| dc.creator (作者) | 洪順慶 | zh_TW |
| dc.date (日期) | 1998-07 | en_US |
| dc.date.accessioned | 25-Nov-2008 10:46:40 (UTC+8) | - |
| dc.date.available | 25-Nov-2008 10:46:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2008 10:46:40 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/10281 | - |
| dc.description.abstract (摘要) | Gives an overview of the marketing practices of small and medium-sized manufacturing firms in Taiwan, investigating market orientation and employee attitudes by means of a mail survey of SMEs. Based on findings that the marketing experience and the formal marketing education of top managers affect market orientation and the dissemination of information, recommends sending top managers on marketing training programmes to improve market orientation. Pinpoints a lack of trained marketing managers as the critical marketing problem for SMEs, adding that intelligence on customers and competitors improves business performance. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Small Business Management, 36(3), 79-85 | en_US |
| dc.title (題名) | Market Orientation of Small and Medium-Sized Firms in Taiwan | en_US |
| dc.type (資料類型) | article | en |
