| dc.creator (作者) | Tong, Xiao | |
| dc.date (日期) | 2011-09 | |
| dc.date.accessioned | 16-Aug-2016 15:45:47 (UTC+8) | - |
| dc.date.available | 16-Aug-2016 15:45:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 16-Aug-2016 15:45:47 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/100292 | - |
| dc.description.abstract (摘要) | This study examines the effectiveness of manufacturer brand reputation, online reputation, and online seller`s reputation in reducing Chinese consumers` perceived risk regarding online shopping and further increasing their purchase intention in online shopping. The experiment is a 2 (manufacturer reputation: well-known and unknown) × 2 (retailer reputation: strong and weak) × 2 (information on the seller`s reputation: present and absent) factorial design, and 281 college participated in this study. The results of the univariate analysis of variance show the availability of information on the online seller`s reputation has a significant effect on perceived risk and manufacturer brand reputation and online retailer reputation have no effect on consumers` perception of risk. The linear regression results reveal perceived risk has a negative impact on Chinese consumers` purchase intentions on the Internet. | |
| dc.format.extent | 1096142 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 資管評論, 17(1), 1-17 | |
| dc.relation (關聯) | MIS review | |
| dc.subject (關鍵詞) | Internet;Shopping;China;Risk;Manufacturer Reputation;Retailer Reputation;Online Seller Reputation;Purchase Intention | |
| dc.title (題名) | Effect of Manufacturer Reputation, Retailer Reputation and Seller Reputation in China`s Online Shopping Market | |
| dc.type (資料類型) | article | |
