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題名 企業集團設立網站創新型態之研究
作者 林育德
Lin, Yu-De
貢獻者 吳思華
Wu, Se-Hwa
林育德
Lin, Yu-De
日期 1998
上傳時間 10-May-2016 18:51:45 (UTC+8)
摘要 本研究著重於「知識」對「由集團設立」之「網站創新」的影響，針對網站創新的「類型」、「啟動者」、與「來源」作研究。本研究將集團之多角化類型分為：１、同業多角化與２、異業多角化，以集團之多角化類型來作為其知識多元程度之代表。另外將網站創新的類型分為：１、多角跳躍型２、專業漸進型；將網站創新的啟動者分為：１、高階２、低階；將網站創新的來源分為：１、原有組織內向整合２、外向學習。
參考文獻 一、中文部份
1. 毛穎崙(民84)，「lnternet 在房屋仲介業之應用」，網路通訊雜誌。
2. 杜勵(民86)，「網路領航員與網路節點之關鍵成功因素」，國立政治大學企業管理研究所末出版碩士論文。
3. 李幸宜(民86) ,「太平洋房屋資訊應用側重完整情報網的建立」，環球資訊，
87 年3月16日。
4. 余清水(民82)，「創新理論及實例的探討」，國立清華大學工業工程研究所未出版碩士論文。
5. 何全德(民87)，「Internet」電子商務發展現況"，http: //www.psd.iii.org. tw/inews/focus/ec_trend/ main.htm
6. 季崗(民86)，「網路化生存」，北京:中國城市出版社。
7 林朝賢(民83)，「資訊高速公路在企業經營顧客服務上之應用研究」，國立中山大學資訊管理研究所未出版碩士論文。
8. 林震岩(民86)，「台灣資訊管理個案集」，台北:華泰出版。
9. 林麗君(民87)「美國新世代網際網路推動內函與影響」，http: //www.psd.iii. org. tw/inews/focus/ngi/ngi.htm
10. 周冠中(民87)，「我國Internet 應用現況調查」，http: //www.psd.iii.org. tw/inews/focus/user98/user98.htm
11.於念鑒(民87)，「遊戲網站一級戰區」，經濟日報，年2月4日。
12 吳忠華(民85)，「策略九說」，台北麥田出版社。
13. 洪稚齡(民85) ,「房仲業流行網路行銷」，經濟日報， 6月16日。
14. 洪稚齡(民85) ,「房仲業上網，資訊送到家」，經濟日報， 6月20日15 。
15 . 連麗真、陳雪美合譯(民86)，「電子交易」，台北:和碩科技文化出版。
16. 黃建仁(民85)，「企業網際網路服務提供者、經營策略之研究」，國立交通大學工業工程研究所未出版碩士論文。
17. 許秀息(民83)，「世界五大唱片公司攻台秘辛...本土業者何去從? 」，財訊， 8月。
18. 張元琦(民85)，「企業在網際網路上行銷活動之研究」，國立政治大學企業管理研究所未出版碩士論文。
19 張情福(民84 年) ,「生存利基與範疇經濟之主動━以富邦金融集團相關多
角化成長歷程為例」，國立政治大學企業管理研究所之碩士論文
20. 彭玫瑜(民86)，「宏基戲谷打造網路遊戲矽谷」，PC Home 電腦報，4月21日。
2 l.彭玫瑜(民86)，「AcerMal1 乘著空軍一號買氣上升」，PC Home 電腦報，4月21日。
22. 彭玫瑜(民86)，「AcerMall 將百貨業實戰經驗運用到網路商場」，PC Home 電腦報， 2月17日。
23. 趙國仁(民85)，「Internet 系統產品的產業競爭策略」，1996中華民國科技管理研討會。
24. 楊子江、王美音合譯(民86)， Nonaka，I 原著「創新求勝」，台北:遠流出版社。
25. 賴偉廉(民87)，「1998 年網際網路應用現況與展望」http: //www.psd.iii. org. tw/inews/focus /trend98/trend98. htm
26. 謝慧珍(民85)，「全球資訊網(WWW)。商業傳播策略之研究」，國立台灣大學商學研究所。

英文部分
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4. Bower, G. & Hilgard, A. (1981), `Theories of Learning` ,NJ:Prentice-Hall 5. Comor, E. (1997), `The international implications of the United States Telecommunications Act`, Journal of Economic Issues, Vol. 31, No. 2, Jun, pp. 549-556
6. Cohen ,W. & Levinthal, D. (1990), `Absorptive Capacity: A New Perspective on Learning and Innovation, ` Administrative Science Quarterly, Vol.35, pp. 128-152
7.Cronin, B. (1994), `The Internet and competitive intelligence A survey of current practice`, International Journal of Information ,Management , Vol. 14, No. 3, Jun, pp. 204-222
8. Damanpour, F. (1991), `Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators`, Academy of Management Journal, Vol. 34, No. 3, Sep, pp. 555-590
9. David, P. and Rothwell,G.(1996), `Standardization, diversity and learning: Strategies for the coevolution of technology and industrial capacity`, International Journal of Industrial Organization, Vol. 14, No. 2, pp. 181-201
10. Demsetz, R. (1993), ` Voting behavior in union representation elections: The influence of ski 11 homogeneity and ski 11 group size`, Industrial & Labor Relations Review, Vol. 47, No.!, Oct, pp. 99-113
11. Dougherty,D. (1992), `A Practice-Centered Model of Organizational Renewal \\Through Product Innovation`, Strategic Management Journal, Vol.3(Special Issue), Summer, pp. 77-92
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描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#G91NCCV4442012
資料類型 thesis
dc.contributor.advisor 吳思華zh_TW
dc.contributor.advisor Wu, Se-Hwaen_US
dc.contributor.author (Authors) 林育德zh_TW
dc.contributor.author (Authors) Lin, Yu-Deen_US
dc.creator (作者) 林育德zh_TW
dc.creator (作者) Lin, Yu-Deen_US
dc.date (日期) 1998en_US
dc.date.accessioned 10-May-2016 18:51:45 (UTC+8)-
dc.date.available 10-May-2016 18:51:45 (UTC+8)-
dc.date.issued (上傳時間) 10-May-2016 18:51:45 (UTC+8)-
dc.identifier (Other Identifiers) G91NCCV4442012en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/96245-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 本研究著重於「知識」對「由集團設立」之「網站創新」的影響，針對網站創新的「類型」、「啟動者」、與「來源」作研究。本研究將集團之多角化類型分為：１、同業多角化與２、異業多角化，以集團之多角化類型來作為其知識多元程度之代表。另外將網站創新的類型分為：１、多角跳躍型２、專業漸進型；將網站創新的啟動者分為：１、高階２、低階；將網站創新的來源分為：１、原有組織內向整合２、外向學習。zh_TW
dc.description.tableofcontents 第一章研究諸論..........1
第一節研究背景..........2
第二節研究問題..........3
第三節預期研究貢獻..........3
第四節研究結構與內容..........3
第二章文獻探討(一)-創新..........4
第一節創新類型..........4
第二節知識整合與創新啟動..........10
第三節知識吸收能力與創新類型..........18
第四節企業多角化與知識,創新..........25
第三章文獻探討(二)-網際網路簡史與現況..........27
第一節網際網路的發展歷史..........27
第二節網際網路使用之現況..........32
第三節網際網路的經營與特質..........38
第四章研究方法..........64
第一節研究架構與研究變項..........64
第二節研究方法..........70
第三節研究流程..........71
第四節研究案之選擇..........72
第五章個案分析..........75
第一節元碁資訊網..........75
第二節太平洋房屋仲介網..........104
第三節中時電子報..........123
第四節滾石音樂網..........133
第五節奇摩站..........144
第六節小結..........155
第六章命題發展..........158
第一節網站由所由設立集團特性與知識多元和網站創新類型..........158
第二節集團多化類型、創新類型與創新來源..........164
第三節網站創新類型與網站創新啟動者..........173
第七章結論與建議..........179
第一節結論..........179
第二節建議..........180
參考文獻..........184		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G91NCCV4442012en_US
dc.title (題名) 企業集團設立網站創新型態之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
1. 毛穎崙(民84)，「lnternet 在房屋仲介業之應用」，網路通訊雜誌。
2. 杜勵(民86)，「網路領航員與網路節點之關鍵成功因素」，國立政治大學企業管理研究所末出版碩士論文。
3. 李幸宜(民86) ,「太平洋房屋資訊應用側重完整情報網的建立」，環球資訊，
87 年3月16日。
4. 余清水(民82)，「創新理論及實例的探討」，國立清華大學工業工程研究所未出版碩士論文。
5. 何全德(民87)，「Internet」電子商務發展現況"，http: //www.psd.iii.org. tw/inews/focus/ec_trend/ main.htm
6. 季崗(民86)，「網路化生存」，北京:中國城市出版社。
7 林朝賢(民83)，「資訊高速公路在企業經營顧客服務上之應用研究」，國立中山大學資訊管理研究所未出版碩士論文。
8. 林震岩(民86)，「台灣資訊管理個案集」，台北:華泰出版。
9. 林麗君(民87)「美國新世代網際網路推動內函與影響」，http: //www.psd.iii. org. tw/inews/focus/ngi/ngi.htm
10. 周冠中(民87)，「我國Internet 應用現況調查」，http: //www.psd.iii.org. tw/inews/focus/user98/user98.htm
11.於念鑒(民87)，「遊戲網站一級戰區」，經濟日報，年2月4日。
12 吳忠華(民85)，「策略九說」，台北麥田出版社。
13. 洪稚齡(民85) ,「房仲業流行網路行銷」，經濟日報， 6月16日。
14. 洪稚齡(民85) ,「房仲業上網，資訊送到家」，經濟日報， 6月20日15 。
15 . 連麗真、陳雪美合譯(民86)，「電子交易」，台北:和碩科技文化出版。
16. 黃建仁(民85)，「企業網際網路服務提供者、經營策略之研究」，國立交通大學工業工程研究所未出版碩士論文。
17. 許秀息(民83)，「世界五大唱片公司攻台秘辛...本土業者何去從? 」，財訊， 8月。
18. 張元琦(民85)，「企業在網際網路上行銷活動之研究」，國立政治大學企業管理研究所未出版碩士論文。
19 張情福(民84 年) ,「生存利基與範疇經濟之主動━以富邦金融集團相關多
角化成長歷程為例」，國立政治大學企業管理研究所之碩士論文
20. 彭玫瑜(民86)，「宏基戲谷打造網路遊戲矽谷」，PC Home 電腦報，4月21日。
2 l.彭玫瑜(民86)，「AcerMal1 乘著空軍一號買氣上升」，PC Home 電腦報，4月21日。
22. 彭玫瑜(民86)，「AcerMall 將百貨業實戰經驗運用到網路商場」，PC Home 電腦報， 2月17日。
23. 趙國仁(民85)，「Internet 系統產品的產業競爭策略」，1996中華民國科技管理研討會。
24. 楊子江、王美音合譯(民86)， Nonaka，I 原著「創新求勝」，台北:遠流出版社。
25. 賴偉廉(民87)，「1998 年網際網路應用現況與展望」http: //www.psd.iii. org. tw/inews/focus /trend98/trend98. htm
26. 謝慧珍(民85)，「全球資訊網(WWW)。商業傳播策略之研究」，國立台灣大學商學研究所。

英文部分
l. Allen, T. J. (1977), `Managing the Flow of Technology` , Cambrige , MA:MIT Press
2. Booz, C,Allen,A & Hamilton,A(1982),New Products for the 1980s,New York Book Express
3. Bennett, A. (1986), `The Innovative Supervisor` Health Care Supervisor, Vol. 4, No. 2 , Jan pp. 1-12
4. Bower, G. & Hilgard, A. (1981), `Theories of Learning` ,NJ:Prentice-Hall 5. Comor, E. (1997), `The international implications of the United States Telecommunications Act`, Journal of Economic Issues, Vol. 31, No. 2, Jun, pp. 549-556
6. Cohen ,W. & Levinthal, D. (1990), `Absorptive Capacity: A New Perspective on Learning and Innovation, ` Administrative Science Quarterly, Vol.35, pp. 128-152
7.Cronin, B. (1994), `The Internet and competitive intelligence A survey of current practice`, International Journal of Information ,Management , Vol. 14, No. 3, Jun, pp. 204-222
8. Damanpour, F. (1991), `Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators`, Academy of Management Journal, Vol. 34, No. 3, Sep, pp. 555-590
9. David, P. and Rothwell,G.(1996), `Standardization, diversity and learning: Strategies for the coevolution of technology and industrial capacity`, International Journal of Industrial Organization, Vol. 14, No. 2, pp. 181-201
10. Demsetz, R. (1993), ` Voting behavior in union representation elections: The influence of ski 11 homogeneity and ski 11 group size`, Industrial & Labor Relations Review, Vol. 47, No.!, Oct, pp. 99-113
11. Dougherty,D. (1992), `A Practice-Centered Model of Organizational Renewal \\Through Product Innovation`, Strategic Management Journal, Vol.3(Special Issue), Summer, pp. 77-92
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