| dc.creator (作者) | 樓永堅 | zh_TW |
| dc.creator (作者) | Lee, Moonkyu; Lou, Yung-Chien | - |
| dc.date (日期) | 1996 | en_US |
| dc.date.accessioned | 25-Nov-2008 10:42:24 (UTC+8) | - |
| dc.date.available | 25-Nov-2008 10:42:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2008 10:42:24 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/10261 | - |
| dc.description.abstract (摘要) | Based on conjoint analysis technique, this study investigates how consumers utilize intrinsic and extrinsic cues in determining the quality of a product. The focus is on the effects of consumer individual difference variables on the relative importance of such product cues. The results show that product familiarity, enduring involvement, and price-reliance schema have a significant influence on customer utilization of extrinsic cues. The implications of the results are discussed. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Applied Business Research, 12(1), 21-29 | en_US |
| dc.subject (關鍵詞) | Consumer; Individual | - |
| dc.title (題名) | Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations | en_US |
| dc.type (資料類型) | article | en |
