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題名 建構信任模型探討合作夥伴間資訊分享之意願
Constructing the model of trust to discuss the will of information sharing between partner relationship
作者 張瓊云
貢獻者 林我聰
張瓊云
關鍵詞 信任機制
資訊分享
決策實驗室法
網路程序分析法
模糊理論
Trust Mechanism
Information Sharing
Decision Making Trial and Evaluation Laboratory
Analytic Network Process
Fuzzy
日期 2010
上傳時間 9-May-2016 15:18:44 (UTC+8)
摘要 由於跨組織關係的出現，企業為增加全球競爭力，供應鏈管理已成為非常重要的議題。其所重視的不僅是功能性的連結，亦著重於內部的流通，因此非常注重供應鏈成員間的資訊分享，用以創造長期永久的利潤。而為達到此目的，企業與企業彼此會互相逹成共識，進而相互結盟成為夥伴關係，這樣的夥伴關係是建立於相互信任、共擔風險與利益共享上，因此可藉由夥伴關係的建立，達到相互的信任進而願意資訊分享，如此不但可取得競爭優勢，並可創造出比企業個體更大的事業績效（Lambert et al., 1996）。
     由上述得知，供應鏈組織中夥伴關係的建立常會牽涉到信任的形成，並用此來考量是否願意分享資訊。所以本研究針對資訊分享的議題，探討合作夥伴的信任程度對資訊分享的意願兩者是否有影響，藉由此協助企業在實施供應鏈管理上能有較適當的依循。即是希望建構一個信任函數，並經由運算設定此函數的門檻值進而探討資訊分享意願，若合作夥伴達信任門檻值，則彼此是願意資訊分享的；而針對未達門檻值的合作夥伴，可藉由信任函數中最具效益的構面指標，進行最有效的績效改善，提升供應夥伴的品質、服務、交貨速度及成本等等，用以達到信任門檻值，增加合作夥伴間資訊分享的意願。
     因此本研究主要目的為建構一信任函數模型，使合作夥伴達到信任門檻，增加資訊分享意願，最終希望能提升整體供應鏈的績效表現。
Because of Inter-organizational Relationships’ appearance, enterprises are in order to increase the global competitiveness, supplying chain management has already become very important topic. That pays attention to not only functional linking of ones, also focus on internal circulation. Therefore it pays much attention to supplying the information sharing among a member of the chain. And for achieve this purpose, among enterprises reach an agreement to form an alliance and become the partnership. Such a partnership is founded on trust in each other, taking risks together and benefits-sharing. So they can reach mutual trust then would like to carry on information sharing by setting up the partnership. That not only can make the competition advantage, but also can create the performance greater than the individual enterprise （Lambert et al., 1996）.
     Consequently setting up the partnership regular involves in forming trust in supply chain. So we can use this viewpoint to consider would like to share information or not. Hence the research focuses on information sharing to probe into the relation between the degree of trust in the partnership and the willingness of information sharing.That is that builds and constructs a trust function, and sets up the threshold value via operation and then discusses the willingness of information sharing. If the cooperative partner reaches the value of threshold will willing to share information between each other. And aimed at cooperative partners who can’t reach the value of threshold, they can precede the most effective performance by using the beneficial dimension. Then improve their quality, service, delivery pace and cost, etc., in order to reach the will of information sharing.
參考文獻 1.潘俊宏，民94，一衡量供應鏈績效之整合性架構，國立中央大學工業管理研究所碩士論文。
     2.李佳芳，民96，綠色供應鏈中供應商評選之研究，國立政治大學資訊管理研究所碩士論文。
     3.林志益，民92，平板鋼鐵業企業資源規劃系統評選關鍵模組之研究，國立中山大學企業管理學系碩士論文。
     4.黃昌達，民98，供應商評選時安全程度評估之硏究，國立政治大學資訊管理研究所碩士論文。
     5.鄭書季，民94，多目標模糊偏好規劃法求解AHP及ANP優先權重，暨南資管碩士論文。
     6.陳哲昌，民91，最適防災社區管理組織之研究－以山坡地社區為例，華梵大學大學工業管理學系研究所未出版之碩士論文。
     7.蘇家弘，民95，以灰區間數修正模糊層級分析法下專家意見評估模式進行供應商選擇，國立政治大學資訊管理研究所碩士論文。
     8.蘇家弘，民95，以灰區間數修正模糊層級分析法下專家意見評估模式進行供應商選擇，政治大學資訊管理學系碩士論文。
     9.楊豐松，民83，整合式智慧型系統在資訊篩選上之研究－結合類神經網路與模糊理論以證券市場預測為例，國立政治大學資訊管理研究所碩士論文。
     10.楊亨利，民92，線上購物網站值得消費者信任的因素之研究，資訊社會研究，頁139-174。
     11.Barber, B. The Logic and Limits of Trust, New Brunswick, NJ: Rutgers University Press, 1983.
     12.Barry Shore and A.R. "Evaluating the information sharing capabilities of supply chain partners A fuzzy logic model," International Journal of Physical Distribution & Logistics Management (33:9) 2003, pp. 804-824.
     13.Blum, D. "Croosing the Enterprise with LAN E-mail Message," Network world (9:9) 1992, pp. 43-54.
     14.Buckley, J. J. "Fuzzy Hierarchical Analysis," Fuzzy Sets and Systems (17:2) 1985, pp. 233-247.
     15.Chen, C. T. "Extensions of TOPSIS for group decision-making under fuzzy environment," Fuzzy Sets and Systems (114:1) 2000, pp. 1-9.
     16.Csutora, R. and Buckley, J. J. "Fuzzy hierarchic al analysis: the Lambda-Max method, " Fuzzy Sets and Systems (120:2) 2001, pp. 181-195.
     17.McKnight, D.H., Choudhury, V., and Kacmar, C. "The impact of initial consumer trust on intentions to transact with a website: a trust building model, " Journal of Strategic Information Systems (11:3–4) 2002, pp. 297-323.
     18.Earle, T. C., Cvetkovich, G. T. Social Trust. Towards a Cosmopolitan Society, London: Praeger, 1995.
     19.Ganesan, S., and Hess, R. "Dimensions and levels of trust: Implications for commitment to a relationship, " Marketing Letters (8) 1997, pp. 439-448.
     20.Garter, J. R. and Ferrin, B. G. "The Impact of Transportation Costs on Supply Chain Management," Journal of Business Logistics (16:1) 1995, pp. 189-212.
     21.Gentry, J. J. "The Role of Carriers in Buyer–Supplier Strategic Partnerships：A Supply Chain Management Approach," Journal of Business Logistics (17:2) 1996, pp. 35-55.
     22.Buckly, J. J., Feuring, T., and Hayashi, Y. "Fuzzy hierarchical analysis revisited," European Journal of Operational Research (129:1) 2001, pp. 48-64.
     23.Kasperson, R.E., Golding, D., and Tuler, S. "Social Distrust as a Factor in siting Hazardous Facilities and Communicating Risks," Journal of Social Issues (48:4) 1992, pp. 161-187.
     24.Lusch, R. F., and Brown, J. R. "Interdependency, Contracting, and Relational Behavior in Marketing Channel," Journal of Marketing (60:4) 1996, pp. 19-38.
     25.Mayer, R.C., Davis, J.H. and Schoorman, F. D. "An Integrative Model of Organizational Trust," Academy of Management Review (20:3) 1995, pp. 709-734.
     26.McKnight, D. H. and Chervany, N. L. "What Trust Means in E-Commerce Customer Relationship: An Interdisciplinary Conceptual Typology," International Journal of Electronic Commerce (6:2) 2002, pp. 35-59.
     27.Mead, L.M., and Rogers, K.J. "Enhancing a manufacturing business process for agility," Portland International Conference on Management and Technology 1997, pp. 638-641.
     28.Mikhailov, L. "Fuzzy programming method for deriving priorities in the analytic hierarchy process," Journal of the Operational Research Society (51:3) 2000, pp.341-349.
     29.Mikhailov, L. "Group prioritization in the AHP by fuzzy preference programming method," Computers & Operations Research (31:2) 2004, pp. 293-301.
     30.Morgan, R. M., and Hunt, S. D. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing (58) 1994, pp. 20-38.
     31.Renn, O., and Levine, D. "Credibility and trust in risk communication," In R. E. Kasperson&P. J.M. Stallen (Eds.), Communicating Risks to the Public 1991, The Hague: Kluwer.
     32.Chung, S. H., Lee, A. H. I., and Pearn, W.L. "Analytic network process (ANP)approach for product mix planning in semiconductor fabricator," Int. J. Production Economics (96:1) 2005, pp. 15-36.
     33.Saaty, T. L. "Decision making with dependence and feedback-The analytic network process," RWS Publication 1996.
     34.Saaty, T. L. "The Analytic Hierarchy Process-Planning, Prioity Setting, Resource Allocation," McGraw-Hill 1980, New York.
     35.Sarkis, J., Nehman, G., and Priest, J. "A systematic evaluation model for environmentally conscious business practices and strategy," Proceedings of the IEEE International Symposium on Electronics and the Environment 1996, pp.281-286.
     36.Singh, J., and Sirdeshmukh, D., "Agency and trust mechanisms in consumer satisfaction and loyalty judgments," Journal of Academy of Marketing Science (28:1) 2000, pp. 150–167.
     37.Jaganathan, S., Erinjeri, J. J., Ker, J. "Fuzzy analytic hierarchy process based group decision support system to select and evaluate new manufacturing technologies, " The International Journal of Advanced Manufacturing Technology (32:11-12) 2007, pp. 1253-1262.
     38.Tan, Y. H., and Thoen, W. "Toward a Generic Model of Trust for Electronic Commerce," International Journal of Electronic Commerce (5:2) 2001, pp. 61-74.
描述 碩士
國立政治大學
資訊管理學系
96356009
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0963560091
資料類型 thesis
dc.contributor.advisor 林我聰zh_TW
dc.contributor.author (Authors) 張瓊云zh_TW
dc.creator (作者) 張瓊云zh_TW
dc.date (日期) 2010en_US
dc.date.accessioned 9-May-2016 15:18:44 (UTC+8)-
dc.date.available 9-May-2016 15:18:44 (UTC+8)-
dc.date.issued (上傳時間) 9-May-2016 15:18:44 (UTC+8)-
dc.identifier (Other Identifiers) G0963560091en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/95176-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 96356009zh_TW
dc.description.abstract (摘要) 由於跨組織關係的出現，企業為增加全球競爭力，供應鏈管理已成為非常重要的議題。其所重視的不僅是功能性的連結，亦著重於內部的流通，因此非常注重供應鏈成員間的資訊分享，用以創造長期永久的利潤。而為達到此目的，企業與企業彼此會互相逹成共識，進而相互結盟成為夥伴關係，這樣的夥伴關係是建立於相互信任、共擔風險與利益共享上，因此可藉由夥伴關係的建立，達到相互的信任進而願意資訊分享，如此不但可取得競爭優勢，並可創造出比企業個體更大的事業績效（Lambert et al., 1996）。
     由上述得知，供應鏈組織中夥伴關係的建立常會牽涉到信任的形成，並用此來考量是否願意分享資訊。所以本研究針對資訊分享的議題，探討合作夥伴的信任程度對資訊分享的意願兩者是否有影響，藉由此協助企業在實施供應鏈管理上能有較適當的依循。即是希望建構一個信任函數，並經由運算設定此函數的門檻值進而探討資訊分享意願，若合作夥伴達信任門檻值，則彼此是願意資訊分享的；而針對未達門檻值的合作夥伴，可藉由信任函數中最具效益的構面指標，進行最有效的績效改善，提升供應夥伴的品質、服務、交貨速度及成本等等，用以達到信任門檻值，增加合作夥伴間資訊分享的意願。
     因此本研究主要目的為建構一信任函數模型，使合作夥伴達到信任門檻，增加資訊分享意願，最終希望能提升整體供應鏈的績效表現。		zh_TW
dc.description.abstract (摘要) Because of Inter-organizational Relationships’ appearance, enterprises are in order to increase the global competitiveness, supplying chain management has already become very important topic. That pays attention to not only functional linking of ones, also focus on internal circulation. Therefore it pays much attention to supplying the information sharing among a member of the chain. And for achieve this purpose, among enterprises reach an agreement to form an alliance and become the partnership. Such a partnership is founded on trust in each other, taking risks together and benefits-sharing. So they can reach mutual trust then would like to carry on information sharing by setting up the partnership. That not only can make the competition advantage, but also can create the performance greater than the individual enterprise （Lambert et al., 1996）.
     Consequently setting up the partnership regular involves in forming trust in supply chain. So we can use this viewpoint to consider would like to share information or not. Hence the research focuses on information sharing to probe into the relation between the degree of trust in the partnership and the willingness of information sharing.That is that builds and constructs a trust function, and sets up the threshold value via operation and then discusses the willingness of information sharing. If the cooperative partner reaches the value of threshold will willing to share information between each other. And aimed at cooperative partners who can’t reach the value of threshold, they can precede the most effective performance by using the beneficial dimension. Then improve their quality, service, delivery pace and cost, etc., in order to reach the will of information sharing.		en_US
dc.description.tableofcontents 第一章 緒論 1
     1.1 研究背景 1
     1.2 研究動機 2
     1.3 研究目的 2
     1.4 研究流程 2
     第二章 文獻探討 3
     2.1 資訊分享 3
     2.2 信任 4
     2.2.1 供應鏈企業間信任 5
     2.2.2 信任的屬性 8
     2.3 決策實驗室法(Decision making trial and evaluation laboratory, DEMATEL) 11
     2.3.1 DEMATEL簡介及應用 11
     2.3.2 DEMATEL架構及運算步驟 12
     2.4 網路程序分析法 15
     2.4.1 層級程序分析法 (Analytic Hierarchy Process, AHP) 16
     2.4.2 網路程序分析法 (Analytic Network Process, ANP) 16
     2.5模糊理論 20
     2.5.1 隸屬函數 22
     2.5.2 模糊推論 23
     第三章 研究方法 27
     3.1 研究架構 27
     3.2 建立信任構面指標之方法 28
     3.3 制定信任構面關聯度 28
     3.3.1 問卷設計及填寫 28
     3.3.2 整合專家意見，建立指標直接關係矩陣 29
     3.3.3 矩陣運算，產生直接/間接關係矩陣 30
     3.4 應用分析網路程序法決定信任構面指標權重 30
     3.4.1 建構信任指標的網路層級架構 31
     3.4.2 分析網路程序法問卷設計與填寫 31
     3.4.3 建立成偶比較矩陣 33
     3.4.4 專家偏好整合 33
     3.4.5 計算特徵值與特徵向量 33
     3.4.6 一致性檢定 34
     3.4.7 超級矩陣運算 35
     3.5 結合DEMATEL計算之關連度與ANP計算之權重 36
     3.5.1列出ANP計算得之權重矩陣 36
     3.5.2計算混和權重後關係矩陣Z 36
     3.6 找出可改善信任指標 36
     3.6.1 結合權重之指標關連度排序 36
     3.6.2 因果圖 37
     3.7 Fuzzy信任門檻制定 37
     3.7.1衡量信任模組 37
     3.7.2方法論 38
     3.7.3 資料收集與去模糊化 39
     第四章 信任模型之建構 41
     4.1 信任構面指標之建立 41
     4.2 信任構面指標關連結構之建立 42
     4.2.1 信任構面指標之關係矩陣 42
     4.3 信任構面指標權重之建立 46
     4.3.1 信任構面網路層級假構之建立 46
     4.3.2 分析網路程序法之問卷設計 47
     4.3.3 問卷發放與回收情形 48
     4.3.4 整合專家意見 48
     4.3.5 問卷結果之一致性檢定 48
     4.3.6 權重計算結果 48
     4.3.7 信度與效度分析 62
     4.3.8 計算混和權重關連度矩陣 63
     4.4 信任門檻制定 64
     第五章 結果驗證 65
     5.1 驗證方法 66
     5.2 驗證流程 66
     5.3 驗證結果 67
     第六章 結論與建議 70
     6.1 研究結論 70
     6.2 研究貢獻 71
     6.2 未來研究方向 71
     參考文獻 73		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0963560091en_US
dc.subject (關鍵詞) 信任機制zh_TW
dc.subject (關鍵詞) 資訊分享zh_TW
dc.subject (關鍵詞) 決策實驗室法zh_TW
dc.subject (關鍵詞) 網路程序分析法zh_TW
dc.subject (關鍵詞) 模糊理論zh_TW
dc.subject (關鍵詞) Trust Mechanismen_US
dc.subject (關鍵詞) Information Sharingen_US
dc.subject (關鍵詞) Decision Making Trial and Evaluation Laboratoryen_US
dc.subject (關鍵詞) Analytic Network Processen_US
dc.subject (關鍵詞) Fuzzyen_US
dc.title (題名) 建構信任模型探討合作夥伴間資訊分享之意願zh_TW
dc.title (題名) Constructing the model of trust to discuss the will of information sharing between partner relationshipen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1.潘俊宏，民94，一衡量供應鏈績效之整合性架構，國立中央大學工業管理研究所碩士論文。
     2.李佳芳，民96，綠色供應鏈中供應商評選之研究，國立政治大學資訊管理研究所碩士論文。
     3.林志益，民92，平板鋼鐵業企業資源規劃系統評選關鍵模組之研究，國立中山大學企業管理學系碩士論文。
     4.黃昌達，民98，供應商評選時安全程度評估之硏究，國立政治大學資訊管理研究所碩士論文。
     5.鄭書季，民94，多目標模糊偏好規劃法求解AHP及ANP優先權重，暨南資管碩士論文。
     6.陳哲昌，民91，最適防災社區管理組織之研究－以山坡地社區為例，華梵大學大學工業管理學系研究所未出版之碩士論文。
     7.蘇家弘，民95，以灰區間數修正模糊層級分析法下專家意見評估模式進行供應商選擇，國立政治大學資訊管理研究所碩士論文。
     8.蘇家弘，民95，以灰區間數修正模糊層級分析法下專家意見評估模式進行供應商選擇，政治大學資訊管理學系碩士論文。
     9.楊豐松，民83，整合式智慧型系統在資訊篩選上之研究－結合類神經網路與模糊理論以證券市場預測為例，國立政治大學資訊管理研究所碩士論文。
     10.楊亨利，民92，線上購物網站值得消費者信任的因素之研究，資訊社會研究，頁139-174。
     11.Barber, B. The Logic and Limits of Trust, New Brunswick, NJ: Rutgers University Press, 1983.
     12.Barry Shore and A.R. "Evaluating the information sharing capabilities of supply chain partners A fuzzy logic model," International Journal of Physical Distribution & Logistics Management (33:9) 2003, pp. 804-824.
     13.Blum, D. "Croosing the Enterprise with LAN E-mail Message," Network world (9:9) 1992, pp. 43-54.
     14.Buckley, J. J. "Fuzzy Hierarchical Analysis," Fuzzy Sets and Systems (17:2) 1985, pp. 233-247.
     15.Chen, C. T. "Extensions of TOPSIS for group decision-making under fuzzy environment," Fuzzy Sets and Systems (114:1) 2000, pp. 1-9.
     16.Csutora, R. and Buckley, J. J. "Fuzzy hierarchic al analysis: the Lambda-Max method, " Fuzzy Sets and Systems (120:2) 2001, pp. 181-195.
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