| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Guo, George | en_US |
| dc.contributor.author (Authors) | 莫楷人 | zh_TW |
| dc.contributor.author (Authors) | Modeste, Karen | en_US |
| dc.creator (作者) | 莫楷人 | zh_TW |
| dc.creator (作者) | Modeste, Karen | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.date.available | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2016 17:37:52 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933054 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=112608 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933054 | zh_TW |
| dc.description.abstract (摘要) | The purpose of this business plan is to perform a feasibility analysis of establishing a language school, Academy for Chinese Language (ACL) in a developing country, Saint Lucia. The ACL expects to captivate the interest of students, professionals and regular clients by offering a broad range of Chinese courses. The ACL intends to capture a strong market share .The need for learning mandarin is unquestionable. Knowing Chinese and another language such as English may give one a competitive edge for an important position in a firm. It may open windows of opportunities for an exciting career, be able to communicate better with peers and do business on a global scale. The incentives for learning Chinese is not always money driven. Moreover, it enhances academic progress in other subject areas, cognitive learning skills, aids in cross cultural understanding and global awareness and provides a deeper understanding of different communities and societies. | en_US |
| dc.description.abstract (摘要) | Acknowledgments i\r\nAbstract ii\r\nAcademy for Chinese Language (ACL) 1\r\nInstitution Overview 1\r\nMission Statement 1\r\nObjective 1\r\nBusiness Description 1\r\nName and Logo 2\r\nIndustry Background 3\r\nChinese as a Second Language 3\r\nProducts and Services 4\r\nCourse Benefits 5\r\nPricing 6\r\nMarketing Analysis 8\r\nSWOT ANALYSIS 9\r\nHuman Resources Plan 10\r\nOverview 10\r\nOrganisational Chart 11\r\nResponsibilities and Roles 11\r\nGrowth Strategy 12\r\nOvercoming the Barriers to Entry 13\r\nTarget Market 15\r\nCompetitors 16\r\nNiche 19\r\nStrategy 19\r\nPromotion 20\r\nPublicity 20\r\nSales Strategy 21\r\nFinancial Data 22\r\nHuman Resources Budget 23\r\nProjected Profit and Loss Statement 24\r\nProjected Balance Sheet 25\r\nStatement of Cash FlowsThe table above illustrates the AClâs statement of projected cash flows for the years 2017-2021. 26\r\nNet Present Value 27\r\nInternal Rate of Return 28\r\nConclusion 29\r\nReferences 30\r\nAppendix 31\r\nLocation 31\r\nMap of Saint Lucia 32\r\nBusiness Canvas Model 33\r\nProposed Location of ACL 34\r\nInternal Architectural Design 35\r\nProposed Future Building for the ACL 36 | - |
| dc.description.tableofcontents | Acknowledgments i\r\nAbstract ii\r\nAcademy for Chinese Language (ACL) 1\r\nInstitution Overview 1\r\nMission Statement 1\r\nObjective 1\r\nBusiness Description 1\r\nName and Logo 2\r\nIndustry Background 3\r\nChinese as a Second Language 3\r\nProducts and Services 4\r\nCourse Benefits 5\r\nPricing 6\r\nMarketing Analysis 8\r\nSWOT ANALYSIS 9\r\nHuman Resources Plan 10\r\nOverview 10\r\nOrganisational Chart 11\r\nResponsibilities and Roles 11\r\nGrowth Strategy 12\r\nOvercoming the Barriers to Entry 13\r\nTarget Market 15\r\nCompetitors 16\r\nNiche 19\r\nStrategy 19\r\nPromotion 20\r\nPublicity 20\r\nSales Strategy 21\r\nFinancial Data 22\r\nHuman Resources Budget 23\r\nProjected Profit and Loss Statement 24\r\nProjected Balance Sheet 25\r\nStatement of Cash FlowsThe table above illustrates the AClâs statement of projected cash flows for the years 2017-2021. 26\r\nNet Present Value 27\r\nInternal Rate of Return 28\r\nConclusion 29\r\nReferences 30\r\nAppendix 31\r\nLocation 31\r\nMap of Saint Lucia 32\r\nBusiness Canvas Model 33\r\nProposed Location of ACL 34\r\nInternal Architectural Design 35\r\nProposed Future Building for the ACL 36 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933054 | en_US |
| dc.subject (關鍵詞) | 華語 | zh_TW |
| dc.subject (關鍵詞) | 聖路西亞 | zh_TW |
| dc.subject (關鍵詞) | 機構 | zh_TW |
| dc.subject (關鍵詞) | 語言 | zh_TW |
| dc.subject (關鍵詞) | 教育 | zh_TW |
| dc.subject (關鍵詞) | Mandarin | en_US |
| dc.subject (關鍵詞) | Saint Lucia | en_US |
| dc.subject (關鍵詞) | Institutions | en_US |
| dc.subject (關鍵詞) | Language | en_US |
| dc.subject (關鍵詞) | Education | en_US |
| dc.title (題名) | 開發中國家之中文學習探討 | zh_TW |
| dc.title (題名) | The Exploration of the Chinese Language (Mandarin) in a Developing Country- Saint Lucia | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Ministry of Human Resource and Labour. Statistical Digest. 2014. Retrieved from May 11, 2016 from the World Wide Web : http://www.govt.lc/\r\n2. Nation Master. Statistical Data. Retrieved from May 19, 2016 from the World Wide Web : http://www.nationmaster.com/\r\n3. Geohive. Statistical Data. Retrieved from May 18, 2016 from the World Wide Web: http://www.geohive.com\r\n4. English Language Schools Journals; National Council of Teachers English. Retrieved from May 19th from the World Wide Web: http://www.ncte.org\r\n5. Chinese Language Schools. Wikipedia. Retrieved from May 19, 2016 from the World Wide Web: https://en.wikipedia.org/wiki\r\n6. EDPC NEP_ St Lucia. Report. 2014. Retrieved April 10, 2016 from the World Wide Web: http://www.govt.lc/\r\n7. Boundless Management. Report.2012. Retrieved from April 12, 2016 from the World Wide Web: https://www.boundless.com | zh_TW |
