| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 傅新雅 | zh_TW |
| dc.contributor.author (Authors) | Garcia, Cyntia | en_US |
| dc.creator (作者) | 傅新雅 | zh_TW |
| dc.creator (作者) | Garcia, Cyntia | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 11-Jul-2016 17:29:23 (UTC+8) | - |
| dc.date.available | 11-Jul-2016 17:29:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Jul-2016 17:29:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933055 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/98878 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933055 | zh_TW |
| dc.description.abstract (摘要) | For many years, Latin America has faced many socioeconomic problems. The lack of education and the limitation of access to information have been highly harmful to people with limited economic resources. As a consequence of these two inequalities, the crime ratio in the region has surpassed the global average ratio, and the development growth rate is low compared to other developing economies. Many educators around the world have concluded that the root of the problem is the bad structured educational systems in many of these countries, where not only the lack of well trained teachers, but also the limitation of opportunities is evident. As a result, Latin American people face many problems to compete and to excel in different fields in this globalized society. TutorEs is an online platform which desires to lessen the gap between the different socioeconomic status in terms of education quality. By providing open access to high quality educational material and taking advantage of information technology and the Internet; the company desires to empower people with the necessary skills and knowledge to succeed and to create a positive impact to the Latin American society as a whole. Besides providing teaching sessions, TutorES will also be able to create job opportunities through the offering of informal job positions, where people with the right skills can provide their service as tutors and receive a payment. The special feature of TutorES platform is the free online tutoring sessions provided by people who want to donate time and efforts to learners who cannot afford a learning session at an academic institution which requires a monthly payment for the service. TutorES believes that education is a powerful tool that will promote a positive change in the Latin American region. | en_US |
| dc.description.abstract (摘要) | 1. Introduction 1 1.1 Online Tutoring 1 1.1.1 Tutoring 1 1.1.2 Tutor 1 1.1.3 Online tutoring 1 1.1.4 Peer learning 2 1.2 Existing Channels: Online Tutoring Methods 2 1.2.1 Synchronous Tutoring 2 1.2.2 Asynchronous Tutoring 3 1.2.3 Hybrid Tutoring 4 1.2.4 Blended Tutoring 4 1.2.5 One-On-One Tutoring 5 1.2.6 One-To-Many Tutoring 5 1.2.7 Advantages and Disadvantages 5 2. Business Environment 7 2.1 Tutee`s needs 7 2.2 Tutor`s needs 7 2.3 Online Learning Services 8 2.4 Internet access 11 2.5 Devices 12 2.6 Business Opportunity 13 3. Company Overview 15 3.1 Mission 15 3.2 Vision 15 3.3 Objectives 15 3.3.1 Main Objective 15 3.3.2 Specific Objectives 16 3.4 Key success factors 16 3.5 Brand and Service Overview 18 3.5.1 Logo 19 4. Organization Structure 20 4.1 Key Personnel 21 5. Marketing Plan 22 5.1 Market Analysis 22 5.1.1 Demographics 22 5.1.2 Target Market 22 5.1.3 Types of Tutors 23 5.2 Marketing Strategy 23 5.2.1 Product (Service) 23 5.2.2 Price 29 5.2.3 Promotion 30 5.2.4 Placement 31 6. Competitive Analysis 33 6.1. Competitors 33 6.2 Alternatives 34 7. Social Impact Assessment and Evaluation 36 8. SWOT Analysis 37 8.1 Strengths 37 8.2 Weaknesses 37 8.3 Opportunities 38 8.4 Threats 38 9. Financial Plan 40 9.1 Balance Sheet 40 9.2 Income Statement 42 9.3 Cash Flow 46 9.4 Profitability Analysis 48 10. Conclusion 50 11. Bibliography 51 Appendix 53 I. Complementary Financial Information 53 II. Website Environment 56 | - |
| dc.description.tableofcontents | 1. Introduction 1 1.1 Online Tutoring 1 1.1.1 Tutoring 1 1.1.2 Tutor 1 1.1.3 Online tutoring 1 1.1.4 Peer learning 2 1.2 Existing Channels: Online Tutoring Methods 2 1.2.1 Synchronous Tutoring 2 1.2.2 Asynchronous Tutoring 3 1.2.3 Hybrid Tutoring 4 1.2.4 Blended Tutoring 4 1.2.5 One-On-One Tutoring 5 1.2.6 One-To-Many Tutoring 5 1.2.7 Advantages and Disadvantages 5 2. Business Environment 7 2.1 Tutee`s needs 7 2.2 Tutor`s needs 7 2.3 Online Learning Services 8 2.4 Internet access 11 2.5 Devices 12 2.6 Business Opportunity 13 3. Company Overview 15 3.1 Mission 15 3.2 Vision 15 3.3 Objectives 15 3.3.1 Main Objective 15 3.3.2 Specific Objectives 16 3.4 Key success factors 16 3.5 Brand and Service Overview 18 3.5.1 Logo 19 4. Organization Structure 20 4.1 Key Personnel 21 5. Marketing Plan 22 5.1 Market Analysis 22 5.1.1 Demographics 22 5.1.2 Target Market 22 5.1.3 Types of Tutors 23 5.2 Marketing Strategy 23 5.2.1 Product (Service) 23 5.2.2 Price 29 5.2.3 Promotion 30 5.2.4 Placement 31 6. Competitive Analysis 33 6.1. Competitors 33 6.2 Alternatives 34 7. Social Impact Assessment and Evaluation 36 8. SWOT Analysis 37 8.1 Strengths 37 8.2 Weaknesses 37 8.3 Opportunities 38 8.4 Threats 38 9. Financial Plan 40 9.1 Balance Sheet 40 9.2 Income Statement 42 9.3 Cash Flow 46 9.4 Profitability Analysis 48 10. Conclusion 50 11. Bibliography 51 Appendix 53 I. Complementary Financial Information 53 II. Website Environment 56 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933055 | en_US |
| dc.subject (關鍵詞) | 網路教學 | zh_TW |
| dc.subject (關鍵詞) | 電子教學 | zh_TW |
| dc.subject (關鍵詞) | 即時通訊 | zh_TW |
| dc.subject (關鍵詞) | 教育 | zh_TW |
| dc.subject (關鍵詞) | online tutoring | en_US |
| dc.subject (關鍵詞) | e-tutoring | en_US |
| dc.subject (關鍵詞) | real time sessions | en_US |
| dc.subject (關鍵詞) | education | en_US |
| dc.title (題名) | TutorES: 線上輔導平台 | zh_TW |
| dc.title (題名) | TutorES: Online Tutoring Platform | en_US |
| dc.type (資料類型) | thesis | en_US |
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