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題名 文化與消費者偏好之關係: 以好萊塢電影出口為例
Culture and Consumer Preference: Evidence from Exports of Hollywood Movies作者 王思予 貢獻者 李浩仲<br>王信實
王思予關鍵詞 出口
電影票房
文化
Heckman兩階段模型日期 2016 上傳時間 21-Jul-2016 10:37:15 (UTC+8) 摘要 在國際貿易中具有文化特性之產品，因國家文化不同可能造成價值減損，因此為了解文化在貿易中所造成之影響，本研究將討論文化如何影響好萊塢電影出口與國際票房。資料採用2013-2015年IMDb與Box Office Mojo網站上所提供票房與電影相關資料，並以Schwartz文化變數作為各國文化特質衡量，最後使用Heckman二階段模型進行估計。實證結果顯示，與美國文化差距越大的國家，則出口以及國際票房表現越差。更於全球化指標中，發現文化相似與資訊傳遞指數值越大時，則對出口與國際票房表現佳。整體來說，文化確實具有影響力。 參考文獻 Alesina, A., & Angeletos, G. M. (2005). Fairness and redistribution: US vs.Europe. American Economic Review, 95.Chang, B. H., & Ki, E. J. (2005). Devising a practical model for predicting theatrical movie success: Focusing on the experience good property. Journal of Media Economics, 18(4), 247-269.Chisholm, D. C., Fernández-Blanco, V., Ravid, S. A., & Walls, W. D. (2015). Economics of motion pictures: the state of the art. Journal of Cultural Economics, 39(1), 1-13.Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: Consumer acceptance of US films in foreign markets. Journal of International Marketing, 13(4), 80-103.De Vany, A., & Walls, W. D. (1999). Uncertainty in the movie industry: Does star power reduce the terror of the box office?. Journal of cultural economics,23(4), 285-318.Fernández, R. (2010). Does culture matter? (No. w16277). National Bureau of Economic Research.Fu, W. W., & Sim, C. (2010). Examining International Country‐to‐Country Flow of Theatrical Films. Journal of Communication, 60(1), 120-143.Ginsburgh, V. A., & Throsby, D. (Eds.). (2014). Handbook of the Economics of Art and Culture (Vol. 2). Elsevier.Giuliano, P., & Alesina, A. (2007). The power of the family. National Bureau of Economic Research.Giuliano, P., & Spilimbergo, A. (2014). Growing up in a Recession. The Review of Economic Studies, 81(2), 787-817.Gorodnichenko, Y., & Roland, G. (2011). Which dimensions of culture matter for long-run growth?. The American Economic Review, 101(3), 492-498.Jayakar, K. P., & Waterman, D. (2000). The economics of American theatrical movie exports: An empirical analysis. The journal of media economics, 13(3), 153-169.Jen, M. H., Sund, E. R., Johnston, R., & Jones, K. (2010). Trustful societies, trustful individuals, and health: An analysis of self-rated health and social trust using the World Value Survey. Health & place, 16(5), 1022-1029.Knafo, A., Roccas, S., & Sagiv, L. (2011). The value of values in cross-cultural research: A special issue in honor of Shalom Schwartz. Journal of cross-cultural psychology, 42(2), 178-185.Lee, F. L. (2009). Cultural discount of cinematic achievement: The academy awards and US movies’ East Asian box office. Journal of Cultural Economics,33(4), 239- 263.Lee, S. W. (2002). An economic analysis of the movie industry in Japan. The Journal of Media Economics, 15(2), 125-139.Palia, D., Ravid, S. A., & Reisel, N. (2008). Choosing to cofinance: Analysis of project-specific alliances in the movie industry. Review of Financial Studies,21(2), 483-511.Parc, J., & Hwy-Chang, M. (2013). Korean dramas and films: Key factors for their international competitiveness. Asian journal of social science, 41(2), 126-149.Sapienza, P., Zingales, L., & Guiso, L. (2006). Does culture affect economic outcomes? (No. w11999). National Bureau of Economic Research.Schwartz, S. H. (2013). National culture as value orientations: Consequences of value differences and cultural distance. Handb Econ Art Cult, 2, 547-586.Söderbom, M. (2011). Econometrics II, Lecture 9: Sample Selection Bias.Thomas, A. S., & Mueller, S. L. (2000). A case for comparative entrepreneurship: Assessing the relevance of culture. Journal of international business studies, 287- 301.Zhang, W., & Skiena, S. (2009, September). Improving movie gross prediction through news analysis. In Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology-Volume 01 (pp. 301-304). IEEE Computer Society. 描述 碩士
國立政治大學
經濟學系
103258011資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103258011 資料類型 thesis dc.contributor.advisor 李浩仲<br>王信實 zh_TW dc.contributor.author (Authors) 王思予 zh_TW dc.creator (作者) 王思予 zh_TW dc.date (日期) 2016 en_US dc.date.accessioned 21-Jul-2016 10:37:15 (UTC+8) - dc.date.available 21-Jul-2016 10:37:15 (UTC+8) - dc.date.issued (上傳時間) 21-Jul-2016 10:37:15 (UTC+8) - dc.identifier (Other Identifiers) G0103258011 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99439 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 103258011 zh_TW dc.description.abstract (摘要) 在國際貿易中具有文化特性之產品，因國家文化不同可能造成價值減損，因此為了解文化在貿易中所造成之影響，本研究將討論文化如何影響好萊塢電影出口與國際票房。資料採用2013-2015年IMDb與Box Office Mojo網站上所提供票房與電影相關資料，並以Schwartz文化變數作為各國文化特質衡量，最後使用Heckman二階段模型進行估計。實證結果顯示，與美國文化差距越大的國家，則出口以及國際票房表現越差。更於全球化指標中，發現文化相似與資訊傳遞指數值越大時，則對出口與國際票房表現佳。整體來說，文化確實具有影響力。 zh_TW dc.description.tableofcontents 第一章 緒論 5第二章 文獻回顧 6第一節、文化與經濟關聯性之相關文獻 6第二節、文化的定義與指標 7第三節、本研究與既有電影研究文獻之差異 9第三章 資料描述 11第一節 資料處理與敘述 11一、資料來源與蒐集 11二、文化變數 12三、電影票房與電影相關變數 16第二節 敘述統計 21第四章 研究方法 23第一節 樣本選擇問題 23第二節 Heckman兩階段估計 23第三節 假設檢定 24第五章 實證結果 25第一節 OLS模型實證結果 25第二節 Heckman模型實證結果 26一、模型一:電影種類與文化之影響 28二、模型二:電影文化鑲嵌強弱類型之影響 30三、模型三與模型四:全球化指數與出口、票房之關係 31四、模型五:文化維度之影響 33第六章 結論 35參考文獻 36 zh_TW dc.format.extent 940085 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103258011 en_US dc.subject (關鍵詞) 出口 zh_TW dc.subject (關鍵詞) 電影票房 zh_TW dc.subject (關鍵詞) 文化 zh_TW dc.subject (關鍵詞) Heckman兩階段模型 zh_TW dc.title (題名) 文化與消費者偏好之關係: 以好萊塢電影出口為例 zh_TW dc.title (題名) Culture and Consumer Preference: Evidence from Exports of Hollywood Movies en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Alesina, A., & Angeletos, G. M. (2005). Fairness and redistribution: US vs.Europe. American Economic Review, 95.Chang, B. H., & Ki, E. J. (2005). Devising a practical model for predicting theatrical movie success: Focusing on the experience good property. Journal of Media Economics, 18(4), 247-269.Chisholm, D. C., Fernández-Blanco, V., Ravid, S. A., & Walls, W. D. (2015). Economics of motion pictures: the state of the art. Journal of Cultural Economics, 39(1), 1-13.Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: Consumer acceptance of US films in foreign markets. Journal of International Marketing, 13(4), 80-103.De Vany, A., & Walls, W. D. (1999). Uncertainty in the movie industry: Does star power reduce the terror of the box office?. Journal of cultural economics,23(4), 285-318.Fernández, R. (2010). Does culture matter? (No. w16277). National Bureau of Economic Research.Fu, W. W., & Sim, C. (2010). Examining International Country‐to‐Country Flow of Theatrical Films. Journal of Communication, 60(1), 120-143.Ginsburgh, V. A., & Throsby, D. (Eds.). (2014). Handbook of the Economics of Art and Culture (Vol. 2). Elsevier.Giuliano, P., & Alesina, A. (2007). The power of the family. National Bureau of Economic Research.Giuliano, P., & Spilimbergo, A. (2014). Growing up in a Recession. The Review of Economic Studies, 81(2), 787-817.Gorodnichenko, Y., & Roland, G. (2011). Which dimensions of culture matter for long-run growth?. The American Economic Review, 101(3), 492-498.Jayakar, K. P., & Waterman, D. (2000). The economics of American theatrical movie exports: An empirical analysis. The journal of media economics, 13(3), 153-169.Jen, M. H., Sund, E. R., Johnston, R., & Jones, K. (2010). Trustful societies, trustful individuals, and health: An analysis of self-rated health and social trust using the World Value Survey. Health & place, 16(5), 1022-1029.Knafo, A., Roccas, S., & Sagiv, L. (2011). The value of values in cross-cultural research: A special issue in honor of Shalom Schwartz. Journal of cross-cultural psychology, 42(2), 178-185.Lee, F. L. (2009). Cultural discount of cinematic achievement: The academy awards and US movies’ East Asian box office. Journal of Cultural Economics,33(4), 239- 263.Lee, S. W. (2002). An economic analysis of the movie industry in Japan. The Journal of Media Economics, 15(2), 125-139.Palia, D., Ravid, S. A., & Reisel, N. (2008). Choosing to cofinance: Analysis of project-specific alliances in the movie industry. Review of Financial Studies,21(2), 483-511.Parc, J., & Hwy-Chang, M. (2013). Korean dramas and films: Key factors for their international competitiveness. Asian journal of social science, 41(2), 126-149.Sapienza, P., Zingales, L., & Guiso, L. (2006). Does culture affect economic outcomes? (No. w11999). National Bureau of Economic Research.Schwartz, S. H. (2013). National culture as value orientations: Consequences of value differences and cultural distance. Handb Econ Art Cult, 2, 547-586.Söderbom, M. (2011). Econometrics II, Lecture 9: Sample Selection Bias.Thomas, A. S., & Mueller, S. L. (2000). A case for comparative entrepreneurship: Assessing the relevance of culture. Journal of international business studies, 287- 301.Zhang, W., & Skiena, S. (2009, September). Improving movie gross prediction through news analysis. In Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology-Volume 01 (pp. 301-304). IEEE Computer Society. zh_TW
