| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 張中瑀 | zh_TW |
| dc.contributor.author (Authors) | Chang, Chung-yu | en_US |
| dc.creator (作者) | 張中瑀 | zh_TW |
| dc.creator (作者) | Chang, Chung-yu | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 1-Jul-2016 15:06:28 (UTC+8) | - |
| dc.date.available | 1-Jul-2016 15:06:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2016 15:06:28 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0100933007 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98596 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933007 | zh_TW |
| dc.description.abstract (摘要) | Smartphones have become more and more widely available to the world. Both of the mobile application usage rate and application download rate have been and projected to increase. Many reports also show that the mobile usage has surpassed that of the desktop usage since 2014. Thus, when it comes to starting up a business, we think about mobile first as the vehicle to make our dreams happen. The objective of the business plan is to analyze the feasibility of creating a user-friendly mobile application- “The Smarter Greendrobe,” which aims at becoming the mobile user’s best personal advisor to organize wardrobe, to suggest the outfit of the day based on current weather, to sell unwanted clothes through the second hand platform, to access other major online shopping websites. More importantly, “The Smarter Greendrobe” endeavors to make an effort to the environment by educating users to identify eco-friendly brands, textiles, and materials.The business plan outlines the marketing strategy, SWOT analysis, and financial plans to evaluate the feasibility and profitability of the business. | en_US |
| dc.description.tableofcontents | I. Table of Contents 2II. Executive Summary 4III. General Company Description 61. Background 62. About “Smarter Greendrobe” 73. Mission 84. Objective 85. Management and Organization 9IV. Mobile Application Market Overview 11V. Business SWOT Analysis of the “Smarter Greendrobe” 17VI. Products and Services 221. Products 222. Development Requirements 25VII. Business Model 281. Business Model Analysis 281.1 Customer Segment 281.2 Value Proposition 281.3 Channel 291.4 Customer Relationship 311.5 Revenue Stream 321.6 Key Resources 321.7 Key Activities 341.8 Key Partners 351.9 Cost Structure 372. Business Model Canvas 38VIII. Marketing Plan 391. Target Markets 391.1 Geographic 391.2 Demographic 392. The Marketing Mix 392.1 Product Services Strategy 392.2 Promotional Strategy 402.3 Pricing Strategy 423. Competitive Analysis 443.1 Current Competitor Analysis 443.2 “Smarter Greendrobe” Competitive Analysis 48IX. Financial Plan 50X. Final Conclusion 53XI. References 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933007 | en_US |
| dc.subject (關鍵詞) | 應用程式 | zh_TW |
| dc.subject (關鍵詞) | 智慧環保衣櫥 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | Mobile Application | en_US |
| dc.subject (關鍵詞) | Smarter Greendrobe | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 智慧環保衣櫥行動應用程式之商業企劃書 | zh_TW |
| dc.title (題名) | Business Plan for the Smarter Greendrobe Mobile Application | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | http://ecowatch.com/2015/08/17/fast-fashion-second-dirtiest-industry/ http://fastfashion.weebly.com/environmental-issues.html Mobile Design Trends 2016: Magical Micro-interactions by Jerry Cao http://designmodo.com/mobile-design-trends-2016/?u=1928 http://www.onlinemarketing-trends.com/2015/06/the-state-of-mobile-apps-stores-google.html http://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/ http://www.forbes.com/sites/patrickhull/2013/02/06/why-defining-a-corporate-structure-for-startups-matters/#758ce8cf77a3 http://yourstory.com/2015/06/app-rank/ http://buildfire.com/free-app-promotion/ http://code.tutsplus.com/articles/how-to-price-your-app-free-or-paid--mobile-22105 http://blog.appannie.com/top-app-predictions-2016/ https://hbr.org/2014/05/making-freemium-work https://itunes.apple.com/us/app/pureple-outfit-planner-closet/id628106373?mt=8 http://www.statista.com/statistics/270291/popular-categories-in-the-app-store/ http://dazeinfo.com/2016/01/09/mobile-app-usage-growth-2015-tablet-time-2017 | zh_TW |
