| dc.contributor.advisor | 邱奕嘉 | zh_TW |
| dc.contributor.author (作者) | 楊煒泰 | zh_TW |
| dc.creator (作者) | 楊煒泰 | zh_TW |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 9-八月-2016 10:47:55 (UTC+8) | - |
| dc.date.available | 9-八月-2016 10:47:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-八月-2016 10:47:55 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0103932405 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99781 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 103932405 | zh_TW |
| dc.description.abstract (摘要) | 從產業致力於遠距醫療照護以來，其發展皆是以提升醫療服務品質並滿足被照護者優質的醫療需求為目標。台灣自1915年開始遠距醫療相關服務的推動至今已100年，隨著科技的進步、產業脈絡的改變，以及被照護者的遠距醫療需求變化，技術公司對於服務應用導入的策略與模式與過去已不盡相同。 隨著科技的進步，遠距醫療產業產生了新的一波技術革新，產業界持續引進「智慧醫療」的概念，將醫療資訊透過網路通訊等技術，連結各項醫療設備、設施與多種感測器，進行智能化的醫療管理。隨著產業生態的改變，遠距醫療公司在研發及導入產品的策略變化如何，成為一值得研究的議題。 為分析遠距醫療公司於技術採用生命週期各階段，所注重之行銷策略核心觀點，本研究整合技術採用生命週期以及策略行銷之架構，與現今個案公司進行整合性的分析，來探討遠距醫療產業公司如何在該產品的技術採用生命週期階段導入遠距醫療服務，以符合現代照護需求。 透過分析過程本研究發現，由於遠距醫療產業重視技術創新的特性，該類型之公司多位於技術採用生命週期的早期市場階段，行銷策略更架構在產品的優異性上；而產品的優異性是從早期市場拓展至保齡球道的重要關鍵，更是公司得以成長的動力。 | zh_TW |
| dc.description.abstract (摘要) | Since the society was committed to the telemedicine industry, improving the quality of medical services and satisfied the care needs were the developing purpose. Since 1915, it had been 100 years we started to promote the telemedicine services in Taiwan. Because of the changing needs by advances in technology and the transition of industry, the strategies of introduced the service by each telemedicine companies were not entirely the same. With the advance of science and technology, there were a new wave of technological innovation in the telemedicine industry. It continued to introduce "Wise Information Technology" concept into the industry, that is, people use intelligent medical management by connecting various medical equipment, facilities and sensors by the Internet or other communication technologies. Changing along with the technology, it is interesting to discover the change of the strategies to import the product in a telemedicine company. In order to discuss the focuses on the marketing strategic in each technology adoption life cycle, we use marketing strategy and technology adoption life cycle theory to analysis with one telemedicine company. Hence, we can explore how did the telemedicine company do to introduce their services to meet the care needs in the technology adoption life cycle now. Based on the characteristics of technological innovation oriented in telemedicine industry, we found that this type of companies usually under the early market of the technology adoption life cycle, and the marketing strategies can also depend on the product leadership. It’s the key point from early market to get into bowling alley by product leadership, moreover, it also constitutes the engine of sustaining business growth. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 2第二章 文獻探討 3第一節 策略行銷相關文獻 3第二節 創新擴散相關文獻 14第三章 研究方法 23第一節 個案研究法 23第二節 研究流程 24第三節 觀念架構 25第四章 個案介紹 26第一節 遠距醫療產業 26第二節 公司介紹 28第五章 研究分析 37第一節 行銷策略分析 37第二節 技術採用生命週期分析 41第三節 綜合分析 44第六章 結論與建議 45第一節 研究結論 45第二節 研究限制 46參考文獻 47 | zh_TW |
| dc.format.extent | 1263899 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103932405 | en_US |
| dc.subject (關鍵詞) | 遠距醫療 | zh_TW |
| dc.subject (關鍵詞) | 技術採用生命週期 | zh_TW |
| dc.subject (關鍵詞) | 策略行銷 | zh_TW |
| dc.subject (關鍵詞) | 4C理論 | zh_TW |
| dc.subject (關鍵詞) | Telemedicine | en_US |
| dc.subject (關鍵詞) | Technology Adoption Life Cycle | en_US |
| dc.subject (關鍵詞) | Strategic Marketing | en_US |
| dc.subject (關鍵詞) | 4C theory | en_US |
| dc.title (題名) | 遠距醫療產業之策略行銷個案分析-以技術採用生命週期為例 | zh_TW |
| dc.title (題名) | A Case Study on the Strategic Marketing of Telemedicine Industry | en_US |
| dc.type (資料類型) | thesis | en_US |
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