| dc.contributor | 企管系 | |
| dc.creator (作者) | 白佩玉 | zh_TW |
| dc.creator (作者) | Pai, Peiyu;Tsai, Hsien-Tung | |
| dc.date (日期) | 2016-01 | |
| dc.date.accessioned | 7-Jul-2016 15:00:13 (UTC+8) | - |
| dc.date.available | 7-Jul-2016 15:00:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Jul-2016 15:00:13 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98747 | - |
| dc.description.abstract (摘要) | This study seeks a better understanding of information-sharing behavior in online consumption communities by investigating both the antecedents and moderating mechanisms of such behavior. Using self-reported data collected over two periods, along with objective behavioral data, the authors show that a reciprocity norm functions as a proximal determinant of information-sharing behavior. This norm also channels the effects of social, hedonic, and utilitarian community values on sharing behavior. The results reveal that the conversion of reciprocity norms into information-sharing behavior depends on individual and contextual conditions. These significant insights reflect the integration of consumer resource allocation theory with a reciprocity framework to establish an explanatory platform for members’ information-sharing behavior in online communities. Both theoretical and practical implications are discussed. | |
| dc.format.extent | 667922 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Information & Management, 53(1), 38-52 | |
| dc.subject (關鍵詞) | Information-sharing behavior; Online consumption community; Receptivity; Reciprocity norms; Self-efficacy | |
| dc.title (題名) | Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1016/j.im.2015.08.002 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.im.2015.08.002 | |
