| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 張賀翔 | zh_TW |
| dc.contributor.author (Authors) | Chang, Henry | en_US |
| dc.creator (作者) | 張賀翔 | zh_TW |
| dc.creator (作者) | Chang, Henry | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 1-Jul-2016 15:06:44 (UTC+8) | - |
| dc.date.available | 1-Jul-2016 15:06:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2016 15:06:44 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933023 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98598 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933023 | zh_TW |
| dc.description.abstract (摘要) | In Metro Vancouver, immigrants are moving in at a rapid pace and many of them come from a wealthy background. Many of these wealthy people are looking to either buy a new home or renovate one. In Vancouver, the housing market has been growing exponentially in the past few years. There is a direct correlation with the Kitchen and Furniture Hardware Industry and the Housing Market. Due to the growth opportunity of the housing market, the Kitchen and Furniture Hardware Industries has a lot of potential. Luxl Hardwares Ltd. will be formed as a retail company that specializes in Kitchen and Furniture hardwares for high-end consumers in the Metro Vancouver region. The store will be located in an upscale region in Vancouver and will provide customers a luxurious atmosphere with well-designed interior furnishing. Its founders have extensive experience in the Kitchen and Furniture hardware industry as they have experience on distributing Kitchen and Furniture hardware. The company also provides customers with interior design service. Luxl Hardwares Ltd. allows clients to immerse themselves into the Kitchen and Furniture Hardware industry as well as helping clients build around a network of people within the industry. The business will drive the number of people into purchasing high end products and in addition, this new attraction will bring economic benefits to the industry and the region. Promoting new products is one of the key factors to a successful business model, as it will guarantee long-term growth, profit, and sustainability of the business model as well as the industry. | en_US |
| dc.description.abstract (摘要) | 1. BACKGROUND OF INDUSTRY 5 2. COMPANY OVERVIEW 7 3. BRIEFING OF PRODUCTS 8 3.1 Product Description 8 3.2 Future Products 8 4. MARKETING 9 4.1 Background of City 9 4.2 Target Segment 12 4.3 Marketing Strategy 16 4.4 Empathy Map 17 4.5 Positioning Statement 19 4.6 Advertising Strategy 19 4.7 Promotional Strategy 20 4.8 Placing Strategy 21 4.9 Distribution Channels 21 5. PRODUCTS AND SERVICES 23 5.1 Costs of Products 24 5.2 Taxes in British Columbia 25 5.3 Sales Forecast 28 6. COMPETITOR ANALYSIS 43 7. OPERATIONAL PLAN 45 8. SWOT ANALYSIS 50 8.1 Strengths 51 8.2 Weaknesses 52 8.3 Opportunities 52 8.4 Threats 53 9. FINANCIALS 53 9.1 Fixed Costs 54 9.2 Variable Costs 55 10. BUSINESS CANVAS 56 11. CONCLUSION 56 12. REFERENCES 58 13. APPENDICIES 60 13.1 Top Down Retail Store Overview 62 13.2 3-D Retail Store Overview 62 | - |
| dc.description.tableofcontents | 1. BACKGROUND OF INDUSTRY 5 2. COMPANY OVERVIEW 7 3. BRIEFING OF PRODUCTS 8 3.1 Product Description 8 3.2 Future Products 8 4. MARKETING 9 4.1 Background of City 9 4.2 Target Segment 12 4.3 Marketing Strategy 16 4.4 Empathy Map 17 4.5 Positioning Statement 19 4.6 Advertising Strategy 19 4.7 Promotional Strategy 20 4.8 Placing Strategy 21 4.9 Distribution Channels 21 5. PRODUCTS AND SERVICES 23 5.1 Costs of Products 24 5.2 Taxes in British Columbia 25 5.3 Sales Forecast 28 6. COMPETITOR ANALYSIS 43 7. OPERATIONAL PLAN 45 8. SWOT ANALYSIS 50 8.1 Strengths 51 8.2 Weaknesses 52 8.3 Opportunities 52 8.4 Threats 53 9. FINANCIALS 53 9.1 Fixed Costs 54 9.2 Variable Costs 55 10. BUSINESS CANVAS 56 11. CONCLUSION 56 12. REFERENCES 58 13. APPENDICIES 60 13.1 Top Down Retail Store Overview 62 13.2 3-D Retail Store Overview 62 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933023 | en_US |
| dc.subject (關鍵詞) | 來所廚具店 | zh_TW |
| dc.subject (關鍵詞) | 器具 | zh_TW |
| dc.subject (關鍵詞) | Luxl Hardwares Ltd. | en_US |
| dc.subject (關鍵詞) | Hardwares | en_US |
| dc.title (題名) | 來所廚具店 | zh_TW |
| dc.title (題名) | Luxl Hardwares Ltd. | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Renovation Across Canada. (2013). Retrieved from: http://info.houzz.com/rs/houzz/images/Houzz%20&%20Home%202013%20Report%20CANADA.pdf 2. Lee Young, Joanne. Vancouver Housing Prices: How high can they go? (2015). Retrieved from: http://www.vancouversun.com/business/Vancouver+housing+prices+high+they/11566552/story.html 3. Hutchinson, Brian. Vancouver been transformed by new wave of brash, rich Asians looking for safe place to “park their cash” (2014). Retrieved from: http://news.nationalpost.com/news/canada/vancouver-being-transformed-by-new-wave-of-brash-rich-asians-looking-for-safe-place-to-park-their-cash 4. World Population Review (2016). Retrieved from: http://worldpopulationreview.com/world-cities/vancouver-population/ 5. Demographics of Vancouver (2016). Retrieved from: http://worldpopulationreview.com/world-cities/vancouver-population/ 6. Statistics of Canada, National Household Survey (2011). Retrieved from: Statistics Canada Catalogue no. 99-014-X2011047 7. Statistics Canada. 2012. Visual Census 2011. Ottawa. Released October 24, 2012. Retrieved from: https://www12.statcan.gc.ca/census-recensement/2011/dp-pd/vc-rv/index.cfm?Lang=ENG&VIEW=D&CFORMAT=jpg&GEOCODE=933&TOPIC_ID=2 8. Seyd, Jane. (2013, September 22). West Vancouver’s rich are indeed richer. Retrieved from: http://www.nsnews.com/news/west-vancouver-s-rich-are-indeed-richer-1.633553 9. City of Vancouver (2016). Retrieved from: http://vancouver.ca/files/cov/Kerrisdale-census-data.pdf 10. City of Vancouver (2016). Retrieved from: http://vancouver.ca/files/cov/Shaughnessy-census-data.pdf 11. Murphy, Kevin D. (2015, August 26). When a house is demolished, more than the house is lost: On North American’s demolition derby. Retrieved from: http://www.citymetric.com/skylines/when-house-demolished-more-home-lost-north-americas-demolition-derby-1342 12. YellowPages (2016). Retrieved from: http://www.yellowpages.ca/search/si/1/cabinet%20makers/Vancouver%20BC 13. YellowPages (2016). Retrieved from: http://www.yellowpages.ca/search/si/1/kitchen%20and%20furniture%20hardware/Vancouver%20BC 14. YellowPages (2016). Retrieved from: http://www.yellowpages.ca/search/si/1/Contractors/Vancouver%20BC 15. YellowPages (2016). Retrieved from: http://www.yellowpages.ca/search/si/1/interior%20designer/Vancouver%20BC 16. Small Business Development Cooperation (2015). Retrieved from: https://www.smallbusiness.wa.gov.au/business-in-wa/corporate-publications/business-guides/marketing-promotion-strategy/ 17. Aston, Carla (2016). Interior Designers how much do they cost? Retrieved from: http://carlaaston.com/designed/how-much-does-it-cost-to-hire-an-interior-designer-decorator 18. Spacelist (2016). Retrieved from: https://spacelist.ca/search?sale_lease=lease&city_ids=1&property_type_id=3&keywords=Vancouver&zoom=15&max_lat=49.219345338700165&max_lng=-123.08652886761473&min_lat=49.20350539923855&min_lng=-123.11579713238524 19. Canada Interest Rates (2016). Retrieved from: http://canada.deposits.org 20. SpotsHUB (2016). Retrieved from: http://www.spotshub.com 21. Selected Treasury Bill Yields (2016). Retrieved from: http://www.bankofcanada.ca/rates/interest-rates/t-bill-yields/ 22. Amikasa – 3D Floor Planner with Augmented Reality. Apple App Store. Vers. 2.2. INDG Digitale Communicatie B.V.7 April. 2016. www.amikasa.com | zh_TW |
