| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 廖惠仁 | zh_TW |
| dc.contributor.author (Authors) | Liao, Hui Ren | en_US |
| dc.creator (作者) | 廖惠仁 | zh_TW |
| dc.creator (作者) | Liao, Hui Ren | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 20-Jul-2016 17:47:05 (UTC+8) | - |
| dc.date.available | 20-Jul-2016 17:47:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jul-2016 17:47:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0101933004 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99379 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933004 | zh_TW |
| dc.description.abstract (摘要) | Since the mid 1990’s, the world manufacturing had being shifting to Asia especially in China. In 1990, Asia produces less than 10% of global manufacturing output by value, Today around 70% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes are manufactured in Asia. Electronic equipments manufacturers for reliable power and physical IT infrastructure had their main manufacturing units in Asia, mostly in India, China, Taiwan and the Philippines. Various electronic components are required for the manufacturing of these power related equipments. It is known that Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) is recently seeking for distributors in the Asian territory, and that Asia is still an open market. A business plan should be submitted to both Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) to become a distributor of their products. We also learned that the distributor should submit 3% of the total gross margin as royalty, in return for the sole distribution right (exclusive distributorship). Royalty fees to be paid-out every middle and end of the fiscal year.For the above purpose, Zesso Electronics, Inc will be established, seeking to become the sole distributor of Arrow-Hart Electric, Inc and CD Electric for Asia-Pacific region. Upon appointment, the company will market, sell and distribute the products branded by Arrow-Hart Electric, Inc and CD Electric. Zesso Electronics, Inc will become the first to formally represent Arrow-Hart Electric brands and CD Electric for the Asia-Pacific region, participating in well known trade exhibitions in Asia and promoting its products. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. The Proposition 11.2. The Market for Industrial Connectors 21.3. Strategy 21.4. Management Team 31.5. Objectives 41.6. Mission 41.7. Background of Vendors 51.8. Keys to Success 62. Company Summary 72.1. Company Ownership 72.2. Start-up Summary 73. Products and Services 83.1. Product Summary 83.2. Technical Advantages of Arrow Hart Products 93.3. Company Products Services Capabilities and Offerings 113.4. Product variations and Packaging 123.5. Website Online Services 123.6. Technology 133.7. Comparative Advantage 133.8. Future Products Development 144. Market Analysis 154.1. Target markets 154.2. Market Scale 164.3. Industry Analysis 204.4. Industry Participants 214.5. Main Competition Analysis 244.6. SWOT Analysis 254.7. Business Modeling Canvas 264.8. Marketing Strategies for Zesso Electronics, Inc 274.8.1 Joining Standards and Associations 274.8.2 Attending Exhibitions 284.8.3 Strategic Alliance with cable manufacturers 28 4.9. Pricing Strategies 295. Operational Plan 295.1. Company Setup 295.2. Website Planning and Development 305.3. Office Location Site 305.4. Import Tariffs, Shipping and Handling 315.5. Zesso Electronic, Inc Team members 316. Financial 336.1. Start-up Milestones and Cost.336.2. Demand and Sales Forecast 346.3. Financial and Cash Flow Projections 346.3.1. The Cost of Goods Sold 346.3.2. The Selling, General and Administrative Expenses 35 6.4. Funding 35 6.5. Break Even Analysis 35 6.6. Maintaining Accounts Receivable and Accounts Payable 35 6.7. Cash Flow Budget 36 6.8. Profit and Loss Projection 38 6.9. New Present Value 40 6.10. Setting up Offshore Banking Unit Accounts 407. Conclusion Summary 428. References 43 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933004 | en_US |
| dc.subject (關鍵詞) | 產品 | zh_TW |
| dc.subject (關鍵詞) | 營運企劃 | zh_TW |
| dc.subject (關鍵詞) | 代理 | zh_TW |
| dc.subject (關鍵詞) | Products | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | Distribution | en_US |
| dc.title (題名) | 歐美機電產品亞洲代理之營運企劃 | zh_TW |
| dc.title (題名) | Zesso Electronics, Inc - Business Plan for the Distribution of North American and European Industrial Products in Asia | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Trading Economics, 2014/5/30http://www.tradingeconomics.com/taiwan/indicators Industrial Connectors Websitehttp://www.connectorsupplier.com/markets/industrial/ Connector Industris and Connector Markets Websitehttp://www.erni.com/en/markets/ Global cable systems management markets Websitehttp://www.researchandmarkets.com/research/lcp2j9/global_cable Connectors Technology News Websitehttp://www.salisonline.org/technology/ Legrand company’s Websitehttp://www.legrand.com | zh_TW |
