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題名 策略性企業社會責任之研究:以某食品業公司為個案
The Study of Strategic Corporate Social Responsibility : A Case Study of the Food Company
作者 鄭德宇
Cheng, Te Yu
貢獻者 王文英
Wang, Wen Ying
鄭德宇
Cheng, Te Yu
關鍵詞 企業社會責任
CSR報告書
策略性CSR
管理制度
Corporate social responsibility
CSR report
Strategic CSR
Management system
日期 2016
上傳時間 20-Jul-2016 16:40:51 (UTC+8)
摘要 隨著企業社會責任相關議題逐漸成為企業經營與投資人決策之關鍵,如何將CSR與企業本身核心能力做結合,已成企業之重要課題。
本研究採用個案研究法,以國內一家食品公司為研究對象,探討企業如何篩選出與企業策略相關之策略性CSR項目,並對其管理制度及於CSR報告書中之揭露現況進行分析。得出結論如下:
一、透過策略地圖之繪製而篩選出的個案公司策略性CSR項目共有35項。
二、個案公司針對前述項目設有14項管理制度,以協助內部衡量及管理之用。
三、個案公司35項策略性CSR項目,在CSR報告書中僅做文字敘述的有5項,文字與量化數據皆有揭露的有19項,無揭露的有11項。
參考文獻 一、 中文部分
全球永續性報告協會,2014 a,GRI G4 永續性報告指南:報告原則與標準揭露,吳文雅、莫冬立、張凱評、陳科里、張仁杰與楊于縈譯,台北:社團法人中華民國企業永續發展協會。
全球永續性報告協會,2014 b,GRI G4 永續性報告指南:實施手冊,吳文雅、莫冬立、張凱評、陳科里、張仁杰、楊于縈譯,台北:社團法人中華民 國企業永續發展協會。
全球永續性報告協會,2016,GRI G4 食品加工業揭露,吳文雅、莫冬立、張凱評、陳科里、張仁杰、巫宜株、陳譽文譯,台北:社團法人中華民國企業永續發展協會。
吳榮義、林秀英,2003年,臺灣產業科技創新之國際競爭力,「2003 產業科技創新:關鍵年代的科技政策與挑戰」國際研討會。
吳安妮,2003,平衡計分卡之精隨、範疇及整合(上),會計研究月刊,第211期:45-51。
吳安妮,2005,策略地圖之精髓與運用,馬偕院訊,第275期:3-12。
吳秉恩,1984,管理才能發展方案實施與成效關係之研究,國立政治大學企業管理研究所博士論文。
財團法人食品工業發展研究所,2014,食品產業年鑑,經濟部技術處產業技術知識服務計畫(ITIS)。
財團法人食品工業發展研究所,2015,食品產業年鑑,經濟部技術處產業技術知識服務計畫(ITIS)。
陳李綢,1996,個案研究,台北:心理出版社。
陳春山,2011,化責任為長期價值的企業永續治理,永續產業發展,第55期(6月):20-29。
陳萬淇,1995,個案研究法,台北:華泰書局。
葉重新,2001,教育研究法,台北:心理出版社。
黃正忠,2014a,企業社會責任─為永續發展之本,會計研究月刊,第340期(3月):60-63。
黃正忠,2014b,從食安與日月光事件談策略性CSR的實踐,證劵服務,第621期(1月):33-36。
詹文男,2002,資訊科技產業智慧資本衡量之研究-系統理論之觀點,國立中央大學資訊管理所博士論文。

二、 英文部分
Balabanis, G., H. C. Phillips, and J. Lyall. 1998. Corporate social responsibility and economic performance in the top British companies: are they linked? European Business Review 98 (1): 25-44.
Bertalanffy, L. 1951. General system theory: A new approach to unity of science. Human Biology 23 (12): 303-361.
Bhattacharyya, S. S. 2010. Exploring the concept of strategic corporate social responsibility for an integrated perspective. European Business Review 22 (1): 82-101.
Bowen, H. R. 1953. Social Responsibilities of the Businessman. New York: Harper 1& Row.
Bushnell, D. S. 1990. Input, process, output: A model for evaluating training. Training and Development Journal 44 (3): 41-43.
Carroll, A. B. 1999. Corporate social responsibility. Business & Society 38 (3): 268- 295.
Chatterji, A., and D. Levine. 2006. Breaking down the wall of codes: Evaluating non-financial performance measurement. California Management Review 48 (2): 29-51.
Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review 14 (4): 532-550.
Galbreath, J. 2010. The impact of strategic orientation on corporate social responsibility. International Journal of Organizational Analysis 18 (1): 23-40.
Heslin, P. A., and J. D. Ochoa. 2008. Understanding and developing strategic corporate social responsibility. Organizational Dynamics 37 (2): 125-144.
Jo, H., and M. A. Harjoto. 2011. Corporate governance and firm value: The impact of corporate social responsibility. Journal of Business Ethics 103 (3): 351-383.
Kaplan, R. S., and D. P. Norton. 1992. The balanced scorecard: Measures that drive performance. Harvard Business Review 70 (1): 71-79.
________, and ________. 1993. Putting the balanced scorecard to work. Harvard Business Review 71 (5): 134-142.
________, and ________. 1996a. Using the balanced scorecard as a strategic management system. Harvard Business Review 74 (1): 75-85.
________, and ________. 1996b. The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
________, and ________. 2000. Having trouble with your strategy? Then map it. Harvard Business Review 78 (5): 167-176.
________, and ________. 2001. The Strategy Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Boston: Harvard Business School Press.
________, and ________. 2003. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press.
________, and ________. 2006. Alignment : Using the Balanced Scorecard to Create Corporate Synergies. Boston: Harvard Business School Press.
Khan, H. U. Z. 2010. The effect of corporate governance elements on corporate social responsibility (CSR) reporting: Empirical evidence from private commercial banks of Bangladesh. International Journal of Law and Management 52 (2): 82-109.
McClendon, N. M. 2010. Strategic ethics: A new theoretical paradigm and measurement rubric for corporate responsibility projects. Master Thesis, Faculty of the USC Graduate School, University of Southern California.
McGrath, J. E. 1964. Social psychology: A brief introduction. New York: Holt, Rinehart and Winston.
McWilliams, A., and D. Siegel. 2000. Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal 21 (5): 603-609.
Morgan, P. M., and J. G. Covin. 2000. Environmental marketing: A source of reputational, competitive, and financial advantage. Journal of Business Ethics 23.3 (2): 299-311.
Nelling, E., and E. Webb. 2009. Corporate social responsibility and financial performance: the "virtuous circle" revisited. Review of Quantitative Finance and Accounting 32 (2): 197-209.
Nidumolu, R., C. K. Prahalad, and M. R. Rangaswami. 2009. Why sustainability is now the key driver of innovation. Harvard Business Review 87 (9): 56-64.
Porter, M. E., and M. R. Kramer. 2006. Strategy and society: The link betweencompetitive advantage and corporate social responsibility. Harvard Business Review 84 (12): 78-92.
________, and ________. 2011. The big idea :Creating shared value. Harvard business review 89 (1-2): 62-77.
Rubin, A., and E. Babbie. 1993. Research Methods for Social Work. Pacific Grove, Calif.: Brooks/Cole.
Werther, Jr. W. B., and D. Chandler. 2005. Strategic Corporate Social Responsibility : Stakeholders in a Global Environment. London: Sage Publications.
Yin, K. 1994. Case Study Research: Design and Methods. 2nd ed. International Education and Professional Publisher.

三、 網路資料
個案公司103年年報。
個案公司103年企業社會責任報告書。
臺灣證券交易所網頁:http://www.twse.com.tw/ch/index.php
描述 碩士
國立政治大學
會計學系
103353025
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103353025
資料類型 thesis
dc.contributor.advisor 王文英zh_TW
dc.contributor.advisor Wang, Wen Yingen_US
dc.contributor.author (Authors) 鄭德宇zh_TW
dc.contributor.author (Authors) Cheng, Te Yuen_US
dc.creator (作者) 鄭德宇zh_TW
dc.creator (作者) Cheng, Te Yuen_US
dc.date (日期) 2016en_US
dc.date.accessioned 20-Jul-2016 16:40:51 (UTC+8)-
dc.date.available 20-Jul-2016 16:40:51 (UTC+8)-
dc.date.issued (上傳時間) 20-Jul-2016 16:40:51 (UTC+8)-
dc.identifier (Other Identifiers) G0103353025en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99301-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計學系zh_TW
dc.description (描述) 103353025zh_TW
dc.description.abstract (摘要) 隨著企業社會責任相關議題逐漸成為企業經營與投資人決策之關鍵,如何將CSR與企業本身核心能力做結合,已成企業之重要課題。
本研究採用個案研究法,以國內一家食品公司為研究對象,探討企業如何篩選出與企業策略相關之策略性CSR項目,並對其管理制度及於CSR報告書中之揭露現況進行分析。得出結論如下:
一、透過策略地圖之繪製而篩選出的個案公司策略性CSR項目共有35項。
二、個案公司針對前述項目設有14項管理制度,以協助內部衡量及管理之用。
三、個案公司35項策略性CSR項目,在CSR報告書中僅做文字敘述的有5項,文字與量化數據皆有揭露的有19項,無揭露的有11項。
zh_TW
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 論文架構與研究流程 4
第二章 文獻探討 6
第一節 CSR相關文獻 6
第二節 策略性CSR相關文獻 14
第三節 平衡計分卡及策略地圖相關文獻 20
第四節 IPO模型相關文獻 22
第五節 小結 24
第三章 研究設計 32
第一節 觀念性架構 32
第二節 研究方法 33
第三節 研究對象 34
第四節 資料蒐集與分析方式 35
第四章 個案分析 36
第一節 個案公司概況介紹 36
第二節 策略性CSR項目 40
第三節 策略性CSR項目之管理制度 48
第四節 策略性CSR項目之揭露現況 59
第五章 結論與建議 64
第一節 研究結論 64
第二節 研究建議 66
第三節 研究限制 67
參考文獻 68
附錄 71
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103353025en_US
dc.subject (關鍵詞) 企業社會責任zh_TW
dc.subject (關鍵詞) CSR報告書zh_TW
dc.subject (關鍵詞) 策略性CSRzh_TW
dc.subject (關鍵詞) 管理制度zh_TW
dc.subject (關鍵詞) Corporate social responsibilityen_US
dc.subject (關鍵詞) CSR reporten_US
dc.subject (關鍵詞) Strategic CSRen_US
dc.subject (關鍵詞) Management systemen_US
dc.title (題名) 策略性企業社會責任之研究:以某食品業公司為個案zh_TW
dc.title (題名) The Study of Strategic Corporate Social Responsibility : A Case Study of the Food Companyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、 中文部分
全球永續性報告協會,2014 a,GRI G4 永續性報告指南:報告原則與標準揭露,吳文雅、莫冬立、張凱評、陳科里、張仁杰與楊于縈譯,台北:社團法人中華民國企業永續發展協會。
全球永續性報告協會,2014 b,GRI G4 永續性報告指南:實施手冊,吳文雅、莫冬立、張凱評、陳科里、張仁杰、楊于縈譯,台北:社團法人中華民 國企業永續發展協會。
全球永續性報告協會,2016,GRI G4 食品加工業揭露,吳文雅、莫冬立、張凱評、陳科里、張仁杰、巫宜株、陳譽文譯,台北:社團法人中華民國企業永續發展協會。
吳榮義、林秀英,2003年,臺灣產業科技創新之國際競爭力,「2003 產業科技創新:關鍵年代的科技政策與挑戰」國際研討會。
吳安妮,2003,平衡計分卡之精隨、範疇及整合(上),會計研究月刊,第211期:45-51。
吳安妮,2005,策略地圖之精髓與運用,馬偕院訊,第275期:3-12。
吳秉恩,1984,管理才能發展方案實施與成效關係之研究,國立政治大學企業管理研究所博士論文。
財團法人食品工業發展研究所,2014,食品產業年鑑,經濟部技術處產業技術知識服務計畫(ITIS)。
財團法人食品工業發展研究所,2015,食品產業年鑑,經濟部技術處產業技術知識服務計畫(ITIS)。
陳李綢,1996,個案研究,台北:心理出版社。
陳春山,2011,化責任為長期價值的企業永續治理,永續產業發展,第55期(6月):20-29。
陳萬淇,1995,個案研究法,台北:華泰書局。
葉重新,2001,教育研究法,台北:心理出版社。
黃正忠,2014a,企業社會責任─為永續發展之本,會計研究月刊,第340期(3月):60-63。
黃正忠,2014b,從食安與日月光事件談策略性CSR的實踐,證劵服務,第621期(1月):33-36。
詹文男,2002,資訊科技產業智慧資本衡量之研究-系統理論之觀點,國立中央大學資訊管理所博士論文。

二、 英文部分
Balabanis, G., H. C. Phillips, and J. Lyall. 1998. Corporate social responsibility and economic performance in the top British companies: are they linked? European Business Review 98 (1): 25-44.
Bertalanffy, L. 1951. General system theory: A new approach to unity of science. Human Biology 23 (12): 303-361.
Bhattacharyya, S. S. 2010. Exploring the concept of strategic corporate social responsibility for an integrated perspective. European Business Review 22 (1): 82-101.
Bowen, H. R. 1953. Social Responsibilities of the Businessman. New York: Harper 1& Row.
Bushnell, D. S. 1990. Input, process, output: A model for evaluating training. Training and Development Journal 44 (3): 41-43.
Carroll, A. B. 1999. Corporate social responsibility. Business & Society 38 (3): 268- 295.
Chatterji, A., and D. Levine. 2006. Breaking down the wall of codes: Evaluating non-financial performance measurement. California Management Review 48 (2): 29-51.
Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review 14 (4): 532-550.
Galbreath, J. 2010. The impact of strategic orientation on corporate social responsibility. International Journal of Organizational Analysis 18 (1): 23-40.
Heslin, P. A., and J. D. Ochoa. 2008. Understanding and developing strategic corporate social responsibility. Organizational Dynamics 37 (2): 125-144.
Jo, H., and M. A. Harjoto. 2011. Corporate governance and firm value: The impact of corporate social responsibility. Journal of Business Ethics 103 (3): 351-383.
Kaplan, R. S., and D. P. Norton. 1992. The balanced scorecard: Measures that drive performance. Harvard Business Review 70 (1): 71-79.
________, and ________. 1993. Putting the balanced scorecard to work. Harvard Business Review 71 (5): 134-142.
________, and ________. 1996a. Using the balanced scorecard as a strategic management system. Harvard Business Review 74 (1): 75-85.
________, and ________. 1996b. The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
________, and ________. 2000. Having trouble with your strategy? Then map it. Harvard Business Review 78 (5): 167-176.
________, and ________. 2001. The Strategy Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Boston: Harvard Business School Press.
________, and ________. 2003. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press.
________, and ________. 2006. Alignment : Using the Balanced Scorecard to Create Corporate Synergies. Boston: Harvard Business School Press.
Khan, H. U. Z. 2010. The effect of corporate governance elements on corporate social responsibility (CSR) reporting: Empirical evidence from private commercial banks of Bangladesh. International Journal of Law and Management 52 (2): 82-109.
McClendon, N. M. 2010. Strategic ethics: A new theoretical paradigm and measurement rubric for corporate responsibility projects. Master Thesis, Faculty of the USC Graduate School, University of Southern California.
McGrath, J. E. 1964. Social psychology: A brief introduction. New York: Holt, Rinehart and Winston.
McWilliams, A., and D. Siegel. 2000. Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal 21 (5): 603-609.
Morgan, P. M., and J. G. Covin. 2000. Environmental marketing: A source of reputational, competitive, and financial advantage. Journal of Business Ethics 23.3 (2): 299-311.
Nelling, E., and E. Webb. 2009. Corporate social responsibility and financial performance: the "virtuous circle" revisited. Review of Quantitative Finance and Accounting 32 (2): 197-209.
Nidumolu, R., C. K. Prahalad, and M. R. Rangaswami. 2009. Why sustainability is now the key driver of innovation. Harvard Business Review 87 (9): 56-64.
Porter, M. E., and M. R. Kramer. 2006. Strategy and society: The link betweencompetitive advantage and corporate social responsibility. Harvard Business Review 84 (12): 78-92.
________, and ________. 2011. The big idea :Creating shared value. Harvard business review 89 (1-2): 62-77.
Rubin, A., and E. Babbie. 1993. Research Methods for Social Work. Pacific Grove, Calif.: Brooks/Cole.
Werther, Jr. W. B., and D. Chandler. 2005. Strategic Corporate Social Responsibility : Stakeholders in a Global Environment. London: Sage Publications.
Yin, K. 1994. Case Study Research: Design and Methods. 2nd ed. International Education and Professional Publisher.

三、 網路資料
個案公司103年年報。
個案公司103年企業社會責任報告書。
臺灣證券交易所網頁:http://www.twse.com.tw/ch/index.php
zh_TW