| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Guo, George | en_US |
| dc.contributor.author (Authors) | 莫楷人 | zh_TW |
| dc.contributor.author (Authors) | Modeste, Karen | en_US |
| dc.creator (作者) | 莫楷人 | zh_TW |
| dc.creator (作者) | Modeste, Karen | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.date.available | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933054 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99578 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933054 | zh_TW |
| dc.description.abstract (摘要) | The purpose of this business plan is to perform a feasibility analysis of establishing a language school, Academy for Chinese Language (ACL) in a developing country, Saint Lucia. The ACL expects to captivate the interest of students, professionals and regular clients by offering a broad range of Chinese courses. The ACL intends to capture a strong market share .The need for learning mandarin is unquestionable. Knowing Chinese and another language such as English may give one a competitive edge for an important position in a firm. It may open windows of opportunities for an exciting career, be able to communicate better with peers and do business on a global scale. The incentives for learning Chinese is not always money driven. Moreover, it enhances academic progress in other subject areas, cognitive learning skills, aids in cross cultural understanding and global awareness and provides a deeper understanding of different communities and societies. | en_US |
| dc.description.abstract (摘要) | Acknowledgments i Abstract ii Academy for Chinese Language (ACL) 1 Institution Overview 1 Mission Statement 1 Objective 1 Business Description 1 Name and Logo 2 Industry Background 3 Chinese as a Second Language 3 Products and Services 4 Course Benefits 5 Pricing 6 Marketing Analysis 8 SWOT ANALYSIS 9 Human Resources Plan 10 Overview 10 Organisational Chart 11 Responsibilities and Roles 11 Growth Strategy 12 Overcoming the Barriers to Entry 13 Target Market 15 Competitors 16 Niche 19 Strategy 19 Promotion 20 Publicity 20 Sales Strategy 21 Financial Data 22 Human Resources Budget 23 Projected Profit and Loss Statement 24 Projected Balance Sheet 25 Statement of Cash FlowsThe table above illustrates the AClâs statement of projected cash flows for the years 2017-2021. 26 Net Present Value 27 Internal Rate of Return 28 Conclusion 29 References 30 Appendix 31 Location 31 Map of Saint Lucia 32 Business Canvas Model 33 Proposed Location of ACL 34 Internal Architectural Design 35 Proposed Future Building for the ACL 36 | - |
| dc.description.tableofcontents | Acknowledgments i Abstract ii Academy for Chinese Language (ACL) 1 Institution Overview 1 Mission Statement 1 Objective 1 Business Description 1 Name and Logo 2 Industry Background 3 Chinese as a Second Language 3 Products and Services 4 Course Benefits 5 Pricing 6 Marketing Analysis 8 SWOT ANALYSIS 9 Human Resources Plan 10 Overview 10 Organisational Chart 11 Responsibilities and Roles 11 Growth Strategy 12 Overcoming the Barriers to Entry 13 Target Market 15 Competitors 16 Niche 19 Strategy 19 Promotion 20 Publicity 20 Sales Strategy 21 Financial Data 22 Human Resources Budget 23 Projected Profit and Loss Statement 24 Projected Balance Sheet 25 Statement of Cash FlowsThe table above illustrates the AClâs statement of projected cash flows for the years 2017-2021. 26 Net Present Value 27 Internal Rate of Return 28 Conclusion 29 References 30 Appendix 31 Location 31 Map of Saint Lucia 32 Business Canvas Model 33 Proposed Location of ACL 34 Internal Architectural Design 35 Proposed Future Building for the ACL 36 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933054 | en_US |
| dc.subject (關鍵詞) | 華語 | zh_TW |
| dc.subject (關鍵詞) | 聖路西亞 | zh_TW |
| dc.subject (關鍵詞) | 機構 | zh_TW |
| dc.subject (關鍵詞) | 語言 | zh_TW |
| dc.subject (關鍵詞) | 教育 | zh_TW |
| dc.subject (關鍵詞) | Mandarin | en_US |
| dc.subject (關鍵詞) | Saint Lucia | en_US |
| dc.subject (關鍵詞) | Institutions | en_US |
| dc.subject (關鍵詞) | Language | en_US |
| dc.subject (關鍵詞) | Education | en_US |
| dc.title (題名) | 開發中國家之中文學習探討 | zh_TW |
| dc.title (題名) | The Exploration of the Chinese Language (Mandarin) in a Developing Country- Saint Lucia | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Ministry of Human Resource and Labour. Statistical Digest. 2014. Retrieved from May 11, 2016 from the World Wide Web : http://www.govt.lc/ 2. Nation Master. Statistical Data. Retrieved from May 19, 2016 from the World Wide Web : http://www.nationmaster.com/ 3. Geohive. Statistical Data. Retrieved from May 18, 2016 from the World Wide Web: http://www.geohive.com 4. English Language Schools Journals; National Council of Teachers English. Retrieved from May 19th from the World Wide Web: http://www.ncte.org 5. Chinese Language Schools. Wikipedia. Retrieved from May 19, 2016 from the World Wide Web: https://en.wikipedia.org/wiki 6. EDPC NEP_ St Lucia. Report. 2014. Retrieved April 10, 2016 from the World Wide Web: http://www.govt.lc/ 7. Boundless Management. Report.2012. Retrieved from April 12, 2016 from the World Wide Web: https://www.boundless.com | zh_TW |
