| dc.contributor.advisor | 白德傑 | zh_TW |
| dc.contributor.advisor | Brodowsky, Glen | en_US |
| dc.contributor.author (Authors) | 可茉莉 | zh_TW |
| dc.contributor.author (Authors) | Colocho, Monica | en_US |
| dc.creator (作者) | 可茉莉 | zh_TW |
| dc.creator (作者) | Colocho, Monica | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 1-Jul-2016 15:07:19 (UTC+8) | - |
| dc.date.available | 1-Jul-2016 15:07:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2016 15:07:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933059 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98603 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933059 | zh_TW |
| dc.description.abstract (摘要) | The constant growth of hotels worldwide is due to the increase of tourists every year. The hospitality industry is one of the most stable industries. Boutique Hotels, however, are starting to emerge more and more in every country and is a somewhat new concept in developing countries. In El Salvador the hospitality industry has a steady economic growth. Therefore, service and hospitality companies are born every year. With the concept of “Boutique Hotel” relatively new in El Salvador and occupancy rates increasing every year, it is the right time to open a Boutique Hotel with personalized services and unique features to attract customers, locals and foreigners. This is how the idea of Casa de Piedra Boutique Hotel was born.It is located in the capital of El Salvador, with a colonial style and offering a variety of services that will be relevant to our customers. It will rely on personalized customer services, unique features, décor and design, and trained personnel as key success factors. The target market will be mostly business people, conference and meeting attendees, and private companies outbound employees. The owner’s knowledge of the hospitality industry in El Salvador and the know how to run a company will play key parts in the success of the company. The financial plans and a five year expansion plan demonstrates the venture’s profit potential. | en_US |
| dc.description.tableofcontents | 1. Company Overview 11.1. Mission 11.2. Vision 21.3. Values 21.4. Corporate Principles 21.5. Objectives 31.5.1. General 31.5.2. Specific 31.6. Key Success Factors 41.7. Brand and Product Overview 51.8. Logo 71.9. Company Ownership 82. Business Environment 92.1. Industry Overview 92.1.1.1. Hospitality Industry Positioning Map 102.2. Boutique Hotels 102.3. El Salvador Hospitality Industry 142.4. The Market 162.4.1. Target Market 172.5. Competitor Analysis 182.5.1. The Competition 182.5.2. Casa de Piedra Competitors Positioning Map 192.5.3. Competitive advantage 202.5.3.1. Restaurant and Bar 202.6. Service Business Analysis 232.6.1. Importance of Image, Name, and Word-of-mouth 243. Strategic Plan 253.1. External Analysis (Opportunities and Threats) 253.1.1. Porter’s Five Forces Analysis 253.1.1.1. Risk of Entry by Potential Competitors 263.1.1.2. Rivalry among Establish Business 263.1.1.3. Bargaining power of buyers 273.1.1.4. Bargaining Power of Suppliers 273.1.1.5. Substitute of Products 283.1.2. Industry Life Cycle Analysis 283.1.3. Macro Environment 293.2. Internal Analysis (Competences and Competitive Advantage) 303.3. SWOT MAP 313.4. Business Level Strategy 324. Business Model 334.1. Value Proposition 334.2. Customer Segment 334.3. Communication Channels 344.4. Customer Relationships 344.5. Revenue Stream 354.6. Key Partners 364.7. Key Activities 364.8. Key Resources 374.9. Cost Structure 375. Marketing Strategy 395.1. Product 395.2. Placement 405.3. Pricing (customer cost) 405.4. Promotion 415.5. Operations Plan 436. Financial Plan 466.1. Start-up Summary 476.2. Projected Starting Balance Sheet 486.3. Projected Profit and Loss Statement 486.4. Projected Cash Flow 506.5. Profitability Analysis 516.5.1. Financing 516.5.2. Breakeven Analysis 516.5.3. NPV and IRR 527. Conclusion 538. Bibliography 549. Appendix 569.1. Location Map 569.2. Appendix 1. Boutique Hotel Startup Cost 579.3. Appendix 2. Amortization Table 60 | zh_TW |
| dc.format.extent | 2117649 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933059 | en_US |
| dc.subject (關鍵詞) | 精品酒店 | zh_TW |
| dc.subject (關鍵詞) | 餐旅業 | zh_TW |
| dc.subject (關鍵詞) | 薩爾瓦多餐旅業 | zh_TW |
| dc.subject (關鍵詞) | Boutique Hotel | en_US |
| dc.subject (關鍵詞) | Hospitality Industry | en_US |
| dc.subject (關鍵詞) | El Salvador Hospitality Industry | en_US |
| dc.title (題名) | Casa de Piedra 精品旅館 | zh_TW |
| dc.title (題名) | Casa de Piedra Boutique Hotel in San Salvador, El Salvador | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | AHLA (American Hotel & Lodging Association). (2014). LODGING INDUSTRY Trends 2015. Retrieved 01 2016, from https://www.ahla.com/uploadedFiles/_Common/pdf/Lodging_Industry_Trends_2015.pdfAliukeviciute, M. (2013). Boutique Hotels` Evolution. Retrieved 02 2016Bart Van Poll. (2012, April). Spotted by locals. Retrieved 02 2016, from http://www.spottedbylocals.com/blog/booking-com-and-the-race-towards-offering-all-hotels/Chris Inman, G. S. (2002). Tourism in El Salvador: The Competitive Challenges. Retrieved 03 2016, from https://www.incae.edu/EN/clacds/publicaciones/pdf/cen621.pdfCORSATUR. (2015, 03 15). Retrieved 02 2016, from http://publica.gobiernoabierto.gob.sv/institutions/corporacion-salvadorena-de-turismo/information_standards/estadisticasHenrique Lemus, G. P. (2007). Diseño de un modelo de aplicación del sistema Lean Management para pequeñas y medianas empresas del subsector turismo, en la rama hoteleria de El Salvador. Universidad de El Salvador, San Salvador. Retrieved 02 2016, from http://ri.ues.edu.sv/1940/1/Dise%C3%B1o_de_un_modelo_de_aplicaci%C3%B3n_del_sistema_Lean_Management_(administraci%C3%B3n_esbelta),_para_las_peque%C3%B1as_y_medianas_empresas.pdfHotels, K. (2015). The Global Hotel Industry and Trends for 2016. Retrieved 03 2016, from http://www.hospitalitynet.org/news/4073336.htmlJuan Francisco Salas. (2005, 05 17). Analitica. Retrieved 03 2016, from http://www.analitica.com/opinion/opinion-nacional/el-indice-revpar-un-ratio-para-medir-la-rentabilidad-ocupacional-hotelera-y-de-centros-hospitalarios/Luxury Accommodations Blog. (2016). Retrieved 03 2016, from http://www.luxuryaccommodationsblog.com/post/131096442566/what-is-a-boutique-hotelNUMBEO. (2016). Retrieved 03 2016, from Crime Index for Country 2016: http://www.numbeo.com/crime/rankings_by_country.jspPRNewswire. (2015). Hotels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021. Retrieved 02 2016, from http://www.prnewswire.com/news-releases/hotels-market---global-industry-analysis-size-share-growth-trends-and-forecast-2015--2021-300182265.htmlStadista. (2016). Stadista. Retrieved 03 2016, from http://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/The World Bank. (2016). The World Bank. Retrieved 03 2016, from http://data.worldbank.org/country/el-salvador. | zh_TW |
