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題名 年輕華人的探險旅行
Adventure Travel for Young Chinese
作者 李進
Vieth, Jin
貢獻者 陳宇紳
Chen, Vincent
李進
Vieth, Jin
關鍵詞 旅遊
中國
新創
Tourism
China
Start-Up
日期 2016
上傳時間 9-Aug-2016 10:49:15 (UTC+8)
摘要 There is a huge demand and a lot of room for growth for tourism industry in China today. While there are a lot of travel products, the market lacks of product differentiation and quality control. As most outbound travelers from China are young, they are hungry for authentic local experiences, adventures, and meeting diverse people during their journey. I found this huge demand is not being met in China, and it would be a great opportunity to start a business to satisfy the market needs.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933032
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933032
資料類型 thesis
dc.contributor.advisor 陳宇紳zh_TW
dc.contributor.advisor Chen, Vincenten_US
dc.contributor.author (Authors) 李進zh_TW
dc.contributor.author (Authors) Vieth, Jinen_US
dc.creator (作者) 李進zh_TW
dc.creator (作者) Vieth, Jinen_US
dc.date (日期) 2016en_US
dc.date.accessioned 9-Aug-2016 10:49:15 (UTC+8)-
dc.date.available 9-Aug-2016 10:49:15 (UTC+8)-
dc.date.issued (上傳時間) 9-Aug-2016 10:49:15 (UTC+8)-
dc.identifier (Other Identifiers) G0102933032en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99790-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933032zh_TW
dc.description.abstract (摘要) There is a huge demand and a lot of room for growth for tourism industry in China today. While there are a lot of travel products, the market lacks of product differentiation and quality control. As most outbound travelers from China are young, they are hungry for authentic local experiences, adventures, and meeting diverse people during their journey. I found this huge demand is not being met in China, and it would be a great opportunity to start a business to satisfy the market needs.en_US
dc.description.tableofcontents executive Summary 1
Overview 1
Objectives 1
Company 3
Overview 3
Company Ownership 3
Company Locations And Facilities 3
Key Planned Hires 3
Services 5
Overview 5
Service Description 5
Competitive Comparison 6
Fulfillment 6
Technology 7
Future Services 7
Market Analysis 8
Overview 8
Market Trends 8
Market Segmentation 12
Target Market Analysis 13
Competition 14
Strategy And Implementation 16
Overview 16
Value Proposition 16
Marketing Strategy 17
Pricing Strategy 18
Demand Forecast 18
Financial Plan 21
Overview 21
Financing 21
Forecast 22
Appendix 24
Profit And Loss Statement 24
Balance Sheet 28
Cash Flow Statement 32		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933032en_US
dc.subject (關鍵詞) 旅遊zh_TW
dc.subject (關鍵詞) 中國zh_TW
dc.subject (關鍵詞) 新創zh_TW
dc.subject (關鍵詞) Tourismen_US
dc.subject (關鍵詞) Chinaen_US
dc.subject (關鍵詞) Start-Upen_US
dc.title (題名) 年輕華人的探險旅行zh_TW
dc.title (題名) Adventure Travel for Young Chineseen_US
dc.type (資料類型) thesisen_US