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題名 消費品類型、創新類型與新產品行銷策略關係研究 作者 林靈宏 貢獻者 劉水深<br>洪順慶
林靈宏日期 1993 上傳時間 10-May-2016 18:52:06 (UTC+8) 摘要 論文摘要 參考文獻 參考文獻一、中文部份1. 大前研一著， 2l 世紀企業全球戰略，原名: Triad Power - The Coming Shape of Global Competition, 1985 ，王慧堂、郝明義合譯，天下叢書。2. 今川淳、林住昌弘、多田正仁、矽子一雄等合著，感性消費、理性消費一你是那一種消費者，（日）電通行銷戰略研究會絡，民國78 年，鄭美秀譯，業強出版社。3. 王榮文著，社會趨勢叢書出版緣起，民國八十年，遠流出版社。4. 內政部編著，中華民國台灣人口統計季刊一民國八十年秋季，國防部印製中心出版。5. 中華徵信所編著， 90/91 台灣區企業名錄，民國80年。6. 尹啟銘著，產品創新自由度、企業策略與技術政策之關係一台灣資訊電子業實証研究，政大企研所未出版博士論文，民國七十八年元月。7. 司徒達賢、李仁芳、吳思華合著，企業概論，（台北:教育部空中教學委員會）民國74 年，528 頁。8. 司徒達賢著，「策略管理與企業政策」，經濟日報:大講堂，民國八十年四月11 日，27版。9. 吳靜吉等編著，心理學，民國七十五年十月初版，空中大學用書。10. 呂玉華著，「產品特質」、「訊息類型」與「企業行銷策略」關係之研究，政大企研所未出版碩士論文，民國七十九年七月。11. 周庭銳著，新產品導入期行銷策略之研究，民國79年，私立中原大學企管研究所未出版碩士論文。12. 林建煌著，策略組群、組織作為與績效關係研究一飲料業實證研究，民國78年，國立政治大學企業管理研究所未出版博士論文。13. 星野克美、岡本慶一、稻增龍夫、紺野登、青木貞茂等著，符號社會的消費，民間80年，三版，黃恆正譯，遠流出版公司，社會趨勢叢書。14. 殷海光著，邏輯新引，1956，香港亞洲出版社出版，1989殷海光逝世20周年，1990 年5月，桂冠出版社，殷海光全集中收錄。15. 許士軍著，現代行銷管理（台北:商略印書館），民國72 年，178 頁。16. 許士軍著，管理學，民國7 0年，東華書局。17. 許士軍著，新產品發展研究課堂講義，民國80年二月。18. 郭崑謨著，行銷管理，（台北:三民書局），民國73 年， 334-335 頁。19. 陳正益著，「符號社會的消費」編輯室報告，民國80 年，遠流出版社。20. 陳邦杰著，「推出新產品代價高」突破雜誌，五十四期，民國79 年1月，146-148 頁。21. 陳邦杰著，新產品行銷一行銷人員的最大挑戰，民國80年，遠流出版社，實戰智慧叢書。22. 黃俊英著，行銷研究一管理與技術，民國81 年，華泰書局。23. 張紘炬著，統計學，民國77 年，華泰書局。24. 張靚菡著，「我的暴露狂一從咖啡、口香糖廣告到電視婚禮」，民國81 年三月29 日，中國時報， 50版，青年節特輯。25. 楊國樞、文崇一、吳聰賢、李亦園編，社會及行為科學研究法，民國七十九年九月十三版二刷，東華書局。26.經濟部工業統計調查聯擊小組編印，中華民國．台灣地區各行業工廠名錄，民國79 年12 月。27. 劉水深、賴士葆、吳思華等、我國現行研究發展制度對企業研究發展活動之影響，台北:行政院科技顧問組，民國75 年。28. 賴士葆著，「影響企業產品創新績效內部關鍵因素」，管理新思潮，中華民國管理科學學會，慶祝楊師必立八十華誕，民國79 年A , 83-108 頁。29. 賴士葆著，研究發展/行銷/製造三部門互動與新產品發展績效相關之研究，華泰書局，民國79年B。二、英文部份1. 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國立政治大學
企業管理學系資料來源 http://thesis.lib.nccu.edu.tw/record/#G91NCCW0192012 資料類型 thesis dc.contributor.advisor 劉水深<br>洪順慶 zh_TW dc.contributor.author (Authors) 林靈宏 zh_TW dc.creator (作者) 林靈宏 zh_TW dc.date (日期) 1993 en_US dc.date.accessioned 10-May-2016 18:52:06 (UTC+8) - dc.date.available 10-May-2016 18:52:06 (UTC+8) - dc.date.issued (上傳時間) 10-May-2016 18:52:06 (UTC+8) - dc.identifier (Other Identifiers) G91NCCW0192012 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/96254 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description.abstract (摘要) 論文摘要 zh_TW dc.description.tableofcontents 目錄．．．．．．．．．．Ⅰ圖目錄．．．．．．．．．．Ⅱ表目錄．．．．．．．．．．Ⅲ第一章緒論第一節研究動機．．．．．．．．．．1第二節研究目的．．．．．．．．．．7第三節研究範圍．．．．．．．．．．8第一章註解．．．．．．．．．．9第二章文獻探討第一節消費品類型與符號社會．．．．．．．．．．11第二節產品創新策略．．．．．．．．．．28第三節行銷策略．．．．．．．．．．45第四節產品創新類型．．．．．．．．．．54第五節本研究理論的推論過程．．．．．．．．．．59第二章註解．．．．．．．．．．62第三章研究架構與研究設計第一節研究架構及研究假設．．．．．．．．．．65第二節問卷設計與變數衡量方法．．．．．．．．．．79第三節樣本選擇．．．．．．．．．．89第四節資料分析方法．．．．．．．．．．91第五節研究限制．．．．．．．．．．92第三章註解．．．．．．．．．．93第四章消費品類型第一節消費者問卷回收情況．．．．．．．．．．95第二節消費者購買產品時的考慮因素．．．．．．．．．．96第三節依理性及感性因素將產品分類．．．．．．．．．．100第四節消費品類型與產品特性．．．．．．．．．．104第五節典型產品的選擇．．．．．．．．．．109第五章廠商問卷分析第一節樣本回收．．．．．．．．．．110第二節消費品類型與創新類型．．．．．．．．．．112第三節消費品類型與行銷策略．．．．．．．．．．125第四節創新類型與新產品行銷策略．．．．．．．．．．133第五章註解．．．．．．．．．．137第六章結論與建議第一節研究結論．．．．．．．．．．138第二節本研究之貢獻．．．．．．．．．．141第三節對後續研究的建議．．．．．．．．．．145參考文獻．．．．．．．．．．147附錄一消費品消費行為問卷．．．．．．．．．．161附錄二產品創新類型與行銷策略問卷．．．．．．．．．．165附錄三個案研究個案一Y公司的S新車．．．．．．．．．．170個案二A公司的個人電腦．．．．．．．．．．173個案三C公司的U牌休閒服．．．．．．．．．．176個案四M公司「全效」洗衣精．．．．．．．．．．179 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G91NCCW0192012 en_US dc.title (題名) 消費品類型、創新類型與新產品行銷策略關係研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻一、中文部份1. 大前研一著， 2l 世紀企業全球戰略，原名: Triad Power - The Coming Shape of Global Competition, 1985 ，王慧堂、郝明義合譯，天下叢書。2. 今川淳、林住昌弘、多田正仁、矽子一雄等合著，感性消費、理性消費一你是那一種消費者，（日）電通行銷戰略研究會絡，民國78 年，鄭美秀譯，業強出版社。3. 王榮文著，社會趨勢叢書出版緣起，民國八十年，遠流出版社。4. 內政部編著，中華民國台灣人口統計季刊一民國八十年秋季，國防部印製中心出版。5. 中華徵信所編著， 90/91 台灣區企業名錄，民國80年。6. 尹啟銘著，產品創新自由度、企業策略與技術政策之關係一台灣資訊電子業實証研究，政大企研所未出版博士論文，民國七十八年元月。7. 司徒達賢、李仁芳、吳思華合著，企業概論，（台北:教育部空中教學委員會）民國74 年，528 頁。8. 司徒達賢著，「策略管理與企業政策」，經濟日報:大講堂，民國八十年四月11 日，27版。9. 吳靜吉等編著，心理學，民國七十五年十月初版，空中大學用書。10. 呂玉華著，「產品特質」、「訊息類型」與「企業行銷策略」關係之研究，政大企研所未出版碩士論文，民國七十九年七月。11. 周庭銳著，新產品導入期行銷策略之研究，民國79年，私立中原大學企管研究所未出版碩士論文。12. 林建煌著，策略組群、組織作為與績效關係研究一飲料業實證研究，民國78年，國立政治大學企業管理研究所未出版博士論文。13. 星野克美、岡本慶一、稻增龍夫、紺野登、青木貞茂等著，符號社會的消費，民間80年，三版，黃恆正譯，遠流出版公司，社會趨勢叢書。14. 殷海光著，邏輯新引，1956，香港亞洲出版社出版，1989殷海光逝世20周年，1990 年5月，桂冠出版社，殷海光全集中收錄。15. 許士軍著，現代行銷管理（台北:商略印書館），民國72 年，178 頁。16. 許士軍著，管理學，民國7 0年，東華書局。17. 許士軍著，新產品發展研究課堂講義，民國80年二月。18. 郭崑謨著，行銷管理，（台北:三民書局），民國73 年， 334-335 頁。19. 陳正益著，「符號社會的消費」編輯室報告，民國80 年，遠流出版社。20. 陳邦杰著，「推出新產品代價高」突破雜誌，五十四期，民國79 年1月，146-148 頁。21. 陳邦杰著，新產品行銷一行銷人員的最大挑戰，民國80年，遠流出版社，實戰智慧叢書。22. 黃俊英著，行銷研究一管理與技術，民國81 年，華泰書局。23. 張紘炬著，統計學，民國77 年，華泰書局。24. 張靚菡著，「我的暴露狂一從咖啡、口香糖廣告到電視婚禮」，民國81 年三月29 日，中國時報， 50版，青年節特輯。25. 楊國樞、文崇一、吳聰賢、李亦園編，社會及行為科學研究法，民國七十九年九月十三版二刷，東華書局。26.經濟部工業統計調查聯擊小組編印，中華民國．台灣地區各行業工廠名錄，民國79 年12 月。27. 劉水深、賴士葆、吳思華等、我國現行研究發展制度對企業研究發展活動之影響，台北:行政院科技顧問組，民國75 年。28. 賴士葆著，「影響企業產品創新績效內部關鍵因素」，管理新思潮，中華民國管理科學學會，慶祝楊師必立八十華誕，民國79 年A , 83-108 頁。29. 賴士葆著，研究發展/行銷/製造三部門互動與新產品發展績效相關之研究，華泰書局，民國79年B。二、英文部份1. 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