A study of receiver judgments. Journalism Quarterly, 46:1, Spring 1969, pp.20-28.\n11. Lee, R. S. H.\nCredibility of newspaper and TV news. Journalism Quarterly, 55:2, Summer 1978, pp. 282-287.\n12. Lemert, J. B. \nOn "dual track". Editor & Publisher, December 17, 1966, p. 28.\n13. Lemert, J. B. \nNews media competition under conditions favorable to newspapers. Journalism Quarterly, 47:2, Summer 1970, pp. 272-280.\n14. McCroskey, J. C. , & Jenson. T. A. \nImage of mass media news sources. Journal of Broadcasting, 19:2, Spring 1975, pp. 169-180.\n15. Pratt, C. \nHow media credibility ratings of African and U.S. students compare. Journalism Quarterly, 59: 4, Winter 1982, pp. 581-587.\n16. Reagan, J., & Zenaty, J.\nLocal news credibility: Newspapers vs. TV revisited. Journalism Quarterly, 56:1, Spring 1979, pp. 168-172.\n17. Research professor rejects Roper data on credibility. Editor & Publisher, November 4, 1972, p.32.\n18. Roper, B. W. \nTrends in attitudes toward television and other media: A twenty-four year review. New York: Television Information Office, 1983.\n19. Ryan, M.\nNews content, geographical origin and perceived media credibility. Journalism Quarterly, 50:2, Summer 1973, pp.312-318.\n20. Shaw, E.F.\nMedia credibility: Taking the measures of a measure. Journalism Quarterly, 50:2, Summer 1973, pp.306-311.\n21. Shaw, E.F.\nThe popular meaning of media credibility. News Research Bulletin, No.3, October 22, 1976.\n22. Starch, K.\nMedia credibility in Finland: A cross-national approach. Journalism Quarterly, 46:4, Winter 1969, pp.790-795.\n23. Westley, B.H., & Severin, W.J.\nSome correlates of media credibility. Journalism Quarterly, 41:3, Summer 1964, pp.325-335.\n\n二中文部分\n1. 鄭瑞城、曠湘霞。台灣地區成人收看電視的動機與行為研究，國立政治大學新聞研究所，民７２。\n2. 賴光臨等。政令宣導與媒體效用之調查研究，國立政治大學新聞學系，民７３。
描述	碩士國立政治大學新聞學系
資料來源	http://thesis.lib.nccu.edu.tw/record/#B2002006702
資料類型	thesis

dc.contributor.advisor	曠湘霞	zh_TW
dc.contributor.author (Authors)	溫華添	zh_TW
dc.creator (作者)	溫華添	zh_TW
dc.date (日期)	1986	en_US
dc.date.accessioned	5-May-2016 15:30:41 (UTC+8)	-
dc.date.available	5-May-2016 15:30:41 (UTC+8)	-
dc.date.issued (上傳時間)	5-May-2016 15:30:41 (UTC+8)	-
dc.identifier (Other Identifiers)	B2002006702	en_US
dc.identifier.uri (URI)	https://ah.lib.nccu.edu.tw/item?item_id=103625	-
dc.description (描述)	碩士	zh_TW
dc.description (描述)	國立政治大學	zh_TW
dc.description (描述)	新聞學系	zh_TW
dc.description.abstract (摘要)	摘要	zh_TW
dc.description.tableofcontents	目錄\n第一章緒論\n第一節研究動機與目的 1-1\n第二節名詞界定 1-2\n第三節研究架構與研究問題 1-3\n第二章文獻探討 2-1\n第三章研究方法 3-1\n第一節問卷設計 3-1\n第二節抽樣 3-2\n第三節訪查過程 3-6\n第四節樣本檢定 3-8\n第四章研究發現 4-1\n第一節正確性 4-2\n第二節公正性 4-4\n第三節信任度 4-5\n第四節整体可信度 4-6\n第五節媒介選擇 4-7\n第六節本章節要 4-16\n第五章結論與建議 5-1\n第一節結論 5-1\n第二節檢討與建議 5-3\n參考文獻\n本研究所用問卷\n\n圖表目錄\n圖\n圖一　本文研究架構 1-4\n表\n表２～１　各媒介歷年的「相對可信度」 2-1\n表２～２　Carter & Greenberg 實驗的四組不同題目 2-2\n表２～３　Carter & Greenberg 研究的結果 2-3\n表２～４　Gantz 氏研究結果 2-9\n表３～１　抽樣步驟資料 3-5a\n表３～２　樣本戶數及完成訪問戶數資料 3-5b\n表３～３　樣本與母体之差異檢定 3-9\n表３～４　指定受訪者與戶內替代者之年齡差異檢定 3-10\n表４～１　相對可信度題目之反應 4-1\n表４～２　電視相信者對媒介正確性、公正性、信任度及整体可信度評量之差異情形 4-2a\n表４～３　報紙相信者對媒介正確性、公正性、信任度及整体可信度評量之差異情形 4-2b\n表４～４　相對可信度與媒介選擇的關聯性（全体樣本） 4-8\n表４～５　相對可信度與媒介選擇的關聯性（男性） 4-9\n表４～６　相對可信度與媒介選擇的關聯性（女性） 4-10\n表４～７　相對可信度與媒介選擇的關聯性（20-39歲） 4-11\n表４～８　相對可信度與媒介選擇的關聯性（40-59歲） 4-12\n表４～９　相對可信度與媒介選擇的關聯性（60歲以上） 4-13\n表４～１０　相對可信度與媒介選擇的關聯性（大專以上） 4-14\n表４～１１　相對可信度與媒介選擇的關聯性（中學） 4-15\n表４～１２　相對可信度與媒介選擇的關聯性（小學或以下） 4-16	zh_TW
dc.source.uri (資料來源)	http://thesis.lib.nccu.edu.tw/record/#B2002006702	en_US
dc.title (題名)	大眾傳播媒介可信度及其相關因素研究 : 媒介可信度研究方法的探索	zh_TW
dc.type (資料類型)	thesis	en_US
dc.relation.reference (參考文獻)	參考文獻\n一英文部分\n1. Abel, J. D., & Wirth, M. O.\nNewspaper vs. TV credibility for local news. Journalism Quarterly, 54:2, Summer 1977, pp. 371-375.\n2. Andreoli, V., & Worchel, S.\nEffects of media, communicator, and message position on attitude change. Public Opinion Quarterly, 42:1, Spring 1978, pp. 59-70.\n3. Carter, R. F., & Greenberg, B.S.\nNewspaper or television: Which do you believe? Journalism Quarterly, 42:1, Winter 1965, pp. 29-34.\n4. Chang, L.K.H., & Lemert, ?.B.\nThe invisible newsman and other factors in media competition. Journalism Quarterly, 45:3, Autumn 1968, pp.436-444.\n5. Cushing, W. G. & Lemert, J.B.\nHas TV altered students` news media preferences? Journalism Quarterly, 50:1, Winter 1973, pp.138-141.\n6. Edetslein, A. S.\nAn alternative approach to the study of source effects in mass communication. XX International Congress for Psychology, Tokyo, August 13-19, 1972.\n7. Gantz, W.\nThe influence of researcher methods on television and newspaper news credibility evaluations. Journal of Broadcasting, 25:2, Spring 1981, pp. 155-169.\n8. Greenberg, B.S.\nMedia use and believability: Some multiple correlates. Journalism Quarterly, 43: 4, Winter 1966, pp. 665-670; 732.\n9. Greenberg, B. S. & Roloff, M.E.\nMass media credibility: Research results and critical issues. News research Bulletin, No.6, Washington, D.C.: American Newspaper Publishers Association, November 4, 1974.\n10. Jacobson, H. K.\nMass media believability: A study of receiver judgments. Journalism Quarterly, 46:1, Spring 1969, pp.20-28.\n11. Lee, R. S. H.\nCredibility of newspaper and TV news. Journalism Quarterly, 55:2, Summer 1978, pp. 282-287.\n12. Lemert, J. B. \nOn "dual track". Editor & Publisher, December 17, 1966, p. 28.\n13. Lemert, J. B. \nNews media competition under conditions favorable to newspapers. Journalism Quarterly, 47:2, Summer 1970, pp. 272-280.\n14. McCroskey, J. C. , & Jenson. T. A. \nImage of mass media news sources. Journal of Broadcasting, 19:2, Spring 1975, pp. 169-180.\n15. Pratt, C. \nHow media credibility ratings of African and U.S. students compare. Journalism Quarterly, 59: 4, Winter 1982, pp. 581-587.\n16. Reagan, J., & Zenaty, J.\nLocal news credibility: Newspapers vs. TV revisited. Journalism Quarterly, 56:1, Spring 1979, pp. 168-172.\n17. Research professor rejects Roper data on credibility. Editor & Publisher, November 4, 1972, p.32.\n18. Roper, B. W. \nTrends in attitudes toward television and other media: A twenty-four year review. New York: Television Information Office, 1983.\n19. Ryan, M.\nNews content, geographical origin and perceived media credibility. Journalism Quarterly, 50:2, Summer 1973, pp.312-318.\n20. Shaw, E.F.\nMedia credibility: Taking the measures of a measure. Journalism Quarterly, 50:2, Summer 1973, pp.306-311.\n21. Shaw, E.F.\nThe popular meaning of media credibility. News Research Bulletin, No.3, October 22, 1976.\n22. Starch, K.\nMedia credibility in Finland: A cross-national approach. Journalism Quarterly, 46:4, Winter 1969, pp.790-795.\n23. Westley, B.H., & Severin, W.J.\nSome correlates of media credibility. Journalism Quarterly, 41:3, Summer 1964, pp.325-335.\n\n二中文部分\n1. 鄭瑞城、曠湘霞。台灣地區成人收看電視的動機與行為研究，國立政治大學新聞研究所，民７２。\n2. 賴光臨等。政令宣導與媒體效用之調查研究，國立政治大學新聞學系，民７３。	zh_TW