| dc.contributor.advisor | 季延平 | zh_TW |
| dc.contributor.advisor | Jeffery Y. P. Chi | en_US |
| dc.contributor.author (Authors) | 林永瑞 | zh_TW |
| dc.contributor.author (Authors) | Yung-Jui Lin | en_US |
| dc.creator (作者) | 林永瑞 | zh_TW |
| dc.creator (作者) | Lin, Yung-Jui | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 20-Jul-2016 17:30:36 (UTC+8) | - |
| dc.date.available | 20-Jul-2016 17:30:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jul-2016 17:30:36 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103932107 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99362 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 103932107 | zh_TW |
| dc.description.abstract (摘要) | 3D列印應用與發展可說是日新月異，已無法用過去的經驗或邏輯來想像其未來的發展，自從2013年美國歐巴馬總統的大力鼓勵下，3D列印飛快的演進及變化，各種創新的變革不斷推陳出新，不管是品牌、印表機、材料、產業應用一再突破與翻轉，簡直讓人瞠目結舌。未來是要如何發展將不可定論，且無限可能，單獨在硬體及實體材料的用量趨勢已是有目共睹，只是相對量化之後獲利能力必然逐漸變少，若將應用及相關措施做整合，使硬體、材料、軟體再加上實體與O2O平台，將值得研究與創造市場的機會。本研究列出主要十大3D列印技術，舉凡食衣住行育樂、軍、醫、機器人，諸多應用等，以3D列印之市場特質，少量多樣化、簡化製程、不需先開模、降低投資風險，具客製化優勢下，以資訊配銷商利基點，就其商業做分析，在現有實體配銷機制，創立設計師、輸出服務、圖庫三個O2O平台，應用Crowdsourcing 網絡進行推展，除實體配銷外，再建立新的營運模式，創造互利多贏。資訊配銷商長期處在「毛三到四」微利時代，備受挑戰，在既有的市場不易成長下有必要找尋新的突破，評估另類新創做法，以保有既有核心又能開創新局，本研究在於綜合3D列印應用與導入配銷通路新策略，期許也能應用到其他的產品市場，一同拋開微利，走出新路。 | zh_TW |
| dc.description.abstract (摘要) | We can say that, the applications and the development of 3D printing is changing with each passing day. 3D printing has been rapid evolution and changed by the vigorously promote of American president Barack Obama since 2013, all kind of innovative changes is continue to be published. Brands, printers, materials and industrial applications have continued breakthrough, this achievement is really amazing for all of us.We can’t limit and predict the future of this technology. The trend of using hardware and entities material was substantial growth, but the profit must be gradually decreased after relative quantification. If we integrate the hardware, material, software, entities platform and O2O platform, we would get opportunity to research and build a new market.This research listed ten of the main applications of 3D printing, it contains their lifestyles, recreations, army, medical and robot, etc. The characteristics of the markets of 3D printing is included that, small amount of diversity, simplified production, reduce investment risks, customized advantage and without mold cost. Base on distributor niche points interest to analyze the business model of this industry. Under the existing entities distribution mechanism, setup three O2O platforms just like designer, output service center, gallery and used crowdsourcing internet to promote these platforms, innovative business model, create win-win.Distributor of computer margin is low to except, it’s really a challenge to the industry. The emphasis of this research is integrated 3D printer applications and introducing new distribution channels strategy, we hope this study can be used to others industry market, together out of this meager profit age. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 2第三節 研究流程 2第二章 文獻探討 5第一節 3D列印沿革 5第二節 3D列印各項主要技術 9第三節 3D列印市場規模及未來五年成長 21第四節 3D列印市場對應各項產業需求 24第五節 PEST分析、價值鏈分析、五力分析、SWOT分析 38第六節 3D列印市場STP 50第七節 大量客製化 52第八節 製造業服務化 54第九節 個案研究對象與資料收集方法 56第十節 通路行銷模式 58第十一節 商業模式 60第三章 研究方法 65第一節 研究方法 65第二節 研究步驟 77第四章 通路代理商行銷策略模式 79第一節 通路代理商內外部環境分析 79第二節 3D列印通路代理商行銷策略 85第五章 結論與建議 93第一節 結論 93第二節 建議 94第三節 未來研究建議 96參考文獻 99中文部分 99英文部分 101 | zh_TW |
| dc.format.extent | 2410983 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103932107 | en_US |
| dc.subject (關鍵詞) | 3D列印 | zh_TW |
| dc.subject (關鍵詞) | 通路行銷策略 | zh_TW |
| dc.subject (關鍵詞) | 通路代理商 | zh_TW |
| dc.subject (關鍵詞) | 3D Printing | en_US |
| dc.subject (關鍵詞) | Channel Marketing Strategy | en_US |
| dc.subject (關鍵詞) | Distributor | en_US |
| dc.title (題名) | 3D列印應用及通路行銷策略 | zh_TW |
| dc.title (題名) | 3D printing applications and channel marketing strategy | en_US |
| dc.type (資料類型) | thesis | en_US |
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