dc.contributor.advisor | 郭維裕 | zh_TW |
dc.contributor.advisor | Kuo, George | en_US |
dc.contributor.author (Authors) | 何歌夢 | zh_TW |
dc.contributor.author (Authors) | Gama, Xolisile | en_US |
dc.creator (作者) | 何歌夢 | zh_TW |
dc.creator (作者) | Gama, Xolisile | en_US |
dc.date (日期) | 2016 | en_US |
dc.date.accessioned | 1-Jul-2016 15:07:31 (UTC+8) | - |
dc.date.available | 1-Jul-2016 15:07:31 (UTC+8) | - |
dc.date.issued (上傳時間) | 1-Jul-2016 15:07:31 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0103933061 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98604 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description (描述) | 103933061 | zh_TW |
dc.description.abstract (摘要) | Raising and living with a disability is hard for anyone. It is however harder in Swaziland. Disability is seen as a curse, a bad omen, and a punishment by the ancestors. The future of such kids is bleak in a society that discriminates them and make them face harsh stigmatization. The increase in the number of children born with disability or living with a disability has remained high. Regardless of this increase, which has also been aggravated by the high numbers of births by people living with HIV/AIDS, there is no professional facility that will provide the best care for children living with a disability. Parents are left with such a burden on their shoulders, with very little knowledge of how to take care of their children Swaziland has adopted policies and rights for people living with disability with the aim to integrate them into economic and social activities and to ensure the integration of programmes for persons with disabilities into mainstream education and provided infra-structure for rehabilitation for those who cannot be integrated. However, these rights and policies have remained on paper with no implementation. This has left children with disability secluded in the society, worn out each day and waited for the day to die.Lilita Care Centre is a facility that provides professional care for children living with disability. It is a facility that will provide physiotherapists and well trained care takers who understand such children and their needs and who will make the appropriate accommodations to support their learning and developments. The central mission will promote the advancement of people with disabilities so as to enable them to attain their maximum level of independence and integration in the community and to prevent the occurrence of physical disablement. This will be achieved by providing daily physical and mental stimulation programmes for the children and moreover teach and support their parents by providing disability sensitisation training programmes. | en_US |
dc.description.tableofcontents | 1. Introduction 12. Overview of Industry 42.1. Supply of Services 42.2. Demand for Service 53. Policies and Rights Of People Living With Disability in Swaziland 94. SWOT Analysis for Rehabilitation Centre for Disabled 134.1. Internal Factors - Weaknesses and Strengths 134.2. External Factors – Opportunities and Threats 144.3. Competitive Forces 145. Business Strategy 165.1. Competitor Analysis 165.1.1. Mzimpofu – Andrew James Walsh Memorial Trust 165.1.2. Government Intervention 175.2. Vision 185.3. Mission 195.4. Strategy and Key Success Factors 195.4.1. Water Therapy 195.4.2. Light Therapy 215.4.3. Sound Therapy 215.4.4. Exercises and games 226. Marketing Strategy 246.1. Market Segmentation 246.2. Market Target 256.3. Marketing Mix 266.3.1. Product 266.3.2. Place 276.3.3. Promotion 276.3.4. Price 287. Financials 298. Conclusion: 349. References 35 | zh_TW |
dc.format.extent | 1115760 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933061 | en_US |
dc.subject (關鍵詞) | 殘障兒童 | zh_TW |
dc.subject (關鍵詞) | 復健中心 | zh_TW |
dc.subject (關鍵詞) | 企業營運計畫書 | zh_TW |
dc.subject (關鍵詞) | Children With Disability | en_US |
dc.subject (關鍵詞) | Rehabilitation Centre | en_US |
dc.subject (關鍵詞) | Business Plan | en_US |
dc.title (題名) | 殘障兒童復健中心企業營運計畫書 | zh_TW |
dc.title (題名) | Business Plan for Rehabilitation Centre for Children with Disability | en_US |
dc.type (資料類型) | thesis | en_US |
dc.relation.reference (參考文獻) | 1. http://www.adry.up.ac.za/index.php/section-b-country-reports/swaziland2. Government of Swaziland: Central Statistics Office (CSO) 2007 Population and housing census: Fertility, nuptiality, disability & mortality (2010) 43. Human Rights Council ‘Report of the Working Group on the Universal Periodic Review-Swaziland’ A/HRC/19/6 (2011).4. Times of Swaziland 18 September 2012 http://www.times.co.sz/News/79799.html (accessed 25 March 2015)5. AH Elde & B Jele ‘Living conditions of persons with disabilities in Swaziland – A national representative study’ (2011).6. R Lang ‘Disability policy audit in Namibia, Swaziland, Malawi And Mozambique: Final report’(2008)7. The Secretariat of the African Decade of Persons with Disabilities ‘Study on education for children with disabilities in Southern Africa’ (2012) | zh_TW |