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題名 Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators
作者 白佩玉
Pai, Peiyu;Tsai, Hsien-Tung
貢獻者 企管系
關鍵詞 Information-sharing behavior; Online consumption community; Receptivity; Reciprocity norms; Self-efficacy
日期 2016-01
上傳時間 7-Jul-2016 15:00:13 (UTC+8)
摘要 This study seeks a better understanding of information-sharing behavior in online consumption communities by investigating both the antecedents and moderating mechanisms of such behavior. Using self-reported data collected over two periods, along with objective behavioral data, the authors show that a reciprocity norm functions as a proximal determinant of information-sharing behavior. This norm also channels the effects of social, hedonic, and utilitarian community values on sharing behavior. The results reveal that the conversion of reciprocity norms into information-sharing behavior depends on individual and contextual conditions. These significant insights reflect the integration of consumer resource allocation theory with a reciprocity framework to establish an explanatory platform for members’ information-sharing behavior in online communities. Both theoretical and practical implications are discussed.
關聯 Information & Management, 53(1), 38-52
資料類型 article
DOI http://dx.doi.org/10.1016/j.im.2015.08.002
dc.contributor 企管系
dc.creator (作者) 白佩玉zh_TW
dc.creator (作者) Pai, Peiyu;Tsai, Hsien-Tung
dc.date (日期) 2016-01
dc.date.accessioned 7-Jul-2016 15:00:13 (UTC+8)-
dc.date.available 7-Jul-2016 15:00:13 (UTC+8)-
dc.date.issued (上傳時間) 7-Jul-2016 15:00:13 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/98747-
dc.description.abstract (摘要) This study seeks a better understanding of information-sharing behavior in online consumption communities by investigating both the antecedents and moderating mechanisms of such behavior. Using self-reported data collected over two periods, along with objective behavioral data, the authors show that a reciprocity norm functions as a proximal determinant of information-sharing behavior. This norm also channels the effects of social, hedonic, and utilitarian community values on sharing behavior. The results reveal that the conversion of reciprocity norms into information-sharing behavior depends on individual and contextual conditions. These significant insights reflect the integration of consumer resource allocation theory with a reciprocity framework to establish an explanatory platform for members’ information-sharing behavior in online communities. Both theoretical and practical implications are discussed.
dc.format.extent 667922 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Information & Management, 53(1), 38-52
dc.subject (關鍵詞) Information-sharing behavior; Online consumption community; Receptivity; Reciprocity norms; Self-efficacy
dc.title (題名) Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.im.2015.08.002
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.im.2015.08.002