| dc.contributor.advisor | 吳靜吉 | zh_TW |
| dc.contributor.advisor | WU, JING-JI | en_US |
| dc.contributor.author (Authors) | 楊乾輝 | zh_TW |
| dc.contributor.author (Authors) | YANG, GIAN-HUI | en_US |
| dc.creator (作者) | 楊乾輝 | zh_TW |
| dc.creator (作者) | YANG, GIAN-HUI | en_US |
| dc.date (日期) | 1984 | en_US |
| dc.date.accessioned | 5-May-2016 15:37:01 (UTC+8) | - |
| dc.date.available | 5-May-2016 15:37:01 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-May-2016 15:37:01 (UTC+8) | - |
| dc.identifier (Other Identifiers) | B2002006917 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/91604 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理學系 | zh_TW |
| dc.description.abstract (摘要) | 本論文計分：一、緒論二、理論與文獻探討三、研究方法四、研究結果五、討論及建 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#B2002006917 | en_US |
| dc.subject (關鍵詞) | 書籍 | zh_TW |
| dc.subject (關鍵詞) | 消費者 | zh_TW |
| dc.subject (關鍵詞) | 購買 | zh_TW |
| dc.subject (關鍵詞) | 動機 | zh_TW |
| dc.subject (關鍵詞) | 行為 | zh_TW |
| dc.subject (關鍵詞) | 購買動機 | zh_TW |
| dc.subject (關鍵詞) | 購買行為 | zh_TW |
| dc.title (題名) | 一般書籍消費者購買動機與購買行為之相關研究 | zh_TW |
| dc.type (資料類型) | thesis | en_US |
