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題名 透過最佳化社會資本實現嬰兒潮顧客的社會幸福
Achieving social wellbeing of baby boomers through optimizing social capital
作者 廖庭毅
Liao, Ting Yi
貢獻者 苑守慈
Yuan, Soe Tysr
廖庭毅
Liao, Ting Yi
關鍵詞 社會資本
社會幸福
戰後嬰兒潮
社交關係
最大化社會資本
Social capital
social wellbeing
baby boomer
relationship
maximize social capital
日期 2016
上傳時間 2-Aug-2016 17:02:13 (UTC+8)
摘要 在1946至1964年之間出生的戰後嬰兒潮,奉獻了大半輩子在於工作,因此擁有較 高的收入以及較充裕的自由時間。毫無疑問地,他們是最有資格也最值得去追求 幸福的族群了。
這篇論文基於PERMA這個模型對於幸福所提出的五個元素,針對其中的“社交 關係”進行研究。並以社會資本來當作研究的核心,近而探討線上以及線下的行 為對於社會資本所造成的影響。
在這篇論文中,我們會透過所設計的機制,來量化個體的社會資本。並利用活動 導向的推薦來增加以及最佳化個體的社會資本。更希望可以透過人與人之間的強 弱連結,使彼此之間互相影響,共同創造更大的社會資本以及更好的社交關係。 透過我們的機制,系統可以了解嬰兒潮顧客的社交情形,並推薦適合他們從事的 社交活動。
長期來看,我們認為微觀的社會資本可以影響到宏觀的社會資本。如同個體可以 影響到其所在的群體一樣。研究最後的目標是幫助嬰兒潮顧客達到社會幸福,並 創造一個使用者可以共同創造價值的生態系。
Baby boomers, which mean people who were born between 1946 and 1964, devoted most of their life at work. Because of the high income and free time they have, they undoubtedly are the most capable but also the most worthy to pursue wellbeing. This paper will focus on one of the elements of wellbeing, which is the relationship part of PERMA model. The core of this research is on social capital that is related to user`s behaviors online and offline. In this research, we want to quantify each user’s social capital, and then increase and maximize it through our particularly devised mechanism. By the strong or weak ties between users, they could co-create higher social capital and better relationships. Through our mechanism, we can understand baby boomers’ social situation and improve it by recommending virtual and physical activities. In the long term, we thought micro social capital can affect macro social capital, as a person can affect others. The final goal of this research is helping baby boomers achieve social wellbeing and create an ecosystem for users to co-create value in relationships.
參考文獻 1. Antheunis, M. L., Vanden Abeele, M. M., & Kanters, S. (2015). The Impact of Facebook Use on Micro-Level Social Capital: A Synthesis. Societies, 5(2), 399-419.
2. American Association of Retired Persons. (2004). A growing market: Expenditures by the older population-analysis from the Consumer Expenditure Survey. Beyond 50.04: A report to the nation on consumers in the marketplace: Executive Summary. Washington, DC: AARP Public Policy Institute.
3. Anderson, L. S., & Heyne, L. A. (2012). Flourishing through leisure: An ecological extension of the leisure and well-being model in therapeutic recreation strengths-based practice. Therapeutic Recreation Journal, 46(2), 129.
4. Bourdieu, P., & Wacquant, L. J. (1992). Réponses: pour une anthropologie réflexive (p. 129). Paris: Seuil.
5. Boudieu, Pierre and J. D. Wacquant (1992), An Invitation to Reflexive Sociology. The University of Chicago Press.
6. Buchanan, M. (2003). Nexus: small worlds and the groundbreaking theory of networks. WW Norton & Company.
7. Census bureau (2014). Median Income By Age And Sex In America. http://www.financialsamurai.com/median-income-by-age-and-sex-in-america/
8. Chi, L., Chan, W. K., Seow, G., & Tam, K. (2009). Transplanting social capital to the online world: Insights from two experi- mental studies. Journal of Organizational Computing and Electronic Commerce, 19(3), 214-236.
9. Couto, R. A., & Guthrie, C. S. (1999). Making Democracy Work Better: Mediating Structures. Social Capital, and the Democratic Prospect. Chapel Hill: University of North Carolina Press.
10. Coleman, J. S. (1988). Social capital in the creation of human capital. The American Journal of Sociology, 94(supplement), S95-S120.
11. Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life. Basic Books.
12. De Souza Briggs, X. (1997). Social capital and the cities: Advice to change agents. National Civic Review, 86(2), 111-117.
102
13. Eakman, A. M., Carlson, M. E., & Clark, F. A. (2010). The meaningful activity participation assessment: A measure of engagement in personally valued activities. Th Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. Nations and households in economic growth, 89, 89-125.e International Journal of Aging and Human Development, 70(4), 299-317.
14. Ellison, N.B.; Steinfield, C.; Lampe, C. The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. J. Comput. Mediat. Commun. 2007, 12, 1143–1168.
15. Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social media use for news and individuals` social capital, civic engagement and political participation. Journal of Computer‐Mediated Communication, 17(3), 319-336.
16. Grootaert, C. (Ed.). (2004). Measuring social capital: An integrated questionnaire (No. 18). World Bank Publications.
17. Grootaert, Christiaan and Thierry van Bastelaer (2002a), The Role of Social Capital in Developmen: An Empirical Assessment. Cambridge: Cambridge University Press.
18. Halpern, D. Social Capital; Polity Press: Cambridge, UK, 2005.
19. Krishna, A., & Shrader, E. (1999, June). Social capital assessment tool. In conference on social capital and poverty reduction, World Bank, Washington,
DC (Vol. 22, p. 24).
20. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the
organizational advantage. Academy of management review, 23(2), 242-266.
21. Park, C. L. (2014). Integrating positive psychology into health-related quality of
life research. Quality of Life Research, 1-7.
22. Putnam, R. D. (1995a). Bowling alone: Amer- ica’s declining social capital.
Journal of Democracy, 6(1), 65-78.
23. Putnam, R. D. (1995b). Tuning in, tuning out: The strange disappearance of
social capital in America. PS: Political Science & Poli- tics, 28(4), 664-683.
24. Rafaeli, S., Ravid, G., & Soroka, V. (2004, Ja- nuary). De-lurking in virtual communities: a social communication network approach to measuring the effects of social and cultural capital. The Proceedings of the 37th Hawaii International
Conference on System Sciences. Hawaii, U.S..
103
25. Realo, A., & Allik, J. (2009). On the relationship between social capital and individualism–collectivism. Social and Personality Psychology Compass, 3(6), 871-886.
26. ROC DGBAS (2014). http://www.dgbas.gov.tw/mp.asp?mp=1
27. Seligman, M. E. P. (2011). Flourishing.
28. StatCounter (2014).
http://blog.wis.com.tw/2015/editorial/facebook-advertising-knowhow/
29. Statista (2015). Number of social network users worldwide from 2010 to 2018.
http://www.statista.com/statistics/278414/number-of-worldwide-social-network-
users/
30. Steger, M. F. (2012). Experiencing meaning in life. The human quest for
meaning: Theories, research, and applications, 165-184.
31. Similarweb (2016).
https://www.similarweb.com/blog/worldwide-messaging-apps
32. Sweeney, P. (2014). The Silver Realigning: How Baby Boomers Can Become
More Positive and Find New Meaning After Losing Their Jobs.
33. TCS (2014).
http://www.crctaiwan.nctu.edu.tw/ResultsShow_detail.asp?RS_ID=37
34. Thirumalai, M., & Ramaprasad, A. (2015, January). Ontological Analysis of the Research on the Use of Social Media for Health Behavior Change. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 814-823).
IEEE.
35. Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital
and knowledge contribution in electronic networks of practice. MIS Quarterly,
29(1), 35-57.
36. Welch, P. J., & Putnam, R. D. (2005). Bowling Alone.
37. Wiertz, C., & de Ruyter, K. (2007). Beyond the call of duty: Why customers
contribute to firm-hosted commercial online communities. Organization Studies,
28(3), 347-376.
38. 江明修, & 陳欽春. (1998). 充實社會資本之研究. 國家建設計畫研擬專題研
究系列 IIII, 42(2), 177.
39. 林奇秀, & 陳一帆. (2011). 淺析網路社群知識分享實證研究如何構思社會
資本概念. 圖書資訊學刊, 9(2), 55-89.
描述 碩士
國立政治大學
資訊管理學系
103356036
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103356036
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tysren_US
dc.contributor.author (Authors) 廖庭毅zh_TW
dc.contributor.author (Authors) Liao, Ting Yien_US
dc.creator (作者) 廖庭毅zh_TW
dc.creator (作者) Liao, Ting Yien_US
dc.date (日期) 2016en_US
dc.date.accessioned 2-Aug-2016 17:02:13 (UTC+8)-
dc.date.available 2-Aug-2016 17:02:13 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2016 17:02:13 (UTC+8)-
dc.identifier (Other Identifiers) G0103356036en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99552-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 103356036zh_TW
dc.description.abstract (摘要) 在1946至1964年之間出生的戰後嬰兒潮,奉獻了大半輩子在於工作,因此擁有較 高的收入以及較充裕的自由時間。毫無疑問地,他們是最有資格也最值得去追求 幸福的族群了。
這篇論文基於PERMA這個模型對於幸福所提出的五個元素,針對其中的“社交 關係”進行研究。並以社會資本來當作研究的核心,近而探討線上以及線下的行 為對於社會資本所造成的影響。
在這篇論文中,我們會透過所設計的機制,來量化個體的社會資本。並利用活動 導向的推薦來增加以及最佳化個體的社會資本。更希望可以透過人與人之間的強 弱連結,使彼此之間互相影響,共同創造更大的社會資本以及更好的社交關係。 透過我們的機制,系統可以了解嬰兒潮顧客的社交情形,並推薦適合他們從事的 社交活動。
長期來看,我們認為微觀的社會資本可以影響到宏觀的社會資本。如同個體可以 影響到其所在的群體一樣。研究最後的目標是幫助嬰兒潮顧客達到社會幸福,並 創造一個使用者可以共同創造價值的生態系。		zh_TW
dc.description.abstract (摘要) Baby boomers, which mean people who were born between 1946 and 1964, devoted most of their life at work. Because of the high income and free time they have, they undoubtedly are the most capable but also the most worthy to pursue wellbeing. This paper will focus on one of the elements of wellbeing, which is the relationship part of PERMA model. The core of this research is on social capital that is related to user`s behaviors online and offline. In this research, we want to quantify each user’s social capital, and then increase and maximize it through our particularly devised mechanism. By the strong or weak ties between users, they could co-create higher social capital and better relationships. Through our mechanism, we can understand baby boomers’ social situation and improve it by recommending virtual and physical activities. In the long term, we thought micro social capital can affect macro social capital, as a person can affect others. The final goal of this research is helping baby boomers achieve social wellbeing and create an ecosystem for users to co-create value in relationships.en_US
dc.description.tableofcontents CHAPTER 1 INTRODUCTION 1
1.1 BACKGROUND AND MOTIVATION 1
1.2 RESEARCH QUESTION 4
1.3 RESEARCH METHOD 7
1.4 PURPOSE AND CONTRIBUTION 8
1.5 CONTENT ORGANIZATION 9
CHAPTER 2 LITERATURE REVIEW 10
2.1 SOCIAL CAPITAL 10
2.1.1 Classification of Social Capital 11
2.1.2 Architecture of Social Capital 13
2.2 SOCIAL CAPITAL MEASUREMENT 14
CHAPTER 3 IENJORANGE PROJECT 18
3.1 THE CONCEPTUAL FRAMEWORK OF IENJORANGE 18
3.2 THE ECOSYSTEM OF IENJORANGE 22
3.3 THE SYSTEM ARCHITECTURE OF IENJORANGE 25
3.4 THE SYSTEM FLOW 27
CHAPTER 4 RELATIONSHIP AMELIORATING SYSTEM 31
4.1 CONCEPTUAL FRAMEWORK 31
4.2 DESIGN LOGIC AND RESEARCH APPROACH 35
4.3 SOCIAL CAPITAL MEASUREMENT MODULE38 4.4 SOCIAL CAPITAL INCREASE & MAXIMIZATION MODULE 45
4.5 SOCIAL WELLBEING ACHIEVEMENT MODULE 54
4.6 CO-FULFILLING VERIFICATION MODULE 56
CHAPTER 5 APPLICATION SCENARIO 59
CHAPTER 6 EVALUATION 63
6.1 PARAMETER ADJUSTMENT 63
6.2 PROPOSITIONS 64
6.3 EXPERIMENT DESIGN 65
6.4 SUBJECTS OF EXPERIMENTS73 6.5 RESULTS OF EXPERIMENTS 76
6.6 DISCUSSION OF FINDINGS 95
CHAPTER 7 CONCLUSION 98 REFERENCES 102 APPENDIX A ACTIVITY TAG KEYWORDS MAPPING 105
APPENDIX B ACTIVITY TAG QUALITY QUESTIONNAIRE 106		zh_TW
dc.format.extent 7337440 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103356036en_US
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 社會幸福zh_TW
dc.subject (關鍵詞) 戰後嬰兒潮zh_TW
dc.subject (關鍵詞) 社交關係zh_TW
dc.subject (關鍵詞) 最大化社會資本zh_TW
dc.subject (關鍵詞) Social capitalen_US
dc.subject (關鍵詞) social wellbeingen_US
dc.subject (關鍵詞) baby boomeren_US
dc.subject (關鍵詞) relationshipen_US
dc.subject (關鍵詞) maximize social capitalen_US
dc.title (題名) 透過最佳化社會資本實現嬰兒潮顧客的社會幸福zh_TW
dc.title (題名) Achieving social wellbeing of baby boomers through optimizing social capitalen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Antheunis, M. L., Vanden Abeele, M. M., & Kanters, S. (2015). The Impact of Facebook Use on Micro-Level Social Capital: A Synthesis. Societies, 5(2), 399-419.
2. American Association of Retired Persons. (2004). A growing market: Expenditures by the older population-analysis from the Consumer Expenditure Survey. Beyond 50.04: A report to the nation on consumers in the marketplace: Executive Summary. Washington, DC: AARP Public Policy Institute.
3. Anderson, L. S., & Heyne, L. A. (2012). Flourishing through leisure: An ecological extension of the leisure and well-being model in therapeutic recreation strengths-based practice. Therapeutic Recreation Journal, 46(2), 129.
4. Bourdieu, P., & Wacquant, L. J. (1992). Réponses: pour une anthropologie réflexive (p. 129). Paris: Seuil.
5. Boudieu, Pierre and J. D. Wacquant (1992), An Invitation to Reflexive Sociology. The University of Chicago Press.
6. Buchanan, M. (2003). Nexus: small worlds and the groundbreaking theory of networks. WW Norton & Company.
7. Census bureau (2014). Median Income By Age And Sex In America. http://www.financialsamurai.com/median-income-by-age-and-sex-in-america/
8. Chi, L., Chan, W. K., Seow, G., & Tam, K. (2009). Transplanting social capital to the online world: Insights from two experi- mental studies. Journal of Organizational Computing and Electronic Commerce, 19(3), 214-236.
9. Couto, R. A., & Guthrie, C. S. (1999). Making Democracy Work Better: Mediating Structures. Social Capital, and the Democratic Prospect. Chapel Hill: University of North Carolina Press.
10. Coleman, J. S. (1988). Social capital in the creation of human capital. The American Journal of Sociology, 94(supplement), S95-S120.
11. Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life. Basic Books.
12. De Souza Briggs, X. (1997). Social capital and the cities: Advice to change agents. National Civic Review, 86(2), 111-117.
102
13. Eakman, A. M., Carlson, M. E., & Clark, F. A. (2010). The meaningful activity participation assessment: A measure of engagement in personally valued activities. Th Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. Nations and households in economic growth, 89, 89-125.e International Journal of Aging and Human Development, 70(4), 299-317.
14. Ellison, N.B.; Steinfield, C.; Lampe, C. The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. J. Comput. Mediat. Commun. 2007, 12, 1143–1168.
15. Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social media use for news and individuals` social capital, civic engagement and political participation. Journal of Computer‐Mediated Communication, 17(3), 319-336.
16. Grootaert, C. (Ed.). (2004). Measuring social capital: An integrated questionnaire (No. 18). World Bank Publications.
17. Grootaert, Christiaan and Thierry van Bastelaer (2002a), The Role of Social Capital in Developmen: An Empirical Assessment. Cambridge: Cambridge University Press.
18. Halpern, D. Social Capital; Polity Press: Cambridge, UK, 2005.
19. Krishna, A., & Shrader, E. (1999, June). Social capital assessment tool. In conference on social capital and poverty reduction, World Bank, Washington,
DC (Vol. 22, p. 24).
20. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the
organizational advantage. Academy of management review, 23(2), 242-266.
21. Park, C. L. (2014). Integrating positive psychology into health-related quality of
life research. Quality of Life Research, 1-7.
22. Putnam, R. D. (1995a). Bowling alone: Amer- ica’s declining social capital.
Journal of Democracy, 6(1), 65-78.
23. Putnam, R. D. (1995b). Tuning in, tuning out: The strange disappearance of
social capital in America. PS: Political Science & Poli- tics, 28(4), 664-683.
24. Rafaeli, S., Ravid, G., & Soroka, V. (2004, Ja- nuary). De-lurking in virtual communities: a social communication network approach to measuring the effects of social and cultural capital. The Proceedings of the 37th Hawaii International
Conference on System Sciences. Hawaii, U.S..
103
25. Realo, A., & Allik, J. (2009). On the relationship between social capital and individualism–collectivism. Social and Personality Psychology Compass, 3(6), 871-886.
26. ROC DGBAS (2014). http://www.dgbas.gov.tw/mp.asp?mp=1
27. Seligman, M. E. P. (2011). Flourishing.
28. StatCounter (2014).
http://blog.wis.com.tw/2015/editorial/facebook-advertising-knowhow/
29. Statista (2015). Number of social network users worldwide from 2010 to 2018.
http://www.statista.com/statistics/278414/number-of-worldwide-social-network-
users/
30. Steger, M. F. (2012). Experiencing meaning in life. The human quest for
meaning: Theories, research, and applications, 165-184.
31. Similarweb (2016).
https://www.similarweb.com/blog/worldwide-messaging-apps
32. Sweeney, P. (2014). The Silver Realigning: How Baby Boomers Can Become
More Positive and Find New Meaning After Losing Their Jobs.
33. TCS (2014).
http://www.crctaiwan.nctu.edu.tw/ResultsShow_detail.asp?RS_ID=37
34. Thirumalai, M., & Ramaprasad, A. (2015, January). Ontological Analysis of the Research on the Use of Social Media for Health Behavior Change. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 814-823).
IEEE.
35. Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital
and knowledge contribution in electronic networks of practice. MIS Quarterly,
29(1), 35-57.
36. Welch, P. J., & Putnam, R. D. (2005). Bowling Alone.
37. Wiertz, C., & de Ruyter, K. (2007). Beyond the call of duty: Why customers
contribute to firm-hosted commercial online communities. Organization Studies,
28(3), 347-376.
38. 江明修, & 陳欽春. (1998). 充實社會資本之研究. 國家建設計畫研擬專題研
究系列 IIII, 42(2), 177.
39. 林奇秀, & 陳一帆. (2011). 淺析網路社群知識分享實證研究如何構思社會
資本概念. 圖書資訊學刊, 9(2), 55-89.		zh_TW