| dc.creator (作者) | 洪順慶 | zh_TW |
| dc.creator (作者) | Chen, Cheng-hsui;Horng, Shun-ching | - |
| dc.date (日期) | 1998-12 | en_US |
| dc.date.accessioned | 25-Nov-2008 10:31:55 (UTC+8) | - |
| dc.date.available | 25-Nov-2008 10:31:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2008 10:31:55 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/10199 | - |
| dc.format | application/ | en_US |
| dc.language | zh-TW | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 管理學報, 15(4), 623-642 | en_US |
| dc.subject (關鍵詞) | 品牌權益 ; 廣告訴求策略 ; 品牌權益來源組合類型 | - |
| dc.subject (關鍵詞) | Brand equity ; Advertising strategy ; Combination of brand equity source | - |
| dc.title (題名) | 顧客基礎的品牌權益建立之研究 | zh_TW |
| dc.title.alternative (其他題名) | The Building of Customer-Based Brand Equity | - |
| dc.type (資料類型) | article | en |
