| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 張漢光 | zh_TW |
| dc.contributor.author (Authors) | Chang, Henry | en_US |
| dc.creator (作者) | 張漢光 | zh_TW |
| dc.creator (作者) | Chang, Henry | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 1-Jul-2016 15:06:31 (UTC+8) | - |
| dc.date.available | 1-Jul-2016 15:06:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2016 15:06:31 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933018 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98597 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933018 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Due to the increasing mobility of the people as a whole and the further need of convenience, so does the need for increasingly mobile payment platform. Rather than using cash, which is difficult to keep track as the number of transactions increase, a form of digital/ e-payment system is preferred. At the same time, however, credit cards are also falling out of favor due to the inherent lack of security of credit cards and the lack of convenience, not to mention the added burden to the users of having to constantly check and re-check their transaction receipts/ proof of payment.This is why a completely separate payment method that is non-cash and non-credit card should be implemented more. In the United States, the preferred digital payment platform is Paypal; while in Mainland China, it is Alipay. Despite being one of the most technologically aware countries in the world, Taiwan does not have a wide, commonly used digital payment platform that is also integrated to physical stores. This is partially caused by the legal limitations of the payment platforms, but this limitation does not apply to already existing digital payment platforms or banks.The decline in digital payment platform growth is caused by the lack of convenience in using it; in the sense that it is not widely available for usage. This is why if a digital payment platform is to be made, it must start from a peer-to-peer payment before moving into commerce. This is the reason for PaySplit’s existence. Starting from a peer-to-peer payment reconciliation and balance checking, we aim to move into the commerce and business-to-consumer and business-to-business payment as well. Though the revenue flow seems non-existent, there are many ways for payment platforms to make money, including, but not limited to advertising, leeching payment, service charge, etc. If the figures hold, this business is very feasible and we should have a break even on the second year of operation. | en_US |
| dc.description.tableofcontents | Introduction 7Business Plan Canvas 13OPPORTUNITY 15Target Market 15Problem & Solution 16EXECUTION 18Operations 18Milestones & Metrics 22SWOT Analysis 23Competition 25Revenue Source 28COMPANY 30Overview 30Team 30FINANCIAL PLAN 32Forecast 35Calculations 38Final Conclusion 38Appendix 39 | zh_TW |
| dc.format.extent | 1065292 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933018 | en_US |
| dc.subject (關鍵詞) | 交易 | zh_TW |
| dc.subject (關鍵詞) | 方便 | zh_TW |
| dc.subject (關鍵詞) | 行動 | zh_TW |
| dc.subject (關鍵詞) | 付費 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | Transaction | en_US |
| dc.subject (關鍵詞) | convenience | en_US |
| dc.subject (關鍵詞) | mobile | en_US |
| dc.subject (關鍵詞) | payment | en_US |
| dc.subject (關鍵詞) | platform | en_US |
| dc.title (題名) | 消費者以及公司之線上付款平台 | zh_TW |
| dc.title (題名) | Online/Mobile Payment Platform for Consumer and Enterprise | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Number of cellphone in Taiwanhttp://www.taiwantoday.tw/ct.asp?xItem=232903&ctNode=2183 Number of transactions a day and monthhttp://www.bnext.com.tw/article/view/id/29226 No. of users for Pi App currentlyhttp://www.bnext.com.tw/article/view/id/37816 No. of Taipei Tenants at Night Markethttp://www.stat.gov.tw/public/Attachment/4513919532FZJFA2L.pdf Number of people exposed to ad a day:http://www.maataipei.org/upload/1368779201.pdf Number of tourists to Taiwan by country in 2015http://admin.taiwan.net.tw/statistics/year.aspx?no=134 Taiwan Internet Speedhttp://focustaiwan.tw/news/ast/201401290016.aspx Alipay statshttp://expandedramblings.com/index.php/alipay-statistics/ Splitwise Stathttps://www.crunchbase.com/organization/splitwise#/entity Gash Pay Stathttps://tw.stock.yahoo.com/news_content/url/d/a/20151023/橘子喜事連連-旗下樂點獲第三方支付執照-年底前上線-070553387.html Line Stathttp://www.chinapost.com.tw/taiwan-business/2015/02/04/428160/Taiwan-bank.htm http://www.nfcworld.com/2015/08/26/337259/line-pay-expands-to-taiwan/ 3rd party payhttp://focustaiwan.tw/news/aeco/201511030040.aspx Taiwan third party payment target markethttp://topics.amcham.com.tw/2015/05/taiwans-payment-plan/ Easycounter review of PiApphttp://www.easycounter.com/report/piapp.com.tw Taiwan Retail Data for dinninghttp://www.nielsen.com/tw/en/insights/news/2014/taiwan-consumers-online-shopping-top-5-categories.html | zh_TW |
