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題名 Casa de Piedra 精品旅館
Casa de Piedra Boutique Hotel in San Salvador, El Salvador
作者 可茉莉
Colocho, Monica
貢獻者 白德傑
Brodowsky, Glen
可茉莉
Colocho, Monica
關鍵詞 精品酒店
餐旅業
薩爾瓦多餐旅業
Boutique Hotel
Hospitality Industry
El Salvador Hospitality Industry
日期 2016
上傳時間 1-七月-2016 15:07:19 (UTC+8)
摘要 The constant growth of hotels worldwide is due to the increase of tourists every year. The hospitality industry is one of the most stable industries. Boutique Hotels, however, are starting to emerge more and more in every country and is a somewhat new concept in developing countries. In El Salvador the hospitality industry has a steady economic growth. Therefore, service and hospitality companies are born every year. With the concept of “Boutique Hotel” relatively new in El Salvador and occupancy rates increasing every year, it is the right time to open a Boutique Hotel with personalized services and unique features to attract customers, locals and foreigners. This is how the idea of Casa de Piedra Boutique Hotel was born.
It is located in the capital of El Salvador, with a colonial style and offering a variety of services that will be relevant to our customers. It will rely on personalized customer services, unique features, décor and design, and trained personnel as key success factors. The target market will be mostly business people, conference and meeting attendees, and private companies outbound employees.
The owner’s knowledge of the hospitality industry in El Salvador and the know how to run a company will play key parts in the success of the company. The financial plans and a five year expansion plan demonstrates the venture’s profit potential.
參考文獻 AHLA (American Hotel & Lodging Association). (2014). LODGING INDUSTRY Trends 2015. Retrieved 01 2016, from https://www.ahla.com/uploadedFiles/_Common/pdf/Lodging_Industry_Trends_2015.pdf
Aliukeviciute, M. (2013). Boutique Hotels` Evolution. Retrieved 02 2016
Bart Van Poll. (2012, April). Spotted by locals. Retrieved 02 2016, from http://www.spottedbylocals.com/blog/booking-com-and-the-race-towards-offering-all-hotels/
Chris Inman, G. S. (2002). Tourism in El Salvador: The Competitive Challenges. Retrieved 03 2016, from https://www.incae.edu/EN/clacds/publicaciones/pdf/cen621.pdf
CORSATUR. (2015, 03 15). Retrieved 02 2016, from http://publica.gobiernoabierto.gob.sv/institutions/corporacion-salvadorena-de-turismo/information_standards/estadisticas
Henrique Lemus, G. P. (2007). Diseño de un modelo de aplicación del sistema Lean Management para pequeñas y medianas empresas del subsector turismo, en la rama hoteleria de El Salvador. Universidad de El Salvador, San Salvador. Retrieved 02 2016, from http://ri.ues.edu.sv/1940/1/Dise%C3%B1o_de_un_modelo_de_aplicaci%C3%B3n_del_sistema_Lean_Management_(administraci%C3%B3n_esbelta),_para_las_peque%C3%B1as_y_medianas_empresas.pdf
Hotels, K. (2015). The Global Hotel Industry and Trends for 2016. Retrieved 03 2016, from http://www.hospitalitynet.org/news/4073336.html
Juan Francisco Salas. (2005, 05 17). Analitica. Retrieved 03 2016, from http://www.analitica.com/opinion/opinion-nacional/el-indice-revpar-un-ratio-para-medir-la-rentabilidad-ocupacional-hotelera-y-de-centros-hospitalarios/
Luxury Accommodations Blog. (2016). Retrieved 03 2016, from http://www.luxuryaccommodationsblog.com/post/131096442566/what-is-a-boutique-hotel
NUMBEO. (2016). Retrieved 03 2016, from Crime Index for Country 2016: http://www.numbeo.com/crime/rankings_by_country.jsp
PRNewswire. (2015). Hotels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021. Retrieved 02 2016, from http://www.prnewswire.com/news-releases/hotels-market---global-industry-analysis-size-share-growth-trends-and-forecast-2015--2021-300182265.html
Stadista. (2016). Stadista. Retrieved 03 2016, from http://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/
The World Bank. (2016). The World Bank. Retrieved 03 2016, from http://data.worldbank.org/country/el-salvador.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933059
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933059
資料類型 thesis
dc.contributor.advisor 白德傑zh_TW
dc.contributor.advisor Brodowsky, Glenen_US
dc.contributor.author (作者) 可茉莉zh_TW
dc.contributor.author (作者) Colocho, Monicaen_US
dc.creator (作者) 可茉莉zh_TW
dc.creator (作者) Colocho, Monicaen_US
dc.date (日期) 2016en_US
dc.date.accessioned 1-七月-2016 15:07:19 (UTC+8)-
dc.date.available 1-七月-2016 15:07:19 (UTC+8)-
dc.date.issued (上傳時間) 1-七月-2016 15:07:19 (UTC+8)-
dc.identifier (其他 識別碼) G0103933059en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/98603-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933059zh_TW
dc.description.abstract (摘要) The constant growth of hotels worldwide is due to the increase of tourists every year. The hospitality industry is one of the most stable industries. Boutique Hotels, however, are starting to emerge more and more in every country and is a somewhat new concept in developing countries. In El Salvador the hospitality industry has a steady economic growth. Therefore, service and hospitality companies are born every year. With the concept of “Boutique Hotel” relatively new in El Salvador and occupancy rates increasing every year, it is the right time to open a Boutique Hotel with personalized services and unique features to attract customers, locals and foreigners. This is how the idea of Casa de Piedra Boutique Hotel was born.
It is located in the capital of El Salvador, with a colonial style and offering a variety of services that will be relevant to our customers. It will rely on personalized customer services, unique features, décor and design, and trained personnel as key success factors. The target market will be mostly business people, conference and meeting attendees, and private companies outbound employees.
The owner’s knowledge of the hospitality industry in El Salvador and the know how to run a company will play key parts in the success of the company. The financial plans and a five year expansion plan demonstrates the venture’s profit potential.		en_US
dc.description.tableofcontents 1. Company Overview 1
1.1. Mission 1
1.2. Vision 2
1.3. Values 2
1.4. Corporate Principles 2
1.5. Objectives 3
1.5.1. General 3
1.5.2. Specific 3
1.6. Key Success Factors 4
1.7. Brand and Product Overview 5
1.8. Logo 7
1.9. Company Ownership 8
2. Business Environment 9
2.1. Industry Overview 9
2.1.1.1. Hospitality Industry Positioning Map 10
2.2. Boutique Hotels 10
2.3. El Salvador Hospitality Industry 14
2.4. The Market 16
2.4.1. Target Market 17
2.5. Competitor Analysis 18
2.5.1. The Competition 18
2.5.2. Casa de Piedra Competitors Positioning Map 19
2.5.3. Competitive advantage 20
2.5.3.1. Restaurant and Bar 20
2.6. Service Business Analysis 23
2.6.1. Importance of Image, Name, and Word-of-mouth 24
3. Strategic Plan 25
3.1. External Analysis (Opportunities and Threats) 25
3.1.1. Porter’s Five Forces Analysis 25
3.1.1.1. Risk of Entry by Potential Competitors 26
3.1.1.2. Rivalry among Establish Business 26
3.1.1.3. Bargaining power of buyers 27
3.1.1.4. Bargaining Power of Suppliers 27
3.1.1.5. Substitute of Products 28
3.1.2. Industry Life Cycle Analysis 28
3.1.3. Macro Environment 29
3.2. Internal Analysis (Competences and Competitive Advantage) 30
3.3. SWOT MAP 31
3.4. Business Level Strategy 32
4. Business Model 33
4.1. Value Proposition 33
4.2. Customer Segment 33
4.3. Communication Channels 34
4.4. Customer Relationships 34
4.5. Revenue Stream 35
4.6. Key Partners 36
4.7. Key Activities 36
4.8. Key Resources 37
4.9. Cost Structure 37
5. Marketing Strategy 39
5.1. Product 39
5.2. Placement 40
5.3. Pricing (customer cost) 40
5.4. Promotion 41
5.5. Operations Plan 43
6. Financial Plan 46
6.1. Start-up Summary 47
6.2. Projected Starting Balance Sheet 48
6.3. Projected Profit and Loss Statement 48
6.4. Projected Cash Flow 50
6.5. Profitability Analysis 51
6.5.1. Financing 51
6.5.2. Breakeven Analysis 51
6.5.3. NPV and IRR 52
7. Conclusion 53
8. Bibliography 54
9. Appendix 56
9.1. Location Map 56
9.2. Appendix 1. Boutique Hotel Startup Cost 57
9.3. Appendix 2. Amortization Table 60		zh_TW
dc.format.extent 2117649 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933059en_US
dc.subject (關鍵詞) 精品酒店zh_TW
dc.subject (關鍵詞) 餐旅業zh_TW
dc.subject (關鍵詞) 薩爾瓦多餐旅業zh_TW
dc.subject (關鍵詞) Boutique Hotelen_US
dc.subject (關鍵詞) Hospitality Industryen_US
dc.subject (關鍵詞) El Salvador Hospitality Industryen_US
dc.title (題名) Casa de Piedra 精品旅館zh_TW
dc.title (題名) Casa de Piedra Boutique Hotel in San Salvador, El Salvadoren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) AHLA (American Hotel & Lodging Association). (2014). LODGING INDUSTRY Trends 2015. Retrieved 01 2016, from https://www.ahla.com/uploadedFiles/_Common/pdf/Lodging_Industry_Trends_2015.pdf
Aliukeviciute, M. (2013). Boutique Hotels` Evolution. Retrieved 02 2016
Bart Van Poll. (2012, April). Spotted by locals. Retrieved 02 2016, from http://www.spottedbylocals.com/blog/booking-com-and-the-race-towards-offering-all-hotels/
Chris Inman, G. S. (2002). Tourism in El Salvador: The Competitive Challenges. Retrieved 03 2016, from https://www.incae.edu/EN/clacds/publicaciones/pdf/cen621.pdf
CORSATUR. (2015, 03 15). Retrieved 02 2016, from http://publica.gobiernoabierto.gob.sv/institutions/corporacion-salvadorena-de-turismo/information_standards/estadisticas
Henrique Lemus, G. P. (2007). Diseño de un modelo de aplicación del sistema Lean Management para pequeñas y medianas empresas del subsector turismo, en la rama hoteleria de El Salvador. Universidad de El Salvador, San Salvador. Retrieved 02 2016, from http://ri.ues.edu.sv/1940/1/Dise%C3%B1o_de_un_modelo_de_aplicaci%C3%B3n_del_sistema_Lean_Management_(administraci%C3%B3n_esbelta),_para_las_peque%C3%B1as_y_medianas_empresas.pdf
Hotels, K. (2015). The Global Hotel Industry and Trends for 2016. Retrieved 03 2016, from http://www.hospitalitynet.org/news/4073336.html
Juan Francisco Salas. (2005, 05 17). Analitica. Retrieved 03 2016, from http://www.analitica.com/opinion/opinion-nacional/el-indice-revpar-un-ratio-para-medir-la-rentabilidad-ocupacional-hotelera-y-de-centros-hospitalarios/
Luxury Accommodations Blog. (2016). Retrieved 03 2016, from http://www.luxuryaccommodationsblog.com/post/131096442566/what-is-a-boutique-hotel
NUMBEO. (2016). Retrieved 03 2016, from Crime Index for Country 2016: http://www.numbeo.com/crime/rankings_by_country.jsp
PRNewswire. (2015). Hotels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021. Retrieved 02 2016, from http://www.prnewswire.com/news-releases/hotels-market---global-industry-analysis-size-share-growth-trends-and-forecast-2015--2021-300182265.html
Stadista. (2016). Stadista. Retrieved 03 2016, from http://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/
The World Bank. (2016). The World Bank. Retrieved 03 2016, from http://data.worldbank.org/country/el-salvador.		zh_TW