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題名 研發管理、新產品開發專案管理與經營績效關係之研究－以M公司為例
The Relationship between Research and Development Management, New Product Introduction Program Management, and Business Performance－A Case Study of M Corporation
作者 許展榕
Hsu, Chan jung
貢獻者 李易諭
Lee, Yih Yuh
許展榕
Hsu, Chan jung
關鍵詞 研發管理
新產品開發
專案管理
經營績效
Research and Development Management
New Product Introduction
Program Management
Business Performance
日期 2016
上傳時間 21-Jul-2016 10:50:20 (UTC+8)
摘要 近年來台灣工業用塑膠製造產業因技術門檻降低、國內人力成本提升，導致廠商的營運愈來愈艱困，並開始尋求各種轉型的方式，包括研發新技術、轉戰高科技市場、改良設備、開發綠色產品…等。在這麼多轉型的選項中，研發一直被視為是企業維持長期競爭力的指標，而本研究即以此為出發點，探討研發管理、新產品開發專案管理、以及經營績效的關聯性。

為求貼近實務狀況，了解當前工業用塑膠製造廠商如何利用研發提升經營績效，本研究選擇採用個案研究法，並挑選於台灣上櫃的M公司作為個案公司，藉由其實際開發案例，分析研發管理、新產品開發專案管理與經營績效三者之間的關係。

研究結果顯示，雖然研發管理與新產品開發專案管理都各自能為公司提升部分的經營績效，但新研發技術運用的順遂與否卻仰賴部門間的合作，唯有在大家具有相同的共識時，企業內部資源才得以整合，並為公司帶來效益。因此，企業除了可以藉由各作業流程的改善提升經營績效外，也可利用共同績效指標的訂定，確保各部門間有一致的方向，以利公司整體運作。
參考文獻 中文部份
1. 司徒達賢(1995)。策略管理。台北：遠流出版社。
2. 司徒達賢(2005)。策略管理新論：觀念架構與分析方法。台北：智勝文化。
3. 林志清(2007)。塑膠產業發展趨勢。財團法人塑膠工業技術發展中心。
4. 李明軒、邱如美(譯)(1999)。競爭優勢(原作者：Porter, M. E.)。台北，天下遠見。(原著出版年：1985)。
5. 李青芬、李雅婷、趙慕芬(譯)(2001)。組織行為學(原作者：Robbins, S. P.)。台北：華泰文化。(原著出版年：1994)。
6. 吳安妮(2003)。平衡計分卡之精髓、範疇及整合（上）。會計研究月刊，211期，頁45-54。
7. 吳安妮(2003)。平衡計分卡之精髓、範疇及整合（下）。會計研究月刊，212期，頁78-93。
8. 科技統計名詞定義手冊 (2004)，台北，行政院國家科學委員會。
9. 徐紹馨(譯)(2004)。生產與作業管理概論(原作者：Richard, B. C., F. Robert J., & Nicholas J. A.)。台北：高立圖書。(原著出版年：2005)。
10. 劉平文(1995)。技術策略、組織之技術資訊處理機制與技術能力關係之研究─國內資訊硬體工業之實證。台北國立政治大學企業管理研究所博士論文。
11. 劉尚志、陳佳麟、曾錦煥(1999)。產品生命週期之技術與策略創新。國防管理學術暨實務研討會論文集。
12. 賴士葆(1990)。研究發展/行銷/製造三部門互動與新產品開發績效相關之研究。台北：華泰書局。
13. 蔣永明(譯)(2002)。新產品開發管理(原作者：小島敏彥)。台北：中衛發展中心。(原著出版年：1996)。

英文部份
1. Adler, P. S., Riggs, H. E. & Wheelwright, S. C.(1989). Product Development Know-How: Trading Tactics for Strategy, Sloan Management Review, Vol.31, pp.7-17.
2. Ansoff, H. I. & Steward, J. M.(1967). Strategies for a Technology_Based Business. Harvard Business Review. November-December. pp.81-93.
3. Avan, R. J. & Sashittal H. C.(1999). Building Collaborative Cross-Functional New Product Teams, Academy of Management Executive, pp. 50-63.
4. Bayraktar, C.A., Hancerliogullari, G., Cetinguc, B. & Calisir, F.(2016). Competitive Strategy, Innovation, and Firm Performance: An Empirical Study in A Developing Economy Environment, Technology Analysis & Strategic Management, pp.10-11.
5. Boer, F. P.(1999). The Valuation of Technology, J. Wiley $ Sons, Inc., New York., p.22.
6. Booz, Allen, & Hamilton,(1982). New Products Management for the 1980s, New York.
7. Branson, J.(1966). Transfer Technology Knowledge by International Corporation to Developing Countries, American Economics Review, pp.259-267.
8. Clark, K. & Fujimoto, T.(1989). Overlapping Problem Solving in Product Developing, Elsevier Science Publisher, North-Holland, pp.127-152.
9. Clark K.B. & Wheelwright, S.C. (1993). Managing New Product and Process Development: Text and Cases, NY: Free Press, pp.457-480.
10. Clark K.B. & Wheelwright, S.C. (1992). Organizing and Leading Heavyweight Development Teams, California Management Review, pp.9-28.
11. Cooper, R. G.(1983). A Process Model for Industrial New Product Development, IEEE Transactions on Engineering Management, Vol. 30(1).
12. Cooper, R.G., & Kleinschmidt, E.J.(1995). Benchmarking The Firm`s Critical Success Factors in New Product Development, Journal of Product Innovation Management, Vol.12, pp.374-391.
13. Cooper, R.G., & Kleinschmidt, E.J.(1996). Winning Businesses in Product Development: The Critical Success Factors, Research-Technology Management, Vol.39, pp.18-29.
14. Crawford, C.M.(1994). New Products Management, 4th ed., Irwin.
15. Dhaoui, A. & Yousfi, O.(2010). R&D Strategy, Performance and Earnings Management, SSRN Electronic Journal.
16. Ford, D.(1988). Develop Your Technology Strategy, Long Range Planning, Vol. 21(1), pp.85-95.
17. Freeman, C.(1982). The Cconomics of Industrial Innovation, 2nd eds., Frances Printer Limited.
18. Gobeli, D. H. & Brown, D. J.(1987). Analyzing Product Innovations, Research Management, Vol. 30(4), pp. 25-31.
19. Graham, C.(1982). The Economics of Industrial Innovation, Englewood Cliffs, N.J. Prentice-Hall.
20. Griffin, A. & Page, A. L.(1993). An Interim Report on Measuring Product Development Success and Failure. Journal of Product Innovation Management, Vol. 10(4), pp. 291-308.
21. Gupta, A., Raj, S., Wilemon, D.(1985). The R&D Marketing Interface in High-Technology Firms, Journal of Product Innovation Management, Vol. 2, pp. 12-24.
22. Henderson, R.& Clark, K.(1990). Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firm, Administrative Science Quaterly, Vol. 35, pp. 9-31.
23. Hopkins, D. S.(1981). New Product Winners and Loser. Research Management, pp. 12-17.
24. Johansson, B. & Lööf, H. (2008). The Impact of Firm`s R&D Strategy on Profit and Productivity. CESIS Electronic Working Paper, No. 156, CESIS.
25. Kaplan, R. S. & Norton, D. P.(1992). The Balanced Scorecard-Measures That Drive Performance, Harvard Business Review, pp.71-79.
26. Kaplan, R. S. & Norton, D. P.(2000). The Strategy- Focused Organization, Boston: Harvard Business Review Press.
27. Kleinschmidt, E.J. & Cooper, R.G.(1991). The Impact of Product Innovativeness on Performance. Journal of Product Innovation Management, Vol.8, pp.240-251.
28. Maidique, M. A. & Patch P.(1988). Corporate Strategy and Technological Policy, in M. L. Tushman and W. L. Moore eds., Readings in The Management of Innovation , 2nd ed., pp.236-248.
29. Marquis, R. G. & Myers, S.(1969). Successful Industrial Innovation, National Science Foundation, NSF69-17.
30. Miles, R. E. & Snow, C.C.(1978). Organizational Strategy, Structure, and Process, N.Y., McGraw-Hill.
31. Moser, M. R.(1984) Achievement Recognition in a Research and Development Unit, Engineering Management International, Amsterdam, Vol. 3, pp. 49-55.
32. Nanoka, I. (1994). A Dynamic Theory of Organizational Knowledge Creating, Organization Science, Vol. 5, No.1, pp.14-37.
33. Nellore, R. & Balachandra, R.(2001). Factors Influencing Success in Integrated Product Development Projects, IEEE Transaction Engineering Management, Vol. 48, pp. 164-173.
34. Oh, C., Cho, Y. & Kim, W.(2014). The Effect of A Firm’s Strategic Innovation Decisions on Its Market Performance, Technology Analysis & Strategic Management, pp.47-51.
35. Olson, E. M., Walker, O. C., & Ruekert, R.W.(1995). Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness, Journal of Marketing Research, Vol.59, pp.31-45.
36. Pinto, J. K. & Slevin, D. P.(1989). Critical Success Factors in R&D Projects, Research Technology Managemen, Vol. 32(1), pp.31-35. 37. Peter, S. P., Robert P. N. & Roland R. C.(2000). The Six Sigma Way, McGraw-Hill.
38. Polanyi, M.(1966). The Tacit Dimension, Routledge & Kegan Paul Ltd, London.
39. Porter, A. et al.(1991). Forecasting and Management of Technology, John Wiley and Sons Inc.
40. Porter, M. E.(1985). The Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press.
41. Project Management Institute.(2016). What is Project Management, Retrieved from
http://www.pmi.org/en/About-Us/About-Us-What-is-Project-Management.aspx
42. Sands, S. & Warwick, K.(1977). Successful Business Innovation: A Survey of Current Professional Views, California Management Review, Vol. 20, No. 2, pp.5-16.
43. Skinner, C.S.(1985). The Strategic Management of Technology, In P.R. Kleindorter Eds., The Management of Productivity and Technology in Manufacturing, NY: Plenum Press.
44. Song, X. M. & Montoya-Weiss M. M.(1998), Critical Development Activities for Really New Versus Incremental Products, Journal of Product Innovation Management, Vol. 15, No. 2, pp.124-135.
45. Spital, F.C. & Bickford, D. J.(1992). Successful Competitive and Technology Strategies in Dynamic and Stable Product Technology Environments, Journal of Engineering & Technology Management, Vol. 19, pp.29-60.
46. Stevenson, W. J.(1999). Production/Operations Management, N.Y., McGrew-Hill.
47. Ulrich, K. T., & Eppinger, S. D.(1997). Product Design and Development, N.Y., McGrew-Hill.
描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
103363056
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103363056
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.advisor Lee, Yih Yuhen_US
dc.contributor.author (Authors) 許展榕zh_TW
dc.contributor.author (Authors) Hsu, Chan jungen_US
dc.creator (作者) 許展榕zh_TW
dc.creator (作者) Hsu, Chan jungen_US
dc.date (日期) 2016en_US
dc.date.accessioned 21-Jul-2016 10:50:20 (UTC+8)-
dc.date.available 21-Jul-2016 10:50:20 (UTC+8)-
dc.date.issued (上傳時間) 21-Jul-2016 10:50:20 (UTC+8)-
dc.identifier (Other Identifiers) G0103363056en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99472-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 103363056zh_TW
dc.description.abstract (摘要) 近年來台灣工業用塑膠製造產業因技術門檻降低、國內人力成本提升，導致廠商的營運愈來愈艱困，並開始尋求各種轉型的方式，包括研發新技術、轉戰高科技市場、改良設備、開發綠色產品…等。在這麼多轉型的選項中，研發一直被視為是企業維持長期競爭力的指標，而本研究即以此為出發點，探討研發管理、新產品開發專案管理、以及經營績效的關聯性。

為求貼近實務狀況，了解當前工業用塑膠製造廠商如何利用研發提升經營績效，本研究選擇採用個案研究法，並挑選於台灣上櫃的M公司作為個案公司，藉由其實際開發案例，分析研發管理、新產品開發專案管理與經營績效三者之間的關係。

研究結果顯示，雖然研發管理與新產品開發專案管理都各自能為公司提升部分的經營績效，但新研發技術運用的順遂與否卻仰賴部門間的合作，唯有在大家具有相同的共識時，企業內部資源才得以整合，並為公司帶來效益。因此，企業除了可以藉由各作業流程的改善提升經營績效外，也可利用共同績效指標的訂定，確保各部門間有一致的方向，以利公司整體運作。		zh_TW
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第四節 研究範圍 7
第五節 論文架構 8
第二章 文獻探討 9
第一節 研發管理 9
第二節 新產品開發 16
第三節 專案團隊 22
第四節 經營績效 28
第三章 研究方法 33
第一節 研究架構 33
第二節 研究方法選用 34
第三節 個案公司選定與資料蒐集 35
第四章 個案分析 37
第一節 產業介紹 37
第二節 公司介紹 40
第三節 研發管理 46
第四節 新產品開發流程 49
第五節 研發管理與新產品開發專案管理案例 52
第六節 研發管理、新產品開發專案管理與經營績效之關係 54
第七節 公司建議 56
第五章 結論與建議 65
第一節 研究結論 65
第二節 研究貢獻 66
第三節 研究建議 67
第四節 研究限制 68
參考文獻 69
附錄 75		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103363056en_US
dc.subject (關鍵詞) 研發管理zh_TW
dc.subject (關鍵詞) 新產品開發zh_TW
dc.subject (關鍵詞) 專案管理zh_TW
dc.subject (關鍵詞) 經營績效zh_TW
dc.subject (關鍵詞) Research and Development Managementen_US
dc.subject (關鍵詞) New Product Introductionen_US
dc.subject (關鍵詞) Program Managementen_US
dc.subject (關鍵詞) Business Performanceen_US
dc.title (題名) 研發管理、新產品開發專案管理與經營績效關係之研究－以M公司為例zh_TW
dc.title (題名) The Relationship between Research and Development Management, New Product Introduction Program Management, and Business Performance－A Case Study of M Corporationen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部份
1. 司徒達賢(1995)。策略管理。台北：遠流出版社。
2. 司徒達賢(2005)。策略管理新論：觀念架構與分析方法。台北：智勝文化。
3. 林志清(2007)。塑膠產業發展趨勢。財團法人塑膠工業技術發展中心。
4. 李明軒、邱如美(譯)(1999)。競爭優勢(原作者：Porter, M. E.)。台北，天下遠見。(原著出版年：1985)。
5. 李青芬、李雅婷、趙慕芬(譯)(2001)。組織行為學(原作者：Robbins, S. P.)。台北：華泰文化。(原著出版年：1994)。
6. 吳安妮(2003)。平衡計分卡之精髓、範疇及整合（上）。會計研究月刊，211期，頁45-54。
7. 吳安妮(2003)。平衡計分卡之精髓、範疇及整合（下）。會計研究月刊，212期，頁78-93。
8. 科技統計名詞定義手冊 (2004)，台北，行政院國家科學委員會。
9. 徐紹馨(譯)(2004)。生產與作業管理概論(原作者：Richard, B. C., F. Robert J., & Nicholas J. A.)。台北：高立圖書。(原著出版年：2005)。
10. 劉平文(1995)。技術策略、組織之技術資訊處理機制與技術能力關係之研究─國內資訊硬體工業之實證。台北國立政治大學企業管理研究所博士論文。
11. 劉尚志、陳佳麟、曾錦煥(1999)。產品生命週期之技術與策略創新。國防管理學術暨實務研討會論文集。
12. 賴士葆(1990)。研究發展/行銷/製造三部門互動與新產品開發績效相關之研究。台北：華泰書局。
13. 蔣永明(譯)(2002)。新產品開發管理(原作者：小島敏彥)。台北：中衛發展中心。(原著出版年：1996)。

英文部份
1. Adler, P. S., Riggs, H. E. & Wheelwright, S. C.(1989). Product Development Know-How: Trading Tactics for Strategy, Sloan Management Review, Vol.31, pp.7-17.
2. Ansoff, H. I. & Steward, J. M.(1967). Strategies for a Technology_Based Business. Harvard Business Review. November-December. pp.81-93.
3. Avan, R. J. & Sashittal H. C.(1999). Building Collaborative Cross-Functional New Product Teams, Academy of Management Executive, pp. 50-63.
4. Bayraktar, C.A., Hancerliogullari, G., Cetinguc, B. & Calisir, F.(2016). Competitive Strategy, Innovation, and Firm Performance: An Empirical Study in A Developing Economy Environment, Technology Analysis & Strategic Management, pp.10-11.
5. Boer, F. P.(1999). The Valuation of Technology, J. Wiley $ Sons, Inc., New York., p.22.
6. Booz, Allen, & Hamilton,(1982). New Products Management for the 1980s, New York.
7. Branson, J.(1966). Transfer Technology Knowledge by International Corporation to Developing Countries, American Economics Review, pp.259-267.
8. Clark, K. & Fujimoto, T.(1989). Overlapping Problem Solving in Product Developing, Elsevier Science Publisher, North-Holland, pp.127-152.
9. Clark K.B. & Wheelwright, S.C. (1993). Managing New Product and Process Development: Text and Cases, NY: Free Press, pp.457-480.
10. Clark K.B. & Wheelwright, S.C. (1992). Organizing and Leading Heavyweight Development Teams, California Management Review, pp.9-28.
11. Cooper, R. G.(1983). A Process Model for Industrial New Product Development, IEEE Transactions on Engineering Management, Vol. 30(1).
12. Cooper, R.G., & Kleinschmidt, E.J.(1995). Benchmarking The Firm`s Critical Success Factors in New Product Development, Journal of Product Innovation Management, Vol.12, pp.374-391.
13. Cooper, R.G., & Kleinschmidt, E.J.(1996). Winning Businesses in Product Development: The Critical Success Factors, Research-Technology Management, Vol.39, pp.18-29.
14. Crawford, C.M.(1994). New Products Management, 4th ed., Irwin.
15. Dhaoui, A. & Yousfi, O.(2010). R&D Strategy, Performance and Earnings Management, SSRN Electronic Journal.
16. Ford, D.(1988). Develop Your Technology Strategy, Long Range Planning, Vol. 21(1), pp.85-95.
17. Freeman, C.(1982). The Cconomics of Industrial Innovation, 2nd eds., Frances Printer Limited.
18. Gobeli, D. H. & Brown, D. J.(1987). Analyzing Product Innovations, Research Management, Vol. 30(4), pp. 25-31.
19. Graham, C.(1982). The Economics of Industrial Innovation, Englewood Cliffs, N.J. Prentice-Hall.
20. Griffin, A. & Page, A. L.(1993). An Interim Report on Measuring Product Development Success and Failure. Journal of Product Innovation Management, Vol. 10(4), pp. 291-308.
21. Gupta, A., Raj, S., Wilemon, D.(1985). The R&D Marketing Interface in High-Technology Firms, Journal of Product Innovation Management, Vol. 2, pp. 12-24.
22. Henderson, R.& Clark, K.(1990). Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firm, Administrative Science Quaterly, Vol. 35, pp. 9-31.
23. Hopkins, D. S.(1981). New Product Winners and Loser. Research Management, pp. 12-17.
24. Johansson, B. & Lööf, H. (2008). The Impact of Firm`s R&D Strategy on Profit and Productivity. CESIS Electronic Working Paper, No. 156, CESIS.
25. Kaplan, R. S. & Norton, D. P.(1992). The Balanced Scorecard-Measures That Drive Performance, Harvard Business Review, pp.71-79.
26. Kaplan, R. S. & Norton, D. P.(2000). The Strategy- Focused Organization, Boston: Harvard Business Review Press.
27. Kleinschmidt, E.J. & Cooper, R.G.(1991). The Impact of Product Innovativeness on Performance. Journal of Product Innovation Management, Vol.8, pp.240-251.
28. Maidique, M. A. & Patch P.(1988). Corporate Strategy and Technological Policy, in M. L. Tushman and W. L. Moore eds., Readings in The Management of Innovation , 2nd ed., pp.236-248.
29. Marquis, R. G. & Myers, S.(1969). Successful Industrial Innovation, National Science Foundation, NSF69-17.
30. Miles, R. E. & Snow, C.C.(1978). Organizational Strategy, Structure, and Process, N.Y., McGraw-Hill.
31. Moser, M. R.(1984) Achievement Recognition in a Research and Development Unit, Engineering Management International, Amsterdam, Vol. 3, pp. 49-55.
32. Nanoka, I. (1994). A Dynamic Theory of Organizational Knowledge Creating, Organization Science, Vol. 5, No.1, pp.14-37.
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